
Mandom
Mandom Gatsby Styling Clay
This highly flexible and malleable styling clay is used to create spiky tips or as a finishing touch for extremely textured hairstyles. Suitable for all hair types, the Styling Clay will not weigh down hair or make hair appear greasy. Best used with hairspray or any hair product that adds volume and body.
Paraben-free
Matte Finish
Frizz
Oil Control
All
As Needed
Optimized for Your Environment & Lifestyle
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Damaged hair structure cannot withstand product intensity causing increased breakage and further compromise
Water Quality:
Wavy to coily patterns require curl-specific formulation that straight hair finds heavy or greasy
Hair:
Porous structure over-absorbs product leading to buildup, stiffness, or excessive dryness
Active Lifestyle:
High activity and frequent washing rapidly strip product benefits requiring excessive reapplication
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
Hair Styling Clay with 20% mud ingredients
Who Is It For
All ages, Unisex
Budget
Rs. 1,176.08 - Rs. 2,352.16
Timeline
Immediate
Why Youโll Love It
What Does It Help With?
Creating spiky tips, Textured hairstyles, Oil control, Frizz management
Best for
Frizz, Oil Control
Features
Contains 20% mud ingredients for prominent trendy hairstyles; Fresh citrus flavor with slight fragrance; Provides strong hold and matte finish; Suitable for all hair types without weighing down or making hair greasy
Checks
Paraben-free
Ingredients Overview
Ingredients List
mineral-oil, petrolatum, talc, microcrystalline-wax, silica, bentonite, peg-20-hydrogenated-castor-oil, copernicia-cerifera-carnauba-wax, stearamide-dea, polyethylene, c12-14-pareth-9, peg-12-distearate, propylparaben, fragrance, iron-oxides-ci77499
Key Ingredients
bentonite, copernicia-cerifera-carnauba-wax, silica
Ingredients Details
Bentonite
Common Name(s): Montmorillonite,volcanic ash clay,swelling clay
CAS Number: 1302-78-9
DESCRIPTION
What It Does: Provides thixotropic clay gellation and deep oil absorption from swelling smectite clay.
Why It's Used: Strongest adsorbing clay for deep cleansing masks โ bentonite's high cation exchange capacity and swelling capacity provide the deepest oil and toxin adsorption of common cosmetic clays.
How It Works: Montmorillonite 2:1 layered silicate swells up to 15ร in water via interlayer water absorption. very high cation exchange capacity (cec: 80-150 meq/100g) provides exceptional adsorption of cations, oils, and toxins. thixotropic gel provides 'mask that hardens' sensory experience.
Typically Found In: Clay masks,deep cleansing products,detoxifying formulas
TECHNICAL DETAILS
Primary Category: Functional ingredient โ swelling clay mineral
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%โ25%
SOURCING & ETHICS
Vegan Status: Yes โ natural mineral
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Bentonite's extraordinary swelling (up to 15ร dry volume) arises from its 2:1 layer structure: sodium bentonite's inter-layer sodium cations attract very thick water shells, forcing the silicate layers apart by electrostatic repulsion. calcium bentonite swells only 2-3ร by comparison, explaining why sodium-exchanged bentonite is the industrial standard for swelling applications.
Last Verified: Cosing database,cir safety assessment
Primary Sources: 2026-03-12
Bentonite
Common Name(s): Montmorillonite,volcanic ash clay,swelling clay
CAS Number: 1302-78-9
DESCRIPTION
What It Does: Provides thixotropic clay gellation and deep oil absorption from swelling smectite clay.
Why It's Used: Strongest adsorbing clay for deep cleansing masks โ bentonite's high cation exchange capacity and swelling capacity provide the deepest oil and toxin adsorption of common cosmetic clays.
How It Works: Montmorillonite 2:1 layered silicate swells up to 15ร in water via interlayer water absorption. very high cation exchange capacity (cec: 80-150 meq/100g) provides exceptional adsorption of cations, oils, and toxins. thixotropic gel provides 'mask that hardens' sensory experience.
