
It's A 10
It's A 10 Potion Miracle Daily Conditioner
It's A 10's Potion Miracle Daily Conditioner is a smoothing conditioning treatment for everyday use. Even the most extreme damage, dryness, or over-processed hair can benefit from the daily infusion of moisture and vitamins found in It's a 10 Potion Conditioner.
Color-safe
Gluten-free
Damage Repair
Dryness
Frizz
Breakage
Optimized for Your Environment & Lifestyle
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Damaged hair structure cannot withstand product intensity causing increased breakage and further compromise
Water Quality:
Medium to coarse textures require more intensive formulation than lightweight product provides
Hair:
Porous structure over-absorbs product leading to buildup, stiffness, or excessive dryness
Active Lifestyle:
No activity-specific conflicts
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
Conditioner with 4 key ingredients
Who Is It For
All ages, All genders
Budget
Rs. 2,526.87 - Rs. 5,053.74
Timeline
Immediate results with daily use
Why Youโll Love It
What Does It Help With?
Restores moisture balance, Reduces frizz, Hydrates, Repairs extreme damage, Improves elasticity, Detangles
Best for
Damage Repair
Features
Restores moisture balance, Helps reduce frizz, Packed with hydration, Helps with extreme damage, Won't weigh hair down, Safe for color treated hair, Adds ultra-shine, Creates soft, radiant hair, Helps improve elasticity, Detangles
Checks
Color safe, Gluten free, Leaping Bunny Certified
Ingredients Overview
Ingredients List
trideceth-12, keratin-amino-acids, phyllanthus-emblica-fruit-extract, bambusa-vulgaris-stem-extract, rosa-rubiginosa-seed-oil, coffea-arabica-seed-oil, citric-acid, sodium-hydroxide, phenoxyethanol, tetrasodium-edta, methylparaben, propylparaben, ethylparaben, fragrance, benzyl-benzoate, d-limonene, hexyl-cinnamal, linalool
Key Ingredients
keratin-amino-acids, bambusa-vulgaris-stem-extract, rosa-rubiginosa-seed-oil, coffea-arabica-seed-oil
Ingredients Details
Ethylparaben
Common Name(s): Cosmetic preservative,microbial growth inhibitor,product stability agent
CAS Number: N/a
DESCRIPTION
What It Does: Prevents microbial contamination that would otherwise render water-containing cosmetics unsafe โ inhibiting bacterial, fungal, and yeast growth through membrane disruption, enzyme inhibition, or metabolic interference at permitted regulatory concentrations.
Why It's Used: Preservatives are safety-critical โ un-preserved water-containing cosmetics can develop dangerous microbial contamination (pseudomonas aeruginosa eye infections, s. aureus skin infections) within days. preservation is a regulatory requirement, not an optional enhancement.
How It Works: Mechanism varies by class: organic acids (benzoic, dehydroacetic) disrupt intracellular ph in bacteria and fungi by proton flux across membranes; parabens inhibit membrane-associated enzyme function; chlorhexidine disrupts bacterial and fungal membrane integrity through divalent ion chelation of membrane phospholipids.
Typically Found In: All aqueous formulations
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: Check annex v eu limits
SOURCING & ETHICS
Vegan Status: Yes
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Eu regulation 1223/2009 annex v lists all permitted preservatives with maximum concentrations โ preservatives not listed are prohibited. formulators must verify both permitted status and maximum concentration for each market before finalising preservation systems.
Last Verified: Eu regulation 1223/2009 annex v,cosmetic preservative regulatory review
Primary Sources: 2026-03-12
Fragrance
Common Name(s): Fragrance ingredient,eu allergen or aromatic component,olfactory/flavour
CAS Number: N/a
DESCRIPTION
What It Does: Provides the complete fragrance profile contributing to product sensory experience and consumer appeal.
Why It's Used: Fragrance is a major consumer purchase driver โ up to 70% of consumers make purchasing decisions partially based on product scent.
How It Works: Fragrance blends interact with olfactory receptors providing the sensory profile โ complex mixtures activate multiple receptor types for rich, multidimensional scent experiences.
Typically Found In: All fragrance products
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: Standard use levels
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Ifra guidelines set usage limits for fragrance ingredients based on skin sensitisation and phototoxicity assessment for each application category.
Last Verified: Eu regulation 1223/2009 annex iii,ifra standards,fragrance allergen declaration requirements
Primary Sources: 2026-03-12
Linalool
Common Name(s): 3,7-dimethyl-1,6-octadien-3-ol,linalyl alcohol
CAS Number: 78-70-6
DESCRIPTION
What It Does: Provides the most common natural floral-citrus fragrance note with additional anti-inflammatory properties.
Why It's Used: The most abundant fragrance terpene in nature โ linalool forms the primary scent character of lavender, responsible for lavender's documented aromatherapy calming effects.
How It Works: Monoterpene alcohol activates gaba-a receptors for anti-anxiety activity (same receptor as benzodiazepines). inhibits glutamate-induced excitotoxicity. antimicrobial via membrane disruption. anti-inflammatory via nf-kb inhibition.
Typically Found In: Virtually all fragranced cosmetics
TECHNICAL DETAILS
Primary Category: Fragrance component โ tertiary terpene alcohol
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.001%โ3%
SOURCING & ETHICS
Vegan Status: Yes โ from lavender, coriander, bergamot
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Eu cosmetics regulation: declared fragrance allergen on label when >0.001% (leave-on) or >0.01% (rinse-off). ifra guidelines apply.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Linalool's gaba-a receptor activation provides a pharmacological basis for lavender aromatherapy's documented anxiolytic effects. the same receptor modulation used by benzodiazepine drugs (such as diazepam) is activated by inhaled linalool vapor, providing receptor-mediated calming without the tolerance and dependence associated with pharmaceutical gaba-a modulators.
Last Verified: Cosing database,ifra standards,elisabetsky et al. linalool gaba study
Primary Sources: 2026-03-12
Methylparaben
Common Name(s): Methylparaben,cosmetic active,functional ingredient
CAS Number: N/a
DESCRIPTION
What It Does: Delivers characteristic cosmetic function at recommended use concentration.
Why It's Used: Selected for functional contribution and formulation compatibility supported by cosmetic science and regulatory safety data.
How It Works: Works through the mechanism of its molecular class โ physicochemical or biological interaction with skin proteins, lipids, or receptors as documented in peer-reviewed cosmetic literature.
Typically Found In: Skin care formulations
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ10%
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Methylparaben has an established safety and efficacy profile within the cosmetic regulatory framework at standard use concentrations.
Last Verified: Cosing database,methylparaben technical literature
Primary Sources: 2026-03-12
Personalized Usage Instructions
How to Use
Step 1
After shampooing, apply generously throughout hair
Step 2
Leave in for 2-5 minutes
Step 3
Rinse thoroughly
Medical Chemicals
Protein/Moisture
- Protein/Moisture balance
pH Level
- Acidic
Porosity Taget
- Normal Porosity
Customized for Your Profile
Scalp Condtions
Sensitive Scalp, pH Balanced, Oil Control, Dry Scalp
Climate Suitability
Humid, Dry, Hard Water, Soft Water, UV Protection, Pollution Shield, Winter, Summer
Clinical Claims
Frequency
After shampooing, apply generously throughout hair. Leave in for 2-5 minutes. Rinse thoroughly.
Product Information
Color safe
Gluten free
Leaping Bunny Certified