
It's A 10
It's A 10 Clear Miracle Shine Elixir
A lightweight, non-greasy hair elixir that imparts explosive shine, reduces frizz, and softens hair without weighing it down. Formulated with plant-derived ingredients, it is free from sulfates, silicones, parabens, and phthalates.
Color-safe
Silicone-free
SLS and SLES free
Frizz
Dullness
Fine
Optimized for Your Environment & Lifestyle
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Damage levels outside specified range may not benefit optimally from product formulation
Water Quality:
Hair with breakage or thinning needs protein emphasis that moisture-heavy formula lacks
Hair:
Closed cuticles resist product penetration causing surface buildup without internal benefits
Active Lifestyle:
High activity and frequent washing rapidly strip product benefits requiring excessive reapplication
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
Hair Elixir, 10 ingredients
Who Is It For
Adults, All genders
Budget
Rs. 2,707.31 - Rs. 5,414.62
Timeline
Immediate shine and frizz reduction
Why Youโll Love It
What Does It Help With?
Frizz, Dullness
Best for
Frizz control and smoothness
Features
Lightweight, Non-greasy, Fast absorbing, Silky feel, Humidity resistant, Reduces frizz, Explosive shine, Softens hair, Silicone-free, SLS and SLES free, Color safe, Made without sulfates, silicones, parabens, phthalates
Checks
Cruelty-Free, Vegan, Sustainable Packaging, Give Back
Ingredients Overview
Ingredients List
Helianthus Annuus (Sunflower) Seed Oil, Dicaprylyl Ether, Coco-Caprylate, Undecane, Tridecane, Limnanthes Alba (Meadowfoam) Seed Oil, Fragrance (Parfum), Raphanus Sativus (Radish) Seed Extract, Water (Aqua), Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Benzyl Benzoate, Linalool, Violet 2 (CI 60725)
Key Ingredients
Meadowfoam Seed Oil, Sunflower Oil
Ingredients Details
Benzyl Benzoate
Common Name(s): Benzyl ester of benzoic acid,scabimite
CAS Number: 120-51-4
DESCRIPTION
What It Does: Provides fixative fragrance and solvent properties with anti-mite activity.
Why It's Used: Natural ester fragrance compound occurring in jasmine and ylang ylang providing fixative and solvent benefits in fragranced cosmetics.
How It Works: Ester of benzyl alcohol and benzoic acid. solvent for difficult-to-dissolve fragrance compounds. penetrates insect/mite cuticle for scabicidal activity. mild skin fixative from ester-protein interactions.
Typically Found In: Fragrances,floral compounds,medical scabies treatment
TECHNICAL DETAILS
Primary Category: Fragrance component / scabicide
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.001%โ1%
SOURCING & ETHICS
Vegan Status: Yes โ from jasmine, ylang ylang, peru balsam
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Eu cosmetics regulation: declared fragrance allergen. ifra guidelines apply.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Benzyl benzoate's natural occurrence in jasmine absolute (up to 6%) means that products containing jasmine absolute naturally contain benzyl benzoate as a declared fragrance allergen โ regardless of whether the formulator intentionally added it. this highlights how natural ingredients can automatically generate regulatory allergen declarations.
Last Verified: Cosing database,ifra standards
Primary Sources: 2026-03-12
Coco-caprylate
Common Name(s): Coco-caprylate,coco-caprylate,cosmetic functional ingredient,established active
CAS Number: N/a
DESCRIPTION
What It Does: Provides emollient conditioning with spreading value determined by the ester molecular architecture.
Why It's Used: Coco-caprylate is selected for its c8 caprylic ester โ the c-chain length provides ultra-light fast-dry short-chain emolliency, which distinguishes coco-caprylate from esters of adjacent chain lengths in the same polarity tier.
How It Works: Ester: acid chain โ emolliency type; alcohol chain โ spreading speed and skin feel.
Typically Found In: Cosmetic formulations
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ10%
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Safety documented in cosing at standard formulation concentrations.
Last Verified: Cosing database,coco-caprylate technical review
Primary Sources: 2026-03-22
Dicaprylyl Ether
Common Name(s): Dicaprylyl ether,cosmetic active,functional ingredient
CAS Number: N/a
DESCRIPTION
What It Does: Delivers characteristic cosmetic function at recommended use concentration.
Why It's Used: Selected for functional contribution and formulation compatibility supported by cosmetic science and regulatory safety data.
How It Works: Works through the mechanism of its molecular class โ physicochemical or biological interaction with skin proteins, lipids, or receptors as documented in peer-reviewed cosmetic literature.
Typically Found In: Skin care formulations
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ10%
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Dicaprylyl ether has an established safety and efficacy profile within the cosmetic regulatory framework at standard use concentrations.
Last Verified: Cosing database,dicaprylyl ether technical literature
Primary Sources: 2026-03-12
Helianthus Annuus (sunflower) Seed Oil
Common Name(s): Helianthus annuus (sunflower) seed oil,botanical oil,phytochemical active
CAS Number: N/a
DESCRIPTION
What It Does: Provides antioxidant protection from reactive oxygen species, reduces inflammatory cytokine production in skin, and conditions skin through the plant's phytochemical complex.
Why It's Used: Natural origin narrative, traditional use heritage, and multi-functional phytochemical profile supporting concurrent skin care claims from one ingredient.
How It Works: Polyphenols, terpenoids, and alkaloids scavenge ros via hโข donation, inhibit nf-kb or cox-2 inflammatory pathways, and interact with skin surface proteins for conditioning.
Typically Found In: Botanical skin care,natural products
TECHNICAL DETAILS
Primary Category: Active ingredient โ antioxidant
Secondary Functions: Free radical scavenging,anti-aging
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ10%
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Plant-derived extract or synthetic.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; well-tolerated.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Plant secondary metabolites evolved as photoprotectants and antimicrobials โ mechanisms directly applicable to cosmetic antioxidant and anti-inflammatory activity in human skin.
Last Verified: Cosing database,helianthus annuus (sunflower) seed botanical review
Primary Sources: 2026-03-12
Personalized Usage Instructions
How to Use
Step 1
Apply a small amount to dry or damp hair
Step 2
Style as usual
Medical Chemicals
Protein/Moisture
- Moisture
pH Level
- Acidic
Porosity Taget
- Normal Porosity
Customized for Your Profile
Scalp Condtions
pH Balanced
Climate Suitability
Humid, Dry
Clinical Claims
Frequency
Apply a small amount to dry or damp hair. Style as usual.
Product Information
Cruelty-Free
Vegan
Sustainable Packaging
Give Back