
Not Your Mother's
Not Your Mother's Way to Grow Long & Strong Shampoo
Not Your Mother's Way to Grow Long & Strong Shampoo gently cleanses hair, reducing breakage and leaving it soft, shiny, and healthy. Safe for color-treated hair and suitable for all hair types, it features a red apple scent.
Sulfate-free
Paraben-free
Color-safe
Damage Repair
Breakage
Fine
Optimized for Your Environment & Lifestyle
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Very healthy or severely damaged hair falls outside optimal treatment parameters
Water Quality:
Soft or moderately hard water does not require intensive treatment causing over-cleansing and dryness
Hair:
Closed cuticles resist product penetration causing surface buildup without internal benefits
Active Lifestyle:
Low activity produces insufficient stress or buildup making product intensity unnecessarily harsh
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
Shampoo, 8.0 oz
Who Is It For
All Ages, Unisex
Budget
Rs. 776.49 - Rs. 1,552.98
Timeline
Visible results within 4-6 weeks of consistent use
Why Youโll Love It
What Does It Help With?
Damage Repair, Breakage
Best for
Damage Repair
Features
Gently cleanses, Reduces breakage, Leaves hair soft, shiny, and healthy, Safe for color-treated hair, Suitable for all hair types, Red apple scent
Checks
Sulfate-free, Paraben-free, Dye-free
Ingredients Overview
Ingredients List
Water, Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Glycol Distearate, Peg-150 Distearate, Glycereth-26, Fragrance, Hydrolyzed Keratin, Panthenol, Biotin, Polyquaternium-10, Disodium Edta, Phenoxyethanol, Ethylhexylglycerin, Citric Acid
Key Ingredients
Vitamin B5, Keratin, Biotin
Ingredients Details
Biotin
Common Name(s): Vitamin b7,vitamin h,d-biotin
CAS Number: 58-85-5
DESCRIPTION
What It Does: Supports keratin production for stronger hair and nails.
Why It's Used: Hair and nail keratin infrastructure support; widely marketed despite evidence being primarily oral supplementation-based.
How It Works: Coenzyme for carboxylase enzymes essential for fatty acid synthesis and amino acid metabolism relevant to hair follicle function.
Typically Found In: Hair growth shampoos,nail treatments,multivitamin products
TECHNICAL DETAILS
Primary Category: Active ingredient โ vitamin b7
Secondary Functions: Hair growth support,nail strengthening
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.01%โ0.5%
SOURCING & ETHICS
Vegan Status: Yes โ synthetically produced
Halal Status: Yes
Source Notes: Synthetically produced for cosmetic use.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; excellent tolerability.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Other b vitamins,niacinamide,antioxidant complexes
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Evidence for topical biotin efficacy in hair growth is limited โ most clinical evidence comes from oral supplementation in biotin-deficient individuals.
Last Verified: Cosing database,cir safety assessment,patel et al. (2017) skin appendage disorders
Primary Sources: 2026-03-12
Biotin
Common Name(s): Vitamin b7,vitamin h,d-biotin
CAS Number: 58-85-5
DESCRIPTION
What It Does: Supports keratin production for stronger hair and nails.
Why It's Used: Hair and nail keratin infrastructure support; widely marketed despite evidence being primarily oral supplementation-based.
How It Works: Coenzyme for carboxylase enzymes essential for fatty acid synthesis and amino acid metabolism relevant to hair follicle function.
Typically Found In: Hair growth shampoos,nail treatments,multivitamin products
TECHNICAL DETAILS
Primary Category: Active ingredient โ vitamin b7
Secondary Functions: Hair growth support,nail strengthening
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.01%โ0.5%
SOURCING & ETHICS
Vegan Status: Yes โ synthetically produced
Halal Status: Yes
Source Notes: Synthetically produced for cosmetic use.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; excellent tolerability.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Other b vitamins,niacinamide,antioxidant complexes
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Evidence for topical biotin efficacy in hair growth is limited โ most clinical evidence comes from oral supplementation in biotin-deficient individuals.
