
American Crew
American Crew Forming Cream
American Crew Forming Cream is a versatile styling product that provides a medium hold with a natural shine. It conditions and moisturizes hair, making it suitable for all hair types. The cream softens and swells the hair shaft, giving the appearance of thicker hair. It shampoos out easily without leaving residue, ensuring a clean feel after use. Awarded Best Grooming Cream in the AskMen 2023 Grooming Awards.
Sulfate-free
Paraben-free
Color-safe
Silicone-free
Natural
Protein-free
Optimized for Your Environment & Lifestyle
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Damage levels outside specified range may not benefit optimally from product formulation
Water Quality:
Straight to wavy hair lacks curl structure becoming weighed down without curl definition benefits
Hair:
Closed cuticles resist product penetration causing surface buildup without internal benefits
Active Lifestyle:
Activity levels outside optimal range affect product performance and maintenance requirements
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
Forming Cream, 3.0 oz
Who Is It For
Adults, Men
Budget
Rs. 2,224.30 - Rs. 4,448.60
Timeline
Immediate
Why Youโll Love It
What Does It Help With?
Adds body and lift to fine hair, Protects and preserves hair color, Gentle cleansing without harsh sulfates, Oil absorption between washes, Frizz control and smoothness, Nourishment and shine, Frizz protection in moisture, Adds grip and volume, Scent refreshing, Temporary color enhancement, Adds glossy finish, Style setting and hold, Adds luminous finish
Best for
Fine to medium textured hair
Features
Medium hold, Natural shine, Conditions and moisturizes hair, Softens and swells hair shaft, Shampoos out easily without residue, Awarded Best Grooming Cream in AskMen 2023 Grooming Awards
Checks
Sulfate-free, Paraben-free, Color-safe, Silicone-free, Natural, Protein-free, CGM, Heat Protection, Volume, Anti-Frizz, Bond Building
Ingredients Overview
Ingredients List
Aqua (Water), Petrolatum, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Cera (Lanolin Wax), Steareth-21, PVP, Ceteareth-25, Copernicia Cerifera (Carnauba) Wax, Propylene Glycol, VP/VA Copolymer, Ozokerite, Paraffinum Liquidum (Mineral Oil), Diethylhexyl Malate, PEG-40 Castor Oil, Alcohol Denat., PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract, Glycerin, Parfum (Fragrance), Benzyl Salicylate, Limonene, Linalool, Coumarin, Geraniol, Benzyl Benzoate, Hexyl Cinnamal, Citral, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Alpha-Isomethyl Ionone, Phenoxyethanol, Ethylparaben, Methylparaben
Key Ingredients
Aqua (Water), Petrolatum, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Cera (Lanolin Wax), Steareth-21, PVP, Ceteareth-25, Copernicia Cerifera (Carnauba) Wax, Propylene Glycol, VP/VA Copolymer, Ozokerite, Paraffinum Liquidum (Mineral Oil), Diethylhexyl Malate, PEG-40 Castor Oil, Alcohol Denat., PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract, Glycerin, Parfum (Fragrance), Benzyl Salicylate, Limonene, Linalool, Coumarin, Geraniol, Benzyl Benzoate, Hexyl Cinnamal, Citral, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Alpha-Isomethyl Ionone, Phenoxyethanol, Ethylparaben, Methylparaben
Ingredients Details
Alcohol Denat.
Common Name(s): Alcohol denat.,denatured ethanol,solvent antimicrobial astringent
CAS Number: N/a
DESCRIPTION
What It Does: Alcohol denat. dissolves oil-soluble and water-soluble cosmetic actives, provides rapid antimicrobial activity at concentrations above 60โ70% by denaturing microbial proteins, delivers a refreshing cooling sensation through evaporative cooling on skin, and temporarily enhances the penetration of topical actives by transiently disrupting the stratum corneum lipid bilayer organisation.
