DEMI - Hitoyoni Pure Wax

DEMI

DEMI - Hitoyoni Pure Wax

DEMI's Hitoyoni Pure Wax offers varying levels of hold and texture to suit different styling needs. Formulated with natural ingredients like jojoba wax, hyaluronic acid, and sericin, it provides moisture and protection while allowing for flexible styling. Suitable for a range of hair types and styles, from soft waves to structured looks.

Paraben-free

Silicone-free

Natural

CGM

Frizz

Breakage

Optimized for Your Environment & Lifestyle

Humid
Dry
UV Protection

Nykaa

In stock

Recommended

DEMI - Hitoyoni Pure Wax

DEMI

demi-hitoyoni-pure-wax

Hair Wax

10407582925093

Morning or Evening?

Morning
Evening
Both

How often will you use this product?

Everyday
Every other day
Every 3 days
Every 4 days
Every 5 days
Every 6 days
Once a week
Twice a week
On specific days
As needed
On rotation

Notes

Add to Routine
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Your Biodata Compatibility Analysis

Based on your 6 hair health indices and environmental factors

0 HAIR HEALTH SCORE

Poor Match

Significant incompatibilities

Growth Cycle Health Index

Hair Match

Hair Health Index Alignment

Optimal for OSI, SSI, DI, HSI

Ingredient Efficacy

Matching Ingredient Score

Environment Compatibility

Current UV, Air Quality & Humidity

Why This Works for Your Specific Profile

Damage Index:

Damaged hair structure cannot withstand product intensity causing increased breakage and further compromise

Water Quality:

Wavy to coily patterns require curl-specific formulation that straight hair finds heavy or greasy

Hair:

Porous structure over-absorbs product leading to buildup, stiffness, or excessive dryness

Active Lifestyle:

High activity and frequent washing rapidly strip product benefits requiring excessive reapplication

Add to Your Routine

Current Routine Fit

Apply to dry styled hair, use small amounts for texture and hold

Recommended Routine Order

1.
2.
3.

Your Hair Profile

Hair Type

Damage Level

Porosity

Scalp Sensitivity

Your Hair Profile Integration

Your Hair Archetype

Density Level

Washing Frequency

Shedding Level

Oil Level

Your Hair Health Indices

Oil Secretion (OSI)

Very low oil production

Scalp Sensitivity (SSI)

Very low sensitivity

Growth Rate (CMR)

Poor metabolism rate

Damage Index (DI)

Minimal damage

Hair Strength (HSI)

Very weak strength

Softness Index (SI)

Significant improvement needed

Water & Environmental Integration

Water:

Expected Results & Timeline

Key Highlights

What is it?

Hair Wax with natural ingredients

Who Is It For

All ages and genders

Budget

Rs. 2,079.37 - Rs. 4,158.74

Timeline

Immediate styling results

Why Youโ€™ll Love It

What Does It Help With?

Frizz control, Breakage prevention

Best for

Styling and protecting hair

Features

Provides varying levels of hold and texture, formulated with natural ingredients like jojoba wax, hyaluronic acid, and sericin, offers moisture and protection, allows for flexible styling

Checks

Paraben-free, Silicone-free, Natural

Ingredients Overview

Ingredients List

water, candelilla-wax, cyclopentasiloxane, stearic-acid, bg, glyceryl-stearate, rosemary-oil, hydrogenated-jojoba-oil, hydrolyzed-eggshell-membrane, shea-butter, na-hydroxide, ethylhexyl-glycerin, phenoxyethanol, al-hydroxide, ceteth-20, fatty-acid-c10-30-cholesteryl-lanosteryl, perfume, alkyl-ethylhexanoate-c14-16-18, ceteth-6, sodium-hyaluronate, peg-90m, propanediol, hyaluronic-acid-na-acid, beeswax, phenyltrimethicone, rosehip-oil, sericin, ceteth-15, methylisothiazolinone, carbomer, rosehip-oil, hydroxyethyl-cellulose, isopentyldiol, fragrance, octyldodecyl-myristate, hydrolyzed-silk, decyl-oleate, carnauba-wax

Key Ingredients

jojoba-wax, hyaluronic-acid, sericin

Ingredients Details

Beeswax

Common Name(s): Cera alba (white),cera flava (yellow),apis mellifera wax

CAS Number: 8012-89-3

DESCRIPTION

What It Does: Provides natural wax structure and emolliency for cosmetic texture and lip balm applications.

Why It's Used: The original cosmetic wax โ€“ provides natural, hard-texture structure for lip balms, sticks, and creams with emollient skin conditioning.

How It Works: Complex mixture of esters (wax esters), hydrocarbons (hentriacontane), and fatty acids provides semi-crystalline structure. melting point 62-65ยฐc enables stable solid products. emulsifying capacity from free cerotic acid content.

Typically Found In: Lip balms,cosmetic sticks,creams,natural cosmetics

TECHNICAL DETAILS

Primary Category: Functional ingredient โ€“ natural wax

Secondary Functions: Natural wax structure,occlusive conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 2%โ€“30%

SOURCING & ETHICS

Vegan Status: No โ€“ honeybee-derived

Halal Status: Conditional โ€“ animal-derived; verify halal certification

Source Notes: Plant-derived, synthetic or animal-derived. verify source.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 1/5 โ€“ low; formulation-dependent

Sensitivity Concerns: Non-irritating.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Humectants,ceramides,actives as carrier

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Beeswax's multi-component wax ester composition (myricyl palmitate as primary component) provides a unique crystalline structure that gives lip balms and cosmetic sticks their characteristic 'dragรฉe' glide โ€“ different from synthetic wax esters that lack this crystalline lattice diversity.

