Not Your Mother's Blonde Moment Tone & Repair Purple Shampoo

Not Your Mother's

Not Your Mother's Blonde Moment Tone & Repair Purple Shampoo

A dual-action purple shampoo that brightens and strengthens lightened tones with each wash, utilizing bonding technology to strengthen hair and smooth lifted cuticles for smoother, shinier hair. Packed with moisture to intensely hydrate bleached and damaged hair.

Sulfate-free

Paraben-free

Color-safe

Silicone-free

Vegan

Cruelty-free

Optimized for Your Environment & Lifestyle

Humid
Dry
Hard Water
Soft Water
UV Protection
Pollution Shield

Nykaa

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Not Your Mother's Blonde Moment Tone & Repair Purple Shampoo

Not Your Mother's

not-your-mothers-blonde-moment-tone-repair-purple-shampoo

Shampoo

10355410239781

Morning or Evening?

Morning
Evening
Both

How often will you use this product?

Everyday
Every other day
Every 3 days
Every 4 days
Every 5 days
Every 6 days
Once a week
Twice a week
On specific days
As needed
On rotation

Notes

Add to Routine
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Your Biodata Compatibility Analysis

Based on your 6 hair health indices and environmental factors

0 HAIR HEALTH SCORE

Poor Match

Significant incompatibilities

Growth Cycle Health Index

Hair Match

Hair Health Index Alignment

Optimal for OSI, SSI, DI, HSI

Ingredient Efficacy

Matching Ingredient Score

Environment Compatibility

Current UV, Air Quality & Humidity

Why This Works for Your Specific Profile

Damage Index:

Healthy to moderately damaged hair experiences over-conditioning or protein overload causing limpness or rigidity

Water Quality:

Soft or moderately hard water does not require intensive treatment causing over-cleansing and dryness

Hair:

Closed cuticles resist product penetration causing surface buildup without internal benefits

Active Lifestyle:

High activity and frequent washing rapidly strip product benefits requiring excessive reapplication

Add to Your Routine

Current Routine Fit

Use 1-2x weekly after regular shampoo, follow with purple or regular conditioner

Recommended Routine Order

1.
2.
3.

Your Hair Profile

Hair Type

Damage Level

Porosity

Scalp Sensitivity

Your Hair Profile Integration

Your Hair Archetype

Density Level

Washing Frequency

Shedding Level

Oil Level

Your Hair Health Indices

Oil Secretion (OSI)

Very low oil production

Scalp Sensitivity (SSI)

Very low sensitivity

Growth Rate (CMR)

Poor metabolism rate

Damage Index (DI)

Minimal damage

Hair Strength (HSI)

Very weak strength

Softness Index (SI)

Significant improvement needed

Water & Environmental Integration

Water:

Expected Results & Timeline

Key Highlights

What is it?

A purple shampoo formulated with quinoa to aid in color retention and dark violet pigments to neutralize brassiness and yellow tones.

Who Is It For

Adults

Budget

Rs. 869.27 - Rs. 1,738.54

Timeline

Results after 1 wash

Why Youโ€™ll Love It

What Does It Help With?

Neutralizing brassiness and yellow tones, Strengthening hair, Hydrating bleached and damaged hair

Best for

Color-treated hair

Features

2-in-1 Toning & Bonding Formula, Bonding Technology Strengthens Hair & Smooths Lifted Cuticles, Intensely Hydrates Bleached & Damaged Hair

Checks

Sulfate surfactants-free, Silicones-free, Parabens-free, Phthalates-free, Gluten-free, Cruelty-free, Vegan

Ingredients Overview

Ingredients List

water-aqua, sodium-lauroyl-sarcosinate, sodium-cocoyl-isethionate, cocamidopropyl-hydroxysultaine, glycol-distearate, peg-150-distearate, propanediol, itaconic-acid, arginine, panthenol, linum-usitatissimum-linseed-seed-extract, salvia-hispanica-seed-extract, polyglyceryl-10-laurate, hydrolyzed-quinoa, helianthus-annuus-sunflower-seed-extract, polyquaternium-10, hydroxypropyl-guar-hydroxypropyltrimonium-chloride, tetrasodium-glutamate-diacetate, butylene-glycol, fragrance-parfum, phenoxyethanol, ethylhexylglycerin, citric-acid, ext-d&c-violet-2-ci-60730

Key Ingredients

Hydrolyzed Quinoa, Dark Violet Pigments

Ingredients Details

Arginine

Common Name(s): L-arginine,2-amino-5-guanidinopentanoic acid

CAS Number: 74-79-3

DESCRIPTION

What It Does: Conditions skin, attracts moisture, supports wound healing, and improves microcirculation via no synthesis.

