
Not Your Mother's
Not Your Mother's Blonde Moment Tone & Repair Purple Shampoo
A dual-action purple shampoo that brightens and strengthens lightened tones with each wash, utilizing bonding technology to strengthen hair and smooth lifted cuticles for smoother, shinier hair. Packed with moisture to intensely hydrate bleached and damaged hair.
Sulfate-free
Paraben-free
Color-safe
Silicone-free
Vegan
Cruelty-free
Optimized for Your Environment & Lifestyle
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Healthy to moderately damaged hair experiences over-conditioning or protein overload causing limpness or rigidity
Water Quality:
Soft or moderately hard water does not require intensive treatment causing over-cleansing and dryness
Hair:
Closed cuticles resist product penetration causing surface buildup without internal benefits
Active Lifestyle:
High activity and frequent washing rapidly strip product benefits requiring excessive reapplication
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
A purple shampoo formulated with quinoa to aid in color retention and dark violet pigments to neutralize brassiness and yellow tones.
Who Is It For
Adults
Budget
Rs. 869.27 - Rs. 1,738.54
Timeline
Results after 1 wash
Why Youโll Love It
What Does It Help With?
Neutralizing brassiness and yellow tones, Strengthening hair, Hydrating bleached and damaged hair
Best for
Color-treated hair
Features
2-in-1 Toning & Bonding Formula, Bonding Technology Strengthens Hair & Smooths Lifted Cuticles, Intensely Hydrates Bleached & Damaged Hair
Checks
Sulfate surfactants-free, Silicones-free, Parabens-free, Phthalates-free, Gluten-free, Cruelty-free, Vegan
Ingredients Overview
Ingredients List
water-aqua, sodium-lauroyl-sarcosinate, sodium-cocoyl-isethionate, cocamidopropyl-hydroxysultaine, glycol-distearate, peg-150-distearate, propanediol, itaconic-acid, arginine, panthenol, linum-usitatissimum-linseed-seed-extract, salvia-hispanica-seed-extract, polyglyceryl-10-laurate, hydrolyzed-quinoa, helianthus-annuus-sunflower-seed-extract, polyquaternium-10, hydroxypropyl-guar-hydroxypropyltrimonium-chloride, tetrasodium-glutamate-diacetate, butylene-glycol, fragrance-parfum, phenoxyethanol, ethylhexylglycerin, citric-acid, ext-d&c-violet-2-ci-60730
Key Ingredients
Hydrolyzed Quinoa, Dark Violet Pigments
Ingredients Details
Arginine
Common Name(s): L-arginine,2-amino-5-guanidinopentanoic acid
CAS Number: 74-79-3
DESCRIPTION
What It Does: Conditions skin, attracts moisture, supports wound healing, and improves microcirculation via no synthesis.
Why It's Used: Multi-functional amino acid for skin hydration, conditioning, and wound healing in peptide and nmf formulations.
How It Works: Guanidinium group binds water (humectant). substrate for nitric oxide synthase (enos) producing nitric oxide that vasodilates capillaries improving skin nutrition. stimulates fibroblast proliferation for wound healing.
Typically Found In: Anti-aging serums,wound healing products,nmf moisturizers,scalp treatments
TECHNICAL DETAILS
Primary Category: Active ingredient โ amino acid
Secondary Functions: Wound healing,microcirculation,nmf component
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.5%โ5%
SOURCING & ETHICS
Vegan Status: Yes โ plant-derived or synthetic
Halal Status: Yes
Source Notes: Fermentation-derived or synthetic. natural skin component.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; endogenous skin molecule.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. natural skin nmf component. ewg score: 1.
Works Well With: Hyaluronic acid,ceramides,peptides,other amino acids
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Arginine is a conditionally essential amino acid in wound healing where local demand exceeds synthesis capacity. topical arginine provides the nos substrate locally for no-mediated vasodilation and immune cell function in healing tissue.
Last Verified: Cosing database,cir safety assessment,witte & barbul arginine wound healing review
Primary Sources: 2026-03-12
Ethylhexylglycerin
Common Name(s): Octylglycerin,2-ethylhexyl glycerol ether,sensiva sc 10
CAS Number: 70445-33-9
DESCRIPTION
What It Does: Provides antimicrobial skin conditioning with deodorant activity and preservation system enhancement.
Why It's Used: Multifunctional clean beauty preservation active โ ethylhexylglycerin provides antimicrobial, deodorant, and skin conditioning in a single ingredient accepted in most natural cosmetic certification schemes.
How It Works: Glycerol ether provides antimicrobial via bacterial membrane phospholipid disruption. deodorant activity via reduction of underarm lipase enzyme activity (similar mechanism to triethyl citrate). skin conditioning from glycerol humectant component. synergistic with phenoxyethanol and diols.
Typically Found In: Natural preservation systems,deodorants,skin conditioning products
TECHNICAL DETAILS
Primary Category: Functional ingredient โ antimicrobial glycerol ether
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ0.5%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Ethylhexylglycerin's deodorant mechanism is pharmacologically identical to triethyl citrate: both inhibit skin surface microbial lipase enzymes that convert odourless triglycerides to odorous free fatty acids. the glycerol ether structure of ethylhexylglycerin, combined with the 2-ethylhexyl chain, provides lipase inhibition similar to ester-based lipase inhibitors from a different chemical class.
