
Paul Mitchell
Paul Mitchell Platinum Plus Violet Toning Drops
Customizable, highly concentrated violet toning drops designed to eliminate warmth and cool brassy tones in blonde, highlighted, gray, or silver hair. Intermixable with Paul Mitchell shampoos, conditioners, treatments, or stylers.
Color-safe
Paraben-free
Gluten-free
Color Fading
Brassiness
Blonde
Optimized for Your Environment & Lifestyle
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Healthy to moderately damaged hair experiences over-conditioning or protein overload causing limpness or rigidity
Water Quality:
Hair:
Closed cuticles resist product penetration causing surface buildup without internal benefits
Active Lifestyle:
High activity and frequent washing rapidly strip product benefits requiring excessive reapplication
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
Hair Toning Drops with 7 ingredients
Who Is It For
Adults
Budget
Rs. 1,934.37 - Rs. 3,868.74
Timeline
Immediate
Why Youโll Love It
What Does It Help With?
Brassiness, Color Fading
Best for
Color Fading
Features
Concentrated violet toning, eliminates warmth and cools brassy tones, intermixable with Paul Mitchell products, refreshing cucumber melon scent with soft floral notes, color safe, paraben-free, gluten-free, packaging made with post-consumer recycled materials.
Checks
Cruelty Free, Sustainable Packaging, Give Back
Ingredients Overview
Ingredients List
aqua-water-eau, propylene-glycol, tocopherol, phenoxyethanol, hydroxyethylcellulose, ext-violet-2-ci-60730, lactic-acid, ethylhexylglycerin, sodium-hydroxide
Key Ingredients
Ext. Violet 2 (CI 60730), Lactic Acid
Ingredients Details
Ethylhexylglycerin
Common Name(s): Octylglycerin,2-ethylhexyl glycerol ether,sensiva sc 10
CAS Number: 70445-33-9
DESCRIPTION
What It Does: Provides antimicrobial skin conditioning with deodorant activity and preservation system enhancement.
Why It's Used: Multifunctional clean beauty preservation active โ ethylhexylglycerin provides antimicrobial, deodorant, and skin conditioning in a single ingredient accepted in most natural cosmetic certification schemes.
How It Works: Glycerol ether provides antimicrobial via bacterial membrane phospholipid disruption. deodorant activity via reduction of underarm lipase enzyme activity (similar mechanism to triethyl citrate). skin conditioning from glycerol humectant component. synergistic with phenoxyethanol and diols.
Typically Found In: Natural preservation systems,deodorants,skin conditioning products
TECHNICAL DETAILS
Primary Category: Functional ingredient โ antimicrobial glycerol ether
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ0.5%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Ethylhexylglycerin's deodorant mechanism is pharmacologically identical to triethyl citrate: both inhibit skin surface microbial lipase enzymes that convert odourless triglycerides to odorous free fatty acids. the glycerol ether structure of ethylhexylglycerin, combined with the 2-ethylhexyl chain, provides lipase inhibition similar to ester-based lipase inhibitors from a different chemical class.
Last Verified: Cosing database,schรผlke sensiva sc 10 technical data,cir safety assessment
Primary Sources: 2026-03-12
Hydroxyethylcellulose
Common Name(s): Hec,natrosol,ethylhydroxyethylcellulose
CAS Number: 9004-62-0
DESCRIPTION
What It Does: Provides non-ionic thickening compatible with anionic surfactants and electrolyte-containing formulations.
Why It's Used: Non-ionic cellulose thickener for surfactant systems where anionic/cationic thickener incompatibility is a concern.
How It Works: Hydroxyethyl substitution disrupts cellulose crystallinity enabling water solubility. non-ionic nature provides compatibility with anionic, cationic, and amphoteric surfactants. pseudoplastic rheology provides shear-thinning for dispensing. film formation from cellulose backbone.
Typically Found In: Shampoos,body washes,clear gels,surfactant systems
TECHNICAL DETAILS
Primary Category: Functional ingredient โ cellulose thickener
Secondary Functions: Tewl reduction,skin plumping
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ3%
SOURCING & ETHICS
Vegan Status: Yes โ from cellulose (plant)
Halal Status: Yes
Source Notes: Synthetic or naturally derived. excellent aqueous solubility.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; suitable for all skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Hydroxyethylcellulose's non-ionic character is its primary differentiator from anionic carboxymethylcellulose โ the absence of ionizable groups means hec maintains stable viscosity across ph 2-12 and at high electrolyte concentrations where carboxymethylcellulose destabilizes. this ionic independence makes hec the preferred cellulose thickener for acidic and salt-containing formulations.
