
It's A 10
It's A 10 Silk Express Miracle Silk Shampoo
It's A 10's Silk Express Miracle Silk Shampoo strengthens and nourishes hair with the power of silk, in a formula light enough for everyday use. Starting from the first shampoo, styling becomes easier thanks to silk proteins that reduce drying time, protect against heat damage, and seal the hair cuticle for beautiful shine and strength. Combined with other natural extracts and ingredients, Silk Express Shampoo instantly leaves hair smooth, manageable, and touchable in just minutes a day.
Color-safe
Heat Protection
Anti-Frizz
Damage Repair
Frizz
Breakage
Optimized for Your Environment & Lifestyle
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Damage levels outside specified range may not benefit optimally from product formulation
Water Quality:
Soft or moderately hard water does not require intensive treatment causing over-cleansing and dryness
Hair:
No porosity-specific conflicts
Active Lifestyle:
Low activity produces insufficient stress or buildup making product intensity unnecessarily harsh
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
Shampoo with multiple natural extracts
Who Is It For
All ages and genders
Budget
Rs. 2,429.17 - Rs. 4,858.34
Timeline
Instantly leaves hair smooth, manageable, and touchable in just minutes a day
Why Youโll Love It
What Does It Help With?
Damage Repair, Frizz, Breakage, Color Fading
Best for
Damage Repair
Features
Enhances silkiness, Creamy formula with rich lather, Natural moisturizing extracts, Environmental protector, Delivers youthful shine, Enhances manageability, Improves elasticity & reduces breakage, Restores vibrancy, Helps protect hair color, Creates lustrous shine
Checks
Cruelty Free, Sustainable Packaging, Give Back
Ingredients Overview
Ingredients List
water-aqua-eau, sodium-cocoyl-isethionate, sodium-lauryl-sulfocetate, disodium-laureth-sulfosuccinate, cocamide-mea, cocamidopropyl-betaine, fragrance-parfum, decyl-glucoside, glycol-distearate, amodimethicone, dihydroxypropyl-peg-5-linoleammonium-chloride, divinyldimethicone-dimethicone-copolymer, glycereth-26, hydrolyzed-silk, morus-alba-leaf-extract, elaeis-guineensis-palm-oil, panthenol, propylene-glycol, butylene-glycol, helianthus-annuus-sunflower-seed-extract, cinnamidopropyltrimonium-chloride, glycerin, lauryl-alcohol, c11-15-pareth-7, guar-hydroxypropyltrimonium-chloride, polyquaternium-7, c12-13-pareth-23, c12-13-pareth-3, tetrasodium-edta, citric-acid, laureth-9, trideceth-12, benzyl-salicylate, linalool, methylchloroisothiazolinone, methylisothiazolinone
Key Ingredients
hydrolyzed-silk, morus-alba-leaf-extract, helianthus-annuus-sunflower-seed-extract
Ingredients Details
Amodimethicone
Common Name(s): Aminosilicone,amino-modified polydimethylsiloxane
CAS Number: 71750-79-3
DESCRIPTION
What It Does: Provides amino group-mediated preferential adsorption to damaged hair for targeted conditioning.
Why It's Used: Premium hair conditioning silicone โ amino groups provide substantive adsorption to hair far exceeding pdms, with automatic targeting to the most damaged areas requiring conditioning.
How It Works: Amino (nh2) groups on silicone chain provide cationic character at normal ph, electrostatic adsorption to anionic hair surface. higher charge density at damaged sites increases adsorption where conditioning is most needed. si-o-si backbone provides permanent conditioning film with heat protection.
Typically Found In: Intensive conditioners,anti-frizz products,damage repair conditioners
TECHNICAL DETAILS
Primary Category: Functional ingredient โ amino-functional silicone
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ5%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Amodimethicone's amino group-driven substantivity to damaged hair is dramatically greater than non-functionalized pdms. studies show amodimethicone deposits 50-200ร more mass on bleach-damaged hair vs virgin hair, providing an automatic 'damage detection' conditioning system that directs the most conditioning to the hair areas that need it most.
Last Verified: Cosing database,robbins hair science,cir safety assessment
Primary Sources: 2026-03-12
Glycereth-26
Common Name(s): Glycereth-26,cosmetic active,functional ingredient
CAS Number: N/a
DESCRIPTION
What It Does: Delivers characteristic cosmetic function at recommended use concentration.
Why It's Used: Selected for functional contribution and formulation compatibility supported by cosmetic science and regulatory safety data.
How It Works: Works through the mechanism of its molecular class โ physicochemical or biological interaction with skin proteins, lipids, or receptors as documented in peer-reviewed cosmetic literature.