Why It's Used: Formulators choose alcohol denat. for its irreplaceable combination of solvent power, antimicrobial activity, and penetration-enhancing properties. no other cosmetic solvent simultaneously provides the cooling sensory experience of alcohol (from evaporative cooling at the skin surface), the immediate antimicrobial activity required for sanitisers (from protein denaturation above 60%), and the transient sc lipid disruption that improves active ingredient delivery (essential in actives-rich toners and essences). for denatured alcohol specifically, denaturing agents (typically 5% isopropanol or bitrex) prevent consumption without affecting cosmetic function.
How It Works: Alcohol denat. works through multiple mechanisms depending on concentration: (1) solvent action โ alcohol's hydroxyl group provides hydrogen bonding with water while the short alkyl chain provides interaction with organic solutes, enabling dissolution of both hydrophilic and moderately lipophilic cosmetic actives in a single solvent; (2) antimicrobial โ above 60% concentration, ethanol denatures microbial proteins by disrupting non-covalent bonds maintaining protein secondary and tertiary structure โ the alcohol molecules intercalate between protein chains, disrupting the hydrophobic interactions and hydrogen bonds that maintain enzyme active site geometry. this non-specific protein denaturation is immediately bactericidal and virucidal with no resistance mechanism possible; (3) sc penetration enhancement โ at lower concentrations (5โ30%), ethanol transiently fluidises the sc lipid bilayer by intercalating between the ordered lipid lamellae, disrupting the crystal packing and increasing lipid bilayer fluidity. this transient fluidisation increases the diffusion coefficient of co-applied actives through the sc for up to 30 minutes post-application; (4) astringency โ alcohol's protein precipitating action at the skin surface contracts superficial proteins, temporarily tightening pores and reducing oiliness.
Typically Found In: Toners,hand sanitisers,actives serums
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 5%โ95%
SOURCING & ETHICS
Vegan Status: Yes
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Ethanol concentration-dependent antimicrobial efficacy: below 40% โ minimal bactericidal effect (insufficient protein denaturation); 40โ60% โ bacteriostatic, not bactericidal; 60โ70% โ peak bactericidal efficacy against both enveloped and non-enveloped viruses and vegetative bacteria (optimal water content maintains protein hydration required for denaturation to proceed); 80โ90% โ remains effective but slightly reduced from decreased water activity; 95โ100% โ reduced efficacy (insufficient water for protein denaturation). the 70% 'sweet spot' for sanitisers reflects this concentration-efficacy peak, not a formulation convenience.
Last Verified: Cosing database,alcohol denat. ethanol solvent antimicrobial review
Primary Sources: 2026-03-12
Alpha-isomethyl Ionone
Common Name(s): Alpha-isomethyl ionone
DESCRIPTION
What It Does: Delivers targeted skin-conditioning or bioactive benefits through a specific mechanism of action suited to the formulation's intended purpose.
Why It's Used: Specialty actives address specific skin concerns through targeted molecular mechanisms, providing efficacy beyond what base formulation ingredients alone can achieve.
How It Works: The bioactive compound interacts with specific molecular targets in skin cells or the extracellular matrix โ enzymes, receptors, structural proteins, or signaling molecules โ triggering beneficial biological responses.
Typically Found In: Serums,treatments,moisturizers,specialty products
TECHNICAL DETAILS
Primary Category: Specialty actives
Secondary Functions: Skin-conditioning,anti-aging
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.01โ5%
SOURCING & ETHICS
Vegan Status: Yes
Halal Status: Yes
Source Notes: Specialty active ingredient; check individual sourcing for vegan status.
SKIN COMPATIBILITY
Irritancy Rating: 1
Comedogenicity Rating: 0
Sensitivity Concerns: Low sensitization potential at recommended use concentrations.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Well-characterized cosmetic ingredient with established safety profile. generally non-irritating at typical use concentrations. suitable for leave-on and rinse-off cosmetics.
