
Highlights
WHAT IS IT?
Face Serum, 8 essential amino acids
FEATURES
Lightweight, quick-absorbing, beginner-friendly 5% Niacinamide, infused with skin-brightening rice water & nourishing blend of amino acids, helps keep skin clear, smooth & hydrated
BEST FOR
sensitive
CHECKS
Does not contain fragrance, alcohol, parabens (implied by '100% vegan' and 'fragrance-free')
Who Is It For?
All Skin Types No Specific Age Or Gender MentionedWhat Does It Help With?
Clears Blemishes Improves Skin Texture Brightens Skin Keeps Skin Clear Smooth & HydratedBudget
Mid-range ($30-$75)How To Use
Which routine should it be used in?
Instructions:
Key Information
What Plum Says
Product Description:
New to serums & actives? This lightweight, quick-absorbing, beginner-friendly 5% Niacinamide Face Serum infused with the goodness of skin-brightening rice water & a nourishing blend of 8 essential amino acids is the perfect start to help keep your skin clear, smooth & hydrated!
About the Brand:
Ingredients Overview
Ingredients List
Aqua, Glycerin, Niacinamide (5%), Propanediol, Lysine, Histidine, Arginine, Aspartic Acid, Threonine, Serine, Glutamic Acid, Proline, Glycine, Alanine, Valine, Methionine, Isoleucine, Leucine, Tyrosine, Phenylalanine, Cysteine, Oryza Sativa (Rice) Extract, Pentylene Glycol, Rosa Damascena (Rose) Flower Water, Ethoxydiglycol, Cucumis Sativus (Cucumber) Extract, Sodium PCA, Diglycerin, Urea, Hydrolyzed Rice Protein, Sorbitol, PCA, Allantoin, Lactic Acid, Methyl Gluceth-20, Benzyl Alcohol, Hydroxyacetophenone, Caprylyl Glycol, Cyclodextrin, Xanthan Gum, Hydroxyethylcellulose, Sodium Gluconate
Key Ingredients
Niacinamide,Rice Water, Amino Acid Complex
Ingredients Details
Alanine
Common Name(s): L-alanine,2-aminopropanoic acid
CAS Number: 56-41-7
DESCRIPTION
What It Does: Provides nmf-type humectant moisture retention and skin conditioning.
Why It's Used: Simple, well-tolerated nmf amino acid humectant for skin conditioning formulations.
How It Works: Small methyl side chain contributes to protein hydrophobic core but as free amino acid provides direct humectant activity via amino and carboxyl groups. converted to pyruvate for cellular atp production via gluconeogenesis.
Typically Found In: Nmf moisturizers,skin conditioning products
TECHNICAL DETAILS
Primary Category: Active ingredient โ amino acid
Secondary Functions: Nmf component,cellular energy
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.5%โ5%
SOURCING & ETHICS
Vegan Status: Yes โ plant-derived or synthetic
Halal Status: Yes
Source Notes: Fermentation-derived or synthetic. natural skin component.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; endogenous skin molecule.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. natural skin nmf component. ewg score: 1.
Works Well With: Hyaluronic acid,ceramides,peptides,other amino acids
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Free alanine is among the most abundant amino acids in the stratum corneum nmf, where it contributes to the aqueous phase hydration that keeps the stratum corneum flexible and functional.
Last Verified: Cosing database,cir safety assessment
Primary Sources: 2026-03-12
Allantoin
Common Name(s): 5-ureidohydantoin,glyoxyldiureide,aluminum dihydroxy allantoinate
CAS Number: 97-59-6
DESCRIPTION
What It Does: Soothes irritation, accelerates wound healing, promotes skin cell renewal, and provides mild keratolytic exfoliation.
Why It's Used: Gold standard multi-function soothing active โ one of the most widely used cosmetic ingredients across all product types for its exceptional tolerability and clinically proven multi-action skin conditioning.
