
Plum
Plum Avocado Hair Mask For Dry and Frizzy Hair
Plum Avocado Hair Mask is a deep conditioning hair spa in a tub with the goodness of avocado, which deeply nourishes dry, frizzy, curly, and wavy hair and controls frizz and dryness. Features include deep nourishment, infused with avocado, balances moisture levels, and controls frizz and excessive dryness.
Sulfate-free
Paraben-free
Silicone-free
Natural
Dryness
Frizz
Optimized for Your Environment & Lifestyle
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Healthy to moderately damaged hair experiences over-conditioning or protein overload causing limpness or rigidity
Water Quality:
Hair with breakage or thinning needs protein emphasis that moisture-heavy formula lacks
Hair:
Closed cuticles resist product penetration causing surface buildup without internal benefits
Active Lifestyle:
High activity and frequent washing rapidly strip product benefits requiring excessive reapplication
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
Hydrating Hair Mask with key ingredients including Argan Oil, Avocado, Shea Butter
Who Is It For
All Ages, All Genders
Budget
Rs. 676.84 - Rs. 1,353.68
Timeline
Immediate to 3-5 minutes
Why Youโll Love It
What Does It Help With?
Dryness, Frizz, Hair Breakage
Best for
Dryness
Features
Deeply nourishes hair, balances moisture levels, controls frizz and dryness, infused with avocado and shea butter
Checks
100% Vegan, Cruelty-Free, No Parabens, No Phthalates, No Toxic Chemicals
Ingredients Overview
Ingredients List
Aqua, Argania-Spinosa-Argan-Kernel-Oil, Fragrance, Butyrospermum-Parkii-Shea-Butter, Behentrimonium-Chloride, Cetostearyl-Alcohol, Ethylhexylglycerin, Ethylhexyl-Palmitate, Pentaerythrityl-Tetra-di-t-butyl-Hydroxyhydrocinnamate, Helianthus-Annuus-Sunflower-Seed-Oil-Glyceryl-Stearate-(and)-PEG-100-Stearate, Polyquaternium-10, Phenoxyethanol, Persea-Gratissima-Avocado-Oil, Propanediol, Sodium-Gluconate
Key Ingredients
Argan Oil, Avocado, Shea Butter
Ingredients Details
Argan Oil
Common Name(s): Argan oil,moroccan oil
CAS Number: 223747-87-3
DESCRIPTION
What It Does: Conditions and nourishes skin and hair with exceptional fatty acid, squalene, and tocopherol content.
Why It's Used: Premium multi-nutrient facial and hair oil โ its unique phytosterol and squalene composition provides anti-aging benefits beyond simple emolliency.
How It Works: Balanced oleic/linoleic acid ratio provides both emolliency and barrier repair. high squalene content (6-7%) provides antioxidant and sebum-compatible emolliency. tocopherols provide antioxidant stability and skin benefit. phytosterols inhibit 5-alpha-reductase and reduce inflammation.
Typically Found In: Premium facial oils,hair oils,anti-aging products
TECHNICAL DETAILS
Primary Category: Functional ingredient โ emollient
Secondary Functions: Squalene content,phytosterol activity,anti-aging
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%โ100%
SOURCING & ETHICS
Vegan Status: Yes โ from argania spinosa kernels
Halal Status: Yes
Source Notes: Cold-pressed from roasted (food) or unroasted (cosmetic) argan kernels. unesco world heritage traditional production. fair trade certified sources available.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Humectants,ceramides,actives as carrier
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Argan oil's squalene content (6-7%) is among the highest of all plant oils, second only to olive oil. squalene is an endogenous skin lipid that declines with age, making argan oil's high squalene level particularly relevant for anti-aging facial use โ replenishing both essential fatty acids and age-depleting skin lipids simultaneously.
Last Verified: Cosing database,boucetta et al. argan oil review,cir safety assessment
Primary Sources: 2026-03-12
Ethylhexylglycerin
Common Name(s): Octylglycerin,2-ethylhexyl glycerol ether,sensiva sc 10
CAS Number: 70445-33-9
DESCRIPTION
What It Does: Provides antimicrobial skin conditioning with deodorant activity and preservation system enhancement.
Why It's Used: Multifunctional clean beauty preservation active โ ethylhexylglycerin provides antimicrobial, deodorant, and skin conditioning in a single ingredient accepted in most natural cosmetic certification schemes.
