
Aveda
Aveda Invati Ultra Advanced Exfoliating Rich Shampoo
Reduce hair loss by 77% with Aveda's latest advancement for thinning hair: the Invati Ultra Advanced 4-Step System. Nourishing shampoo gently exfoliates with wintergreen-derived salicylic acid, removing oil, and environmental residues that can clog pores. The first step in your routine is a purifying hair follicle shampoo. Gentle and non-irritating to the scalp, this formula creates a rich, creamy lather for a clean yet nourished feeling. Hair is left shiny. When paired with Aveda Rich Thickening Conditioner, the shampoo also helps to soften, smooth, and thicken hair. Dermatologist tested. 94% naturally derived. Vegan. Leaping Bunny Approved.
Sulfate-free
Paraben-free
Natural
Vegan
Thinning
Hair Loss
Optimized for Your Environment & Lifestyle
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Very healthy or severely damaged hair falls outside optimal treatment parameters
Water Quality:
No water quality-specific conflicts
Hair:
No porosity-specific conflicts
Active Lifestyle:
Activity levels outside optimal range affect product performance and maintenance requirements
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
Shampoo with at least 4 key natural active ingredients
Who Is It For
Adults, All genders
Budget
Rs. 3,748.51 - Rs. 7,497.02
Timeline
Reduction in hair loss by 77% after consistent use as part of 4-step system
Why Youโll Love It
What Does It Help With?
Hair thinning, hair loss due to breakage, oily scalp, clogged hair follicles
Best for
Thinning, Hair Loss
Features
Gently exfoliates with wintergreen-derived salicylic acid, removes oil and environmental residues, uses babassu-derived cleansing agents for pollution and buildup removal, micellar cleansing system, Ayurvedic herb blend including ginseng and turmeric for scalp invigorating
Checks
Dermatologist tested, 94% naturally derived, Vegan, Leaping Bunny Approved, formulated without parabens, phthalates, sodium lauryl sulfate
Ingredients Overview
Ingredients List
Water-aqua-eau, Sodium-Methyl-Cocoyl-Taurate, Babassuamidopropyl-Betaine, Propanediol, Disodium-Coco-Glucoside-Citrate, Glyceryl-Oleate, Coco-Glucoside, Hydrogenated-Lecithin, Panax-Ginseng-Root-Extract, Curcuma-Longa-Turmeric-Root-Extract, Emblica-Officinalis-Fruit-Extract, Zingiber-Officinale-Ginger-Root-Extract, Eclipta-Prostrata-Extract, Alpinia-Officinarum-Root-Extract, Caffeine, Salicylic-Acid, Glycerin, Ethyl-Macadamiate, Glycol-Stearate, Acrylates-Copolymer, Guar-Hydroxypropyltrimonium-Chloride, Citric-Acid, Sodium-Hydroxide, Sodium-Chloride, Fragrance-Parfum, Linalool, Citral, Limonene, Citronellol, Tocopherol, Sodium-Phytate, Phenoxyethanol, Potassium-Sorbate, Sodium-Benzoate
Key Ingredients
Wintergreen-Derived Salicylic Acid, Babassu-derived cleansing agents, Micellar Cleansing System, Ginseng, Turmeric
Ingredients Details
Caffeine
Common Name(s): Caffeine,methylxanthine anti-cellulite,antioxidant vasoactive
CAS Number: N/a
DESCRIPTION
What It Does: Stimulates lipolysis in adipocytes by inhibiting phosphodiesterase (preventing camp breakdown), reduces eye puffiness through vasoconstriction of periorbital capillaries, and provides antioxidant dna repair stimulation for photoprotective benefit.
Why It's Used: The only cosmetic active with a well-defined mechanism for anti-cellulite claims โ phosphodiesterase inhibition elevating adipocyte camp is the documented biochemical pathway, providing mechanism-based efficacy substantiation superior to most slimming actives.
How It Works: Caffeine inhibits phosphodiesterase (pde3, pde4) preventing camp hydrolysis โ elevated camp activates protein kinase a โ phosphorylates hormone-sensitive lipase โ lipolysis of triglycerides in adipocytes. for eye puffiness: caffeine's adenosine receptor antagonism reduces prostaglandin-mediated capillary dilation in periorbital tissue, reducing fluid accumulation.
Typically Found In: Anti-cellulite,eye creams,antioxidant products
TECHNICAL DETAILS
Primary Category: Active ingredient โ antioxidant
Secondary Functions: Free radical scavenging,anti-aging
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ3%
SOURCING & ETHICS
Vegan Status: Yes
Halal Status: Yes
Source Notes: Plant-derived extract or synthetic.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; well-tolerated.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Caffeine has one of the highest sc penetration rates of any cosmetic active (logp -0.07, mw 194 da) โ the combination of small size and moderate logp providing excellent aqueous solubility with sufficient sc lipid partitioning for effective transdermal delivery to adipose tissue.
Last Verified: Cosing database,caffeine pde inhibitor anti-cellulite lipolysis review
Primary Sources: 2026-03-12
Citral
Common Name(s): 3,7-dimethyl-2,6-octadienal,geranial+neral mix
CAS Number: 5392-40-5
DESCRIPTION
What It Does: Provides the defining intense lemon-citrus fragrance note.
