
Aveda
Aveda Pure-Formance Shampoo
High performance shampoo that makes scalp and hair noticeably smoother and healthier. Enriched with organic spearmint, vetiver, lavender and other pure flower and plant essences, leaves scalp feeling calmer, healthier, less irritated and less itchy. Cleanses, conditions, moisturizes and adds shine to hair.
Natural
Paraben-free
Sulfate-free
Cruelty-free
Oily Scalp
Dryness
Optimized for Your Environment & Lifestyle
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Damaged hair structure cannot withstand product intensity causing increased breakage and further compromise
Water Quality:
Soft or moderately hard water does not require intensive treatment causing over-cleansing and dryness
Hair:
Closed cuticles resist product penetration causing surface buildup without internal benefits
Active Lifestyle:
Low activity produces insufficient stress or buildup making product intensity unnecessarily harsh
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
Shampoo with multiple botanical ingredients
Who Is It For
Adults, Unisex
Budget
Rs. 3,527.89 - Rs. 7,055.78
Timeline
2 weeks
Why Youโll Love It
What Does It Help With?
Reduces scalp oiliness, greasiness, dryness, itchiness
Best for
Oily Scalp
Features
Enriched with organic spearmint, vetiver, lavender, reduces oiliness and greasiness by 72%, reduces scalp dryness and itchiness by 65%, cruelty-free, paraben-free, formulated without sodium lauryl sulfate
Checks
Cruelty-free, Paraben-free, Sulfate-free
Ingredients Overview
Ingredients List
Water-aqua-eau, sodium-cocoyl-isethionate, sodium-methyl-cocoyl-taurate, decyl-glucoside, babassuamidopropyl-betaine, cetyl-alcohol, sodium-chloride, stearic-acid, yeast-extract-faex-extrait-de-levure, glycyrrhiza-glabra-licorice-root-extract, scutellaria-baicalensis-root-extract, boswellia-serrata-extract, hydrolyzed-algin, calophyllum-inophyllum-tamanu-seed-oil, zingiber-cassumunar-plai-root-oil, canola-oil-huile-de-colza, malt-extract, dehydroxanthan-gum, polysorbate-20, sodium-lauroyl-lactylate, glycerin, capryloyl-glycine, polyquaternium-10, ursolic-acid, fragrance-parfum, geraniol, linalool, limonene, sorbic-acid, sodium-gluconate
Key Ingredients
Organic spearmint, vetiver, lavender, licorice root extract, tamanu seed oil
Ingredients Details
Geraniol
Common Name(s): (e)-3,7-dimethyl-2,6-octadien-1-ol,geranyl alcohol
CAS Number: 106-24-1
DESCRIPTION
What It Does: Provides fresh rose-geranium floral scent with antimicrobial activity.
Why It's Used: The rose fragrance terpene โ geraniol defines the fresh, sweet rose-geranium note found in more than 60 essential oils and is essential for recreating natural floral fragrance profiles.
How It Works: Monoterpene alcohol inhibits bacterial membrane integrity for antimicrobial activity. activates trpv1 for anti-nociception. inhibits nf-kb for anti-inflammatory activity. antioxidant via allylic radical scavenging.
Typically Found In: Rose-scented products,floral fragrances,natural cosmetics
TECHNICAL DETAILS
Primary Category: Fragrance component โ acyclic monoterpene alcohol
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.001%โ1%
SOURCING & ETHICS
Vegan Status: Yes โ from rose, geranium, palmarosa oils
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Eu cosmetics regulation: declared fragrance allergen. ifra guidelines apply.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Geraniol's isomers (geraniol, nerol, citronellol) provide subtly different scent characters despite identical molecular formulae (c10h18o): geraniol provides the sweet, fresh rose note while its z-isomer nerol has a more delicate, neroli-like character. these isomeric scent differences arise from different spatial presentation of the hydroxyl and double bond groups to the olfactory receptor โ demonstrating the extraordinary structural sensitivity of olfactory perception.
Last Verified: Cosing database,ifra standards
Primary Sources: 2026-03-12
Glycerin
Common Name(s): Glycerol,glycerine,1,2,3-propanetriol
CAS Number: 56-81-5
DESCRIPTION
What It Does: Glycerin pulls water from the environment and deeper skin layers into the outer skin layer (epidermis), boosting moisture levels and keeping skin soft, smooth, and plump.
Why It's Used: It is used in virtually every moisturizer, serum, and cleanser because it is highly effective at hydrating skin, is well-tolerated by all skin types, and enhances the texture and spreadability of formulations.
How It Works: As a humectant, glycerin forms hydrogen bonds with water molecules, trapping them in the skin. it also reinforces the skin barrier by integrating into lipid structures between skin cells.
Typically Found In: Moisturizers,serums,cleansers,toners,sheet masks,sunscreens,body lotions,shampoos,conditioners
TECHNICAL DETAILS
Primary Category: Humectant
Secondary Functions: Skin barrier support,emollient,solvent
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%โ30% (typical: 3โ10%)
SOURCING & ETHICS
Vegan Status: Yes โ plant-derived (coconut, soy, palm) or synthetic
Halal Status: Yes โ when plant-derived or synthetic; verify source with supplier
Source Notes: Derived from plant oils via hydrolysis or saponification; synthetic versions also available. palm-derived glycerin carries sustainability concerns.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low; non-irritating at all standard concentrations
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Extremely rare allergic reactions; generally safe for all skin types including sensitive and baby skin
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Widely recognized as safe. ewg hazard score: 1. no significant concerns for irritation, sensitization, or toxicity at typical concentrations (up to 50%).