How It Works: Glycerol ether provides antimicrobial via bacterial membrane phospholipid disruption. deodorant activity via reduction of underarm lipase enzyme activity (similar mechanism to triethyl citrate). skin conditioning from glycerol humectant component. synergistic with phenoxyethanol and diols.
Typically Found In: Natural preservation systems,deodorants,skin conditioning products
TECHNICAL DETAILS
Primary Category: Functional ingredient โ antimicrobial glycerol ether
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ0.5%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Ethylhexylglycerin's deodorant mechanism is pharmacologically identical to triethyl citrate: both inhibit skin surface microbial lipase enzymes that convert odourless triglycerides to odorous free fatty acids. the glycerol ether structure of ethylhexylglycerin, combined with the 2-ethylhexyl chain, provides lipase inhibition similar to ester-based lipase inhibitors from a different chemical class.
Last Verified: Cosing database,schรผlke sensiva sc 10 technical data,cir safety assessment
Primary Sources: 2026-03-12
Fragrance
Common Name(s): Fragrance ingredient,eu allergen or aromatic component,olfactory/flavour
CAS Number: N/a
DESCRIPTION
What It Does: Provides the complete fragrance profile contributing to product sensory experience and consumer appeal.
Why It's Used: Fragrance is a major consumer purchase driver โ up to 70% of consumers make purchasing decisions partially based on product scent.
How It Works: Fragrance blends interact with olfactory receptors providing the sensory profile โ complex mixtures activate multiple receptor types for rich, multidimensional scent experiences.
Typically Found In: All fragrance products
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: Standard use levels
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Ifra guidelines set usage limits for fragrance ingredients based on skin sensitisation and phototoxicity assessment for each application category.
Last Verified: Eu regulation 1223/2009 annex iii,ifra standards,fragrance allergen declaration requirements
Primary Sources: 2026-03-12
Phenoxyethanol
Common Name(s): 2-phenoxyethanol,rose ether,ethylene glycol monophenyl ether
CAS Number: 122-99-6
DESCRIPTION
What It Does: Prevents microbial contamination and spoilage in cosmetic formulations.
Why It's Used: The benchmark cosmetic preservative โ eu-permitted up to 1%, effective against virtually all cosmetically relevant microorganisms, and excellent tolerability.
How It Works: Phenol ring provides broad antimicrobial activity via disruption of bacterial and fungal cell membranes and inhibition of enzymatic activity. effective against gram-positive and gram-negative bacteria, yeasts (candida), and molds (aspergillus). activity ph range: 3-9.
Typically Found In: All cosmetic formulations as primary preservative
TECHNICAL DETAILS
Primary Category: Functional ingredient โ broad-spectrum preservative
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ1% (eu max 1%)
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Eu cosmetics regulation max 1%. sccs assessed as safe at โค1%. avoid use around eyes in baby products per some country regulations. ewg score: 4.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Phenoxyethanol's widespread adoption as the primary cosmetic preservative followed the phaseout of parabens from many formulations in the 2000s-2010s. despite having a comparable or better safety profile to parabens, it is often cited in 'free-from' formulations โ a consumer perception issue rather than a scientific safety concern.
Last Verified: Cosing database,sccs opinion on phenoxyethanol,cir safety assessment
Primary Sources: 2026-03-12
Personalized Usage Instructions
How to Use
Step 1
Gently wring out excess water from wet or shampooed hair
Step 2
Take the required amount and apply generously to hair, focusing on ends
Step 3
Apply to as many strands as possible
Step 4
Leave on for 3-5 minutes and rinse thoroughly
Step 5
Gently pat dry with towel and style as desired
Medical Chemicals
Protein/Moisture
- Moisture
pH Level
-
Porosity Taget
- Low Porosity
Customized for Your Profile
Scalp Condtions
Climate Suitability
Humid, Dry, UV Protection, Pollution Shield, Winter, Summer
Clinical Claims
Frequency
Gently wring out excess water from wet or shampooed hair. Take the required amount and apply generously to hair, focusing on ends. Apply to as many strands as possible. Leave on for 3-5 minutes and rinse thoroughly. Gently pat dry with towel and style as desired.
Product Information
100% Vegan
Cruelty-Free
No Parabens
No Phthalates
No Toxic Chemicals