
Highlights
WHAT IS IT?
15% Vitamin C Face Serum with mandarin, multiple key actives
FEATURES
Contains 15% Ethyl Ascorbic Acid Vitamin C, boosts skin glow, reduces dark spots, antioxidant-rich Kakadu Plum and Mandarin extract, hydrates and soothes skin, stable and quick absorbing formula, no artificial colors, fragrances, or essential oils, vegan and paraben free
BEST FOR
normal
CHECKS
No artificial colours, fragrances or essential oils, paraben-free, phthalate-free
Who Is It For?
All Genders Adult Age Range ImpliedWhat Does It Help With?
Hyperpigmentation Dark Spots Oxidative Damage Wrinkles Dull Skin And Skin GlowBudget
Affordable (under $30)How To Use
Which routine should it be used in?
Instructions:
Key Information
What Plum Says
Product Description:
1. Why Vitamin C Vitamin C above 10 concentration when applied on skin is proven to act on hyperpigmentation dark spots oxidative damage like wrinkles and provide a boost to the natural glow of your skin. 2. Why Plum Mandarin 15 Vitamin C Serum Thoughtfully formulated for targeted efficacy safety and allround results Contains Ethyl Ascorbic Acid EAA 15 active a watersoluble form of Vitamin C that penetrates skin quickly and stays stable for longer without oxidizing When we say 15 we mean 15 because weve added 17.5 of EAA which contains 86 active Vitamin C by weight Real people real results. My plum previewsโ consumer panel reported 83 users saw enhanced skin glow in just 2 weeks 32 reduction in dark spots in just 2 weeks Self assessment study conducted on 41 subjects with varying skin types3. Reasons to love 15 Ethyl Ascorbic Acid a stable & quick absorbing Vitamin C Japanese Mandarin Boosts performance of Vitamin C & collagen production in skin Kakadu Plum The richest plant source of Vitamin C also rich in folic acid and carotenoids antioxidant stuff that helps fight sun damage Plus lots more good science from the goodness labs Ethoxydiglycol & Propanediol for boosting penetration of Vitamin C into skin Betaine for hydration and Rose Extracts for soothing skin No artificial colours fragrances or essential oils added 100 vegan parabenfree phthalatefree as always.
About the Brand:
Ingredients Overview
Ingredients List
Aqua, Ethyl Ascorbic Acid, Propanediol, Betaine, Isodecyl Neopentanoate, Ethoxy Diglycol, Sodium Citrate, Citric Acid, Citrus Reticulata (Mandarin) Peel Extract, Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract, Rosa Damascena (Rose) Extract, Benzyl Alcohol, Hydroxyacetophenone, Caprylyl Glycol, Trilaureth-4 Phosphate, Sodium Polyacryloyldimethyl Taurate, Xanthan Gum, Sodium Gluconate
Key Ingredients
Ethyl Ascorbic Acid, Japanese Mandarin, Kakadu Plum, Ethoxydiglycol, Propanediol, Betaine, Rose Extracts
Ingredients Details
Benzyl Alcohol
Common Name(s): Phenylcarbinol,benzenemethanol,alpha-hydroxytoluene
CAS Number: 100-51-6
DESCRIPTION
What It Does: Provides dual fragrance and preservative activity as an aromatic alcohol.
Why It's Used: Multi-function ingredient serving as both fragrance component and preservative โ reduces formulation complexity by providing both functions in one ingredient.
How It Works: Phenylcarbinol provides antimicrobial activity via membrane disruption (effective vs gram-positive bacteria and moulds). solvent for fragrances and difficult-to-dissolve actives. mild oxidative conversion to benzaldehyde provides sweet almond-like fragrance.
Typically Found In: Fragrances,preserved cosmetics,solvent systems
TECHNICAL DETAILS
Primary Category: Fragrance component / preservative
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.001%โ1% (fragrance); up to 1% as preservative
SOURCING & ETHICS
Vegan Status: Yes โ from toluene, or jasmine absolute
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Eu cosmetics regulation: declared fragrance allergen. also listed as approved preservative (annex v, max 1%). dual regulatory status (fragrance + preservative) depending on function and concentration.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Benzyl alcohol's dual regulatory status (fragrance allergen and approved preservative) creates a formulation paradox: it must be listed as a fragrance allergen if present >0.001% (leave-on) regardless of whether it was added for fragrance or preservation. this regulatory dual identity means a preservative added for antimicrobial function triggers the same allergen declaration requirement as a fragrance added for scent.
Last Verified: Cosing database,ifra standards,eu preservative annex v
Primary Sources: 2026-03-12
Betaine
Common Name(s): Trimethylglycine,tmg,natural betaine
CAS Number: 107-43-7
DESCRIPTION
What It Does: Provides osmoprotective humectant conditioning with anti-irritant and mild foam-boosting activity.