Last Verified: Cosing database,ashland hec technical data,cir safety assessment
Primary Sources: 2026-03-12
Lactic Acid
Common Name(s): L-lactic acid,2-hydroxypropionic acid,milk acid
CAS Number: 50-21-5
DESCRIPTION
What It Does: Exfoliates dead skin cells, attracts and retains moisture, brightens skin tone, and improves texture.
Why It's Used: Dual exfoliant and humectant โ uniquely hydrating vs other ahas. gentler and suitable for normal-to-sensitive skin.
How It Works: Disrupts desmosomes to promote exfoliation at low ph. acts as humectant. also stimulates ceramide synthesis at lower concentrations for barrier support.
Typically Found In: Chemical exfoliants,toners,serums,professional peels
TECHNICAL DETAILS
Primary Category: Active ingredient โ alpha hydroxy acid (aha)
Secondary Functions: Humectant,brightening,barrier support,ceramide synthesis
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 2%โ10% (daily); 20%โ90% (professional); active at ph โค3.9
SOURCING & ETHICS
Vegan Status: Yes โ synthetic or fermentation-derived
Halal Status: Yes
Source Notes: Fermentation-derived from carbohydrates or synthetically produced. both l-form and dl-form used.
SKIN COMPATIBILITY
Irritancy Rating: 2/5 โ low to moderate
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Photosensitizing โ spf required. better tolerated than glycolic acid for most skin types.
Safe for Sensitive Skin: Use with caution โ spf required
SAFETY & COMPATIBILITY
Safety Profile: Safe at otc concentrations. eu: โค10% leave-on at ph โฅ3.5. mandatory spf advisory.
Works Well With: Niacinamide,ceramides,hyaluronic acid,spf
Avoid Combining With: Retinol in same step; multiple exfoliants simultaneously
SCIENTIFIC NOTE
Lactic acid's role as a natural moisturizing factor (nmf) component makes it uniquely hydrating among ahas. ceramide synthesis stimulation at 2% provides barrier benefits complementing exfoliating activity.
Last Verified: Cosing database,stiller et al. lactic acid review,sccs aha opinion
Primary Sources: 2026-03-12
Phenoxyethanol
Common Name(s): 2-phenoxyethanol,rose ether,ethylene glycol monophenyl ether
CAS Number: 122-99-6
DESCRIPTION
What It Does: Prevents microbial contamination and spoilage in cosmetic formulations.
Why It's Used: The benchmark cosmetic preservative โ eu-permitted up to 1%, effective against virtually all cosmetically relevant microorganisms, and excellent tolerability.
How It Works: Phenol ring provides broad antimicrobial activity via disruption of bacterial and fungal cell membranes and inhibition of enzymatic activity. effective against gram-positive and gram-negative bacteria, yeasts (candida), and molds (aspergillus). activity ph range: 3-9.
Typically Found In: All cosmetic formulations as primary preservative
TECHNICAL DETAILS
Primary Category: Functional ingredient โ broad-spectrum preservative
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ1% (eu max 1%)
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Eu cosmetics regulation max 1%. sccs assessed as safe at โค1%. avoid use around eyes in baby products per some country regulations. ewg score: 4.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Phenoxyethanol's widespread adoption as the primary cosmetic preservative followed the phaseout of parabens from many formulations in the 2000s-2010s. despite having a comparable or better safety profile to parabens, it is often cited in 'free-from' formulations โ a consumer perception issue rather than a scientific safety concern.
Last Verified: Cosing database,sccs opinion on phenoxyethanol,cir safety assessment
Primary Sources: 2026-03-12
Personalized Usage Instructions
How to Use
Step 1
Add to your favorite Paul Mitchell shampoo, conditioner, treatment, or styler in the palm of your hand
Step 2
Use several pumps until you reach the desired level of toning
Step 3
Mix well and apply to clean, damp hair
Step 4
Wash hands immediately after use
Medical Chemicals
Protein/Moisture
- Moisture
pH Level
- Acidic
Porosity Taget
- High Porosity
Customized for Your Profile
Scalp Condtions
pH Balanced
Climate Suitability
Humid, Dry, UV Protection
Clinical Claims
Frequency
Add to your favorite Paul Mitchell shampoo, conditioner, treatment, or styler in the palm of your hand. Use several pumps until you reach the desired level of toning. Mix well and apply to clean, damp hair. Wash hands immediately after use.
Product Information
Cruelty Free
Sustainable Packaging
Give Back