Last Verified: Cosing database,schรผlke sensiva sc 10 technical data,cir safety assessment
Primary Sources: 2026-03-12
Hydrolyzed Quinoa
Common Name(s): Hydrolyzed quinoa,hydrolyzed quinoa,botanical/plant hydrolysate,enhanced bioavailability active
CAS Number: N/a
DESCRIPTION
What It Does: Provides the botanical's active phytochemicals in low-mw, water-soluble hydrolysate form with improved sc penetration versus intact source material.
Why It's Used: Hydrolysis of botanical polymers and glycosides improves active delivery โ macromolecule digestion generates fragments with improved solubility and penetration for botanical actives that are otherwise too large or insoluble for effective skin delivery.
How It Works: Hydrolysis releases: glycoside-bound polyphenols โ free aglycones (improved sc penetration from increased logp); high-mw polysaccharide โ low-mw oligosaccharides (improved penetration + prebiotic activity); protein-bound amino acids โ free amino acids and peptides (conditioning + receptor activity).
Typically Found In: Botanical skin care,enhanced delivery
TECHNICAL DETAILS
Primary Category: Active ingredient โ antioxidant
Secondary Functions: Free radical scavenging,anti-aging
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ5%
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Conditional
Source Notes: Plant-derived extract or synthetic.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; well-tolerated.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Hydrolysis conditions determine the active profile โ mild acid (ph 3-4) releases o-glycosides; enzymatic (specific glycosidase) provides controlled aglycone release; protease digestion generates specific peptide fragment distributions.
Last Verified: Cosing database,hydrolyzed quinoa hydrolysate enhanced bioavailability review
Primary Sources: 2026-03-22
Panthenol
Common Name(s): Provitamin b5,d-panthenol,dl-panthenol,d-pantothenyl alcohol,(r)-2,4-dihydroxy-n-(3-hydroxypropyl)-3,3-dimethylbutanamide
DESCRIPTION
What It Does: Panthenol deeply moisturizes skin and hair, soothes irritation, accelerates wound healing, strengthens the skin barrier, and improves hair elasticity and shine.
Why It's Used: It is used because it is exceptionally versatile, working in both skin and hair formulations. it is gentle enough for sensitive and post-procedure skin, and converts to the active vitamin b5 within the skin.
How It Works: Panthenol penetrates skin and hair, where it is oxidized to pantothenic acid (vitamin b5), a coenzyme a precursor essential to metabolism. in skin, it acts as a humectant and stimulates fibroblast proliferation. in hair, it coats the shaft, improving manageability.
Typically Found In: Moisturizers,serums,toners,after-sun products,wound healing products,shampoos,conditioners,hair masks,beard care
TECHNICAL DETAILS
Primary Category: Active ingredient โ provitamin b5
Secondary Functions: Anti-inflammatory,wound healing,hair conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.5%โ5% (typical: 1โ3%)
SOURCING & ETHICS
Vegan Status: Yes โ synthetically produced
Halal Status: Yes
Source Notes: Commercially synthesized. both d- and dl-forms used in cosmetics; d-panthenol is the biologically active isomer but dl-panthenol is less expensive and widely used.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low; one of the most soothing ingredients in cosmetics
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Extremely rare contact allergy; considered one of the safest cosmetic ingredients. suitable for all skin types.
Safe for Sensitive Skin: Yes โ ideal for sensitive, reactive, and post-procedure skin
SAFETY & COMPATIBILITY
Safety Profile: Exceptionally safe. ewg hazard score: 1. no significant concerns for irritation, sensitization, or systemic toxicity. safe during pregnancy.
Works Well With: Hyaluronic acid,ceramides,allantoin,niacinamide,centella asiatica,retinol (reduces irritation),glycerin
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Panthenol has demonstrated wound-healing properties in clinical studies, stimulating fibroblast proliferation and migration. its dual humectant and anti-inflammatory action makes it particularly effective in barrier-repair formulations.
Last Verified: Cosing database,cir safety assessment,ebner et al. (2002) skin pharmacology and applied skin physiology
Primary Sources: 2026-03-12
Personalized Usage Instructions
How to Use
Step 1
Only use 2-3 times a week in place of regular shampoo
Step 2
Lather and work into wet hair
Step 3
Rinse thoroughly
Step 4
Follow with Blonde Moment Conditioner
Medical Chemicals
Protein/Moisture
- Protein/Moisture balance
pH Level
- Acidic
Porosity Taget
- High Porosity
Customized for Your Profile
Scalp Condtions
Sensitive Scalp, pH Balanced, Oil Control, Dry Scalp
Climate Suitability
Humid, Dry, Hard Water, Soft Water, UV Protection, Pollution Shield, Winter, Summer
Clinical Claims
Frequency
Only use 2-3 times a week in place of regular shampoo. Lather and work into wet hair. Rinse thoroughly. Follow with Blonde Moment Conditioner.
Product Information
Sulfate surfactants-free
Silicones-free
Parabens-free
Phthalates-free
Gluten-free
Cruelty-free
Vegan