
It's A 10
It's A 10 Potion Miracle Shampoo
Daily Cleansing and TLC Combine. Give dry or damaged hair the support it needs to be shinier and softer with It's a 10 New Enhanced Potion Miracle Shampoo. Through their signature blend of natural compounds and botanical essences it imparts silky softness.
Color-safe
Paraben-free
Damage Repair
Dryness
Breakage
Split Ends
Optimized for Your Environment & Lifestyle
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Damage levels outside specified range may not benefit optimally from product formulation
Water Quality:
Soft or moderately hard water does not require intensive treatment causing over-cleansing and dryness
Hair:
Closed cuticles resist product penetration causing surface buildup without internal benefits
Active Lifestyle:
High activity and frequent washing rapidly strip product benefits requiring excessive reapplication
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
Shampoo with 5 key ingredients
Who Is It For
All ages and genders
Budget
Rs. 2,418.22 - Rs. 4,836.44
Timeline
Immediate improvement in shine and softness
Why Youโll Love It
What Does It Help With?
Damage Repair, Dryness, Breakage, Split Ends
Best for
Damage Repair
Features
Helps protect hair from damage, Enhances body, Color safe formula, Helps fortify hair, Moisturizing lather, Helps reduce split ends, Increases shine, Nourishes hair, Helps prevent breakage, pH balanced
Checks
Leaping Bunny Certified
Ingredients Overview
Ingredients List
water-aqua-eau, sodium-c14-16-olefin-sulfonate, dimethiconol, cocamidopropyl-betaine, fragrance-parfum, panthenol, sodium-pca, acrylates-copolymer, potassium-cocoate, guar-hydroxypropyltrimonium-chloride, amodimethicone, hydroxypropyl-methylcellulose, cocoamide-mea, glycol-distearate, crambe-abyssinica-seed-oil-phytosterol-esters, ethylhexylglycerin, tea-dodecylbenzenesulfonate, cellulose-gum, xanthan-gum, tetrasodium-glutamate-diacetate, cetrimonium-chloride, trideceth-12, caprylic-capric-triglyceride, keratin-amino-acids, phyllanthus-emblica-fruit-extract, bambusa-vulgaris-stem-extract, rosa-rubiginosa-seed-oil, coffea-arabica-coffee-seed-oil, sodium-hydroxide, citric-acid, phenoxyethanol, benzyl-benzoate, d-limonene, hexyl-cinnamal, linalool
Key Ingredients
keratin-amino-acids, phyllanthus-emblica-fruit-extract, bambusa-vulgaris-stem-extract, rosa-rubiginosa-seed-oil, panthenol
Ingredients Details
Amodimethicone
Common Name(s): Aminosilicone,amino-modified polydimethylsiloxane
CAS Number: 71750-79-3
DESCRIPTION
What It Does: Provides amino group-mediated preferential adsorption to damaged hair for targeted conditioning.
Why It's Used: Premium hair conditioning silicone โ amino groups provide substantive adsorption to hair far exceeding pdms, with automatic targeting to the most damaged areas requiring conditioning.
How It Works: Amino (nh2) groups on silicone chain provide cationic character at normal ph, electrostatic adsorption to anionic hair surface. higher charge density at damaged sites increases adsorption where conditioning is most needed. si-o-si backbone provides permanent conditioning film with heat protection.
Typically Found In: Intensive conditioners,anti-frizz products,damage repair conditioners
TECHNICAL DETAILS
Primary Category: Functional ingredient โ amino-functional silicone
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ5%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Amodimethicone's amino group-driven substantivity to damaged hair is dramatically greater than non-functionalized pdms. studies show amodimethicone deposits 50-200ร more mass on bleach-damaged hair vs virgin hair, providing an automatic 'damage detection' conditioning system that directs the most conditioning to the hair areas that need it most.
Last Verified: Cosing database,robbins hair science,cir safety assessment
Primary Sources: 2026-03-12
Dimethiconol
Common Name(s): Dimethiconol,cosmetic active,functional ingredient
CAS Number: N/a
DESCRIPTION
What It Does: Delivers characteristic cosmetic function at recommended use concentration.
