PATTERN Cleansing Shampoo

PATTERN

PATTERN Cleansing Shampoo

Enjoy a deep clean and remove buildup with PATTERN's Cleansing Shampoo. Revive the scalp and give hair a fresh start without stripping away healthy oils. Features antioxidant-rich Matcha Green Tea, Aloe Vera and Vitamin B5 (Panthenol) to promote strong hair.

Paraben-free

Silicone-free

Protein-free

Buildup Removal

Low Porosity

As Needed

Optimized for Your Environment & Lifestyle

Humid
Dry
Hard Water
Soft Water
Pollution Shield
Winter

Nykaa

In stock

Recommended

PATTERN Cleansing Shampoo

PATTERN

pattern-cleansing-shampoo

Shampoo

10355414925605

Morning or Evening?

Morning
Evening
Both

How often will you use this product?

Everyday
Every other day
Every 3 days
Every 4 days
Every 5 days
Every 6 days
Once a week
Twice a week
On specific days
As needed
On rotation

Notes

Add to Routine
Compare with Similar

Secure payment protection

Your Biodata Compatibility Analysis

Based on your 6 hair health indices and environmental factors

0 HAIR HEALTH SCORE

Poor Match

Significant incompatibilities

Growth Cycle Health Index

Hair Match

Hair Health Index Alignment

Optimal for OSI, SSI, DI, HSI

Ingredient Efficacy

Matching Ingredient Score

Environment Compatibility

Current UV, Air Quality & Humidity

Why This Works for Your Specific Profile

Damage Index:

Damaged hair structure cannot withstand product intensity causing increased breakage and further compromise

Water Quality:

Soft or moderately hard water does not require intensive treatment causing over-cleansing and dryness

Hair:

Closed cuticles resist product penetration causing surface buildup without internal benefits

Active Lifestyle:

Low activity produces insufficient stress or buildup making product intensity unnecessarily harsh

Add to Your Routine

Current Routine Fit

Use weekly to deep clean, follow with your regular conditioner and styling

Recommended Routine Order

1.
2.
3.

Your Hair Profile

Hair Type

Damage Level

Porosity

Scalp Sensitivity

Your Hair Profile Integration

Your Hair Archetype

Density Level

Washing Frequency

Shedding Level

Oil Level

Your Hair Health Indices

Oil Secretion (OSI)

Very low oil production

Scalp Sensitivity (SSI)

Very low sensitivity

Growth Rate (CMR)

Poor metabolism rate

Damage Index (DI)

Minimal damage

Hair Strength (HSI)

Very weak strength

Softness Index (SI)

Significant improvement needed

Water & Environmental Integration

Water:

Expected Results & Timeline

Key Highlights

What is it?

Shampoo with 20 ingredients

Who Is It For

All ages and genders

Budget

Rs. 2,124.71 - Rs. 4,249.42

Timeline

After 1 week of use

Why Youโ€™ll Love It

What Does It Help With?

Buildup Removal

Best for

Buildup Removal

Features

Provides a deep clean and promotes strong hair, Removes build-up without stripping away healthy oils, Can be helpful for low porosity hair types wanting to keep their cuticle open to receiving moisture, Packed with antioxidant-rich Matcha Green Tea, Aloe Vera and Vitamin B5 (Panthenol), Contains Rosemary and Safflower Seed Oil, Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Jasmine, Bergamot and Sweet Sandalwood.

Checks

Paraben-free, Formaldehyde & Formaldehyde-Releasing Agents-free, Phthalates-free, Mineral Oil-free, Retinyl Palmitate-free, Oxybenzone-free, Coal Tar-free, Hydroquinone-free, SLS/SLES-free, Synthetic Fragrance (less than 1%)-free, Triclocarban & Triclosan-free, Gluten-free, Silicone-free, Protein-free

Ingredients Overview

Ingredients List

water-aqua-eau, sodium-c14-16-olefin-sulfonate, cocamidopropyl-betaine, glycerin, sodium-chloride, polysorbate-20, aloe-barbadensis-leaf-extract, butyrospermum-parkii-shea-butter, caryodendron-orinocense-seed-oil, cocos-nucifera-coconut-fruit-extract, cocos-nucifera-coconut-oil, helianthus-annuus-sunflower-seed-oil, rosmarinus-officinalis-rosemary-leaf-extract, cucumis-sativus-cucumber-fruit-extract, camellia-sinensis-leaf-extract, panthenol, caprylyl-glycol, ethylhexylglycerin, citric-acid, cocamidopropyl-dimethylamine, peg-60-hydrogenated-castor-oil, peg-120-methyl-glucose-dioleate, guar-hydroxypropyltrimonium-chloride, disodium-edta, decyl-glucoside, polyquaternium-10, c12-18-acid-triglyceride, sodium-glycolate, potassium-sorbate, sodium-sulfite, phenoxyethanol, sodium-benzoate, phenethyl-alcohol, fragrance-parfum

Key Ingredients

Matcha Green Tea, Aloe Vera, Vitamin B5 (Panthenol), Rosemary, Safflower Seed Oil

Ingredients Details

Aloe Vera

Common Name(s): Aloe vera juice,aloe vera gel,aloe barbadensis

CAS Number: 85507-69-3

DESCRIPTION

What It Does: Provides acemannan-based wound healing and comprehensive moisturising skin conditioning from the quintessential healing plant.

