American Crew Forming Cream

American Crew

American Crew Forming Cream

American Crew Forming Cream is a versatile styling product that provides a medium hold with a natural shine. It conditions and moisturizes hair, making it suitable for all hair types. The cream softens and swells the hair shaft, giving the appearance of thicker hair. It shampoos out easily without leaving residue, ensuring a clean feel after use. Awarded Best Grooming Cream in the AskMen 2023 Grooming Awards.

Sulfate-free

Paraben-free

Color-safe

Silicone-free

Natural

Protein-free

Optimized for Your Environment & Lifestyle

Humid
Dry
Hard Water
Soft Water
UV Protection
Pollution Shield

Nykaa

In stock

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American Crew Forming Cream

American Crew

american-crew-forming-cream

Forming Cream

10355430555941

Morning or Evening?

Morning
Evening
Both

How often will you use this product?

Everyday
Every other day
Every 3 days
Every 4 days
Every 5 days
Every 6 days
Once a week
Twice a week
On specific days
As needed
On rotation

Notes

Add to Routine
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Your Biodata Compatibility Analysis

Based on your 6 hair health indices and environmental factors

0 HAIR HEALTH SCORE

Poor Match

Significant incompatibilities

Growth Cycle Health Index

Hair Match

Hair Health Index Alignment

Optimal for OSI, SSI, DI, HSI

Ingredient Efficacy

Matching Ingredient Score

Environment Compatibility

Current UV, Air Quality & Humidity

Why This Works for Your Specific Profile

Damage Index:

Damage levels outside specified range may not benefit optimally from product formulation

Water Quality:

Straight to wavy hair lacks curl structure becoming weighed down without curl definition benefits

Hair:

Closed cuticles resist product penetration causing surface buildup without internal benefits

Active Lifestyle:

Activity levels outside optimal range affect product performance and maintenance requirements

Add to Your Routine

Current Routine Fit

Work through damp or dry hair after leave-in, before or after heat

Recommended Routine Order

1.
2.
3.

Your Hair Profile

Hair Type

Damage Level

Porosity

Scalp Sensitivity

Your Hair Profile Integration

Your Hair Archetype

Density Level

Washing Frequency

Shedding Level

Oil Level

Your Hair Health Indices

Oil Secretion (OSI)

Very low oil production

Scalp Sensitivity (SSI)

Very low sensitivity

Growth Rate (CMR)

Poor metabolism rate

Damage Index (DI)

Minimal damage

Hair Strength (HSI)

Very weak strength

Softness Index (SI)

Significant improvement needed

Water & Environmental Integration

Water:

Expected Results & Timeline

Key Highlights

What is it?

Forming Cream, 3.0 oz

Who Is It For

Adults, Men

Budget

Rs. 2,224.30 - Rs. 4,448.60

Timeline

Immediate

Why Youโ€™ll Love It

What Does It Help With?

Adds body and lift to fine hair, Protects and preserves hair color, Gentle cleansing without harsh sulfates, Oil absorption between washes, Frizz control and smoothness, Nourishment and shine, Frizz protection in moisture, Adds grip and volume, Scent refreshing, Temporary color enhancement, Adds glossy finish, Style setting and hold, Adds luminous finish

Best for

Fine to medium textured hair

Features

Medium hold, Natural shine, Conditions and moisturizes hair, Softens and swells hair shaft, Shampoos out easily without residue, Awarded Best Grooming Cream in AskMen 2023 Grooming Awards

Checks

Sulfate-free, Paraben-free, Color-safe, Silicone-free, Natural, Protein-free, CGM, Heat Protection, Volume, Anti-Frizz, Bond Building

Ingredients Overview

Ingredients List

Aqua (Water), Petrolatum, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Cera (Lanolin Wax), Steareth-21, PVP, Ceteareth-25, Copernicia Cerifera (Carnauba) Wax, Propylene Glycol, VP/VA Copolymer, Ozokerite, Paraffinum Liquidum (Mineral Oil), Diethylhexyl Malate, PEG-40 Castor Oil, Alcohol Denat., PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract, Glycerin, Parfum (Fragrance), Benzyl Salicylate, Limonene, Linalool, Coumarin, Geraniol, Benzyl Benzoate, Hexyl Cinnamal, Citral, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Alpha-Isomethyl Ionone, Phenoxyethanol, Ethylparaben, Methylparaben

Key Ingredients

Aqua (Water), Petrolatum, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Cera (Lanolin Wax), Steareth-21, PVP, Ceteareth-25, Copernicia Cerifera (Carnauba) Wax, Propylene Glycol, VP/VA Copolymer, Ozokerite, Paraffinum Liquidum (Mineral Oil), Diethylhexyl Malate, PEG-40 Castor Oil, Alcohol Denat., PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract, Glycerin, Parfum (Fragrance), Benzyl Salicylate, Limonene, Linalool, Coumarin, Geraniol, Benzyl Benzoate, Hexyl Cinnamal, Citral, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Alpha-Isomethyl Ionone, Phenoxyethanol, Ethylparaben, Methylparaben

Ingredients Details

Alcohol Denat.