Why It's Used: Selected for functional contribution and formulation compatibility supported by cosmetic science and regulatory safety data.
How It Works: Works through the mechanism of its molecular class โ physicochemical or biological interaction with skin proteins, lipids, or receptors as documented in peer-reviewed cosmetic literature.
Typically Found In: Skin care formulations
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ10%
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Dimethiconol has an established safety and efficacy profile within the cosmetic regulatory framework at standard use concentrations.
Last Verified: Cosing database,dimethiconol technical literature
Primary Sources: 2026-03-12
Ethylhexylglycerin
Common Name(s): Octylglycerin,2-ethylhexyl glycerol ether,sensiva sc 10
CAS Number: 70445-33-9
DESCRIPTION
What It Does: Provides antimicrobial skin conditioning with deodorant activity and preservation system enhancement.
Why It's Used: Multifunctional clean beauty preservation active โ ethylhexylglycerin provides antimicrobial, deodorant, and skin conditioning in a single ingredient accepted in most natural cosmetic certification schemes.
How It Works: Glycerol ether provides antimicrobial via bacterial membrane phospholipid disruption. deodorant activity via reduction of underarm lipase enzyme activity (similar mechanism to triethyl citrate). skin conditioning from glycerol humectant component. synergistic with phenoxyethanol and diols.
Typically Found In: Natural preservation systems,deodorants,skin conditioning products
TECHNICAL DETAILS
Primary Category: Functional ingredient โ antimicrobial glycerol ether
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ0.5%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Ethylhexylglycerin's deodorant mechanism is pharmacologically identical to triethyl citrate: both inhibit skin surface microbial lipase enzymes that convert odourless triglycerides to odorous free fatty acids. the glycerol ether structure of ethylhexylglycerin, combined with the 2-ethylhexyl chain, provides lipase inhibition similar to ester-based lipase inhibitors from a different chemical class.
Last Verified: Cosing database,schรผlke sensiva sc 10 technical data,cir safety assessment
Primary Sources: 2026-03-12
Linalool
Common Name(s): 3,7-dimethyl-1,6-octadien-3-ol,linalyl alcohol
CAS Number: 78-70-6
DESCRIPTION
What It Does: Provides the most common natural floral-citrus fragrance note with additional anti-inflammatory properties.
Why It's Used: The most abundant fragrance terpene in nature โ linalool forms the primary scent character of lavender, responsible for lavender's documented aromatherapy calming effects.
How It Works: Monoterpene alcohol activates gaba-a receptors for anti-anxiety activity (same receptor as benzodiazepines). inhibits glutamate-induced excitotoxicity. antimicrobial via membrane disruption. anti-inflammatory via nf-kb inhibition.
Typically Found In: Virtually all fragranced cosmetics
TECHNICAL DETAILS
Primary Category: Fragrance component โ tertiary terpene alcohol
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.001%โ3%
SOURCING & ETHICS
Vegan Status: Yes โ from lavender, coriander, bergamot
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Eu cosmetics regulation: declared fragrance allergen on label when >0.001% (leave-on) or >0.01% (rinse-off). ifra guidelines apply.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Linalool's gaba-a receptor activation provides a pharmacological basis for lavender aromatherapy's documented anxiolytic effects. the same receptor modulation used by benzodiazepine drugs (such as diazepam) is activated by inhaled linalool vapor, providing receptor-mediated calming without the tolerance and dependence associated with pharmaceutical gaba-a modulators.
Last Verified: Cosing database,ifra standards,elisabetsky et al. linalool gaba study
Primary Sources: 2026-03-12
Personalized Usage Instructions
How to Use
Step 1
Apply to wet hair with massaging motion
Step 2
Rinse thoroughly
Medical Chemicals
Protein/Moisture
- Protein/Moisture balance
pH Level
- Acidic
Porosity Taget
- Normal Porosity
Customized for Your Profile
Scalp Condtions
Sensitive Scalp, pH Balanced, Oil Control, Dry Scalp
Climate Suitability
Humid, Dry, Hard Water, Soft Water, UV Protection, Pollution Shield, Winter, Summer
Clinical Claims
Frequency
Apply to wet hair with massaging motion. Rinse thoroughly.
Product Information
Leaping Bunny Certified