
Plum
Plum Coconut Milk & Peptides Hair Mask For Soft, Shiny Hair
This nourishing hair mask is packed with coconut oil and peptides to deeply hydrate, smooth dry and rough hair, lock in moisture, and enhance shine, leaving hair silky, soft, and manageable. It softens dry and rough hair, strengthens strands, and is free from parabens, phthalates, and other toxic chemicals.
Sulfate-free
Paraben-free
Natural
Dryness
Dullness
Breakage
Optimized for Your Environment & Lifestyle
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Healthy to moderately damaged hair experiences over-conditioning or protein overload causing limpness or rigidity
Water Quality:
Hair with breakage or thinning needs protein emphasis that moisture-heavy formula lacks
Hair:
Closed cuticles resist product penetration causing surface buildup without internal benefits
Active Lifestyle:
High activity and frequent washing rapidly strip product benefits requiring excessive reapplication
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
Hair mask with 2 key ingredients (Coconut oil, Peptides)
Who Is It For
All Ages, Unisex
Budget
Rs. 551.57 - Rs. 1,103.14
Timeline
Visible from first use
Why Youโll Love It
What Does It Help With?
Dryness, Dullness, Breakage
Best for
Dryness
Features
Softens dry and rough hair, infused with coconut oil and peptides, deeply nourishes and hydrates hair, enhances moisture retention
Checks
100% vegan, 100% cruelty-free, No parabens, No phthalates, No toxic chemicals
Ingredients Overview
Ingredients List
Aqua,Butyrospermum-parkii-(Shea)-Butter,Glyceryl-Stearate,PEG-100-Stearate,Cetostearyl-Alcohol,Behentrimonium-Chloride,Isopropyl-Alcohol,Helianthus-Annuus-(Sunflower)-Seed-Oil,Glycerin,Cocos-Nucifera-(Coconut)-Oil,Pisum-Sativum-(Pea)-Peptide,Prunus-Amygdalus-Dulcis-(Sweet-Almond)-Oil,Squalane,Ethylhexyl-Palmitate,Polyquaternium-10,Phenoxyethanol,Ethylhexylglycerin,Fragrance,Pentaerythrityl-Tetra-di-t-butyl-Hydroxyhydrocinnamate,Sodium-Gluconate
Key Ingredients
Coconut Oil, Peptides
Ingredients Details
Coconut Oil
Common Name(s): Coconut oil,botanical oil,phytochemical active
CAS Number: N/a
DESCRIPTION
What It Does: Provides antioxidant protection from reactive oxygen species, reduces inflammatory cytokine production in skin, and conditions skin through the plant's phytochemical complex.
Why It's Used: Natural origin narrative, traditional use heritage, and multi-functional phytochemical profile supporting concurrent skin care claims from one ingredient.
How It Works: Polyphenols, terpenoids, and alkaloids scavenge ros via hโข donation, inhibit nf-kb or cox-2 inflammatory pathways, and interact with skin surface proteins for conditioning.
Typically Found In: Botanical skin care,natural products
TECHNICAL DETAILS
Primary Category: Active ingredient โ antioxidant
Secondary Functions: Free radical scavenging,anti-aging
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ10%
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Plant-derived extract or synthetic.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; well-tolerated.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Plant secondary metabolites evolved as photoprotectants and antimicrobials โ mechanisms directly applicable to cosmetic antioxidant and anti-inflammatory activity in human skin.
Last Verified: Cosing database,coconut oil botanical review
Primary Sources: 2026-03-12
Ethylhexylglycerin
Common Name(s): Octylglycerin,2-ethylhexyl glycerol ether,sensiva sc 10
CAS Number: 70445-33-9
DESCRIPTION
What It Does: Provides antimicrobial skin conditioning with deodorant activity and preservation system enhancement.
Why It's Used: Multifunctional clean beauty preservation active โ ethylhexylglycerin provides antimicrobial, deodorant, and skin conditioning in a single ingredient accepted in most natural cosmetic certification schemes.
How It Works: Glycerol ether provides antimicrobial via bacterial membrane phospholipid disruption. deodorant activity via reduction of underarm lipase enzyme activity (similar mechanism to triethyl citrate). skin conditioning from glycerol humectant component. synergistic with phenoxyethanol and diols.