Works Well With: Niacinamide,hyaluronic acid,vitamin c,peptides
Avoid Combining With: Incompatible with oxidizing agents; check ph stability
SCIENTIFIC NOTE
Specialty actives typically work through enzyme inhibition (e.g., tyrosinase inhibition for brightening, mmp inhibition for anti-aging), receptor activation (e.g., retinoid receptors, ppar-ฮณ for barrier genes), or transcription factor modulation (e.g., nrf2 for antioxidant gene upregulation). structure-activity relationships determine potency and selectivity.
Last Verified: Cosing eu database; pcpc cosmetic ingredient safety reviews; ingredient-specific safety and efficacy literature
Primary Sources: 2025-01-15
Benzyl Benzoate
Common Name(s): Benzyl ester of benzoic acid,scabimite
CAS Number: 120-51-4
DESCRIPTION
What It Does: Provides fixative fragrance and solvent properties with anti-mite activity.
Why It's Used: Natural ester fragrance compound occurring in jasmine and ylang ylang providing fixative and solvent benefits in fragranced cosmetics.
How It Works: Ester of benzyl alcohol and benzoic acid. solvent for difficult-to-dissolve fragrance compounds. penetrates insect/mite cuticle for scabicidal activity. mild skin fixative from ester-protein interactions.
Typically Found In: Fragrances,floral compounds,medical scabies treatment
TECHNICAL DETAILS
Primary Category: Fragrance component / scabicide
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.001%โ1%
SOURCING & ETHICS
Vegan Status: Yes โ from jasmine, ylang ylang, peru balsam
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Eu cosmetics regulation: declared fragrance allergen. ifra guidelines apply.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Benzyl benzoate's natural occurrence in jasmine absolute (up to 6%) means that products containing jasmine absolute naturally contain benzyl benzoate as a declared fragrance allergen โ regardless of whether the formulator intentionally added it. this highlights how natural ingredients can automatically generate regulatory allergen declarations.
Last Verified: Cosing database,ifra standards
Primary Sources: 2026-03-12
Benzyl Salicylate
Common Name(s): Benzyl 2-hydroxybenzoate,salicylate ester
CAS Number: 118-58-1
DESCRIPTION
What It Does: Provides floral-balsamic scent with uv-absorbing fixative properties.
Why It's Used: Natural jasmine-associated fragrance ester with mild uv protection contribution for fragranced sun-exposed products.
How It Works: Salicylate ester absorbs uv-b mildly. provides fixative function by slowing evaporation of lighter fragrance top notes. naturally in jasmine absolute (1-3%). good skin absorption.
Typically Found In: Floral fragrances,sun-exposed products
TECHNICAL DETAILS
Primary Category: Fragrance component โ floral fixative
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.001%โ1%
SOURCING & ETHICS
Vegan Status: Yes โ from jasmine absolute, or synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Eu cosmetics regulation: declared fragrance allergen. ifra guidelines apply.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Benzyl salicylate's salicylate moiety provides uv absorption in the uvb range (absorbs at 295-315nm) despite not being a registered uv filter. its occurrence in jasmine absolute means natural jasmine-fragranced products inherently contain a mild uv absorber โ an incidental benefit of the natural fragrance chemistry that wasn't intentionally designed as photoprotection.
Last Verified: Cosing database,ifra standards
Primary Sources: 2026-03-12
Personalized Usage Instructions
How to Use
Step 1
Work a small amount evenly through damp or dry hair and style as desired
Medical Chemicals
Protein/Moisture
- Moisture
pH Level
- Acidic
Porosity Taget
- Normal Porosity
Customized for Your Profile
Scalp Condtions
Anti-Dandruff, Seborrheic Dermatitis Safe, Sensitive Scalp, pH Balanced, Oil Control, Dry Scalp
Climate Suitability
Humid, Dry, Hard Water, Soft Water, UV Protection, Pollution Shield, Winter, Summer
Clinical Claims
Awarded Best Grooming Cream in AskMen 2023 Grooming Awards
Frequency
Work a small amount evenly through damp or dry hair and style as desired.
Product Information
Sulfate-free
Paraben-free
Color-safe
Silicone-free
Natural
Protein-free
CGM
Heat Protection