Typically Found In: Skin care formulations
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ10%
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Glycereth-26 has an established safety and efficacy profile within the cosmetic regulatory framework at standard use concentrations.
Last Verified: Cosing database,glycereth-26 technical literature
Primary Sources: 2026-03-12
Glycerin
Common Name(s): Glycerol,glycerine,1,2,3-propanetriol
CAS Number: 56-81-5
DESCRIPTION
What It Does: Glycerin pulls water from the environment and deeper skin layers into the outer skin layer (epidermis), boosting moisture levels and keeping skin soft, smooth, and plump.
Why It's Used: It is used in virtually every moisturizer, serum, and cleanser because it is highly effective at hydrating skin, is well-tolerated by all skin types, and enhances the texture and spreadability of formulations.
How It Works: As a humectant, glycerin forms hydrogen bonds with water molecules, trapping them in the skin. it also reinforces the skin barrier by integrating into lipid structures between skin cells.
Typically Found In: Moisturizers,serums,cleansers,toners,sheet masks,sunscreens,body lotions,shampoos,conditioners
TECHNICAL DETAILS
Primary Category: Humectant
Secondary Functions: Skin barrier support,emollient,solvent
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%โ30% (typical: 3โ10%)
SOURCING & ETHICS
Vegan Status: Yes โ plant-derived (coconut, soy, palm) or synthetic
Halal Status: Yes โ when plant-derived or synthetic; verify source with supplier
Source Notes: Derived from plant oils via hydrolysis or saponification; synthetic versions also available. palm-derived glycerin carries sustainability concerns.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low; non-irritating at all standard concentrations
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Extremely rare allergic reactions; generally safe for all skin types including sensitive and baby skin
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Widely recognized as safe. ewg hazard score: 1. no significant concerns for irritation, sensitization, or toxicity at typical concentrations (up to 50%).
Works Well With: Hyaluronic acid,ceramides,niacinamide,panthenol,urea,peptides,retinol,ahas/bhas
Avoid Combining With: No known incompatibilities at standard concentrations
SCIENTIFIC NOTE
Glycerin is an endogenous skin component found naturally in the stratum corneum. aquaporin-3 channels in keratinocytes facilitate glycerin transport, making it integral to natural skin hydration pathways.
Last Verified: Cosing database,cir safety assessment,ewg skin deep,inci decoder
Primary Sources: 2026-03-12
Laureth-9
Common Name(s): Laureth-9,peg-9 lauryl ether,peg-9 dodecanol ether
CAS Number: 3055-99-0
DESCRIPTION
What It Does: Helps oil and water blend and can dissolve oily ingredients into water-based products.
Why It's Used: Hlb ~13 makes laureth-9 suitable for o/w emulsification and oil solubilization; widely used in cleansers and emulsions.
How It Works: 9 eo units give hlb ~13; c12 lauryl chain provides detergent activity; suitable for clear-phase oil solubilization and light o/w emulsification.
Typically Found In: Cleansers,o/w emulsions,oil solubilizers,toners
TECHNICAL DETAILS
Primary Category: Functional ingredient โ emulsifier
Secondary Functions: Solubilizing,surfactant,cleansing
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.5%โ5%
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Lauryl alcohol from coconut; eo from petrochemical; semi-natural.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 1/5 โ low
Sensitivity Concerns: Well tolerated. cir reviewed: safe as used.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile. ewg score: 1โ2.
Works Well With: Anionic surfactants,amphoteric surfactants,humectants
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Laureth-9 (hlb ~13) is near the optimal hlb range for both emulsification and solubilization of vegetable oils; cas 3055-99-0 refers to the mixed-eo homologue distribution centered around 9 eo units.
Last Verified: Cosing database,inci dictionary,cir safety assessment lauryl ethoxylates
Primary Sources: 2026-03-27
Personalized Usage Instructions
How to Use
Step 1
Wet hair thoroughly and lather throughout, using a gentle massaging motion
Step 2
Rinse out thoroughly and repeat if desired
Step 3
Follow with It's a 10 Miracle Silk Conditioner
Medical Chemicals
Protein/Moisture
- Protein/Moisture balance
pH Level
- Acidic
Porosity Taget
- Normal Porosity
Customized for Your Profile
Scalp Condtions
Sensitive Scalp, pH Balanced
Climate Suitability
Humid, Dry, UV Protection
Clinical Claims
Frequency
Wet hair thoroughly and lather throughout, using a gentle massaging motion. Rinse out thoroughly and repeat if desired. Follow with It's a 10 Miracle Silk Conditioner.
Product Information
Cruelty Free
Sustainable Packaging
Give Back