Typically Found In: Natural preservation systems,deodorants,skin conditioning products
TECHNICAL DETAILS
Primary Category: Functional ingredient โ antimicrobial glycerol ether
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ0.5%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Ethylhexylglycerin's deodorant mechanism is pharmacologically identical to triethyl citrate: both inhibit skin surface microbial lipase enzymes that convert odourless triglycerides to odorous free fatty acids. the glycerol ether structure of ethylhexylglycerin, combined with the 2-ethylhexyl chain, provides lipase inhibition similar to ester-based lipase inhibitors from a different chemical class.
Last Verified: Cosing database,schรผlke sensiva sc 10 technical data,cir safety assessment
Primary Sources: 2026-03-12
Fragrance
Common Name(s): Fragrance ingredient,eu allergen or aromatic component,olfactory/flavour
CAS Number: N/a
DESCRIPTION
What It Does: Provides the complete fragrance profile contributing to product sensory experience and consumer appeal.
Why It's Used: Fragrance is a major consumer purchase driver โ up to 70% of consumers make purchasing decisions partially based on product scent.
How It Works: Fragrance blends interact with olfactory receptors providing the sensory profile โ complex mixtures activate multiple receptor types for rich, multidimensional scent experiences.
Typically Found In: All fragrance products
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: Standard use levels
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Ifra guidelines set usage limits for fragrance ingredients based on skin sensitisation and phototoxicity assessment for each application category.
Last Verified: Eu regulation 1223/2009 annex iii,ifra standards,fragrance allergen declaration requirements
Primary Sources: 2026-03-12
Glycerin
Common Name(s): Glycerol,glycerine,1,2,3-propanetriol
CAS Number: 56-81-5
DESCRIPTION
What It Does: Glycerin pulls water from the environment and deeper skin layers into the outer skin layer (epidermis), boosting moisture levels and keeping skin soft, smooth, and plump.
Why It's Used: It is used in virtually every moisturizer, serum, and cleanser because it is highly effective at hydrating skin, is well-tolerated by all skin types, and enhances the texture and spreadability of formulations.
How It Works: As a humectant, glycerin forms hydrogen bonds with water molecules, trapping them in the skin. it also reinforces the skin barrier by integrating into lipid structures between skin cells.
Typically Found In: Moisturizers,serums,cleansers,toners,sheet masks,sunscreens,body lotions,shampoos,conditioners
TECHNICAL DETAILS
Primary Category: Humectant
Secondary Functions: Skin barrier support,emollient,solvent
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%โ30% (typical: 3โ10%)
SOURCING & ETHICS
Vegan Status: Yes โ plant-derived (coconut, soy, palm) or synthetic
Halal Status: Yes โ when plant-derived or synthetic; verify source with supplier
Source Notes: Derived from plant oils via hydrolysis or saponification; synthetic versions also available. palm-derived glycerin carries sustainability concerns.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low; non-irritating at all standard concentrations
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Extremely rare allergic reactions; generally safe for all skin types including sensitive and baby skin
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Widely recognized as safe. ewg hazard score: 1. no significant concerns for irritation, sensitization, or toxicity at typical concentrations (up to 50%).
Works Well With: Hyaluronic acid,ceramides,niacinamide,panthenol,urea,peptides,retinol,ahas/bhas
Avoid Combining With: No known incompatibilities at standard concentrations
SCIENTIFIC NOTE
Glycerin is an endogenous skin component found naturally in the stratum corneum. aquaporin-3 channels in keratinocytes facilitate glycerin transport, making it integral to natural skin hydration pathways.
Last Verified: Cosing database,cir safety assessment,ewg skin deep,inci decoder
Primary Sources: 2026-03-12
Personalized Usage Instructions
How to Use
Step 1
Gently wring out excess water from wet or shampooed hair; apply generously focusing on ends; leave on for 3-5 minutes; rinse thoroughly; gently pat dry and style as desired
Medical Chemicals
Protein/Moisture
- Moisture
pH Level
- Acidic
Porosity Taget
- Normal Porosity
Customized for Your Profile
Scalp Condtions
pH Balanced, Dry Scalp
Climate Suitability
Humid, Dry, UV Protection, Pollution Shield, Winter, Summer
Clinical Claims
Frequency
Gently wring out excess water from wet or shampooed hair; apply generously focusing on ends; leave on for 3-5 minutes; rinse thoroughly; gently pat dry and style as desired.
Product Information
100% vegan
100% cruelty-free
No parabens
No phthalates
No toxic chemicals