
Highlights
WHAT IS IT?
Vitamin C Face Serum, 12 ingredients
FEATURES
Dermat tested, fights dark spots, pigmentation and dull skin, contains 15% ethyl ascorbic acid, contains mandarin peel extract, kakadu plum fruit extract, rose extract
BEST FOR
sensitive
CHECKS
No fragrance, no parabens, no sulfates, no silicones
Who Is It For?
All Genders Suitable For All Adult AgesWhat Does It Help With?
Dark Spots Pigmentation Dull Skin BrighteningBudget
Mid-range ($30-$75)How To Use
Which routine should it be used in?
Instructions:
Key Information
What Plum Says
Product Description:
Explore the entire range of Serums & Essence available on Nykaa. Shop more Plum products here.You can browse through the complete world of Plum Serums & Essence.
About the Brand:
Ingredients Overview
Ingredients List
aqua,ethyl-ascorbic-acid,propanediol,betaine,isodecyl-neopentanoate,ethoxy-diglycol,sodium-citrate,citric-acid,citrus-reticulata-peel-extract,terminalia-ferdinandiana-fruit-extract,rosa-damascena-extract,benzyl-alcohol,hydroxyacetophenone,caprylyl-glycol,trilaureth-4-phosphate,sodium-polyacryloyldimethyl-taurate,xanthan-gum,sodium-gluconate
Key Ingredients
ethyl ascorbic acid, mandarin peel extract, kakadu plum fruit extract, rose extract
Ingredients Details
Betaine
Common Name(s): Trimethylglycine,tmg,natural betaine
CAS Number: 107-43-7
DESCRIPTION
What It Does: Provides osmoprotective humectant conditioning with anti-irritant and mild foam-boosting activity.
Why It's Used: Natural-origin multifunctional osmolyte from sugar beet providing hydration, anti-irritancy, and conditioning in virtually every cosmetic category.
How It Works: Quaternary ammonium betaine provides zwitterionic character for water binding via ionic hydration. osmoprotective function at 100โ500mm as compatible solute protecting cells from osmotic stress. reduces surfactant irritation by competing with sls for protein binding sites. mild foam enhancement.
Typically Found In: Virtually all categories โ moisturisers, shampoos, cleansers
TECHNICAL DETAILS
Primary Category: Functional ingredient โ humectant
Secondary Functions: Tewl reduction,skin plumping
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.5%โ10%
SOURCING & ETHICS
Vegan Status: Yes โ from beta vulgaris (sugar beet) molasses
Halal Status: Yes
Source Notes: Synthetic or naturally derived. excellent aqueous solubility.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; suitable for all skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Betaine's anti-irritant mechanism for surfactant systems involves competitive protein protection: betaine at high concentrations preferentially interacts with skin proteins, occupying binding sites that would otherwise be occupied by surfactant molecules causing protein denaturation. this competition reduces available protein binding for irritating surfactants, explaining betaine's well-documented ability to reduce sls irritation when co-formulated.
Last Verified: Cosing database,craig betaine osmoprotective review,cir safety assessment
Primary Sources: 2026-03-12
Hydroxyacetophenone
Common Name(s): Para-hydroxyacetophenone,piceol,4-acetylphenol
CAS Number: 99-93-4
DESCRIPTION
What It Does: Provides antioxidant and preservative-boosting activity in a naturally-occurring clean-label phenolic.
Why It's Used: Clean-label preservation support โ hydroxyacetophenone provides antioxidant and antimicrobial-boosting properties from a naturally-occurring compound accepted in natural cosmetic certifications.
How It Works: Para-hydroxyl group provides antioxidant radical scavenging. disrupts bacterial cell membrane penetration for preservative system boosting. anti-inflammatory via nf-kb inhibition. occurs naturally in plants including pear and raspberry as a secondary metabolite.
Typically Found In: Natural preservation systems,antioxidant serums,clean beauty
TECHNICAL DETAILS
Primary Category: Functional ingredient โ antioxidant preservative booster
Secondary Functions: Free radical scavenging,anti-aging
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ1%
SOURCING & ETHICS
Vegan Status: Yes โ natural from plants or synthetic
Halal Status: Yes
Source Notes: Plant-derived extract or synthetic.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; well-tolerated.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Hydroxyacetophenone's natural occurrence in fruits (pear, raspberry, passion fruit) at detectable concentrations provides clean-label justification for use in natural cosmetics. its cosmos certification acceptance reflects the growing demand for functional preservation ingredients that meet natural certification criteria โ an ingredient with genuine plant-origin credentials that provides meaningful antimicrobial and antioxidant functions simultaneously.
Last Verified: Cosing database,cosmos-standard approved ingredients,cir safety assessment
Primary Sources: 2026-03-12
Propanediol
Common Name(s): 1,3-propanediol,zemea,bio-propanediol
CAS Number: 504-63-2
DESCRIPTION
What It Does: Provides humectant and solvent functionality from sustainable corn-based fermentation.
Why It's Used: Bio-based propylene glycol alternative from renewable corn โ propanediol provides equivalent functionality to propylene glycol with sustainable renewable feedstock and superior skin feel.
How It Works: Two oh groups provide humectant water binding. excellent solvent for fragrances, actives, and preservatives. mild antimicrobial from diol structure for preservative system boosting. renew corn fermentation origin (dupont zemea process). better skin feel than propylene glycol โ less sticky.
Typically Found In: Virtually all cosmetic categories as pg alternative
TECHNICAL DETAILS
Primary Category: Functional ingredient โ humectant
Secondary Functions: Tewl reduction,skin plumping
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%โ20%
SOURCING & ETHICS
Vegan Status: Yes โ from corn sugar fermentation
Halal Status: Yes
Source Notes: Synthetic or naturally derived. excellent aqueous solubility.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; suitable for all skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Propanediol's dupont tate & lyle bio products 'zemea' process ferments corn sugar to 1,3-propanediol using engineered e. coli โ one of the first commercially viable bio-fermentation routes to a cosmetic diol previously made only from petroleum. the renewable route produces chemically identical 1,3-propanediol while reducing carbon footprint by approximately 40% vs petrochemical synthesis.
Last Verified: Cosing database,dupont tate & lyle zemea technical data,cir safety assessment
Primary Sources: 2026-03-12