Typically Found In: Clay masks,deep cleansing products,detoxifying formulas
TECHNICAL DETAILS
Primary Category: Functional ingredient โ swelling clay mineral
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%โ25%
SOURCING & ETHICS
Vegan Status: Yes โ natural mineral
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Bentonite's extraordinary swelling (up to 15ร dry volume) arises from its 2:1 layer structure: sodium bentonite's inter-layer sodium cations attract very thick water shells, forcing the silicate layers apart by electrostatic repulsion. calcium bentonite swells only 2-3ร by comparison, explaining why sodium-exchanged bentonite is the industrial standard for swelling applications.
Last Verified: Cosing database,cir safety assessment
Primary Sources: 2026-03-12
Fragrance
Common Name(s): Fragrance ingredient,eu allergen or aromatic component,olfactory/flavour
CAS Number: N/a
DESCRIPTION
What It Does: Provides the complete fragrance profile contributing to product sensory experience and consumer appeal.
Why It's Used: Fragrance is a major consumer purchase driver โ up to 70% of consumers make purchasing decisions partially based on product scent.
How It Works: Fragrance blends interact with olfactory receptors providing the sensory profile โ complex mixtures activate multiple receptor types for rich, multidimensional scent experiences.
Typically Found In: All fragrance products
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: Standard use levels
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Ifra guidelines set usage limits for fragrance ingredients based on skin sensitisation and phototoxicity assessment for each application category.
Last Verified: Eu regulation 1223/2009 annex iii,ifra standards,fragrance allergen declaration requirements
Primary Sources: 2026-03-12
Petrolatum
Common Name(s): Petroleum jelly,vaseline,white petrolatum
DESCRIPTION
What It Does: Provides the highest level of skin occlusion and wound healing protection of any cosmetic ingredient.
Why It's Used: The most effective skin barrier protection ingredient available โ fda-approved otc skin protectant with unparalleled occlusive moisturization and wound healing evidence.
How It Works: Semi-solid blend of long-chain hydrocarbons creates an extremely cohesive, impermeable occlusive film. physically prevents bacterial and irritant ingress while completely preventing tewl. does not absorb into skin. promotes moist wound healing environment by maintaining wound surface hydration.
Typically Found In: Intensive moisturizers,wound healing ointments,lip balms,baby products,eczema treatments
TECHNICAL DETAILS
Primary Category: Functional ingredient โ petroleum ointment base / gold-standard occlusive
Secondary Functions: Maximum occlusion,wound healing,otc skin protectant
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%โ100%
SOURCING & ETHICS
Vegan Status: Yes โ petroleum-derived
Halal Status: Yes
Source Notes: Plant-derived, synthetic or animal-derived. verify source.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic (clinical evidence)
Sensitivity Concerns: Non-irritating.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Fda category i grase otc skin protectant. ewg score: 1.
Works Well With: Humectants,ceramides,actives as carrier
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Petrolatum's wound healing mechanism (moist wound healing) was first systematically studied by george winter (1962) and demonstrated that wounds heal 2ร faster under occlusion than air-exposed. all subsequent wound dressings and occlusive skin treatments are based on this fundamental finding, with petrolatum remaining the most effective occlusive agent 60 years later.
Last Verified: Cosing database,fda otc skin protectant monograph,winter (1962) moist wound healing study
Primary Sources: 2026-03-12
Personalized Usage Instructions
How to Use
Step 1
Take a small amount into palms and spread well before blending into ends or other parts of hair where you want to create movement
Step 2
Do not put too much at once to avoid uneven distribution
Step 3
Apply several times in small amounts
Medical Chemicals
Protein/Moisture
- Protein
pH Level
-
Porosity Taget
- Normal Porosity
Customized for Your Profile
Scalp Condtions
Oil Control
Climate Suitability
Humid, Dry
Clinical Claims
Frequency
Take a small amount into palms and spread well before blending into ends or other parts of hair where you want to create movement. Do not put too much at once to avoid uneven distribution. Apply several times in small amounts.
Product Information
Paraben-free