Mamaearth Rice Water Shampoo With Rice Water And Keratin

DESCRIPTION

What It Does: Provides the specific b-vitamin's characteristic skin and hair benefits: brightening and barrier reinforcement (niacinamide), keratin structural support (biotin), deep conditioning humectancy (panthenol).

Why It's Used: B-vitamins operate through fundamental cellular biochemistry pathways — nad⁺ for niacinamide, carboxylase cofactor for biotin, coa synthesis for panthenol — providing multi-benefit activity from essential metabolic chemistry.

How It Works: Acts as coenzyme or substrate in essential metabolic pathways: niacinamide → nad⁺/nadp⁺ → ceramide synthesis, melanosome transfer inhibition; biotin → carboxylase → fatty acid synthesis for ceramide; panthenol → pantothenic acid → coa → lipid metabolism.

Typically Found In: Multi-function skin care,b-vitamin formulas

TECHNICAL DETAILS

Primary Category: Active ingredient – vitamin b complex

Secondary Functions: Antioxidant cofactor,metabolic support

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–10%

SOURCING & ETHICS

Vegan Status: Yes

Halal Status: Yes

Source Notes: Synthetically produced for cosmetic use.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; excellent tolerability.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Other b vitamins,niacinamide,antioxidant complexes

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

B-vitamins are water-soluble, non-irritating, and well-tolerated across all skin types — providing clinical efficacy with an exceptional safety profile from their essential nutrient status.

Last Verified: Cosing database,d-panthenol b-vitamin skin review

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Glycerin pulls water from the environment and deeper skin layers into the outer skin layer (epidermis), boosting moisture levels and keeping skin soft, smooth, and plump.

Why It's Used: It is used in virtually every moisturizer, serum, and cleanser because it is highly effective at hydrating skin, is well-tolerated by all skin types, and enhances the texture and spreadability of formulations.

How It Works: As a humectant, glycerin forms hydrogen bonds with water molecules, trapping them in the skin. it also reinforces the skin barrier by integrating into lipid structures between skin cells.

Typically Found In: Moisturizers,serums,cleansers,toners,sheet masks,sunscreens,body lotions,shampoos,conditioners

TECHNICAL DETAILS

Primary Category: Humectant

Secondary Functions: Skin barrier support,emollient,solvent

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 1%–30% (typical: 3–10%)

SOURCING & ETHICS

Vegan Status: Yes – plant-derived (coconut, soy, palm) or synthetic

Halal Status: Yes – when plant-derived or synthetic; verify source with supplier

Source Notes: Derived from plant oils via hydrolysis or saponification; synthetic versions also available. palm-derived glycerin carries sustainability concerns.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low; non-irritating at all standard concentrations

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Extremely rare allergic reactions; generally safe for all skin types including sensitive and baby skin

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Widely recognized as safe. ewg hazard score: 1. no significant concerns for irritation, sensitization, or toxicity at typical concentrations (up to 50%).

Works Well With: Hyaluronic acid,ceramides,niacinamide,panthenol,urea,peptides,retinol,ahas/bhas

Avoid Combining With: No known incompatibilities at standard concentrations

SCIENTIFIC NOTE

Glycerin is an endogenous skin component found naturally in the stratum corneum. aquaporin-3 channels in keratinocytes facilitate glycerin transport, making it integral to natural skin hydration pathways.

Last Verified: Cosing database,cir safety assessment,ewg skin deep,inci decoder

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Delivers targeted skin-conditioning or bioactive benefits through a specific mechanism of action suited to the formulation's intended purpose.

Why It's Used: Specialty actives address specific skin concerns through targeted molecular mechanisms, providing efficacy beyond what base formulation ingredients alone can achieve.

How It Works: The bioactive compound interacts with specific molecular targets in skin cells or the extracellular matrix — enzymes, receptors, structural proteins, or signaling molecules — triggering beneficial biological responses.

Typically Found In: Serums,treatments,moisturizers,specialty products

TECHNICAL DETAILS

Primary Category: Specialty actives

Secondary Functions: Skin-conditioning,anti-aging

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.01–5%

SOURCING & ETHICS

Vegan Status: No

Halal Status: Conditional

Source Notes: Contains animal-derived components (keratin...); not suitable for vegan formulations.

SKIN COMPATIBILITY

Irritancy Rating: 1

Comedogenicity Rating: 0

Sensitivity Concerns: Low sensitization potential at recommended use concentrations.

Safe for Sensitive Skin: Conditional

SAFETY & COMPATIBILITY

Safety Profile: Well-characterized cosmetic ingredient with established safety profile. generally non-irritating at typical use concentrations. suitable for leave-on and rinse-off cosmetics.

Works Well With: Niacinamide,hyaluronic acid,vitamin c,peptides

Avoid Combining With: Incompatible with oxidizing agents; check ph stability

SCIENTIFIC NOTE

Specialty actives typically work through enzyme inhibition (e.g., tyrosinase inhibition for brightening, mmp inhibition for anti-aging), receptor activation (e.g., retinoid receptors, ppar-γ for barrier genes), or transcription factor modulation (e.g., nrf2 for antioxidant gene upregulation). structure-activity relationships determine potency and selectivity.

