Nexxus Color Assure Shampoo

Nexxus

Nexxus Color Assure Shampoo

Nexxus Color Assure Shampoo is a sulfate-free, silicone-free shampoo formulated to cleanse color-treated hair while replenishing nutrients lost during the coloration process. Infused with an exclusive PROTEINFUSION blend of Elastin Protein and Quinoa, it helps extend color vibrancy for up to 40 washes.

Sulfate-free

Paraben-free

Color-safe

Silicone-free

Color Fading

Color-treated

Optimized for Your Environment & Lifestyle

Humid
Dry
UV Protection

Nykaa

In stock

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Nexxus Color Assure Shampoo

Nexxus

nexxus-color-assure-shampoo

Shampoo

10355416170789

Morning or Evening?

Morning
Evening
Both

How often will you use this product?

Everyday
Every other day
Every 3 days
Every 4 days
Every 5 days
Every 6 days
Once a week
Twice a week
On specific days
As needed
On rotation

Notes

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Your Biodata Compatibility Analysis

Based on your 6 hair health indices and environmental factors

0 HAIR HEALTH SCORE

Poor Match

Significant incompatibilities

Growth Cycle Health Index

Hair Match

Hair Health Index Alignment

Optimal for OSI, SSI, DI, HSI

Ingredient Efficacy

Matching Ingredient Score

Environment Compatibility

Current UV, Air Quality & Humidity

Why This Works for Your Specific Profile

Damage Index:

Damage levels outside specified range may not benefit optimally from product formulation

Water Quality:

Soft or moderately hard water does not require intensive treatment causing over-cleansing and dryness

Hair:

Closed cuticles resist product penetration causing surface buildup without internal benefits

Active Lifestyle:

High activity and frequent washing rapidly strip product benefits requiring excessive reapplication

Add to Your Routine

Current Routine Fit

Replaces your current shampoo, protects color while working with existing products

Recommended Routine Order

1.
2.
3.

Your Hair Profile

Hair Type

Damage Level

Porosity

Scalp Sensitivity

Your Hair Profile Integration

Your Hair Archetype

Density Level

Washing Frequency

Shedding Level

Oil Level

Your Hair Health Indices

Oil Secretion (OSI)

Very low oil production

Scalp Sensitivity (SSI)

Very low sensitivity

Growth Rate (CMR)

Poor metabolism rate

Damage Index (DI)

Minimal damage

Hair Strength (HSI)

Very weak strength

Softness Index (SI)

Significant improvement needed

Water & Environmental Integration

Water:

Expected Results & Timeline

Key Highlights

What is it?

Shampoo with 20 ingredients

Who Is It For

Adults

Budget

Rs. 1,739.27 - Rs. 3,478.54

Timeline

Up to 40 washes

Why Youโ€™ll Love It

What Does It Help With?

Color Fading

Best for

Color-treated hair

Features

Sulfate-free, Silicone-free, Extends color vibrancy up to 40 washes, Infused with PROTEINFUSION blend

Checks

Sulfate-free, Silicone-free, Paraben-free

Ingredients Overview

Ingredients List

water-eau, sodium-laureth-sulfate, cocamidopropyl-betaine, glycol-distearate, sodium-chloride, hydrolyzed-elastin, hydrolyzed-keratin, hydrolyzed-wheat-protein, caulerpa-lentillifera-extract, cocos-nucifera-coconut-oil, polyquaternium-10, fragrance-parfum, peg-6-caprylic-capric-glycerides, gluconolactone, glycerin, dmdm-hydantoin, sodium-sulfate, trehalose, citric-acid, disodium-edta, peg-150-pentaerythrityl-tetrastearate, sodium-benzoate, cocamide-mea, ppg-2-hydroxyethyl-cocamide, ppg-9, methylchloroisothiazolinone, methylisothiazolinone

Key Ingredients

hydrolyzed-elastin, hydrolyzed-keratin, hydrolyzed-wheat-protein, caulerpa-lentillifera-extract, cocos-nucifera-coconut-oil

Ingredients Details

Gluconolactone

Common Name(s): D-gluconolactone,delta-gluconolactone

CAS Number: 90-80-2

DESCRIPTION

What It Does: Provides the gentlest chemical exfoliation with simultaneous antioxidant, moisture retention, and barrier support.

Why It's Used: Preferred exfoliant for rosacea, eczema, sensitive skin, and post-procedure recovery where standard ahas cause unacceptable irritation.

How It Works: Hydrolyzes slowly on skin surface to gluconic acid providing gentle exfoliation. multiple hydroxyl groups enable water binding (humectant) and metal chelation (antioxidant).

Typically Found In: Sensitive skin exfoliants,rosacea treatments,eczema care,post-procedure recovery

TECHNICAL DETAILS

Primary Category: Active ingredient โ€“ polyhydroxy acid (pha)

Secondary Functions: Gentle exfoliation,antioxidant,humectant

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 5%โ€“15%

SOURCING & ETHICS

Vegan Status: Yes โ€“ fermentation or synthetic

Halal Status: Yes

Source Notes: Fermentation-derived from glucose or synthetic. among the safest chemical exfoliants available.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: No photosensitization; no stinging; suitable for very sensitive skin.

Safe for Sensitive Skin: Yes โ€“ ideal for sensitive, reactive, rosacea, and eczema-prone skin; no photosensitization

SAFETY & COMPATIBILITY

Safety Profile: Exceptional safety profile. no photosensitization. ewg score: 1.

Works Well With: Ceramides,niacinamide,hyaluronic acid,soothing actives

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Phas have molecular weights 2โ€“3ร— larger than ahas, limiting penetration to superficial layers. combined humectant and antioxidant properties make them uniquely well-tolerated while providing meaningful exfoliation.

