
Highlights
WHAT IS IT?
Vitamin C serum
FEATURES
Made fresh to order, 15% vitamin C, packed with antioxidants and fruit enzymes
BEST FOR
All skin types
CHECKS
Free of Essential oils, parabens, silicones, colourants, fragrance, sulphates, phthalates, animal products and testing
Who Is It For?
Adults Both Men And WomenWhat Does It Help With?
Firms And Brightens Skin Improves Signs Of PhotoagingBudget
PremiumHow To Use
Which routine should it be used in?
Instructions:
Key Information
What Drunk Elephant Says
Product Description:
A super-potent 15% vitamin C serum that firms, brightens, and improves signs of photoaging.
About the Brand:
Ingredients Overview
Ingredients List
AQUA, Dimethyl Isosorbide, Ascorbic Acid, Laureth-23, Glycerin, Tocopherol, Lactobacillus/Pumpkin Ferment Extract, Sclerocarya Birrea Seed Oil, Dipotassium Glycyrrhizate, Glycyrrhiza Glabra (Licorice) Root Extract, Vitis Vinifera (Grape) Juice Extract, Ferulic Acid, Phyllanthus Emblica Fruit Extract, Camellia Sinensis Leaf Extract, Lactobacillus/Punica Granatum Fruit Ferment Extract, Propanediol, Gluconolactone, Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate, Oryza Sativa (Rice) Bran Extract, Glutamylamidoethyl Imidazole, Tetrahydrobisdemethoxydiferuloylmethane, Tetrahydrodemethoxydiferuloylmethane, Tetrahydrodiferuloylmethane, Pentylene Glycol, Caprylhydroxamic Acid, Leuconostoc/Radish Root Ferment Filtrate, Sorbic Acid, Phenoxyethanol, Sodium Benzoate, Caprylyl Glycol, Chondrus Crispus (Carrageenan) Extract, Ethylhexylglycerin.
Key Ingredients
15% l-ascorbic acid, 0.5% ferulic acid, 1.0% tocopherol
Ingredients Details
Ascorbic Acid
Common Name(s): Vitamin c,l-ascorbic acid,l-ascorbate
CAS Number: 50-81-7
DESCRIPTION
What It Does: Ascorbic acid neutralizes free radicals, stimulates collagen production, inhibits melanin synthesis for a brighter complexion, and supports skin repair.
Why It's Used: It is used because it offers comprehensive antioxidant and brightening benefits supported by extensive clinical evidence. it is the most bioavailable form of vitamin c for topical application.
How It Works: As an antioxidant, it donates electrons to neutralize reactive oxygen species. it is an essential cofactor for the hydroxylation of proline and lysine in collagen synthesis. it inhibits tyrosinase, the enzyme responsible for melanin production, reducing hyperpigmentation.
Typically Found In: Vitamin c serums,brightening moisturizers,antioxidant formulations,spf products,eye creams
TECHNICAL DETAILS
Primary Category: Active ingredient – vitamin c
Secondary Functions: Collagen booster,tyrosinase inhibitor,ph adjuster
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 5%–20% (effective range: 10–20%; ph must be below 3.5 for activity)
SOURCING & ETHICS
Vegan Status: Yes – synthetically produced or corn/plant-derived
Halal Status: Yes
Source Notes: Commercially produced by reichstein synthesis or guangxi fermentation process from glucose. some plant-derived versions exist.
SKIN COMPATIBILITY
Irritancy Rating: 2/5 – low to moderate; low ph formulations can cause initial tingling or stinging, especially at concentrations above 15%
Comedogenicity Rating: 0/5 – non-comedogenic
Sensitivity Concerns: Acidic ph can irritate sensitive or compromised skin barriers. highly unstable – oxidizes rapidly when exposed to air, light, and heat (turns orange/brown). use in the morning under spf.
Safe for Sensitive Skin: Use with caution – start at lower concentrations (5–10%). stabilized derivative forms (vitamin c derivatives) may be better tolerated.
SAFETY & COMPATIBILITY
Safety Profile: Very safe; well-studied. key concern is formulation stability, not safety. ewg hazard score: 1.
Works Well With: Vitamin e (tocopherol) – synergistic antioxidant effect,ferulic acid – stabilizing and boosting,spf,hyaluronic acid,niacinamide (use at different times if concentrations are high)
Avoid Combining With: Retinol (use at separate times – ph incompatibility),benzoyl peroxide (oxidizes vitamin c),ahas/bhas (cumulative irritation risk)
SCIENTIFIC NOTE
L-ascorbic acid is the only form of vitamin c that is proven bioactive in skin at the molecular level. its instability (rapid oxidation) has driven development of numerous stable derivatives including ascorbyl glucoside, magnesium ascorbyl phosphate, and ascorbyl tetraisopalmitate.
Last Verified: Cosing database,cir safety assessment,pinnell et al. studies,journal of the american academy of dermatology
Primary Sources: 2026-03-12
Dimethyl Isosorbide
Common Name(s): Dmi,isosorbide dimethyl ether,arlasolve dmi
CAS Number: 5306-85-4
DESCRIPTION
What It Does: Provides biocompatible penetration enhancement for improved active ingredient delivery.
Why It's Used: Biocompatible penetration enhancer from renewable sorbitol — dmi provides penetration enhancement without the toxicity of oleic acid or conventional chemical penetration enhancers.