Why It's Used: Multi-functional amino acid for skin hydration, conditioning, and wound healing in peptide and nmf formulations.

How It Works: Guanidinium group binds water (humectant). substrate for nitric oxide synthase (enos) producing nitric oxide that vasodilates capillaries improving skin nutrition. stimulates fibroblast proliferation for wound healing.

Typically Found In: Anti-aging serums,wound healing products,nmf moisturizers,scalp treatments

TECHNICAL DETAILS

Primary Category: Active ingredient โ€“ amino acid

Secondary Functions: Wound healing,microcirculation,nmf component

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.5%โ€“5%

SOURCING & ETHICS

Vegan Status: Yes โ€“ plant-derived or synthetic

Halal Status: Yes

Source Notes: Fermentation-derived or synthetic. natural skin component.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Non-irritating; endogenous skin molecule.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. natural skin nmf component. ewg score: 1.

Works Well With: Hyaluronic acid,ceramides,peptides,other amino acids

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Arginine is a conditionally essential amino acid in wound healing where local demand exceeds synthesis capacity. topical arginine provides the nos substrate locally for no-mediated vasodilation and immune cell function in healing tissue.

Last Verified: Cosing database,cir safety assessment,witte & barbul arginine wound healing review

Primary Sources: 2026-03-12

Ethylhexylglycerin

Common Name(s): Octylglycerin,2-ethylhexyl glycerol ether,sensiva sc 10

CAS Number: 70445-33-9

DESCRIPTION

What It Does: Provides antimicrobial skin conditioning with deodorant activity and preservation system enhancement.

Why It's Used: Multifunctional clean beauty preservation active โ€” ethylhexylglycerin provides antimicrobial, deodorant, and skin conditioning in a single ingredient accepted in most natural cosmetic certification schemes.

How It Works: Glycerol ether provides antimicrobial via bacterial membrane phospholipid disruption. deodorant activity via reduction of underarm lipase enzyme activity (similar mechanism to triethyl citrate). skin conditioning from glycerol humectant component. synergistic with phenoxyethanol and diols.

Typically Found In: Natural preservation systems,deodorants,skin conditioning products

TECHNICAL DETAILS

Primary Category: Functional ingredient โ€“ antimicrobial glycerol ether

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%โ€“0.5%

SOURCING & ETHICS

Vegan Status: Yes โ€“ synthetic

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ€“2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Ethylhexylglycerin's deodorant mechanism is pharmacologically identical to triethyl citrate: both inhibit skin surface microbial lipase enzymes that convert odourless triglycerides to odorous free fatty acids. the glycerol ether structure of ethylhexylglycerin, combined with the 2-ethylhexyl chain, provides lipase inhibition similar to ester-based lipase inhibitors from a different chemical class.

Last Verified: Cosing database,schรผlke sensiva sc 10 technical data,cir safety assessment

Primary Sources: 2026-03-12

Hydrolyzed Quinoa

Common Name(s): Hydrolyzed quinoa,hydrolyzed quinoa,botanical/plant hydrolysate,enhanced bioavailability active

CAS Number: N/a

DESCRIPTION

What It Does: Provides the botanical's active phytochemicals in low-mw, water-soluble hydrolysate form with improved sc penetration versus intact source material.

Why It's Used: Hydrolysis of botanical polymers and glycosides improves active delivery โ€” macromolecule digestion generates fragments with improved solubility and penetration for botanical actives that are otherwise too large or insoluble for effective skin delivery.

How It Works: Hydrolysis releases: glycoside-bound polyphenols โ†’ free aglycones (improved sc penetration from increased logp); high-mw polysaccharide โ†’ low-mw oligosaccharides (improved penetration + prebiotic activity); protein-bound amino acids โ†’ free amino acids and peptides (conditioning + receptor activity).