Why It's Used: The most universally recognised natural healing plant โ€” aloe vera's acemannan polysaccharides, vitamins, and enzymes provide a comprehensive wound healing and soothing profile with thousands of years of documented use.

How It Works: Acemannan (poly-mannose) activates dectin-1 for wound healing immune stimulation. gibberellin promotes fibroblast growth. salicylic acid derivative provides anti-inflammatory. vitamins c and e provide antioxidant. glucomannan provides humectant.

Typically Found In: After-sun products,wound healing,moisturisers,virtually all skin care categories

TECHNICAL DETAILS

Primary Category: Active ingredient โ€“ aloe vera gel

Secondary Functions: Redness reduction,anti-inflammatory,calming

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.5%โ€“99%

SOURCING & ETHICS

Vegan Status: Yes โ€“ from aloe barbadensis leaf

Halal Status: Yes

Source Notes: Plant-derived extract or synthetic.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Non-irritating; ideal for reactive and sensitive skin.

Safe for Sensitive Skin: Yes โ€“ particularly recommended for sensitive skin

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Ceramides,panthenol,allantoin,hyaluronic acid,centella asiatica

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Aloe vera's clinical evidence for sunburn relief is among the best for any botanical wound healing ingredient. multiple rcts demonstrate that aloe vera gel reduces healing time of first and second degree burns and sunburns, attributed primarily to acemannan's immunomodulatory wound healing activity and the anti-inflammatory salicylate derivatives providing prostaglandin inhibition.

Last Verified: Cosing database,surjushe et al. aloe vera skin review,cir safety assessment

Primary Sources: 2026-03-12

Ethylhexylglycerin

Common Name(s): Octylglycerin,2-ethylhexyl glycerol ether,sensiva sc 10

CAS Number: 70445-33-9

DESCRIPTION

What It Does: Provides antimicrobial skin conditioning with deodorant activity and preservation system enhancement.

Why It's Used: Multifunctional clean beauty preservation active โ€” ethylhexylglycerin provides antimicrobial, deodorant, and skin conditioning in a single ingredient accepted in most natural cosmetic certification schemes.

How It Works: Glycerol ether provides antimicrobial via bacterial membrane phospholipid disruption. deodorant activity via reduction of underarm lipase enzyme activity (similar mechanism to triethyl citrate). skin conditioning from glycerol humectant component. synergistic with phenoxyethanol and diols.

Typically Found In: Natural preservation systems,deodorants,skin conditioning products

TECHNICAL DETAILS

Primary Category: Functional ingredient โ€“ antimicrobial glycerol ether

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%โ€“0.5%

SOURCING & ETHICS

Vegan Status: Yes โ€“ synthetic

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ€“2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Ethylhexylglycerin's deodorant mechanism is pharmacologically identical to triethyl citrate: both inhibit skin surface microbial lipase enzymes that convert odourless triglycerides to odorous free fatty acids. the glycerol ether structure of ethylhexylglycerin, combined with the 2-ethylhexyl chain, provides lipase inhibition similar to ester-based lipase inhibitors from a different chemical class.

Last Verified: Cosing database,schรผlke sensiva sc 10 technical data,cir safety assessment

Primary Sources: 2026-03-12

Glycerin

Common Name(s): Glycerol,glycerine,1,2,3-propanetriol

CAS Number: 56-81-5

DESCRIPTION

What It Does: Glycerin pulls water from the environment and deeper skin layers into the outer skin layer (epidermis), boosting moisture levels and keeping skin soft, smooth, and plump.

Why It's Used: It is used in virtually every moisturizer, serum, and cleanser because it is highly effective at hydrating skin, is well-tolerated by all skin types, and enhances the texture and spreadability of formulations.

How It Works: As a humectant, glycerin forms hydrogen bonds with water molecules, trapping them in the skin. it also reinforces the skin barrier by integrating into lipid structures between skin cells.

