
Highlights
WHAT IS IT?
Pre-makeup serum with 6 key ingredients
FEATURES
Contains 24K Gold for glow and anti-aging, Hyaluronic Acid for hydration, Chamomile Extract for soothing, Lemon Peel Extract for brightening
BEST FOR
sensitive
CHECKS
Paraben-Free, Sulfate-free
Who Is It For?
All Genders Adult Age Range Not SpecifiedWhat Does It Help With?
Hydration Glow Anti-aging Brightening Soothing Sensitive SkinBudget
Affordable (under $30)How To Use
Which routine should it be used in?
Instructions:
Key Information
What Iba Says
Product Description:
24K Gold: Known to give a beautiful, glowing and youthful skin, slows collagen depletion, increases elasticity, lightens complexion, stimulates cells for firm skin preventing premature aging. Hyaluronic Acid: Retains 1000 times its weight in water, increases collagen synthesis, boosts hydration for plump, radiant, smooth skin. Chamomile Extract: Soothes and calms sensitive and blemish prone skin, acts as gentle anti-inflammatory and antioxidant to brighten and illuminate skin. Lemon Peel Extract: Rich in Vitamin C for skin brightening, boosts collagen production, reduces signs of aging, keeps skin youthful and radiant.
About the Brand:
Ingredients Overview
Ingredients List
dm-water,glycerine,propylene-glycol,phenoxyethanol,triethylene-glycol,betaine,polyacrylate-crosspolymer-6,hyaluronic-acid,citrus-medica-limon-lemon-peel-extract,matricaria-chamomilla-chamomile-flower-extract,disodium-edta,mica,perfume,citric-acid,24k-gold-flakes
Key Ingredients
24K Gold,Hyaluronic Acid,Chamomile Extract,Lemon Peel Extract
Ingredients Details
Betaine
Common Name(s): Trimethylglycine,tmg,natural betaine
CAS Number: 107-43-7
DESCRIPTION
What It Does: Provides osmoprotective humectant conditioning with anti-irritant and mild foam-boosting activity.
Why It's Used: Natural-origin multifunctional osmolyte from sugar beet providing hydration, anti-irritancy, and conditioning in virtually every cosmetic category.
How It Works: Quaternary ammonium betaine provides zwitterionic character for water binding via ionic hydration. osmoprotective function at 100โ500mm as compatible solute protecting cells from osmotic stress. reduces surfactant irritation by competing with sls for protein binding sites. mild foam enhancement.
Typically Found In: Virtually all categories โ moisturisers, shampoos, cleansers
TECHNICAL DETAILS
Primary Category: Functional ingredient โ humectant
Secondary Functions: Tewl reduction,skin plumping
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.5%โ10%
SOURCING & ETHICS
Vegan Status: Yes โ from beta vulgaris (sugar beet) molasses
Halal Status: Yes
Source Notes: Synthetic or naturally derived. excellent aqueous solubility.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; suitable for all skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Betaine's anti-irritant mechanism for surfactant systems involves competitive protein protection: betaine at high concentrations preferentially interacts with skin proteins, occupying binding sites that would otherwise be occupied by surfactant molecules causing protein denaturation. this competition reduces available protein binding for irritating surfactants, explaining betaine's well-documented ability to reduce sls irritation when co-formulated.
Last Verified: Cosing database,craig betaine osmoprotective review,cir safety assessment
Primary Sources: 2026-03-12
Glycerine
Common Name(s): Glycerin,universal humectant,water-binding skin conditioning
CAS Number: N/a
DESCRIPTION
What It Does: Attracts and retains moisture in the sc, improves skin barrier function at low concentrations, provides gentle keratolytic softening, and acts as a co-solvent for water-soluble actives.
Why It's Used: The reference humectant โ lowest cost, best safety profile, universal formulation compatibility, and present naturally in the sc via lipase-mediated glycerolipid hydrolysis makes glycerin the industry standard against which all humectants are benchmarked.
