
Highlights
WHAT IS IT?
Retinol Serum, 1 active ingredient
FEATURES
Coupled with Bakuchiol for balance, helps skin look smoother and firmer, reduces fine lines & wrinkles, boosts collagen, visible results within 4 weeks
BEST FOR
sensitive
CHECKS
Does not contain known allergens mentioned in cons
Who Is It For?
Adults Starting Late 20s All GendersWhat Does It Help With?
Anti-aging Skin Firmness Smoothness Radiance Collagen BoostBudget
Affordable (under $30)How To Use
Which routine should it be used in?
Instructions:
Key Information
What Plum Says
Product Description:
This 1 Retinol Face Serum is coupled with Bakuchiol to strike the perfect balance between efficacy and gentleness while helping the skin look smoother and firmer. Whos it for Start using it in your late 20s to help keep fine lines & wrinkles at bay Real people. Real results. The Plum consumer panel reported 38 visible reduction in fine lines 88 users reported skin firmness 93 reported smooth supple & visibly radiant skin 910 reported a visible difference in skin within 4 weeks.6 week selfassessment study by the plum previews panel
About the Brand:
Ingredients Overview
Ingredients List
Aqua, Aloe Barbadensis Leaf Juice, Sucrose, Propanediol, Squalane, Isodecyl Neopentanoate, Retinyl Palmitate, Malus Domestica Fruit Cell Culture Extract, Hydrolyzed Rice Protein, Hydrolyzed Pea Protein, Glycine, Proline, Hydrolyzed Sodium Hyaluronate, Psoralea Corylifolia (Bakuchi) Oil, Benzyl Alcohol, Hydroxyacetophenone, Caprylyl Glycol, Xanthan Gum, Glycerin, Lecithin, Phenoxyethanol, Sorbitol, Cyclodextrin, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Isohexadecane, Polysorbate 60, Sodium Gluconate, Sodium Polyacryloyldimethyl Taurate, Ammonium Acryloyldimethyltaurate/VP Copolymer
Key Ingredients
Retinol,Bakuchiol
Ingredients Details
Aloe Barbadensis Leaf Juice
Common Name(s): Aloe barbadensis leaf juice,cosmetic active,functional ingredient
CAS Number: N/a
DESCRIPTION
What It Does: Delivers characteristic cosmetic function โ skin conditioning, protection, preservation, or active biological benefit โ at recommended use concentration.
Why It's Used: Selected for its functional contribution and formulation compatibility โ supported by cosmetic science literature and regulatory safety assessment.
How It Works: Works through the mechanism of its molecular class โ physicochemical interaction with the formulation or biological interaction with skin proteins, lipids, or receptors as documented in peer-reviewed literature.
Typically Found In: Skin care formulations
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ10%
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Aloe barbadensis leaf juice delivers documented functional benefit with an established safety profile within the cosmetic regulatory framework (cosing eu, cir usa).
Last Verified: Cosing database,aloe barbadensis leaf juice technical literature
Primary Sources: 2026-03-12
Ammonium Acryloyldimethyltaurate/vp Copolymer
Common Name(s): Ammonium acryloyldimethyltaurate/vp copolymer
DESCRIPTION
What It Does: Delivers targeted skin-conditioning or bioactive benefits through a specific mechanism of action suited to the formulation's intended purpose.
Why It's Used: Specialty actives address specific skin concerns through targeted molecular mechanisms, providing efficacy beyond what base formulation ingredients alone can achieve.
How It Works: The bioactive compound interacts with specific molecular targets in skin cells or the extracellular matrix โ enzymes, receptors, structural proteins, or signaling molecules โ triggering beneficial biological responses.
Typically Found In: Serums,treatments,moisturizers,specialty products
TECHNICAL DETAILS
Primary Category: Specialty actives
Secondary Functions: Skin-conditioning,anti-aging
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.01โ5%
SOURCING & ETHICS
Vegan Status: Yes
Halal Status: Yes
Source Notes: Specialty active ingredient; check individual sourcing for vegan status.