How It Works: Cyclic ether from sorbitol is biocompatible and biodegradable. disrupts stratum corneum lipid packing via ether oxygen hydrogen bonding. solubilises challenging actives (retinoids, salicylic acid, ahas). enhances penetration 2–5× vs equivalent concentrations without dmi.
Typically Found In: Active delivery formulas,penetration-enhanced products,retinoid vehicles
TECHNICAL DETAILS
Primary Category: Functional ingredient – penetration-enhancing solvent
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%–20%
SOURCING & ETHICS
Vegan Status: Yes – from sorbitol (corn or wheat derived)
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 – very low
Comedogenicity Rating: 0/5 – non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Dmi's penetration enhancement mechanism differs from oleic acid's lipid disruption: dmi hydrogen bonds to stratum corneum proteins and lipids, temporarily creating more permeable protein-lipid domains without the membrane-fluidisation that causes oleic acid's irritation. this protein-hydrogen-bonding mechanism provides penetration enhancement from a different, gentler pathway.
Last Verified: Cosing database,croda arlasolve dmi technical data,cir safety assessment
Primary Sources: 2026-03-12
Dipotassium Glycyrrhizate
Common Name(s): Dpg,dipotassium glycyrrhizinate,glycyrrhizic acid potassium salt
CAS Number: 68797-35-3
DESCRIPTION
What It Does: Provides glycyrrhizic acid anti-inflammatory and cortisol-potentiating soothing activity.
Why It's Used: The anti-inflammatory licorice active — dipotassium glycyrrhizate provides stronger anti-inflammatory activity than glabridin-containing licorice extract, making it the preferred licorice active for anti-inflammatory formulations.
How It Works: Glycyrrhizic acid inhibits 11-beta-hsd (11-beta-hydroxysteroid dehydrogenase) which inactivates cortisol to cortisone. local cortisol levels increase providing anti-inflammatory activity analogous to mild topical corticosteroid. also inhibits phospholipase a2 and prostaglandin synthesis directly.
Typically Found In: Sensitive skin serums,anti-inflammatory products,anti-itch formulas
TECHNICAL DETAILS
Primary Category: Active ingredient – anti-inflammatory licorice
Secondary Functions: Redness reduction,anti-inflammatory,calming
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%–1%
SOURCING & ETHICS
Vegan Status: Yes – from glycyrrhiza glabra root
Halal Status: Yes
Source Notes: Plant-derived extract or synthetic.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 – very low
Comedogenicity Rating: 0/5 – non-comedogenic
Sensitivity Concerns: Non-irritating; ideal for reactive and sensitive skin.
Safe for Sensitive Skin: Yes – particularly recommended for sensitive skin
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Ceramides,panthenol,allantoin,hyaluronic acid,centella asiatica
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Dipotassium glycyrrhizate's 11-beta-hsd inhibition provides a corticosteroid-potentiating mechanism: by preventing cortisol deactivation to cortisone, it effectively amplifies the anti-inflammatory activity of the skin's own naturally produced glucocorticoid without introducing exogenous steroids — providing a 'natural steroid potentiation' that explains why licorice preparations have been used as a topical anti-inflammatory for millennia.
Last Verified: Cosing database,armanini et al. glycyrrhizate review
Primary Sources: 2026-03-12
Glycerin
Common Name(s): Glycerol,glycerine,1,2,3-propanetriol
CAS Number: 56-81-5
DESCRIPTION
What It Does: Glycerin pulls water from the environment and deeper skin layers into the outer skin layer (epidermis), boosting moisture levels and keeping skin soft, smooth, and plump.
Why It's Used: It is used in virtually every moisturizer, serum, and cleanser because it is highly effective at hydrating skin, is well-tolerated by all skin types, and enhances the texture and spreadability of formulations.
How It Works: As a humectant, glycerin forms hydrogen bonds with water molecules, trapping them in the skin. it also reinforces the skin barrier by integrating into lipid structures between skin cells.
Typically Found In: Moisturizers,serums,cleansers,toners,sheet masks,sunscreens,body lotions,shampoos,conditioners
TECHNICAL DETAILS
Primary Category: Humectant
Secondary Functions: Skin barrier support,emollient,solvent
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%–30% (typical: 3–10%)
SOURCING & ETHICS
Vegan Status: Yes – plant-derived (coconut, soy, palm) or synthetic
Halal Status: Yes – when plant-derived or synthetic; verify source with supplier
Source Notes: Derived from plant oils via hydrolysis or saponification; synthetic versions also available. palm-derived glycerin carries sustainability concerns.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 – very low; non-irritating at all standard concentrations
Comedogenicity Rating: 0/5 – non-comedogenic
Sensitivity Concerns: Extremely rare allergic reactions; generally safe for all skin types including sensitive and baby skin
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Widely recognized as safe. ewg hazard score: 1. no significant concerns for irritation, sensitization, or toxicity at typical concentrations (up to 50%).
Works Well With: Hyaluronic acid,ceramides,niacinamide,panthenol,urea,peptides,retinol,ahas/bhas
Avoid Combining With: No known incompatibilities at standard concentrations
SCIENTIFIC NOTE
Glycerin is an endogenous skin component found naturally in the stratum corneum. aquaporin-3 channels in keratinocytes facilitate glycerin transport, making it integral to natural skin hydration pathways.
Last Verified: Cosing database,cir safety assessment,ewg skin deep,inci decoder
Primary Sources: 2026-03-12