Last Verified: Cosing database,green & yu (2003) pha review,cir safety assessment

Primary Sources: 2026-03-12

Glycerin

Common Name(s): Glycerol,glycerine,1,2,3-propanetriol

CAS Number: 56-81-5

DESCRIPTION

What It Does: Glycerin pulls water from the environment and deeper skin layers into the outer skin layer (epidermis), boosting moisture levels and keeping skin soft, smooth, and plump.

Why It's Used: It is used in virtually every moisturizer, serum, and cleanser because it is highly effective at hydrating skin, is well-tolerated by all skin types, and enhances the texture and spreadability of formulations.

How It Works: As a humectant, glycerin forms hydrogen bonds with water molecules, trapping them in the skin. it also reinforces the skin barrier by integrating into lipid structures between skin cells.

Typically Found In: Moisturizers,serums,cleansers,toners,sheet masks,sunscreens,body lotions,shampoos,conditioners

TECHNICAL DETAILS

Primary Category: Humectant

Secondary Functions: Skin barrier support,emollient,solvent

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 1%โ€“30% (typical: 3โ€“10%)

SOURCING & ETHICS

Vegan Status: Yes โ€“ plant-derived (coconut, soy, palm) or synthetic

Halal Status: Yes โ€“ when plant-derived or synthetic; verify source with supplier

Source Notes: Derived from plant oils via hydrolysis or saponification; synthetic versions also available. palm-derived glycerin carries sustainability concerns.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low; non-irritating at all standard concentrations

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Extremely rare allergic reactions; generally safe for all skin types including sensitive and baby skin

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Widely recognized as safe. ewg hazard score: 1. no significant concerns for irritation, sensitization, or toxicity at typical concentrations (up to 50%).

Works Well With: Hyaluronic acid,ceramides,niacinamide,panthenol,urea,peptides,retinol,ahas/bhas

Avoid Combining With: No known incompatibilities at standard concentrations

SCIENTIFIC NOTE

Glycerin is an endogenous skin component found naturally in the stratum corneum. aquaporin-3 channels in keratinocytes facilitate glycerin transport, making it integral to natural skin hydration pathways.

Last Verified: Cosing database,cir safety assessment,ewg skin deep,inci decoder

Primary Sources: 2026-03-12

Methylchloroisothiazolinone

Common Name(s): Methylchloroisothiazolinone,cosmetic active,functional ingredient

CAS Number: N/a

DESCRIPTION

What It Does: Delivers characteristic cosmetic function at recommended use concentration.

Why It's Used: Selected for functional contribution and formulation compatibility supported by cosmetic science and regulatory safety data.

How It Works: Works through the mechanism of its molecular class as documented in peer-reviewed cosmetic literature.

Typically Found In: Skin care formulations

TECHNICAL DETAILS

Primary Category: Active ingredient โ€“ cosmetic active

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%โ€“10%

SOURCING & ETHICS

Vegan Status: Conditional

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ€“2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Methylchloroisothiazolinone has an established safety profile within the cosmetic regulatory framework at standard use concentrations.

Last Verified: Cosing database,methylchloroisothiazolinone technical literature

Primary Sources: 2026-03-12

Methylisothiazolinone

Common Name(s): Mit,kathon,neolone

CAS Number: 2682-20-4

DESCRIPTION

What It Does: Provides highly potent broad-spectrum preservation at very low concentrations in rinse-off formulations.

Why It's Used: Most potent cosmetic preservative โ€” mit provides effective preservation at concentrations 10-100ร— lower than most other preservatives, enabling clean-label preservation at minimal ingredient load.

How It Works: Electrophilic isothiazolinone ring reacts with bacterial thiol enzymes (glutathione, coa-dependent enzymes) via michael addition for rapid kill. very potent โ€” mic vs e. coli 0.06ฮผg/ml (vs phenoxyethanol mic ~400ฮผg/ml โ€” 6000ร— more potent). rapidly biodegradable.

Typically Found In: Rinse-off shampoos,body washes,conditioners

TECHNICAL DETAILS

Primary Category: Functional ingredient โ€“ isothiazolinone preservative

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.0015%โ€“0.0015% (max 15ppm eu rinse-off)

SOURCING & ETHICS

Vegan Status: Yes โ€“ synthetic

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Eu regulation 2014/1298: mit banned from leave-on products. max 15ppm in rinse-off only. contact sensitiser โ€” causes occupational dermatitis epidemic in hairdressers and consumers. sccs noted no safe level for leave-on. 2016 eu restriction driven by major sensitisation epidemic.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Mit's sensitisation epidemic (2010-2015) is one of the most significant cosmetic safety events in modern dermatology: a dramatic increase in contact allergy patch test positive rates from <1% (2005) to 7% (2015) in the eu was directly traceable to the widespread introduction of mit in leave-on products. this epidemic prompted the fastest eu cosmetic regulatory action in history and demonstrates the critical importance of patch test surveillance in monitoring emerging cosmetic allergens.

Last Verified: Cosing database,eu regulation 2014/1298,yazar et al. mit sensitisation epidemic study

Primary Sources: 2026-03-12

Personalized Usage Instructions

How to Use

1

Step 1

Apply to wet hair, lather, and rinse thoroughly

2

Step 2

For best results, follow with Nexxus Color Assure Conditioner

Medical Chemicals

Protein/Moisture

- Protein/Moisture balance

pH

pH Level

- Acidic

Porosity Taget

- Normal Porosity

Customized for Your Profile

Scalp Condtions

pH Balanced

Climate Suitability

Humid, Dry, UV Protection

Clinical Claims

Frequency

Apply to wet hair, lather, and rinse thoroughly. For best results, follow with Nexxus Color Assure Conditioner.

Product Information

Sulfate-free

Silicone-free

Paraben-free