Common Name(s): Alcohol denat.,denatured ethanol,solvent antimicrobial astringent

CAS Number: N/a

DESCRIPTION

What It Does: Alcohol denat. dissolves oil-soluble and water-soluble cosmetic actives, provides rapid antimicrobial activity at concentrations above 60โ€“70% by denaturing microbial proteins, delivers a refreshing cooling sensation through evaporative cooling on skin, and temporarily enhances the penetration of topical actives by transiently disrupting the stratum corneum lipid bilayer organisation.

Why It's Used: Formulators choose alcohol denat. for its irreplaceable combination of solvent power, antimicrobial activity, and penetration-enhancing properties. no other cosmetic solvent simultaneously provides the cooling sensory experience of alcohol (from evaporative cooling at the skin surface), the immediate antimicrobial activity required for sanitisers (from protein denaturation above 60%), and the transient sc lipid disruption that improves active ingredient delivery (essential in actives-rich toners and essences). for denatured alcohol specifically, denaturing agents (typically 5% isopropanol or bitrex) prevent consumption without affecting cosmetic function.

How It Works: Alcohol denat. works through multiple mechanisms depending on concentration: (1) solvent action โ€” alcohol's hydroxyl group provides hydrogen bonding with water while the short alkyl chain provides interaction with organic solutes, enabling dissolution of both hydrophilic and moderately lipophilic cosmetic actives in a single solvent; (2) antimicrobial โ€” above 60% concentration, ethanol denatures microbial proteins by disrupting non-covalent bonds maintaining protein secondary and tertiary structure โ€” the alcohol molecules intercalate between protein chains, disrupting the hydrophobic interactions and hydrogen bonds that maintain enzyme active site geometry. this non-specific protein denaturation is immediately bactericidal and virucidal with no resistance mechanism possible; (3) sc penetration enhancement โ€” at lower concentrations (5โ€“30%), ethanol transiently fluidises the sc lipid bilayer by intercalating between the ordered lipid lamellae, disrupting the crystal packing and increasing lipid bilayer fluidity. this transient fluidisation increases the diffusion coefficient of co-applied actives through the sc for up to 30 minutes post-application; (4) astringency โ€” alcohol's protein precipitating action at the skin surface contracts superficial proteins, temporarily tightening pores and reducing oiliness.

Typically Found In: Toners,hand sanitisers,actives serums

TECHNICAL DETAILS

Primary Category: Active ingredient โ€“ cosmetic active

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 5%โ€“95%

SOURCING & ETHICS

Vegan Status: Yes

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ€“2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Ethanol concentration-dependent antimicrobial efficacy: below 40% โ€” minimal bactericidal effect (insufficient protein denaturation); 40โ€“60% โ€” bacteriostatic, not bactericidal; 60โ€“70% โ€” peak bactericidal efficacy against both enveloped and non-enveloped viruses and vegetative bacteria (optimal water content maintains protein hydration required for denaturation to proceed); 80โ€“90% โ€” remains effective but slightly reduced from decreased water activity; 95โ€“100% โ€” reduced efficacy (insufficient water for protein denaturation). the 70% 'sweet spot' for sanitisers reflects this concentration-efficacy peak, not a formulation convenience.

Last Verified: Cosing database,alcohol denat. ethanol solvent antimicrobial review

Primary Sources: 2026-03-12

Alpha-isomethyl Ionone

Common Name(s): Alpha-isomethyl ionone

DESCRIPTION

What It Does: Delivers targeted skin-conditioning or bioactive benefits through a specific mechanism of action suited to the formulation's intended purpose.

Why It's Used: Specialty actives address specific skin concerns through targeted molecular mechanisms, providing efficacy beyond what base formulation ingredients alone can achieve.

How It Works: The bioactive compound interacts with specific molecular targets in skin cells or the extracellular matrix โ€” enzymes, receptors, structural proteins, or signaling molecules โ€” triggering beneficial biological responses.

Typically Found In: Serums,treatments,moisturizers,specialty products

TECHNICAL DETAILS

Primary Category: Specialty actives

Secondary Functions: Skin-conditioning,anti-aging

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.01โ€“5%

SOURCING & ETHICS

Vegan Status: Yes

Halal Status: Yes

Source Notes: Specialty active ingredient; check individual sourcing for vegan status.

