
Highlights
WHAT IS IT?
Under eye serum & eye cream, ingredient count unknown
FEATURES
Easy absorb gel; reduces dark circles; improves skin texture; accelerates skin stem cells renewal; fights discoloration; hydrates tender under-eye skin; suitable for sensitive skin; soothes and calms
BEST FOR
sensitive
CHECKS
Does not contain unspecified allergens
Who Is It For?
Unisex Age Not SpecifiedWhat Does It Help With?
Dark Circles Discoloration Hydration Sensitive Under-eye SkinBudget
Premium ($76-$150)How To Use
Which routine should it be used in?
Instructions:
Key Information
What Plum Says
Product Description:
Easyabsorb gel for optimal nutrient delivery. Allnatural actives from hawkweed and daisy proven to visibly reduce appearance of dark circles. Plant polypeptides amino acids and hyaluronic acid for smooth even texture and spot reduction. Plant stem cell extracts proven to accelerate renewal of skin stem cells from within. Licorice extract aids in fighting discoloration. Argan oil plant betaine and olive oil derivatives for optimal hydration of tender undereye skin. Gentle formulation for sensitive undereye area. Organic Aloe juice to soothe and calm
About the Brand:
Ingredients Overview
Ingredients List
Aqua, Aloe Barbadensis (Aloe Vera) Leaf Juice, Propanediol, Hieracium Pilosella (Hawkweed) Extract, Bellis Perennis (Daisy) Flower Extract, Betaine, Hydrolyzed Rice Protein, Hydrolyzed Pea Protein, Glycine, Proline, Hydrolyzed Hyaluronic Acid, Ammonium Acryloyldimethyltaurate/VP Copolymer, Malus Domestica (Apple) Fruit Cell Culture Extract, Argania Spinosa (Argan) Kernel Oil, Olive Oil PEG-7 Esters, Phenoxyethanol, Ethylhexylglycerin, Glycyrrhiza Glabra (Licorice) Root Extract, Glycerin, Xanthan Gum, Sodium Benzoate, Sodium Gluconate, Fragrance, CI 16255
Key Ingredients
hawkeyed, daisy, plant-polypeptides, amino-acids, hyaluronic-acid, plant-stem-cell-extracts, licorice-extract, argan-oil, plant-betaine, olive-oil-derivatives, organic-aloe-juice
Ingredients Details
Ammonium Acryloyldimethyltaurate/vp Copolymer
Common Name(s): Ammonium acryloyldimethyltaurate/vp copolymer
DESCRIPTION
What It Does: Delivers targeted skin-conditioning or bioactive benefits through a specific mechanism of action suited to the formulation's intended purpose.
Why It's Used: Specialty actives address specific skin concerns through targeted molecular mechanisms, providing efficacy beyond what base formulation ingredients alone can achieve.
How It Works: The bioactive compound interacts with specific molecular targets in skin cells or the extracellular matrix โ enzymes, receptors, structural proteins, or signaling molecules โ triggering beneficial biological responses.
Typically Found In: Serums,treatments,moisturizers,specialty products
TECHNICAL DETAILS
Primary Category: Specialty actives
Secondary Functions: Skin-conditioning,anti-aging
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.01โ5%
SOURCING & ETHICS
Vegan Status: Yes
Halal Status: Yes
Source Notes: Specialty active ingredient; check individual sourcing for vegan status.
SKIN COMPATIBILITY
Irritancy Rating: 1
Comedogenicity Rating: 0
Sensitivity Concerns: Low sensitization potential at recommended use concentrations.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Well-characterized cosmetic ingredient with established safety profile. generally non-irritating at typical use concentrations. suitable for leave-on and rinse-off cosmetics.
Works Well With: Niacinamide,hyaluronic acid,vitamin c,peptides
Avoid Combining With: Incompatible with oxidizing agents; check ph stability
SCIENTIFIC NOTE
Specialty actives typically work through enzyme inhibition (e.g., tyrosinase inhibition for brightening, mmp inhibition for anti-aging), receptor activation (e.g., retinoid receptors, ppar-ฮณ for barrier genes), or transcription factor modulation (e.g., nrf2 for antioxidant gene upregulation). structure-activity relationships determine potency and selectivity.
Last Verified: Cosing eu database; pcpc cosmetic ingredient safety reviews; ingredient-specific safety and efficacy literature
Primary Sources: 2025-01-15
Betaine
Common Name(s): Trimethylglycine,tmg,natural betaine
CAS Number: 107-43-7
DESCRIPTION
What It Does: Provides osmoprotective humectant conditioning with anti-irritant and mild foam-boosting activity.