Why It's Used: The lemon scent compound โ citral defines the fresh lemon scent in lemon essential oil and lemongrass with potent antimicrobial activity.
How It Works: Mixture of e-isomer (geranial) and z-isomer (neral). antimicrobial via michael addition to thiol enzymes. inhibits nf-kb for anti-inflammatory activity. antioxidant via allylic aldehyde.
Typically Found In: Citrus fragrances,antibacterial products,lemon-scented cosmetics
TECHNICAL DETAILS
Primary Category: Fragrance component โ lemon aldehyde
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.001%โ0.5%
SOURCING & ETHICS
Vegan Status: Yes โ from lemon, lemongrass, melissa oils
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Eu cosmetics regulation: declared fragrance allergen. high sensitisation potential from alpha,beta-unsaturated aldehyde structure. ifra strict limits.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Citral's high sensitisation potential (llna ec3 ~0.11%) is a consequence of its alpha,beta-unsaturated aldehyde structure providing a highly reactive michael acceptor for skin protein covalent binding. the e/z mixture (geranial/neral) in natural citral means both isomers contribute to the sensitisation burden โ explaining why lemongrass oil (very high citral content, ~60-80%) is one of the more common essential oil allergens.
Last Verified: Cosing database,ifra standards
Primary Sources: 2026-03-12
Citronellol
Common Name(s): (r)-3,7-dimethyl-6-octen-1-ol,rhodinol
CAS Number: 106-22-9
DESCRIPTION
What It Does: Provides soft, lasting rose-floral fragrance note.
Why It's Used: Essential rose fragrance monoterpene for lasting smooth floral notes in high-quality perfumery and cosmetic fragrances.
How It Works: Allylic alcohol monoterpene provides fixative property in fragrance blends. good skin substantivity for lasting scent. softer, rounder rose note vs geraniol's fresher character. natural in rose otto at 18-34%.
Typically Found In: Rose perfumes,floral fragrances,luxury skincare
TECHNICAL DETAILS
Primary Category: Fragrance component โ monoterpene alcohol
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.001%โ1%
SOURCING & ETHICS
Vegan Status: Yes โ from rose, geranium, citronella oils
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Eu cosmetics regulation: declared fragrance allergen. ifra guidelines apply.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Citronellol's r-enantiomer (natural) vs s-enantiomer (synthetic) provide meaningfully different scent character โ a remarkable demonstration of chiral scent discrimination by olfactory receptors. the (r) form provides the characteristic rose note while the (s) form has a distinctly different, less pleasant character. this enantiomeric scent difference means that the biological handedness of naturally-sourced vs racemic synthetic citronellol produces perceptibly different fragrance quality.
Last Verified: Cosing database,ifra standards
Primary Sources: 2026-03-12
Coco-glucoside
Common Name(s): Coconut glucoside,apg c8-c16
CAS Number: 68515-73-1
DESCRIPTION
What It Does: Provides gentle, natural-origin cleansing with good foam from mixed coconut chain alkyl glucosides.
Why It's Used: Widely used natural surfactant for green beauty formulations requiring good foam performance with natural-origin and mild credentials.
How It Works: Mixed c8-c16 fatty alcohol chain lengths from coconut provide broader foam stability than single-chain glucosides. non-ionic glucoside headgroup provides mildness. better detergency and rinsing than individual chain-length apgs due to mixed chain distribution.
Typically Found In: Natural shampoos,body washes,facial cleansers
TECHNICAL DETAILS
Primary Category: Functional ingredient โ coconut alkyl glucoside
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 2%โ20%
SOURCING & ETHICS
Vegan Status: Yes โ from coconut fatty alcohols and glucose
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Coco-glucoside's natural chain length distribution (c8-c16) provides synergistic surfactant effects where different chain lengths optimize different properties: shorter chains provide initial foam burst, longer chains provide foam stability and soil removal, creating better overall performance than any single chain length alone.
Last Verified: Cosing database,cir safety assessment
Primary Sources: 2026-03-12
Personalized Usage Instructions
How to Use
Step 1
Massage into wet hair and scalp
Step 2
Rinse
Step 3
Use as part of the Invati Ultra Advanced 4-Step System
Medical Chemicals
Protein/Moisture
- Balanced
pH Level
- Acidic
Porosity Taget
- Normal Porosity
Customized for Your Profile
Scalp Condtions
Sensitive Scalp, pH Balanced, Oil Control
Climate Suitability
Humid, Dry, UV Protection, Pollution Shield, Summer, Winter
Clinical Claims
Reduction in hair loss due to breakage from repeat grooming test on tresses after use of Invati Ultra Advanced 4-step system shampoo, conditioner, serum, and leave-in
Frequency
Massage into wet hair and scalp. Rinse. Use as part of the Invati Ultra Advanced 4-Step System.
Product Information
Dermatologist tested
94% naturally derived
Vegan
Leaping Bunny Approved
formulated without parabens
phthalates
sodium lauryl sulfate