How It Works: Three hydroxyl groups form 6 h-bonds with water molecules per glycerol unit โ the highest oh-group density per carbon of any commercial humectant. glycerin also down-regulates epidermal serine proteases that overactivate in dry sc, improving desquamation and barrier integrity.
Typically Found In: All cosmetics,universal
TECHNICAL DETAILS
Primary Category: Functional ingredient โ humectant
Secondary Functions: Tewl reduction,skin plumping
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%โ40%
SOURCING & ETHICS
Vegan Status: Yes
Halal Status: Yes
Source Notes: Synthetic or naturally derived. excellent aqueous solubility.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; suitable for all skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Epidermal lipases hydrolyse sc glycerophospholipids during cornification, releasing glycerol that contributes to the natural nmf โ topical glycerin directly supplements this endogenous sc humectant pool.
Last Verified: Cosing database,glycerin universal humectant review
Primary Sources: 2026-03-12
Mica
Common Name(s): Muscovite mica,sericite,potassium aluminum silicate
CAS Number: 12001-26-2
DESCRIPTION
What It Does: Provides shimmer and pearlescence from flat-platelet mica crystal light reflection.
Why It's Used: Universal cosmetic shimmer ingredient โ mica's flat-platelet morphology provides the directional light reflection responsible for the dimensional shimmer effect in all pearlescent cosmetics.
How It Works: Flat platelets (1-200ฮผm) reflect and refract light specularly producing shimmer. when coated with tio2 or iron oxides, provides colour-shifting pearlescence via thin-film optical interference. natural slip from platelet layering reduces application friction.
Typically Found In: Foundation,eyeshadow,highlighter,blush โ virtually all colour cosmetics
TECHNICAL DETAILS
Primary Category: Colorant โ mineral shimmer pigment
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.01%โ50%
SOURCING & ETHICS
Vegan Status: Yes โ natural mineral
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Mica-based pearlescent pigments (mica coated with tio2 or iron oxides) produce colour-shifting optical effects via thin-film light interference โ the same phenomenon as oil on water or butterfly wings. as tio2 coating thickness increases, the interference wavelength shifts from silver โ gold โ red โ violet โ blue โ green, creating the entire pearlescent colour palette from a single mineral substrate by controlling coating thickness.
Last Verified: Cosing database,eu cosmetics regulation annex iv,cir safety assessment
Primary Sources: 2026-03-12
Phenoxyethanol
Common Name(s): 2-phenoxyethanol,rose ether,ethylene glycol monophenyl ether
CAS Number: 122-99-6
DESCRIPTION
What It Does: Prevents microbial contamination and spoilage in cosmetic formulations.
Why It's Used: The benchmark cosmetic preservative โ eu-permitted up to 1%, effective against virtually all cosmetically relevant microorganisms, and excellent tolerability.
How It Works: Phenol ring provides broad antimicrobial activity via disruption of bacterial and fungal cell membranes and inhibition of enzymatic activity. effective against gram-positive and gram-negative bacteria, yeasts (candida), and molds (aspergillus). activity ph range: 3-9.
Typically Found In: All cosmetic formulations as primary preservative
TECHNICAL DETAILS
Primary Category: Functional ingredient โ broad-spectrum preservative
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ1% (eu max 1%)
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Eu cosmetics regulation max 1%. sccs assessed as safe at โค1%. avoid use around eyes in baby products per some country regulations. ewg score: 4.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Phenoxyethanol's widespread adoption as the primary cosmetic preservative followed the phaseout of parabens from many formulations in the 2000s-2010s. despite having a comparable or better safety profile to parabens, it is often cited in 'free-from' formulations โ a consumer perception issue rather than a scientific safety concern.
Last Verified: Cosing database,sccs opinion on phenoxyethanol,cir safety assessment
Primary Sources: 2026-03-12