Why It's Used: Natural-origin multifunctional osmolyte from sugar beet providing hydration, anti-irritancy, and conditioning in virtually every cosmetic category.
How It Works: Quaternary ammonium betaine provides zwitterionic character for water binding via ionic hydration. osmoprotective function at 100โ500mm as compatible solute protecting cells from osmotic stress. reduces surfactant irritation by competing with sls for protein binding sites. mild foam enhancement.
Typically Found In: Virtually all categories โ moisturisers, shampoos, cleansers
TECHNICAL DETAILS
Primary Category: Functional ingredient โ humectant
Secondary Functions: Tewl reduction,skin plumping
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.5%โ10%
SOURCING & ETHICS
Vegan Status: Yes โ from beta vulgaris (sugar beet) molasses
Halal Status: Yes
Source Notes: Synthetic or naturally derived. excellent aqueous solubility.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; suitable for all skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Betaine's anti-irritant mechanism for surfactant systems involves competitive protein protection: betaine at high concentrations preferentially interacts with skin proteins, occupying binding sites that would otherwise be occupied by surfactant molecules causing protein denaturation. this competition reduces available protein binding for irritating surfactants, explaining betaine's well-documented ability to reduce sls irritation when co-formulated.
Last Verified: Cosing database,craig betaine osmoprotective review,cir safety assessment
Primary Sources: 2026-03-12
Ci 16255
Common Name(s): Ci 16255,approved cosmetic colorant,colour cosmetics pigment
CAS Number: N/a
DESCRIPTION
What It Does: Provides colour in cosmetic formulations within the permitted application areas and concentrations specified by fda 21 cfr 73/74 and eu cosmetics regulation annex iv.
Why It's Used: Regulatory compliance requires verifying both the permitted use category (fd&c, d&c, ext. d&c) and the specific application area approval for each colorant in each target market.
How It Works: Colour arises from selective wavelength absorption by the chromophore structure โ electronic transitions (d-orbital for transition metal pigments; ฯโฯ* for organic chromophores) absorb specific visible wavelengths providing the perceived complementary colour.
Typically Found In: Colour cosmetics
TECHNICAL DETAILS
Primary Category: Active ingredient โ mineral / metal active
Secondary Functions: Antimicrobial,sebum regulation,antioxidant enzyme cofactor
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: Per product type โ check fda/eu permitted list
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Conditional
Source Notes: Mineral/inorganic compound. cosmetic or pharmaceutical grade.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating at recommended concentrations.
Safe for Sensitive Skin: Yes at recommended concentrations
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile at cosmetic concentrations. ewg score: 1โ2.
Works Well With: Niacinamide,salicylic acid,other actives
Avoid Combining With: No significant incompatibilities at standard concentrations
SCIENTIFIC NOTE
All cosmetic colorants in the us require fda batch certification confirming identity and purity per lot โ uncertified batches cannot legally appear in finished us cosmetics. eu annex iv lists permitted colorants with specific maximum concentrations and use restrictions by product category.
Last Verified: Fda 21 cfr 73/74,eu cosmetics regulation annex iv,colorant regulatory review
Primary Sources: 2026-03-12
Ethylhexylglycerin
Common Name(s): Octylglycerin,2-ethylhexyl glycerol ether,sensiva sc 10
CAS Number: 70445-33-9
DESCRIPTION
What It Does: Provides antimicrobial skin conditioning with deodorant activity and preservation system enhancement.
Why It's Used: Multifunctional clean beauty preservation active โ ethylhexylglycerin provides antimicrobial, deodorant, and skin conditioning in a single ingredient accepted in most natural cosmetic certification schemes.
How It Works: Glycerol ether provides antimicrobial via bacterial membrane phospholipid disruption. deodorant activity via reduction of underarm lipase enzyme activity (similar mechanism to triethyl citrate). skin conditioning from glycerol humectant component. synergistic with phenoxyethanol and diols.
Typically Found In: Natural preservation systems,deodorants,skin conditioning products
TECHNICAL DETAILS
Primary Category: Functional ingredient โ antimicrobial glycerol ether
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ0.5%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Ethylhexylglycerin's deodorant mechanism is pharmacologically identical to triethyl citrate: both inhibit skin surface microbial lipase enzymes that convert odourless triglycerides to odorous free fatty acids. the glycerol ether structure of ethylhexylglycerin, combined with the 2-ethylhexyl chain, provides lipase inhibition similar to ester-based lipase inhibitors from a different chemical class.
Last Verified: Cosing database,schรผlke sensiva sc 10 technical data,cir safety assessment
Primary Sources: 2026-03-12