Typically Found In: Moisturizers,serums,cleansers,toners,sheet masks,sunscreens,body lotions,shampoos,conditioners

TECHNICAL DETAILS

Primary Category: Humectant

Secondary Functions: Skin barrier support,emollient,solvent

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 1%โ€“30% (typical: 3โ€“10%)

SOURCING & ETHICS

Vegan Status: Yes โ€“ plant-derived (coconut, soy, palm) or synthetic

Halal Status: Yes โ€“ when plant-derived or synthetic; verify source with supplier

Source Notes: Derived from plant oils via hydrolysis or saponification; synthetic versions also available. palm-derived glycerin carries sustainability concerns.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low; non-irritating at all standard concentrations

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Extremely rare allergic reactions; generally safe for all skin types including sensitive and baby skin

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Widely recognized as safe. ewg hazard score: 1. no significant concerns for irritation, sensitization, or toxicity at typical concentrations (up to 50%).

Works Well With: Hyaluronic acid,ceramides,niacinamide,panthenol,urea,peptides,retinol,ahas/bhas

Avoid Combining With: No known incompatibilities at standard concentrations

SCIENTIFIC NOTE

Glycerin is an endogenous skin component found naturally in the stratum corneum. aquaporin-3 channels in keratinocytes facilitate glycerin transport, making it integral to natural skin hydration pathways.

Last Verified: Cosing database,cir safety assessment,ewg skin deep,inci decoder

Primary Sources: 2026-03-12

Panthenol

Common Name(s): Provitamin b5,d-panthenol,dl-panthenol,d-pantothenyl alcohol,(r)-2,4-dihydroxy-n-(3-hydroxypropyl)-3,3-dimethylbutanamide

DESCRIPTION

What It Does: Panthenol deeply moisturizes skin and hair, soothes irritation, accelerates wound healing, strengthens the skin barrier, and improves hair elasticity and shine.

Why It's Used: It is used because it is exceptionally versatile, working in both skin and hair formulations. it is gentle enough for sensitive and post-procedure skin, and converts to the active vitamin b5 within the skin.

How It Works: Panthenol penetrates skin and hair, where it is oxidized to pantothenic acid (vitamin b5), a coenzyme a precursor essential to metabolism. in skin, it acts as a humectant and stimulates fibroblast proliferation. in hair, it coats the shaft, improving manageability.

Typically Found In: Moisturizers,serums,toners,after-sun products,wound healing products,shampoos,conditioners,hair masks,beard care

TECHNICAL DETAILS

Primary Category: Active ingredient โ€“ provitamin b5

Secondary Functions: Anti-inflammatory,wound healing,hair conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.5%โ€“5% (typical: 1โ€“3%)

SOURCING & ETHICS

Vegan Status: Yes โ€“ synthetically produced

Halal Status: Yes

Source Notes: Commercially synthesized. both d- and dl-forms used in cosmetics; d-panthenol is the biologically active isomer but dl-panthenol is less expensive and widely used.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low; one of the most soothing ingredients in cosmetics

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Extremely rare contact allergy; considered one of the safest cosmetic ingredients. suitable for all skin types.

Safe for Sensitive Skin: Yes โ€“ ideal for sensitive, reactive, and post-procedure skin

SAFETY & COMPATIBILITY

Safety Profile: Exceptionally safe. ewg hazard score: 1. no significant concerns for irritation, sensitization, or systemic toxicity. safe during pregnancy.

Works Well With: Hyaluronic acid,ceramides,allantoin,niacinamide,centella asiatica,retinol (reduces irritation),glycerin

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Panthenol has demonstrated wound-healing properties in clinical studies, stimulating fibroblast proliferation and migration. its dual humectant and anti-inflammatory action makes it particularly effective in barrier-repair formulations.

Last Verified: Cosing database,cir safety assessment,ebner et al. (2002) skin pharmacology and applied skin physiology

Primary Sources: 2026-03-12

Personalized Usage Instructions

How to Use

1

Step 1

Massage vigorously into scalp and wet hair

2

Step 2

Add more water as needed to work product through the hair

3

Step 3

Rinse thoroughly

4

Step 4

Wash a second time as desired

5

Step 5

Follow with your preferred PATTERN conditioner

Medical Chemicals

Protein/Moisture

- Moisture

pH

pH Level

- Acidic

Porosity Taget

- Low Porosity

Customized for Your Profile

Scalp Condtions

Sensitive Scalp, pH Balanced, Oil Control, Dry Scalp

Climate Suitability

Humid, Dry, Hard Water, Soft Water, Pollution Shield, Winter, Summer

Clinical Claims

100% agreed this shampoo produces a good lather, 97% agreed their hair feels completely clean, 92% agreed their hair felt nourished, 92% agreed this shampoo does not dry out my hair, 90% agreed this shampoo does not strip my hair of healthy oils, 92% agreed their hair has soft definition after washing

Frequency

Massage vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired. Follow with your preferred PATTERN conditioner.

Product Information

Paraben-free

Formaldehyde & Formaldehyde-Releasing Agents-free

Phthalates-free

Mineral Oil-free

Retinyl Palmitate-free

Oxybenzone-free

Coal Tar-free

Hydroquinone-free