Last Verified: Cosing database,cir safety assessment

Primary Sources: 2026-03-12

Carbomer

Common Name(s): Carbopol,polyacrylic acid,carboxyvinyl polymer

DESCRIPTION

What It Does: Provides transparent gel textures and thickening at very low concentrations via ph-responsive swelling.

Why It's Used: The most widely used gel thickener โ€“ provides crystal-clear, stable gels at concentrations as low as 0.1-0.5% with ph-controlled viscosity.

How It Works: Highly crosslinked polyacrylic acid remains tightly coiled at acidic ph. neutralization with naoh or triethanolamine ionizes carboxylic groups causing electrostatic repulsion that unfolds and swells the polymer coils, dramatically increasing viscosity. concentration-dependent thickening.

Typically Found In: Gels,serums,emulsions,sunscreens

TECHNICAL DETAILS

Primary Category: Functional ingredient โ€“ polyacrylic acid thickener

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%โ€“2%

SOURCING & ETHICS

Vegan Status: Yes โ€“ synthetic

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ€“2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Carbomer's ph-responsive swelling mechanism provides an elegant formulation control tool: a neutralized gel can be liquefied by ph reduction (adding acid) and re-thickened by reneutralization. this reversible rheology control allows two-phase products that mix on application without the need for mechanical emulsification.

Last Verified: Cosing database,cir safety assessment

Primary Sources: 2026-03-12

Ceteth-15

Common Name(s): Ceteth-15

DESCRIPTION

What It Does: Delivers targeted skin-conditioning or bioactive benefits through a specific mechanism of action suited to the formulation's intended purpose.

Why It's Used: Specialty actives address specific skin concerns through targeted molecular mechanisms, providing efficacy beyond what base formulation ingredients alone can achieve.

How It Works: The bioactive compound interacts with specific molecular targets in skin cells or the extracellular matrix โ€” enzymes, receptors, structural proteins, or signaling molecules โ€” triggering beneficial biological responses.

Typically Found In: Serums,treatments,moisturizers,specialty products

TECHNICAL DETAILS

Primary Category: Specialty actives

Secondary Functions: Skin-conditioning,anti-aging

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.01โ€“5%

SOURCING & ETHICS

Vegan Status: Yes

Halal Status: Yes

Source Notes: Specialty active ingredient; check individual sourcing for vegan status.

SKIN COMPATIBILITY

Irritancy Rating: 1

Comedogenicity Rating: 0

Sensitivity Concerns: Low sensitization potential at recommended use concentrations.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Well-characterized cosmetic ingredient with established safety profile. generally non-irritating at typical use concentrations. suitable for leave-on and rinse-off cosmetics.

Works Well With: Niacinamide,hyaluronic acid,vitamin c,peptides

Avoid Combining With: Incompatible with oxidizing agents; check ph stability

SCIENTIFIC NOTE

Specialty actives typically work through enzyme inhibition (e.g., tyrosinase inhibition for brightening, mmp inhibition for anti-aging), receptor activation (e.g., retinoid receptors, ppar-ฮณ for barrier genes), or transcription factor modulation (e.g., nrf2 for antioxidant gene upregulation). structure-activity relationships determine potency and selectivity.

Last Verified: Cosing eu database; pcpc cosmetic ingredient safety reviews; ingredient-specific safety and efficacy literature

Primary Sources: 2025-01-15

Ceteth-20

Common Name(s): Ceteth-20,cosmetic active,established formulation ingredient

CAS Number: N/a

DESCRIPTION

What It Does: Ceteth-20 contributes its primary cosmetic function to formulations โ€” improving skin feel, stability, performance, or delivering a specific active benefit depending on its chemical class and concentration level.

Why It's Used: Formulators choose ceteth-20 for its established efficacy in contributing the required functional property to their formulation โ€” whether rheological control, active delivery, aesthetic enhancement, or preservation โ€” supported by the cosmetic chemistry literature and regulatory assessment framework.

How It Works: Ceteth-20 works through the characteristic mechanism of its chemical class โ€” either through physicochemical interaction with the formulation matrix (surface activity, film formation, viscosity building) or through biological interaction with skin tissues (receptor binding, enzymatic substrate, barrier component integration). the specific mechanism follows from its molecular structure as detailed in peer-reviewed cosmetic chemistry literature.

Typically Found In: Skin care formulations

TECHNICAL DETAILS

Primary Category: Active ingredient โ€“ cosmetic active

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%โ€“10%

SOURCING & ETHICS

Vegan Status: Conditional

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ€“2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Ceteth-20 has been assessed within the regulatory framework applicable to cosmetic ingredients. at standard cosmetic use concentrations, the ingredient delivers documented functional benefit with an established safety profile based on the available toxicological and clinical evidence reviewed by regulatory bodies including cosing (eu), inci, and cir.

Last Verified: Cosing database,ceteth-20 technical literature

Primary Sources: 2026-03-12

Personalized Usage Instructions

How to Use

1

Step 1

Spread an appropriate amount onto palms, apply evenly to hair, and style as desired

Medical Chemicals

Protein/Moisture

- Protein/Moisture balance

pH

pH Level

- Acidic

Porosity Taget

- Normal Porosity

Customized for Your Profile

Scalp Condtions

Sensitive Scalp, pH Balanced

Climate Suitability

Humid, Dry, UV Protection

Clinical Claims

Frequency

Spread an appropriate amount onto palms, apply evenly to hair, and style as desired.

Product Information

Paraben-free

Silicone-free

Natural