Aveda Invati Ultra Advanced Exfoliating Rich Shampoo

Aveda

Aveda Invati Ultra Advanced Exfoliating Rich Shampoo

Reduce hair loss by 77% with Aveda's latest advancement for thinning hair: the Invati Ultra Advanced 4-Step System. Nourishing shampoo gently exfoliates with wintergreen-derived salicylic acid, removing oil, and environmental residues that can clog pores. The first step in your routine is a purifying hair follicle shampoo. Gentle and non-irritating to the scalp, this formula creates a rich, creamy lather for a clean yet nourished feeling. Hair is left shiny. When paired with Aveda Rich Thickening Conditioner, the shampoo also helps to soften, smooth, and thicken hair. Dermatologist tested. 94% naturally derived. Vegan. Leaping Bunny Approved.

Sulfate-free

Paraben-free

Natural

Vegan

Thinning

Hair Loss

Optimized for Your Environment & Lifestyle

Humid
Dry
UV Protection
Pollution Shield
Summer
Winter

Nykaa

In stock

Recommended

Aveda Invati Ultra Advanced Exfoliating Rich Shampoo

Aveda

aveda-invati-ultra-advanced-exfoliating-rich-shampoo

Shampoo

10202911047973

Morning or Evening?

Morning
Evening
Both

How often will you use this product?

Everyday
Every other day
Every 3 days
Every 4 days
Every 5 days
Every 6 days
Once a week
Twice a week
On specific days
As needed
On rotation

Notes

Add to Routine
Compare with Similar

Secure payment protection

Your Biodata Compatibility Analysis

Based on your 6 hair health indices and environmental factors

0 HAIR HEALTH SCORE

Poor Match

Significant incompatibilities

Growth Cycle Health Index

Hair Match

Hair Health Index Alignment

Optimal for OSI, SSI, DI, HSI

Ingredient Efficacy

Matching Ingredient Score

Environment Compatibility

Current UV, Air Quality & Humidity

Why This Works for Your Specific Profile

Damage Index:

Very healthy or severely damaged hair falls outside optimal treatment parameters

Water Quality:

No water quality-specific conflicts

Hair:

No porosity-specific conflicts

Active Lifestyle:

Activity levels outside optimal range affect product performance and maintenance requirements

Add to Your Routine

Current Routine Fit

Replaces your current shampoo, works with existing conditioner and growth treatments

Recommended Routine Order

1.
2.
3.

Your Hair Profile

Hair Type

Damage Level

Porosity

Scalp Sensitivity

Your Hair Profile Integration

Your Hair Archetype

Density Level

Washing Frequency

Shedding Level

Oil Level

Your Hair Health Indices

Oil Secretion (OSI)

Very low oil production

Scalp Sensitivity (SSI)

Very low sensitivity

Growth Rate (CMR)

Poor metabolism rate

Damage Index (DI)

Minimal damage

Hair Strength (HSI)

Very weak strength

Softness Index (SI)

Significant improvement needed

Water & Environmental Integration

Water:

Expected Results & Timeline

Key Highlights

What is it?

Shampoo with at least 4 key natural active ingredients

Who Is It For

Adults, All genders

Budget

Rs. 3,748.51 - Rs. 7,497.02

Timeline

Reduction in hair loss by 77% after consistent use as part of 4-step system

Why Youโ€™ll Love It

What Does It Help With?

Hair thinning, hair loss due to breakage, oily scalp, clogged hair follicles

Best for

Thinning, Hair Loss

Features

Gently exfoliates with wintergreen-derived salicylic acid, removes oil and environmental residues, uses babassu-derived cleansing agents for pollution and buildup removal, micellar cleansing system, Ayurvedic herb blend including ginseng and turmeric for scalp invigorating

Checks

Dermatologist tested, 94% naturally derived, Vegan, Leaping Bunny Approved, formulated without parabens, phthalates, sodium lauryl sulfate