Why It's Used: Natural-origin multifunctional osmolyte from sugar beet providing hydration, anti-irritancy, and conditioning in virtually every cosmetic category.
How It Works: Quaternary ammonium betaine provides zwitterionic character for water binding via ionic hydration. osmoprotective function at 100โ500mm as compatible solute protecting cells from osmotic stress. reduces surfactant irritation by competing with sls for protein binding sites. mild foam enhancement.
Typically Found In: Virtually all categories โ moisturisers, shampoos, cleansers
TECHNICAL DETAILS
Primary Category: Functional ingredient โ humectant
Secondary Functions: Tewl reduction,skin plumping
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.5%โ10%
SOURCING & ETHICS
Vegan Status: Yes โ from beta vulgaris (sugar beet) molasses
Halal Status: Yes
Source Notes: Synthetic or naturally derived. excellent aqueous solubility.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; suitable for all skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Betaine's anti-irritant mechanism for surfactant systems involves competitive protein protection: betaine at high concentrations preferentially interacts with skin proteins, occupying binding sites that would otherwise be occupied by surfactant molecules causing protein denaturation. this competition reduces available protein binding for irritating surfactants, explaining betaine's well-documented ability to reduce sls irritation when co-formulated.
Last Verified: Cosing database,craig betaine osmoprotective review,cir safety assessment
Primary Sources: 2026-03-12
Caprylyl Glycol
Common Name(s): 1,2-octanediol,octanediol,sensiva sc 50
CAS Number: 1117-86-8
DESCRIPTION
What It Does: Provides the most potent antimicrobial diol activity alongside skin feel enhancement.
Why It's Used: Premium antimicrobial diol โ caprylyl glycol's c8 chain provides the strongest membrane-disrupting antimicrobial activity of common diol preservative boosters with unique skin-feel enhancement.
How It Works: C8 1,2-diol: c8 chain length provides strongest bacterial and fungal membrane disruption of common diols. emollient skin feel improvement from c8 chain length interaction with skin surface. active at lower concentrations than shorter-chain diols. synergistic with ethylhexylglycerin.
Typically Found In: Natural preservation systems,skin feel enhancement
TECHNICAL DETAILS
Primary Category: Functional ingredient โ antimicrobial humectant
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ1%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Caprylyl glycol's antimicrobial potency follows the chain-length dependent membrane activity of fatty acids: c8 is the optimal chain length for membrane disruption (same as caprylic acid's antimicrobial optimum), providing maximum membrane integration without the skin sensitisation associated with longer chain lengths. this chain-length pharmacophore relationship is why c8 > c6 > c5 in diol antimicrobial potency despite identical head group chemistry.
Last Verified: Cosing database,schรผlke sensiva sc 50 technical data,cir safety assessment
Primary Sources: 2026-03-12
Citric Acid
Common Name(s): Lemon acid,2-hydroxypropane-1,2,3-tricarboxylic acid
CAS Number: 77-92-9
DESCRIPTION
What It Does: Adjusts ph to optimal ranges, chelates destabilizing metal ions, provides mild exfoliation at higher concentrations.
Why It's Used: Universal cosmetic ph adjuster and chelating agent. aha exfoliant activity is secondary.
How It Works: As ph adjuster, donates protons. as chelating agent, three carboxylic groups bind divalent metals (caยฒโบ, mgยฒโบ, feยฒโบ) preventing oxidative degradation.
Typically Found In: Nearly all cosmetic formulations,brightening products,exfoliants
TECHNICAL DETAILS
Primary Category: Active ingredient โ alpha hydroxy acid (aha)
Secondary Functions: Chelating agent,ph adjustment,preservation enhancement
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ10%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic or fermentation-derived
Halal Status: Yes
Source Notes: Produced by fermentation of sugars by aspergillus niger. gras (e330). most abundant organic acid in citrus.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low at low concentrations; 2/5 at exfoliant concentrations
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Photosensitizing โ mandatory spf use. start at low frequency.
Safe for Sensitive Skin: Use with caution โ spf required
SAFETY & COMPATIBILITY
Safety Profile: Safe at otc concentrations. eu: โค10% leave-on at ph โฅ3.5. mandatory spf advisory.
Works Well With: Niacinamide,ceramides,hyaluronic acid,spf
Avoid Combining With: Retinol in same step; multiple exfoliants simultaneously
SCIENTIFIC NOTE
Three carboxylic acid groups provide multiple proton donation sites and stronger chelation than monocarboxylic ahas. this makes citric acid the preferred cosmetic chelating agent alongside edta.
Last Verified: Cosing database,cir safety assessment,ewg skin deep
Primary Sources: 2026-03-12