SKIN COMPATIBILITY
Irritancy Rating: 1
Comedogenicity Rating: 0
Sensitivity Concerns: Low sensitization potential at recommended use concentrations.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Well-characterized cosmetic ingredient with established safety profile. generally non-irritating at typical use concentrations. suitable for leave-on and rinse-off cosmetics.
Works Well With: Niacinamide,hyaluronic acid,vitamin c,peptides
Avoid Combining With: Incompatible with oxidizing agents; check ph stability
SCIENTIFIC NOTE
Specialty actives typically work through enzyme inhibition (e.g., tyrosinase inhibition for brightening, mmp inhibition for anti-aging), receptor activation (e.g., retinoid receptors, ppar-ฮณ for barrier genes), or transcription factor modulation (e.g., nrf2 for antioxidant gene upregulation). structure-activity relationships determine potency and selectivity.
Last Verified: Cosing eu database; pcpc cosmetic ingredient safety reviews; ingredient-specific safety and efficacy literature
Primary Sources: 2025-01-15
Benzyl Alcohol
Common Name(s): Phenylcarbinol,benzenemethanol,alpha-hydroxytoluene
CAS Number: 100-51-6
DESCRIPTION
What It Does: Provides dual fragrance and preservative activity as an aromatic alcohol.
Why It's Used: Multi-function ingredient serving as both fragrance component and preservative โ reduces formulation complexity by providing both functions in one ingredient.
How It Works: Phenylcarbinol provides antimicrobial activity via membrane disruption (effective vs gram-positive bacteria and moulds). solvent for fragrances and difficult-to-dissolve actives. mild oxidative conversion to benzaldehyde provides sweet almond-like fragrance.
Typically Found In: Fragrances,preserved cosmetics,solvent systems
TECHNICAL DETAILS
Primary Category: Fragrance component / preservative
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.001%โ1% (fragrance); up to 1% as preservative
SOURCING & ETHICS
Vegan Status: Yes โ from toluene, or jasmine absolute
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Eu cosmetics regulation: declared fragrance allergen. also listed as approved preservative (annex v, max 1%). dual regulatory status (fragrance + preservative) depending on function and concentration.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Benzyl alcohol's dual regulatory status (fragrance allergen and approved preservative) creates a formulation paradox: it must be listed as a fragrance allergen if present >0.001% (leave-on) regardless of whether it was added for fragrance or preservation. this regulatory dual identity means a preservative added for antimicrobial function triggers the same allergen declaration requirement as a fragrance added for scent.
Last Verified: Cosing database,ifra standards,eu preservative annex v
Primary Sources: 2026-03-12
Caprylyl Glycol
Common Name(s): 1,2-octanediol,octanediol,sensiva sc 50
CAS Number: 1117-86-8
DESCRIPTION
What It Does: Provides the most potent antimicrobial diol activity alongside skin feel enhancement.
Why It's Used: Premium antimicrobial diol โ caprylyl glycol's c8 chain provides the strongest membrane-disrupting antimicrobial activity of common diol preservative boosters with unique skin-feel enhancement.
How It Works: C8 1,2-diol: c8 chain length provides strongest bacterial and fungal membrane disruption of common diols. emollient skin feel improvement from c8 chain length interaction with skin surface. active at lower concentrations than shorter-chain diols. synergistic with ethylhexylglycerin.
Typically Found In: Natural preservation systems,skin feel enhancement
TECHNICAL DETAILS
Primary Category: Functional ingredient โ antimicrobial humectant
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ1%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Caprylyl glycol's antimicrobial potency follows the chain-length dependent membrane activity of fatty acids: c8 is the optimal chain length for membrane disruption (same as caprylic acid's antimicrobial optimum), providing maximum membrane integration without the skin sensitisation associated with longer chain lengths. this chain-length pharmacophore relationship is why c8 > c6 > c5 in diol antimicrobial potency despite identical head group chemistry.
Last Verified: Cosing database,schรผlke sensiva sc 50 technical data,cir safety assessment
Primary Sources: 2026-03-12