How It Works: Promotes keratinocyte proliferation and fibroblast migration for wound healing. mild keratolytic activity by disrupting corneocyte binding. anti-irritant via direct protein binding and anti-inflammatory cytokine reduction. humectant activity via hydroxyl groups.
Typically Found In: Post-procedure products,sensitive skin formulas,wound care,anti-acne treatments,baby products
TECHNICAL DETAILS
Primary Category: Active ingredient โ soothing / anti-inflammatory
Secondary Functions: Wound healing,keratolytic,anti-irritant
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ2%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic or comfrey-derived
Halal Status: Yes
Source Notes: Plant-derived extract or synthetic.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Exceptionally well-tolerated; suitable for all skin types including baby and compromised skin.
Safe for Sensitive Skin: Yes โ particularly recommended for sensitive skin
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Ceramides,panthenol,allantoin,hyaluronic acid,centella asiatica
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Allantoin's keratinocyte proliferation stimulation occurs via receptor-mediated signaling (possibly machr activation) rather than non-specific irritation-driven proliferation, making it a true wound-healing stimulant rather than a pro-inflammatory proliferative signal.
Last Verified: Cosing database,cir safety assessment,araรบjo et al. allantoin review
Primary Sources: 2026-03-12
Arginine
Common Name(s): L-arginine,2-amino-5-guanidinopentanoic acid
CAS Number: 74-79-3
DESCRIPTION
What It Does: Conditions skin, attracts moisture, supports wound healing, and improves microcirculation via no synthesis.
Why It's Used: Multi-functional amino acid for skin hydration, conditioning, and wound healing in peptide and nmf formulations.
How It Works: Guanidinium group binds water (humectant). substrate for nitric oxide synthase (enos) producing nitric oxide that vasodilates capillaries improving skin nutrition. stimulates fibroblast proliferation for wound healing.
Typically Found In: Anti-aging serums,wound healing products,nmf moisturizers,scalp treatments
TECHNICAL DETAILS
Primary Category: Active ingredient โ amino acid
Secondary Functions: Wound healing,microcirculation,nmf component
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.5%โ5%
SOURCING & ETHICS
Vegan Status: Yes โ plant-derived or synthetic
Halal Status: Yes
Source Notes: Fermentation-derived or synthetic. natural skin component.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; endogenous skin molecule.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. natural skin nmf component. ewg score: 1.
Works Well With: Hyaluronic acid,ceramides,peptides,other amino acids
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Arginine is a conditionally essential amino acid in wound healing where local demand exceeds synthesis capacity. topical arginine provides the nos substrate locally for no-mediated vasodilation and immune cell function in healing tissue.
Last Verified: Cosing database,cir safety assessment,witte & barbul arginine wound healing review
Primary Sources: 2026-03-12
Aspartic Acid
Common Name(s): Aminosuccinic acid,l-aspartate
CAS Number: 56-84-8
DESCRIPTION
What It Does: Provides nmf amino acid conditioning with cell energy metabolic support.
Why It's Used: Nmf acidic amino acid providing skin conditioning from naturally-occurring dicarboxylic amino acid in natural moisturising factor complex.
How It Works: Dicarboxylic amino acid provides dual water-binding ionic sites. aspartate shuttle for cell energy metabolism (nadh transport into mitochondria). mild keratolytic from dicarboxylic acid aha-like activity. nmf component providing moisture retention.
Typically Found In: Nmf-based moisturisers,skin conditioning products
TECHNICAL DETAILS
Primary Category: Active ingredient โ acidic nmf amino acid
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.5%โ5%
SOURCING & ETHICS
Vegan Status: Yes โ fermentation
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Aspartic acid's dicarboxylic structure provides dual-site water binding via both alpha and beta carboxylate groups, providing greater molar water retention than monocarboxylic amino acids at equivalent concentration. this dual-site humectancy makes aspartic acid one of the most hydrating single amino acids per mole โ a quantitative advantage of its dicarboxylic structure.
Last Verified: Cosing database,cir safety assessment
Primary Sources: 2026-03-12