
Plum
Plum Coconut Milk & Peptides Conditioner For Soft, Shiny Hair
Conditioner that softens dry and rough hair. Infused with coconut milk, shea butter, and peptides to nourish and hydrate hair with vitamins and fatty acids. pH balanced to protect hair's natural chemistry.
Paraben-free
Sulfate-free
pH balanced
Cruelty-free
Vegan
Dryness
Optimized for Your Environment & Lifestyle
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Damage levels outside specified range may not benefit optimally from product formulation
Water Quality:
Fine hair becomes weighed down and greasy from heavy formulation
Hair:
Closed cuticles resist product penetration causing surface buildup without internal benefits
Active Lifestyle:
High activity and frequent washing rapidly strip product benefits requiring excessive reapplication
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
Conditioner with key ingredients coconut milk, shea butter, peptides
Who Is It For
All Ages, All Genders
Budget
Rs. 374.57 - Rs. 749.14
Timeline
1 wash
Why Youโll Love It
What Does It Help With?
Dryness, Rough Hair, Loss of Shine
Best for
Dryness
Features
Softens dry and rough hair; Deeply nourishes and hydrates; pH balanced; Enriched with vitamins, minerals, and fatty acids; Vegan, cruelty-free, no parabens or phthalates
Checks
100% Vegan, 100% Cruelty-Free, Paraben-Free, pH Balanced
Ingredients Overview
Ingredients List
aqua, cetearyl-alcohol, paraffinum-liquidum, peg-40-castor-oil, stearalkonium-chloride, behentrimonium-chloride, isopropyl-alcohol, cocos-nucifera-coconut-oil, butyrospermum-parkii-shea-butter, pisum-sativum-pea-peptide, squalane, amodimethicone, hydrogenated-olive-oil, olea-europaea-fruit-oil, olea-europaea-oil-unsaponifiables, phenoxyethanol, ethylhexylglycerin, coco-glucoside, phenyl-trimethicone, disodium-edta, cocos-nucifera-coconut-extract, glycerin, fragrance, xanthan-gum, pentaerythrityl-tetra-di-t-butyl-hydroxyhydrocinnamate, citric-acid
Key Ingredients
Coconut Milk, Shea Butter, Peptides
Ingredients Details
Amodimethicone
Common Name(s): Aminosilicone,amino-modified polydimethylsiloxane
CAS Number: 71750-79-3
DESCRIPTION
What It Does: Provides amino group-mediated preferential adsorption to damaged hair for targeted conditioning.
Why It's Used: Premium hair conditioning silicone โ amino groups provide substantive adsorption to hair far exceeding pdms, with automatic targeting to the most damaged areas requiring conditioning.
How It Works: Amino (nh2) groups on silicone chain provide cationic character at normal ph, electrostatic adsorption to anionic hair surface. higher charge density at damaged sites increases adsorption where conditioning is most needed. si-o-si backbone provides permanent conditioning film with heat protection.
Typically Found In: Intensive conditioners,anti-frizz products,damage repair conditioners
TECHNICAL DETAILS
Primary Category: Functional ingredient โ amino-functional silicone
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ5%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Amodimethicone's amino group-driven substantivity to damaged hair is dramatically greater than non-functionalized pdms. studies show amodimethicone deposits 50-200ร more mass on bleach-damaged hair vs virgin hair, providing an automatic 'damage detection' conditioning system that directs the most conditioning to the hair areas that need it most.
Last Verified: Cosing database,robbins hair science,cir safety assessment
Primary Sources: 2026-03-12
Coco-glucoside
Common Name(s): Coconut glucoside,apg c8-c16
CAS Number: 68515-73-1
DESCRIPTION
What It Does: Provides gentle, natural-origin cleansing with good foam from mixed coconut chain alkyl glucosides.
Why It's Used: Widely used natural surfactant for green beauty formulations requiring good foam performance with natural-origin and mild credentials.
How It Works: Mixed c8-c16 fatty alcohol chain lengths from coconut provide broader foam stability than single-chain glucosides. non-ionic glucoside headgroup provides mildness. better detergency and rinsing than individual chain-length apgs due to mixed chain distribution.
Typically Found In: Natural shampoos,body washes,facial cleansers
TECHNICAL DETAILS
Primary Category: Functional ingredient โ coconut alkyl glucoside
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 2%โ20%
SOURCING & ETHICS
Vegan Status: Yes โ from coconut fatty alcohols and glucose
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Coco-glucoside's natural chain length distribution (c8-c16) provides synergistic surfactant effects where different chain lengths optimize different properties: shorter chains provide initial foam burst, longer chains provide foam stability and soil removal, creating better overall performance than any single chain length alone.
