
Ethique Beauty
Ethique Beauty Purple Solid Shampoo Bar
Ethique Beauty's Purple Shampoo reduces brassiness and boosts brightness in blonde and grey hair. Beetroot, babassu oil, and betaine restore radiance and hydrate.
Sulfate-free
Paraben-free
Color-safe
Silicone-free
Natural
Protein-free
Optimized for Your Environment & Lifestyle
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Healthy to moderately damaged hair experiences over-conditioning or protein overload causing limpness or rigidity
Water Quality:
Soft or moderately hard water does not require intensive treatment causing over-cleansing and dryness
Hair:
Closed cuticles resist product penetration causing surface buildup without internal benefits
Active Lifestyle:
High activity and frequent washing rapidly strip product benefits requiring excessive reapplication
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
Purple Solid Shampoo Bar with 18 ingredients
Who Is It For
Adults, All Genders
Budget
Rs. 1,643.72 - Rs. 3,287.44
Timeline
Immediate
Why Youโll Love It
What Does It Help With?
Color Fading, Dullness
Best for
Color Fading
Features
Banishes brassiness and boosts brilliance, Hydrates and restores radiance while toning, Safe for color-treated hair, One shampoo and conditioner duo equals 8 liquid bottles
Checks
Sulfate-free, Paraben-free, Color-safe, Silicone-free, Natural, Protein-free, CGM
Ingredients Overview
Ingredients List
sodium-cocoyl-isethionate, stearic-acid, sodium-cocoyl-glycinate, mica, theobroma-cacao-cocoa-seed-butter, coconut-acid, orbignya-oleifera-babassu-seed-oil, behentrimonium-methosulfate, betaine, brassica-alcohol, sodium-isethionate, aqua-water, lactic-acid, glycerine, guar-hydroxypropyltrimonium-chloride, fragrance-parfum, benzyl-alcohol, sodium-chloride, dehydroacetic-acid, jasminum-officinale-jasmine-oil, beta-vulgaris-beet-root-powder, linalool, titanium-dioxide-ci-77891, ultramarines-ci-77007, iron-oxides-ci-77491
Key Ingredients
babassu-oil, betaine, beetroot-powder
Ingredients Details
Betaine
Common Name(s): Trimethylglycine,tmg,natural betaine
CAS Number: 107-43-7
DESCRIPTION
What It Does: Provides osmoprotective humectant conditioning with anti-irritant and mild foam-boosting activity.
Why It's Used: Natural-origin multifunctional osmolyte from sugar beet providing hydration, anti-irritancy, and conditioning in virtually every cosmetic category.
How It Works: Quaternary ammonium betaine provides zwitterionic character for water binding via ionic hydration. osmoprotective function at 100โ500mm as compatible solute protecting cells from osmotic stress. reduces surfactant irritation by competing with sls for protein binding sites. mild foam enhancement.
Typically Found In: Virtually all categories โ moisturisers, shampoos, cleansers
TECHNICAL DETAILS
Primary Category: Functional ingredient โ humectant
Secondary Functions: Tewl reduction,skin plumping
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.5%โ10%
SOURCING & ETHICS
Vegan Status: Yes โ from beta vulgaris (sugar beet) molasses
Halal Status: Yes
Source Notes: Synthetic or naturally derived. excellent aqueous solubility.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; suitable for all skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Betaine's anti-irritant mechanism for surfactant systems involves competitive protein protection: betaine at high concentrations preferentially interacts with skin proteins, occupying binding sites that would otherwise be occupied by surfactant molecules causing protein denaturation. this competition reduces available protein binding for irritating surfactants, explaining betaine's well-documented ability to reduce sls irritation when co-formulated.
Last Verified: Cosing database,craig betaine osmoprotective review,cir safety assessment
Primary Sources: 2026-03-12
Betaine
Common Name(s): Trimethylglycine,tmg,natural betaine
CAS Number: 107-43-7
DESCRIPTION
What It Does: Provides osmoprotective humectant conditioning with anti-irritant and mild foam-boosting activity.
Why It's Used: Natural-origin multifunctional osmolyte from sugar beet providing hydration, anti-irritancy, and conditioning in virtually every cosmetic category.
How It Works: Quaternary ammonium betaine provides zwitterionic character for water binding via ionic hydration. osmoprotective function at 100โ500mm as compatible solute protecting cells from osmotic stress. reduces surfactant irritation by competing with sls for protein binding sites. mild foam enhancement.