Last Verified: Cosing eu database; pcpc cosmetic ingredient safety reviews; ingredient-specific safety and efficacy literature

Primary Sources: 2025-01-15

DESCRIPTION

What It Does: Provides film-forming conditioning and detangling with heat protection in a polymer that adsorbs substantively to hair.

Why It's Used: The most widely used cationic polymer conditioner – provides excellent conditioning and detangling while adsorbing strongly to damaged hair areas that need conditioning most.

How It Works: Cationic quaternary ammonium groups along the polymer backbone adsorb to anionic sites on hair keratin. higher charge density on damaged hair (more negative sites) leads to preferential adsorption where conditioning is needed. polymer film formation provides heat protection and volume.

Typically Found In: Shampoos,2-in-1 products,conditioners,styling products

TECHNICAL DETAILS

Primary Category: Functional ingredient – cationic polymer conditioner

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–2%

SOURCING & ETHICS

Vegan Status: Yes – cellulose-derived

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Polyquaternium-10's 'self-targeting' to damaged hair sites is a unique smart conditioning mechanism. as hair damage increases negative charge density by exposing keratin's aspartate and glutamate carboxylate groups, pq-10's cationic polymer backbone adsorbs preferentially to these high-charge damage sites – automatically delivering more conditioning where the hair needs it most.

Last Verified: Cosing database,robbins hair science,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Deposits a conditioning film on hair and skin through electrostatic attraction to negative cuticle/corneocyte surfaces, reduces hair-on-hair friction for improved combability and detangling, eliminates static charge buildup, and provides anti-frizz humidity resistance.

Why It's Used: Cationic polymers are the primary hair conditioning technology — the permanent positive quaternary ammonium groups provide substantive deposition that resists rinsing, delivering persistent conditioning between washes unlike small-molecule cationic conditioners.

How It Works: At shampoo/conditioner ph 4.5–5.5, hair cuticle carries net negative charge (isoelectric point ph ~3.5). polyquaternium cations undergo electrostatic attraction depositing on the cuticle surface. during rinsing, the deposited polymer film persists from reduced surface-solution equilibrium at low bulk concentration — substantive deposition from favourable interfacial versus bulk partitioning.

Typically Found In: Shampoos,conditioners,leave-in products

TECHNICAL DETAILS

Primary Category: Active ingredient – cosmetic active

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–3%

SOURCING & ETHICS

Vegan Status: Yes

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Different polyquaternium numbers indicate different backbone chemistries: pq-7 (acrylamide/quaternary acrylate copolymer) for leave-on flexibility; pq-10 (hydroxyethylcellulose/quaternary ammonium) for substantive deposition; pq-11 (vp/dimethylaminoethyl methacrylate) for styling fixation.

Last Verified: Cosing database,polyquaternium-7 cationic conditioning deposition review

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides documented cosmetic activity from polyquaternium-73.

Why It's Used: Polyquaternium-73 delivers formulation value through its specific biological activity and established safety and efficacy.

How It Works: Source: polyquaternium-73. mechanism: documented in cosmetic literature. safety: cosing-reviewed. standard cosmetic use concentrations.

Typically Found In: Skin care formulations,active products

TECHNICAL DETAILS

Primary Category: Active ingredient – antioxidant

Secondary Functions: Free radical scavenging,anti-aging

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–5%

SOURCING & ETHICS

Vegan Status: Conditional

Halal Status: Yes

Source Notes: Plant-derived extract or synthetic.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; well-tolerated.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Polyquaternium-73 provides cosmetic activity through its characteristic mechanism. at standard concentrations it delivers documented biological activity with an established safety profile from cosmetic science literature and regulatory review.

Last Verified: Cosing database,polyquaternium-73 technical literature

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Strengthens hair and improves elasticity with glutamine-rich wheat protein peptides.

Why It's Used: Leading plant-based protein conditioner providing excellent hair strengthening and elasticity improvement from wheat gluten hydrolysate.

How It Works: High glutamine content (35-40% of amino acids) provides strong hydrogen bonding to hair proteins. glutamine-proline sequences form stable polyproline ii helices that strengthen hair protein tertiary structure. film formation on hair surface provides combing ease and volume.

Typically Found In: Strengthening shampoos,protein treatments,volume conditioners

TECHNICAL DETAILS

Primary Category: Active ingredient – plant protein conditioner

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.5%–10%

SOURCING & ETHICS

Vegan Status: Yes – from triticum vulgare (wheat) germ

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Gluten sensitivity: hydrolyzed wheat protein may cause reactions in celiac disease individuals if applied to broken skin. generally safe for topical use on intact skin.

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Wheat protein's high glutamine content provides hydrogen bonding affinity for hair cuticle and cortex proteins that is quantitatively superior to most other plant proteins. glutamine's amide side chain (-conh2) forms stronger hydrogen bonds with keratin than the hydroxyl-based bonds of serine or threonine-rich proteins like silk.

Last Verified: Cosing database,cir safety assessment

Primary Sources: 2026-03-12