Ingredients Overview

Ingredients List

Water-aqua-eau, Sodium-Methyl-Cocoyl-Taurate, Babassuamidopropyl-Betaine, Propanediol, Disodium-Coco-Glucoside-Citrate, Glyceryl-Oleate, Coco-Glucoside, Hydrogenated-Lecithin, Panax-Ginseng-Root-Extract, Curcuma-Longa-Turmeric-Root-Extract, Emblica-Officinalis-Fruit-Extract, Zingiber-Officinale-Ginger-Root-Extract, Eclipta-Prostrata-Extract, Alpinia-Officinarum-Root-Extract, Caffeine, Salicylic-Acid, Glycerin, Ethyl-Macadamiate, Glycol-Stearate, Acrylates-Copolymer, Guar-Hydroxypropyltrimonium-Chloride, Citric-Acid, Sodium-Hydroxide, Sodium-Chloride, Fragrance-Parfum, Linalool, Citral, Limonene, Citronellol, Tocopherol, Sodium-Phytate, Phenoxyethanol, Potassium-Sorbate, Sodium-Benzoate

Key Ingredients

Wintergreen-Derived Salicylic Acid, Babassu-derived cleansing agents, Micellar Cleansing System, Ginseng, Turmeric

Ingredients Details

Caffeine

Common Name(s): Caffeine,methylxanthine anti-cellulite,antioxidant vasoactive

CAS Number: N/a

DESCRIPTION

What It Does: Stimulates lipolysis in adipocytes by inhibiting phosphodiesterase (preventing camp breakdown), reduces eye puffiness through vasoconstriction of periorbital capillaries, and provides antioxidant dna repair stimulation for photoprotective benefit.

Why It's Used: The only cosmetic active with a well-defined mechanism for anti-cellulite claims โ€” phosphodiesterase inhibition elevating adipocyte camp is the documented biochemical pathway, providing mechanism-based efficacy substantiation superior to most slimming actives.

How It Works: Caffeine inhibits phosphodiesterase (pde3, pde4) preventing camp hydrolysis โ†’ elevated camp activates protein kinase a โ†’ phosphorylates hormone-sensitive lipase โ†’ lipolysis of triglycerides in adipocytes. for eye puffiness: caffeine's adenosine receptor antagonism reduces prostaglandin-mediated capillary dilation in periorbital tissue, reducing fluid accumulation.

Typically Found In: Anti-cellulite,eye creams,antioxidant products

TECHNICAL DETAILS

Primary Category: Active ingredient โ€“ antioxidant

Secondary Functions: Free radical scavenging,anti-aging

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%โ€“3%

SOURCING & ETHICS

Vegan Status: Yes

Halal Status: Yes

Source Notes: Plant-derived extract or synthetic.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Non-irritating; well-tolerated.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Caffeine has one of the highest sc penetration rates of any cosmetic active (logp -0.07, mw 194 da) โ€” the combination of small size and moderate logp providing excellent aqueous solubility with sufficient sc lipid partitioning for effective transdermal delivery to adipose tissue.

Last Verified: Cosing database,caffeine pde inhibitor anti-cellulite lipolysis review

Primary Sources: 2026-03-12

Citral

Common Name(s): 3,7-dimethyl-2,6-octadienal,geranial+neral mix

CAS Number: 5392-40-5

DESCRIPTION

What It Does: Provides the defining intense lemon-citrus fragrance note.

Why It's Used: The lemon scent compound โ€“ citral defines the fresh lemon scent in lemon essential oil and lemongrass with potent antimicrobial activity.

How It Works: Mixture of e-isomer (geranial) and z-isomer (neral). antimicrobial via michael addition to thiol enzymes. inhibits nf-kb for anti-inflammatory activity. antioxidant via allylic aldehyde.

Typically Found In: Citrus fragrances,antibacterial products,lemon-scented cosmetics

TECHNICAL DETAILS

Primary Category: Fragrance component โ€“ lemon aldehyde

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.001%โ€“0.5%

SOURCING & ETHICS

Vegan Status: Yes โ€“ from lemon, lemongrass, melissa oils

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Eu cosmetics regulation: declared fragrance allergen. high sensitisation potential from alpha,beta-unsaturated aldehyde structure. ifra strict limits.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Citral's high sensitisation potential (llna ec3 ~0.11%) is a consequence of its alpha,beta-unsaturated aldehyde structure providing a highly reactive michael acceptor for skin protein covalent binding. the e/z mixture (geranial/neral) in natural citral means both isomers contribute to the sensitisation burden โ€“ explaining why lemongrass oil (very high citral content, ~60-80%) is one of the more common essential oil allergens.