Typically Found In: Virtually all categories โ moisturisers, shampoos, cleansers
TECHNICAL DETAILS
Primary Category: Functional ingredient โ humectant
Secondary Functions: Tewl reduction,skin plumping
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.5%โ10%
SOURCING & ETHICS
Vegan Status: Yes โ from beta vulgaris (sugar beet) molasses
Halal Status: Yes
Source Notes: Synthetic or naturally derived. excellent aqueous solubility.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; suitable for all skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Betaine's anti-irritant mechanism for surfactant systems involves competitive protein protection: betaine at high concentrations preferentially interacts with skin proteins, occupying binding sites that would otherwise be occupied by surfactant molecules causing protein denaturation. this competition reduces available protein binding for irritating surfactants, explaining betaine's well-documented ability to reduce sls irritation when co-formulated.
Last Verified: Cosing database,craig betaine osmoprotective review,cir safety assessment
Primary Sources: 2026-03-12
Glycerine
Common Name(s): Glycerin,universal humectant,water-binding skin conditioning
CAS Number: N/a
DESCRIPTION
What It Does: Attracts and retains moisture in the sc, improves skin barrier function at low concentrations, provides gentle keratolytic softening, and acts as a co-solvent for water-soluble actives.
Why It's Used: The reference humectant โ lowest cost, best safety profile, universal formulation compatibility, and present naturally in the sc via lipase-mediated glycerolipid hydrolysis makes glycerin the industry standard against which all humectants are benchmarked.
How It Works: Three hydroxyl groups form 6 h-bonds with water molecules per glycerol unit โ the highest oh-group density per carbon of any commercial humectant. glycerin also down-regulates epidermal serine proteases that overactivate in dry sc, improving desquamation and barrier integrity.
Typically Found In: All cosmetics,universal
TECHNICAL DETAILS
Primary Category: Functional ingredient โ humectant
Secondary Functions: Tewl reduction,skin plumping
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%โ40%
SOURCING & ETHICS
Vegan Status: Yes
Halal Status: Yes
Source Notes: Synthetic or naturally derived. excellent aqueous solubility.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; suitable for all skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Epidermal lipases hydrolyse sc glycerophospholipids during cornification, releasing glycerol that contributes to the natural nmf โ topical glycerin directly supplements this endogenous sc humectant pool.
Last Verified: Cosing database,glycerin universal humectant review
Primary Sources: 2026-03-12
Linalool
Common Name(s): 3,7-dimethyl-1,6-octadien-3-ol,linalyl alcohol
CAS Number: 78-70-6
DESCRIPTION
What It Does: Provides the most common natural floral-citrus fragrance note with additional anti-inflammatory properties.
Why It's Used: The most abundant fragrance terpene in nature โ linalool forms the primary scent character of lavender, responsible for lavender's documented aromatherapy calming effects.
How It Works: Monoterpene alcohol activates gaba-a receptors for anti-anxiety activity (same receptor as benzodiazepines). inhibits glutamate-induced excitotoxicity. antimicrobial via membrane disruption. anti-inflammatory via nf-kb inhibition.
Typically Found In: Virtually all fragranced cosmetics
TECHNICAL DETAILS
Primary Category: Fragrance component โ tertiary terpene alcohol
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.001%โ3%
SOURCING & ETHICS
Vegan Status: Yes โ from lavender, coriander, bergamot
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Eu cosmetics regulation: declared fragrance allergen on label when >0.001% (leave-on) or >0.01% (rinse-off). ifra guidelines apply.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Linalool's gaba-a receptor activation provides a pharmacological basis for lavender aromatherapy's documented anxiolytic effects. the same receptor modulation used by benzodiazepine drugs (such as diazepam) is activated by inhaled linalool vapor, providing receptor-mediated calming without the tolerance and dependence associated with pharmaceutical gaba-a modulators.
Last Verified: Cosing database,ifra standards,elisabetsky et al. linalool gaba study
Primary Sources: 2026-03-12
Personalized Usage Instructions
How to Use
Step 1
Wet hair and bar
Step 2
Massage bar directly onto scalp and work into a lather with hands
Step 3
Rinse completely, following with your Ethique conditioner
Medical Chemicals
Protein/Moisture
- Moisture
pH Level
- Acidic
Porosity Taget
- Normal Porosity
Customized for Your Profile
Scalp Condtions
Sensitive Scalp, pH Balanced
Climate Suitability
Humid, Dry, Hard Water, Soft Water, UV Protection, Pollution Shield, Winter, Summer
Clinical Claims
Up to 10x more concentrated active ingredients compared to typical liquid shampoo
Frequency
Wet hair and bar. Massage bar directly onto scalp and work into a lather with hands. Rinse completely, following with your Ethique conditioner.
Product Information
Sulfate-free
Paraben-free
Color-safe
Silicone-free
Natural
Protein-free
CGM