Last Verified: Cosing database,cir safety assessment,patel et al. (2017) skin appendage disorders
Primary Sources: 2026-03-12
Citric Acid
Common Name(s): Lemon acid,2-hydroxypropane-1,2,3-tricarboxylic acid
CAS Number: 77-92-9
DESCRIPTION
What It Does: Adjusts ph to optimal ranges, chelates destabilizing metal ions, provides mild exfoliation at higher concentrations.
Why It's Used: Universal cosmetic ph adjuster and chelating agent. aha exfoliant activity is secondary.
How It Works: As ph adjuster, donates protons. as chelating agent, three carboxylic groups bind divalent metals (caยฒโบ, mgยฒโบ, feยฒโบ) preventing oxidative degradation.
Typically Found In: Nearly all cosmetic formulations,brightening products,exfoliants
TECHNICAL DETAILS
Primary Category: Active ingredient โ alpha hydroxy acid (aha)
Secondary Functions: Chelating agent,ph adjustment,preservation enhancement
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ10%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic or fermentation-derived
Halal Status: Yes
Source Notes: Produced by fermentation of sugars by aspergillus niger. gras (e330). most abundant organic acid in citrus.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low at low concentrations; 2/5 at exfoliant concentrations
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Photosensitizing โ mandatory spf use. start at low frequency.
Safe for Sensitive Skin: Use with caution โ spf required
SAFETY & COMPATIBILITY
Safety Profile: Safe at otc concentrations. eu: โค10% leave-on at ph โฅ3.5. mandatory spf advisory.
Works Well With: Niacinamide,ceramides,hyaluronic acid,spf
Avoid Combining With: Retinol in same step; multiple exfoliants simultaneously
SCIENTIFIC NOTE
Three carboxylic acid groups provide multiple proton donation sites and stronger chelation than monocarboxylic ahas. this makes citric acid the preferred cosmetic chelating agent alongside edta.
Last Verified: Cosing database,cir safety assessment,ewg skin deep
Primary Sources: 2026-03-12
Cocamidopropyl Betaine
Common Name(s): Capb,cocoamidopropyl betaine,coconut betaine
CAS Number: 61789-40-0
DESCRIPTION
What It Does: Boosts foam, enhances mildness, and conditions skin and hair when combined with primary surfactants.
Why It's Used: The standard foam booster and mildness enhancer in virtually all shampoos, body washes, and facial cleansers โ provides synergistic mildness improvement with anionic surfactants.
How It Works: Amphoteric (zwitterionic) character provides positive charge interaction with hair keratin for antistatic conditioning. reduces irritation of co-formulated anionic surfactants via ionic complex formation. foam stabilization via bilayer reinforcement in foam lamellae.
Typically Found In: Shampoos,body washes,facial cleansers,baby products
TECHNICAL DETAILS
Primary Category: Functional ingredient โ amphoteric surfactant
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 2%โ15%
SOURCING & ETHICS
Vegan Status: Yes โ from coconut fatty acids and dimethylaminopropylamine
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Capb's mildness-enhancing synergy with sls has a molecular mechanism: capb's positive imidazoline head group forms an ion pair complex with sls's anionic sulfate group, reducing sls's free monomer concentration (the irritation-causing species) without significantly reducing micelle-forming capacity (the cleansing species).
Last Verified: Cosing database,ananthapadmanabhan surfactant review,cir safety assessment
Primary Sources: 2026-03-12
Personalized Usage Instructions
How to Use
Step 1
Apply to wet hair, work into rich lather, massage scalp well, rinse thoroughly
Step 2
For best results, follow up with Way to Grow Long & Strong Conditioner and Leave-in Treatment
Medical Chemicals
Protein/Moisture
- Balanced
pH Level
- Acidic
Porosity Taget
- Normal Porosity
Customized for Your Profile
Scalp Condtions
Anti-Dandruff, Sensitive Scalp, pH Balanced
Climate Suitability
Humid, Dry
Clinical Claims
Reduces breakage by up to 81% when used as a system with conditioner and leave-in treatment
Frequency
Apply to wet hair, work into rich lather, massage scalp well, rinse thoroughly. For best results, follow up with Way to Grow Long & Strong Conditioner and Leave-in Treatment.
Product Information
Sulfate-free
Paraben-free
Dye-free