Kenra Professional Simply Add Water Shampoo

DESCRIPTION

What It Does: Provides thixotropic clay gellation and deep oil absorption from swelling smectite clay.

Why It's Used: Strongest adsorbing clay for deep cleansing masks – bentonite's high cation exchange capacity and swelling capacity provide the deepest oil and toxin adsorption of common cosmetic clays.

How It Works: Montmorillonite 2:1 layered silicate swells up to 15× in water via interlayer water absorption. very high cation exchange capacity (cec: 80-150 meq/100g) provides exceptional adsorption of cations, oils, and toxins. thixotropic gel provides 'mask that hardens' sensory experience.

Typically Found In: Clay masks,deep cleansing products,detoxifying formulas

TECHNICAL DETAILS

Primary Category: Functional ingredient – swelling clay mineral

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 1%–25%

SOURCING & ETHICS

Vegan Status: Yes – natural mineral

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Bentonite's extraordinary swelling (up to 15× dry volume) arises from its 2:1 layer structure: sodium bentonite's inter-layer sodium cations attract very thick water shells, forcing the silicate layers apart by electrostatic repulsion. calcium bentonite swells only 2-3× by comparison, explaining why sodium-exchanged bentonite is the industrial standard for swelling applications.

Last Verified: Cosing database,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides vegan rice protein conditioning for hair strengthening and film formation.

Why It's Used: Leading vegan plant protein for hair conditioning formulations as an alternative to animal-derived hydrolyzed proteins.

How It Works: High glutelin and prolamin peptide content provides film-forming adsorption to hair surface. amino acid conditioning for hair and skin. lower cysteine than keratin hydrolysate but excellent vegan alternative. good substantivity via hydrogen bonding.

Typically Found In: Vegan hair conditioners,plant-based hair treatments

TECHNICAL DETAILS

Primary Category: Active ingredient – plant protein

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.5%–10%

SOURCING & ETHICS

Vegan Status: Yes – from oryza sativa (rice) protein

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Rice protein's amino acid profile (high in glutamic acid and leucine) provides different conditioning character than wheat (glutamine-dominant) or silk (glycine/alanine-dominant) proteins. rice protein hydrolysate forms slightly less cohesive films than wheat protein but deposits more evenly across the hair fiber due to lower molecular weight distribution.

Last Verified: Cosing database,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides the defining fresh citrus fragrance note alongside solvent and antimicrobial properties.

Why It's Used: The citrus industry's primary fragrance compound and the most abundant terpene in essential oils – limonene provides the clean, universally appealing fresh citrus scent character.

How It Works: D-limonene activates trpv1 mildly at high concentrations. antimicrobial via membrane disruption. solvent for oils and lipophilic compounds. cleaning via emulsification of lipid soils.

Typically Found In: Citrus-scented products,cleaning products,fragrance compounds

TECHNICAL DETAILS

Primary Category: Fragrance component – cyclic monoterpene

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.001%–3%

SOURCING & ETHICS

Vegan Status: Yes – from citrus peel essential oils

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Eu cosmetics regulation: declared fragrance allergen. oxidises to sensitising compounds (limonene hydroperoxides) on air exposure – use with antioxidant stabilisers. ifra guidelines apply.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Limonene's sensitisation risk arises not from limonene itself but from its autooxidation products (limonene-1,2-epoxide and limonene hydroperoxides) formed on air exposure. fresh limonene has low sensitisation potential, but air-oxidised limonene's hydroperoxide products are potent skin sensitisers. this explains why oxidation-stabilised formulations (with bht or other antioxidants) are required to manage limonene safety.

Last Verified: Cosing database,ifra standards,bråred christensson et al. limonene oxidation study

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides the most common natural floral-citrus fragrance note with additional anti-inflammatory properties.

Why It's Used: The most abundant fragrance terpene in nature – linalool forms the primary scent character of lavender, responsible for lavender's documented aromatherapy calming effects.

How It Works: Monoterpene alcohol activates gaba-a receptors for anti-anxiety activity (same receptor as benzodiazepines). inhibits glutamate-induced excitotoxicity. antimicrobial via membrane disruption. anti-inflammatory via nf-kb inhibition.

Typically Found In: Virtually all fragranced cosmetics

TECHNICAL DETAILS

Primary Category: Fragrance component – tertiary terpene alcohol

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.001%–3%

SOURCING & ETHICS

Vegan Status: Yes – from lavender, coriander, bergamot

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Eu cosmetics regulation: declared fragrance allergen on label when >0.001% (leave-on) or >0.01% (rinse-off). ifra guidelines apply.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Linalool's gaba-a receptor activation provides a pharmacological basis for lavender aromatherapy's documented anxiolytic effects. the same receptor modulation used by benzodiazepine drugs (such as diazepam) is activated by inhaled linalool vapor, providing receptor-mediated calming without the tolerance and dependence associated with pharmaceutical gaba-a modulators.

Last Verified: Cosing database,ifra standards,elisabetsky et al. linalool gaba study

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides documented cosmetic activity from polyquaternium-37.

Why It's Used: Polyquaternium-37 delivers formulation value through its specific biological activity and established safety and efficacy.

How It Works: Source: polyquaternium-37. mechanism: documented in cosmetic literature. safety: cosing-reviewed. standard cosmetic use concentrations.

Typically Found In: Skin care formulations,active products

TECHNICAL DETAILS

Primary Category: Active ingredient – antioxidant

Secondary Functions: Free radical scavenging,anti-aging

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–5%

SOURCING & ETHICS

Vegan Status: Conditional

Halal Status: Yes

Source Notes: Plant-derived extract or synthetic.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; well-tolerated.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Polyquaternium-37 provides cosmetic activity through its characteristic mechanism. at standard concentrations it delivers documented biological activity with an established safety profile from cosmetic science literature and regulatory review.

Last Verified: Cosing database,polyquaternium-37 technical literature

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Delivers characteristic cosmetic function at recommended use concentration.

Why It's Used: Selected for functional contribution and formulation compatibility supported by cosmetic science and regulatory safety data.

How It Works: Works through the mechanism of its molecular class — physicochemical or biological interaction with skin proteins, lipids, or receptors as documented in peer-reviewed cosmetic literature.

Typically Found In: Skin care formulations

TECHNICAL DETAILS

Primary Category: Active ingredient – cosmetic active

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–10%

SOURCING & ETHICS

Vegan Status: Conditional

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Silica has an established safety and efficacy profile within the cosmetic regulatory framework at standard use concentrations.

Last Verified: Cosing database,silica technical literature

Primary Sources: 2026-03-12