Last Verified: Cosing database,cir safety assessment
Primary Sources: 2026-03-12
Coconut Milk
Common Name(s): Coconut milk
DESCRIPTION
What It Does: Reduces surface tension at oil-water interfaces, enabling effective cleansing, emulsification, and formulation stability.
Why It's Used: Surface-active agents are essential for emulsification, cleansing, and stabilization of cosmetic formulations containing both aqueous and lipid phases.
How It Works: The amphiphilic molecular structure positions the hydrophilic head in water and the lipophilic tail in oils, creating micelles that solubilize sebum, dirt, and oil-soluble impurities for rinsing in cleansers or stable emulsions in leave-on products.
Typically Found In: Cleansers,shampoos,body washes,foaming treatments
TECHNICAL DETAILS
Primary Category: Surfactants
Secondary Functions: Emulsifying,cleansing
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.5โ30%
SOURCING & ETHICS
Vegan Status: No
Halal Status: Conditional
Source Notes: Contains animal-derived components (coconut milk...); not suitable for vegan formulations.
SKIN COMPATIBILITY
Irritancy Rating: 1900-01-01 00:00:00 -0800
Sensitivity Concerns: May cause irritation or stinging in sensitive or barrier-compromised skin at high concentrations; patch test recommended.
Safe for Sensitive Skin: Conditional
SAFETY & COMPATIBILITY
Safety Profile: Well-characterized cosmetic ingredient with established safety profile. mildly irritating to some individuals at typical use concentrations. suitable for leave-on and rinse-off cosmetics.
Works Well With: Other surfactants,thickeners,conditioning agents
Avoid Combining With: High concentrations in sensitive skin formulations
SCIENTIFIC NOTE
Surfactant critical micelle concentration (cmc) determines the threshold for emulsification: above the cmc, amphiphilic molecules self-assemble into micelles with hydrophobic cores that solubilize oils. hlb (hydrophile-lipophile balance) value predicts surfactant function: hlb 3โ6 for w/o emulsifiers, 8โ18 for o/w emulsifiers, >15 for solubilizers.
Last Verified: Cosing eu database; pcpc cosmetic ingredient safety reviews; ingredient-specific safety and efficacy literature
Primary Sources: 2025-01-15
Ethylhexylglycerin
Common Name(s): Octylglycerin,2-ethylhexyl glycerol ether,sensiva sc 10
CAS Number: 70445-33-9
DESCRIPTION
What It Does: Provides antimicrobial skin conditioning with deodorant activity and preservation system enhancement.
Why It's Used: Multifunctional clean beauty preservation active โ ethylhexylglycerin provides antimicrobial, deodorant, and skin conditioning in a single ingredient accepted in most natural cosmetic certification schemes.
How It Works: Glycerol ether provides antimicrobial via bacterial membrane phospholipid disruption. deodorant activity via reduction of underarm lipase enzyme activity (similar mechanism to triethyl citrate). skin conditioning from glycerol humectant component. synergistic with phenoxyethanol and diols.
Typically Found In: Natural preservation systems,deodorants,skin conditioning products
TECHNICAL DETAILS
Primary Category: Functional ingredient โ antimicrobial glycerol ether
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ0.5%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Ethylhexylglycerin's deodorant mechanism is pharmacologically identical to triethyl citrate: both inhibit skin surface microbial lipase enzymes that convert odourless triglycerides to odorous free fatty acids. the glycerol ether structure of ethylhexylglycerin, combined with the 2-ethylhexyl chain, provides lipase inhibition similar to ester-based lipase inhibitors from a different chemical class.
Last Verified: Cosing database,schรผlke sensiva sc 10 technical data,cir safety assessment
Primary Sources: 2026-03-12
Personalized Usage Instructions
How to Use
Step 1
Gently wring out excess water from shampooed hair
Step 2
Take required amount of conditioner in palm and apply to the ends of your hair (not the scalp)
Step 3
Try and apply to as many individual strands as possible
Step 4
Leave on for a couple of minutes and rinse off with water
Step 5
Gently pat dry with towel
Medical Chemicals
Protein/Moisture
- Balance
pH Level
- Acidic
Porosity Taget
- Normal Porosity
Customized for Your Profile
Scalp Condtions
pH Balanced, Sensitive Scalp
Climate Suitability
Humid, Dry, UV Protection, Pollution Shield, Winter, Summer
Clinical Claims
Frequency
Gently wring out excess water from shampooed hair. Take required amount of conditioner in palm and apply to the ends of your hair (not the scalp). Try and apply to as many individual strands as possible. Leave on for a couple of minutes and rinse off with water. Gently pat dry with towel.
Product Information
100% Vegan
100% Cruelty-Free
Paraben-Free
pH Balanced