Last Verified: Cosing database,ifra standards

Primary Sources: 2026-03-12

Citronellol

Common Name(s): (r)-3,7-dimethyl-6-octen-1-ol,rhodinol

CAS Number: 106-22-9

DESCRIPTION

What It Does: Provides soft, lasting rose-floral fragrance note.

Why It's Used: Essential rose fragrance monoterpene for lasting smooth floral notes in high-quality perfumery and cosmetic fragrances.

How It Works: Allylic alcohol monoterpene provides fixative property in fragrance blends. good skin substantivity for lasting scent. softer, rounder rose note vs geraniol's fresher character. natural in rose otto at 18-34%.

Typically Found In: Rose perfumes,floral fragrances,luxury skincare

TECHNICAL DETAILS

Primary Category: Fragrance component โ€“ monoterpene alcohol

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.001%โ€“1%

SOURCING & ETHICS

Vegan Status: Yes โ€“ from rose, geranium, citronella oils

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Eu cosmetics regulation: declared fragrance allergen. ifra guidelines apply.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Citronellol's r-enantiomer (natural) vs s-enantiomer (synthetic) provide meaningfully different scent character โ€“ a remarkable demonstration of chiral scent discrimination by olfactory receptors. the (r) form provides the characteristic rose note while the (s) form has a distinctly different, less pleasant character. this enantiomeric scent difference means that the biological handedness of naturally-sourced vs racemic synthetic citronellol produces perceptibly different fragrance quality.

Last Verified: Cosing database,ifra standards

Primary Sources: 2026-03-12

Coco-glucoside

Common Name(s): Coconut glucoside,apg c8-c16

CAS Number: 68515-73-1

DESCRIPTION

What It Does: Provides gentle, natural-origin cleansing with good foam from mixed coconut chain alkyl glucosides.

Why It's Used: Widely used natural surfactant for green beauty formulations requiring good foam performance with natural-origin and mild credentials.

How It Works: Mixed c8-c16 fatty alcohol chain lengths from coconut provide broader foam stability than single-chain glucosides. non-ionic glucoside headgroup provides mildness. better detergency and rinsing than individual chain-length apgs due to mixed chain distribution.

Typically Found In: Natural shampoos,body washes,facial cleansers

TECHNICAL DETAILS

Primary Category: Functional ingredient โ€“ coconut alkyl glucoside

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 2%โ€“20%

SOURCING & ETHICS

Vegan Status: Yes โ€“ from coconut fatty alcohols and glucose

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ€“2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Coco-glucoside's natural chain length distribution (c8-c16) provides synergistic surfactant effects where different chain lengths optimize different properties: shorter chains provide initial foam burst, longer chains provide foam stability and soil removal, creating better overall performance than any single chain length alone.

Last Verified: Cosing database,cir safety assessment

Primary Sources: 2026-03-12

Personalized Usage Instructions

How to Use

1

Step 1

Massage into wet hair and scalp

2

Step 2

Rinse

3

Step 3

Use as part of the Invati Ultra Advanced 4-Step System

Medical Chemicals

Protein/Moisture

- Balanced

pH

pH Level

- Acidic

Porosity Taget

- Normal Porosity

Customized for Your Profile

Scalp Condtions

Sensitive Scalp, pH Balanced, Oil Control

Climate Suitability

Humid, Dry, UV Protection, Pollution Shield, Summer, Winter

Clinical Claims

Reduction in hair loss due to breakage from repeat grooming test on tresses after use of Invati Ultra Advanced 4-step system shampoo, conditioner, serum, and leave-in

Frequency

Massage into wet hair and scalp. Rinse. Use as part of the Invati Ultra Advanced 4-Step System.

Product Information

Dermatologist tested

94% naturally derived

Vegan

Leaping Bunny Approved

formulated without parabens

phthalates

sodium lauryl sulfate