SKIN COMPATIBILITY

Irritancy Rating: 1

Comedogenicity Rating: 0

Sensitivity Concerns: Low sensitization potential at recommended use concentrations.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Well-characterized cosmetic ingredient with established safety profile. generally non-irritating at typical use concentrations. suitable for leave-on and rinse-off cosmetics.

Works Well With: Niacinamide,hyaluronic acid,vitamin c,peptides

Avoid Combining With: Incompatible with oxidizing agents; check ph stability

SCIENTIFIC NOTE

Specialty actives typically work through enzyme inhibition (e.g., tyrosinase inhibition for brightening, mmp inhibition for anti-aging), receptor activation (e.g., retinoid receptors, ppar-ฮณ for barrier genes), or transcription factor modulation (e.g., nrf2 for antioxidant gene upregulation). structure-activity relationships determine potency and selectivity.

Last Verified: Cosing eu database; pcpc cosmetic ingredient safety reviews; ingredient-specific safety and efficacy literature

Primary Sources: 2025-01-15

Benzyl Benzoate

Common Name(s): Benzyl ester of benzoic acid,scabimite

CAS Number: 120-51-4

DESCRIPTION

What It Does: Provides fixative fragrance and solvent properties with anti-mite activity.

Why It's Used: Natural ester fragrance compound occurring in jasmine and ylang ylang providing fixative and solvent benefits in fragranced cosmetics.

How It Works: Ester of benzyl alcohol and benzoic acid. solvent for difficult-to-dissolve fragrance compounds. penetrates insect/mite cuticle for scabicidal activity. mild skin fixative from ester-protein interactions.

Typically Found In: Fragrances,floral compounds,medical scabies treatment

TECHNICAL DETAILS

Primary Category: Fragrance component / scabicide

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.001%โ€“1%

SOURCING & ETHICS

Vegan Status: Yes โ€“ from jasmine, ylang ylang, peru balsam

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Eu cosmetics regulation: declared fragrance allergen. ifra guidelines apply.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Benzyl benzoate's natural occurrence in jasmine absolute (up to 6%) means that products containing jasmine absolute naturally contain benzyl benzoate as a declared fragrance allergen โ€“ regardless of whether the formulator intentionally added it. this highlights how natural ingredients can automatically generate regulatory allergen declarations.

Last Verified: Cosing database,ifra standards

Primary Sources: 2026-03-12

Benzyl Salicylate

Common Name(s): Benzyl 2-hydroxybenzoate,salicylate ester

CAS Number: 118-58-1

DESCRIPTION

What It Does: Provides floral-balsamic scent with uv-absorbing fixative properties.

Why It's Used: Natural jasmine-associated fragrance ester with mild uv protection contribution for fragranced sun-exposed products.

How It Works: Salicylate ester absorbs uv-b mildly. provides fixative function by slowing evaporation of lighter fragrance top notes. naturally in jasmine absolute (1-3%). good skin absorption.

Typically Found In: Floral fragrances,sun-exposed products

TECHNICAL DETAILS

Primary Category: Fragrance component โ€“ floral fixative

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.001%โ€“1%

SOURCING & ETHICS

Vegan Status: Yes โ€“ from jasmine absolute, or synthetic

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Eu cosmetics regulation: declared fragrance allergen. ifra guidelines apply.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Benzyl salicylate's salicylate moiety provides uv absorption in the uvb range (absorbs at 295-315nm) despite not being a registered uv filter. its occurrence in jasmine absolute means natural jasmine-fragranced products inherently contain a mild uv absorber โ€“ an incidental benefit of the natural fragrance chemistry that wasn't intentionally designed as photoprotection.

Last Verified: Cosing database,ifra standards

Primary Sources: 2026-03-12

Personalized Usage Instructions

How to Use

1

Step 1

Work a small amount evenly through damp or dry hair and style as desired

Medical Chemicals

Protein/Moisture

- Moisture

pH

pH Level

- Acidic

Porosity Taget

- Normal Porosity

Customized for Your Profile

Scalp Condtions

Anti-Dandruff, Seborrheic Dermatitis Safe, Sensitive Scalp, pH Balanced, Oil Control, Dry Scalp

Climate Suitability

Humid, Dry, Hard Water, Soft Water, UV Protection, Pollution Shield, Winter, Summer

Clinical Claims

Awarded Best Grooming Cream in AskMen 2023 Grooming Awards

Frequency

Work a small amount evenly through damp or dry hair and style as desired.

Product Information

Sulfate-free

Paraben-free

Color-safe

Silicone-free

Natural

Protein-free

CGM

Heat Protection