Works Well With: Hyaluronic acid,ceramides,niacinamide,panthenol,urea,peptides,retinol,ahas/bhas
Avoid Combining With: No known incompatibilities at standard concentrations
SCIENTIFIC NOTE
Glycerin is an endogenous skin component found naturally in the stratum corneum. aquaporin-3 channels in keratinocytes facilitate glycerin transport, making it integral to natural skin hydration pathways.
Last Verified: Cosing database,cir safety assessment,ewg skin deep,inci decoder
Primary Sources: 2026-03-12
Lavender
Common Name(s): Lavender
DESCRIPTION
What It Does: Delivers targeted skin-conditioning or bioactive benefits through a specific mechanism of action suited to the formulation's intended purpose.
Why It's Used: Specialty actives address specific skin concerns through targeted molecular mechanisms, providing efficacy beyond what base formulation ingredients alone can achieve.
How It Works: The bioactive compound interacts with specific molecular targets in skin cells or the extracellular matrix โ enzymes, receptors, structural proteins, or signaling molecules โ triggering beneficial biological responses.
Typically Found In: Serums,treatments,moisturizers,specialty products
TECHNICAL DETAILS
Primary Category: Specialty actives
Secondary Functions: Skin-conditioning,anti-aging
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.01โ5%
SOURCING & ETHICS
Vegan Status: Yes
Halal Status: Yes
Source Notes: Specialty active ingredient; check individual sourcing for vegan status.
SKIN COMPATIBILITY
Irritancy Rating: 1899-12-31 00:00:00 -0800
Sensitivity Concerns: Low sensitization potential at recommended use concentrations.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Well-characterized cosmetic ingredient with established safety profile. generally non-irritating at typical use concentrations. suitable for leave-on and rinse-off cosmetics.
Works Well With: Niacinamide,hyaluronic acid,vitamin c,peptides
Avoid Combining With: Incompatible with oxidizing agents; check ph stability
SCIENTIFIC NOTE
Specialty actives typically work through enzyme inhibition (e.g., tyrosinase inhibition for brightening, mmp inhibition for anti-aging), receptor activation (e.g., retinoid receptors, ppar-ฮณ for barrier genes), or transcription factor modulation (e.g., nrf2 for antioxidant gene upregulation). structure-activity relationships determine potency and selectivity.
Last Verified: Cosing eu database; pcpc cosmetic ingredient safety reviews; ingredient-specific safety and efficacy literature
Primary Sources: 2025-01-15
Licorice Root Extract
Common Name(s): Licorice root extract,licorice extract,glycyrrhiza extract
CAS Number: 84775-66-6
DESCRIPTION
What It Does: Brightens skin and reduces hyperpigmentation through glabridin tyrosinase inhibition while calming inflammation.
Why It's Used: Combined brightening + soothing in one botanical โ ideal for hyperpigmentation with skin reactivity where brightening actives (ahas, retinoids) increase sensitivity.
How It Works: Glabridin inhibits uvb-induced melanin synthesis and tyrosinase activity. isoliquiritigenin inhibits melanocyte-stimulating hormone (msh). glycyrrhizinic acid inhibits prostaglandin synthesis for anti-inflammatory activity. licochalcone a inhibits nf-kb.
Typically Found In: Brightening serums,anti-inflammatory formulas,post-sun products,sensitive skin brightening
TECHNICAL DETAILS
Primary Category: Active ingredient โ soothing / anti-inflammatory
Secondary Functions: Glabridin tyrosinase inhibition,anti-inflammatory,post-inflammatory hyperpigmentation
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ5%
SOURCING & ETHICS
Vegan Status: Yes โ glycyrrhiza glabra root-derived
Halal Status: Yes
Source Notes: Plant-derived extract or synthetic.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; ideal for reactive and sensitive skin.
Safe for Sensitive Skin: Yes โ particularly recommended for sensitive skin
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Ceramides,panthenol,allantoin,hyaluronic acid,centella asiatica
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Glabridin's tyrosinase inhibition mechanism differs from both kojic acid (copper chelation) and arbutin (substrate competition) โ it inhibits the enzyme's catalytic conformation without substrate competition, providing a third distinct brightening mechanism suitable for formulation with the other inhibitor types for synergistic brightening.
Last Verified: Cosing database,yokota et al. glabridin study,plenkov et al. licorice review
Primary Sources: 2026-03-12
Personalized Usage Instructions
How to Use
Step 1
Massage small amount of shampoo into wet hair and scalp
Step 2
Rinse well
Step 3
Follow with pure-formanceโข conditioner
Medical Chemicals
Protein/Moisture
- Moisture
pH Level
- Acidic
Porosity Taget
- Normal Porosity
Customized for Your Profile
Scalp Condtions
Sensitive Scalp, Oil Control
Climate Suitability
Humid, Dry, UV Protection, Pollution Shield
Clinical Claims
72% experienced reduction in oiliness and greasiness, 65% experienced reduction in scalp dryness and itchiness
Frequency
Massage small amount of shampoo into wet hair and scalp. Rinse well. Follow with pure-formanceโข conditioner.
Product Information
Cruelty-free
Paraben-free
Sulfate-free