Typically Found In: Botanical skin care,enhanced delivery

TECHNICAL DETAILS

Primary Category: Active ingredient โ€“ antioxidant

Secondary Functions: Free radical scavenging,anti-aging

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%โ€“5%

SOURCING & ETHICS

Vegan Status: Conditional

Halal Status: Conditional

Source Notes: Plant-derived extract or synthetic.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Non-irritating; well-tolerated.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Hydrolysis conditions determine the active profile โ€” mild acid (ph 3-4) releases o-glycosides; enzymatic (specific glycosidase) provides controlled aglycone release; protease digestion generates specific peptide fragment distributions.

Last Verified: Cosing database,hydrolyzed quinoa hydrolysate enhanced bioavailability review

Primary Sources: 2026-03-22

Panthenol

Common Name(s): Provitamin b5,d-panthenol,dl-panthenol,d-pantothenyl alcohol,(r)-2,4-dihydroxy-n-(3-hydroxypropyl)-3,3-dimethylbutanamide

DESCRIPTION

What It Does: Panthenol deeply moisturizes skin and hair, soothes irritation, accelerates wound healing, strengthens the skin barrier, and improves hair elasticity and shine.

Why It's Used: It is used because it is exceptionally versatile, working in both skin and hair formulations. it is gentle enough for sensitive and post-procedure skin, and converts to the active vitamin b5 within the skin.

How It Works: Panthenol penetrates skin and hair, where it is oxidized to pantothenic acid (vitamin b5), a coenzyme a precursor essential to metabolism. in skin, it acts as a humectant and stimulates fibroblast proliferation. in hair, it coats the shaft, improving manageability.

Typically Found In: Moisturizers,serums,toners,after-sun products,wound healing products,shampoos,conditioners,hair masks,beard care

TECHNICAL DETAILS

Primary Category: Active ingredient โ€“ provitamin b5

Secondary Functions: Anti-inflammatory,wound healing,hair conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.5%โ€“5% (typical: 1โ€“3%)

SOURCING & ETHICS

Vegan Status: Yes โ€“ synthetically produced

Halal Status: Yes

Source Notes: Commercially synthesized. both d- and dl-forms used in cosmetics; d-panthenol is the biologically active isomer but dl-panthenol is less expensive and widely used.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low; one of the most soothing ingredients in cosmetics

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Extremely rare contact allergy; considered one of the safest cosmetic ingredients. suitable for all skin types.

Safe for Sensitive Skin: Yes โ€“ ideal for sensitive, reactive, and post-procedure skin

SAFETY & COMPATIBILITY

Safety Profile: Exceptionally safe. ewg hazard score: 1. no significant concerns for irritation, sensitization, or systemic toxicity. safe during pregnancy.

Works Well With: Hyaluronic acid,ceramides,allantoin,niacinamide,centella asiatica,retinol (reduces irritation),glycerin

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Panthenol has demonstrated wound-healing properties in clinical studies, stimulating fibroblast proliferation and migration. its dual humectant and anti-inflammatory action makes it particularly effective in barrier-repair formulations.

Last Verified: Cosing database,cir safety assessment,ebner et al. (2002) skin pharmacology and applied skin physiology

Primary Sources: 2026-03-12

Personalized Usage Instructions

How to Use

1

Step 1

Only use 2-3 times a week in place of regular shampoo

2

Step 2

Lather and work into wet hair

3

Step 3

Rinse thoroughly

4

Step 4

Follow with Blonde Moment Conditioner

Medical Chemicals

Protein/Moisture

- Protein/Moisture balance

pH

pH Level

- Acidic

Porosity Taget

- High Porosity

Customized for Your Profile

Scalp Condtions

Sensitive Scalp, pH Balanced, Oil Control, Dry Scalp

Climate Suitability

Humid, Dry, Hard Water, Soft Water, UV Protection, Pollution Shield, Winter, Summer

Clinical Claims

Frequency

Only use 2-3 times a week in place of regular shampoo. Lather and work into wet hair. Rinse thoroughly. Follow with Blonde Moment Conditioner.

Product Information

Sulfate surfactants-free

Silicones-free

Parabens-free

Phthalates-free

Gluten-free

Cruelty-free

Vegan