
Highlights
WHAT IS IT?
Styling hair product with multiple wax and polymer ingredients
FEATURES
Ultra strong holding power, ultra mat finish, easy to wash off, high lifting power, restyle multiple times, less sticky and light finish, paraben free
BEST FOR
CHECKS
Paraben
Who Is It For?
What Does It Help With?
Hairstyling Strong Hold Matte Finish Lift HairBudget
Affordable (under $30)How To Use
Which routine should it be used in?
Instructions:
Key Information
What GATSBY Says
Product Description:
Ultra strong holding power & ultra mat but yet easy to wash off. Contains wax ingredients that have a high lifting power and hairstyling ingredients (diatomite) that give a mat finish. Contains hairstyling ingredients that easy to wash off and at the same time the product has a strong lifting power. Contains MR ingredients that resilient finish & makes it possible to restyle as many times as possible the product has a strong lifting power. Contains "smooth polymer" which is less sticky & light finishing hairstyle. Paraben free.
About the Brand:
Ingredients Overview
Ingredients List
WATER,MICROCRYSTALLINE-WAX,DIMETHICONE,PEG-40-HYDROGENATED-CASTOR-OIL,SODIUM-DIOLETH0-8-PHOSPHATE,ISOPENTYLDIOL,MINERAL-OIL,DIATOMACEOUS-EARTH,COPERNICIA-CERIFERA-(CARNAUBA)-WAX,PARAFFIN,BENTONITE,ETHYLHEXYL-PALMITATE,CETETH-20,RICINUS-COMMUNIS-(CASTOR)-SEED-OIL,PHENOXYETHANOL,SODIUM-BENZOATE,STEARYL-ALCOHOL,CITRIC-ACID,FRAGRANCE,PENTASODIUM-TRIPHOSPHATE,PANTHENOL,POLYQUATERNIUM-11,XANTHAN-GUM
Key Ingredients
Microcrystalline wax, Dimethicone, Diatomaceous earth, Carnauba wax
Ingredients Details
Bentonite
Common Name(s): Montmorillonite,volcanic ash clay,swelling clay
CAS Number: 1302-78-9
DESCRIPTION
What It Does: Provides thixotropic clay gellation and deep oil absorption from swelling smectite clay.
Why It's Used: Strongest adsorbing clay for deep cleansing masks โ bentonite's high cation exchange capacity and swelling capacity provide the deepest oil and toxin adsorption of common cosmetic clays.
How It Works: Montmorillonite 2:1 layered silicate swells up to 15ร in water via interlayer water absorption. very high cation exchange capacity (cec: 80-150 meq/100g) provides exceptional adsorption of cations, oils, and toxins. thixotropic gel provides 'mask that hardens' sensory experience.
Typically Found In: Clay masks,deep cleansing products,detoxifying formulas
TECHNICAL DETAILS
Primary Category: Functional ingredient โ swelling clay mineral
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%โ25%
SOURCING & ETHICS
Vegan Status: Yes โ natural mineral
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Bentonite's extraordinary swelling (up to 15ร dry volume) arises from its 2:1 layer structure: sodium bentonite's inter-layer sodium cations attract very thick water shells, forcing the silicate layers apart by electrostatic repulsion. calcium bentonite swells only 2-3ร by comparison, explaining why sodium-exchanged bentonite is the industrial standard for swelling applications.
Last Verified: Cosing database,cir safety assessment
Primary Sources: 2026-03-12
Ceteth-20
Common Name(s): Ceteth-20,cosmetic active,established formulation ingredient
CAS Number: N/a
DESCRIPTION
What It Does: Ceteth-20 contributes its primary cosmetic function to formulations โ improving skin feel, stability, performance, or delivering a specific active benefit depending on its chemical class and concentration level.
Why It's Used: Formulators choose ceteth-20 for its established efficacy in contributing the required functional property to their formulation โ whether rheological control, active delivery, aesthetic enhancement, or preservation โ supported by the cosmetic chemistry literature and regulatory assessment framework.
How It Works: Ceteth-20 works through the characteristic mechanism of its chemical class โ either through physicochemical interaction with the formulation matrix (surface activity, film formation, viscosity building) or through biological interaction with skin tissues (receptor binding, enzymatic substrate, barrier component integration). the specific mechanism follows from its molecular structure as detailed in peer-reviewed cosmetic chemistry literature.
Typically Found In: Skin care formulations
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ10%
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Ceteth-20 has been assessed within the regulatory framework applicable to cosmetic ingredients. at standard cosmetic use concentrations, the ingredient delivers documented functional benefit with an established safety profile based on the available toxicological and clinical evidence reviewed by regulatory bodies including cosing (eu), inci, and cir.
Last Verified: Cosing database,ceteth-20 technical literature
Primary Sources: 2026-03-12
Dimethicone
Common Name(s): Pdms,polydimethylsiloxane,silicone fluid
CAS Number: 9006-65-9
DESCRIPTION
What It Does: Provides silicone-characteristic silky feel and skin protection with adjustable viscosity.
Why It's Used: The benchmark cosmetic silicone โ sets the gold standard for silky application feel, spreadability, and skin protection in virtually all skin care categories.
How It Works: Polydimethylsiloxane chain flexibility provides extremely low surface tension and high spreadability. inert si-o backbone provides chemical stability and excellent skin tolerance. occlusive film formation reduces tewl. higher viscosity grades provide more intense conditioning.
Typically Found In: Moisturizers,foundations,primers,sunscreens โ nearly universal
TECHNICAL DETAILS
Primary Category: Functional ingredient โ polydimethylsiloxane
Secondary Functions: Barrier sealing,softening
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ30%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Plant-derived, synthetic or animal-derived. verify source.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 1/5 โ low; formulation-dependent
Sensitivity Concerns: Non-irritating.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Humectants,ceramides,actives as carrier
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Dimethicone's exceptional silky feel arises from its very low intermolecular attractive forces (weak van der waals forces due to non-polar methyl groups) that allow silicone chains to slide freely over skin. the coefficient of kinetic friction for pdms against skin (~0.04) is among the lowest of any cosmetic material โ explaining why even small amounts transform product feel.
Last Verified: Cosing database,cir safety assessment
Primary Sources: 2026-03-12
Fragrance
Common Name(s): Fragrance ingredient,eu allergen or aromatic component,olfactory/flavour
CAS Number: N/a
DESCRIPTION
What It Does: Provides the complete fragrance profile contributing to product sensory experience and consumer appeal.
Why It's Used: Fragrance is a major consumer purchase driver โ up to 70% of consumers make purchasing decisions partially based on product scent.
How It Works: Fragrance blends interact with olfactory receptors providing the sensory profile โ complex mixtures activate multiple receptor types for rich, multidimensional scent experiences.
Typically Found In: All fragrance products
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: Standard use levels
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Ifra guidelines set usage limits for fragrance ingredients based on skin sensitisation and phototoxicity assessment for each application category.
Last Verified: Eu regulation 1223/2009 annex iii,ifra standards,fragrance allergen declaration requirements
Primary Sources: 2026-03-12