
Highlights
WHAT IS IT?
Face Cream moisturizer with 10 high-performance ingredients
FEATURES
Contains 1% Ceramide Complex to optimize skin lipids ratio, Soothing Oat Kernel Extracts, Clinically proven to strengthen skin barrier in 24hrs, Forms protective film to reduce moisture loss (TEWL)
BEST FOR
dry
CHECKS
Does not contain harsh ceramides, reduces Trans Epidermal Water Loss
Who Is It For?
Women & Men Skin Type: Normal DryWhat Does It Help With?
Repairs Strengthens & Maintains Skin Barrier Moisturizes Soothes Inflamed SkinBudget
Affordable (under $30)How To Use
Which routine should it be used in?
Instructions:
Key Information
What Plum Says
Product Description:
Love thy Barrier This whipped creamy moisturizer provides a multilevel wellrounded protection to your skin barrier. It is dermattested & clinically proven to strengthen your skin barrier in 24hrs. Whats different about this formula is that it comprises 1 Ceramide Complex & not just Ceramides that ensures that the 3 essential lipids i.e. Ceramides Cholesterol & Fatty Acids are in the optimal ratio like your skins natural lipid composition to aid a healthy skin barrier. The chemistry gets even exciting with soothing Oat Kernel Extracts & an emollients blend of 10 highperformance ingredients that form a protective film on the topmost layer to reduce evaporation of moisture aka TEWL Trans Epidermal Water Loss. Looking for a powerpacked complete care for your skin Seems like weve raised the BARrier
About the Brand:
Ingredients Overview
Ingredients List
Aqua, Glycerin, Helianthus Annuus (Sunflower) Seed Oil, Caprylic/โCapric Triglyceride, Undecane, Tridecane, Cetearyl Alcohol, Cetearyl Olivate, Sorbitan Olivate, Avena Sativa (Oat) Kernel Extract, Hexyldecanol, Bisabolol, Cetylhydroxyproline Palmitamide, Stearic Acid, Brassica Campestris (Rapeseed) Sterols, Glycosphingolipids, Allantoin, Butyrospermum Parkii (Shea) Butter, Betaine, Zea Mays (Corn) Starch, Argania Spinosa (Argan) Kernel Oil, Phenoxyethanol, Ethylhexylglycerin, Ammonium Polyacryloyldimethyl Taurate, Glyceryl Stearate, Polyacrylate Crosspolymer-6, Panthenol, Silica, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Oryza Sativa (Rice) Bran Wax, Fragrance, Titanium Dioxide, Sodium Gluconate, Tocopheryl Acetate, Sodium Citrate, Citric Acid
Key Ingredients
Ceramide Complex,Oat Kernel Extracts,Vitamin E,Allantoin
Ingredients Details
Allantoin
Common Name(s): 5-ureidohydantoin,glyoxyldiureide,aluminum dihydroxy allantoinate
CAS Number: 97-59-6
DESCRIPTION
What It Does: Soothes irritation, accelerates wound healing, promotes skin cell renewal, and provides mild keratolytic exfoliation.
Why It's Used: Gold standard multi-function soothing active โ one of the most widely used cosmetic ingredients across all product types for its exceptional tolerability and clinically proven multi-action skin conditioning.
How It Works: Promotes keratinocyte proliferation and fibroblast migration for wound healing. mild keratolytic activity by disrupting corneocyte binding. anti-irritant via direct protein binding and anti-inflammatory cytokine reduction. humectant activity via hydroxyl groups.
Typically Found In: Post-procedure products,sensitive skin formulas,wound care,anti-acne treatments,baby products
TECHNICAL DETAILS
Primary Category: Active ingredient โ soothing / anti-inflammatory
Secondary Functions: Wound healing,keratolytic,anti-irritant
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ2%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic or comfrey-derived
Halal Status: Yes
Source Notes: Plant-derived extract or synthetic.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Exceptionally well-tolerated; suitable for all skin types including baby and compromised skin.
Safe for Sensitive Skin: Yes โ particularly recommended for sensitive skin
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Ceramides,panthenol,allantoin,hyaluronic acid,centella asiatica
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Allantoin's keratinocyte proliferation stimulation occurs via receptor-mediated signaling (possibly machr activation) rather than non-specific irritation-driven proliferation, making it a true wound-healing stimulant rather than a pro-inflammatory proliferative signal.
Last Verified: Cosing database,cir safety assessment,araรบjo et al. allantoin review
Primary Sources: 2026-03-12
Ammonium Polyacryloyldimethyl Taurate
Common Name(s): Carbomer/acrylate crosspolymer,highly efficient gel former,rheology modifier
CAS Number: N/a
DESCRIPTION
What It Does: Forms transparent to translucent high-viscosity gels at very low concentration, suspends particles and pigments against sedimentation through yield stress, and provides the elegant shear-thinning texture of premium gel serums.
Why It's Used: The most efficient aqueous thickener available โ achieving gel viscosity at 0.1% that requires 3โ5% of xanthan gum or 2% of cellulose thickeners, enabling clean-label lightweight formulations with high active loading.
How It Works: At ph <4: โcooh groups protonated, polymer coiled compact, low viscosity. neutralisation with naoh/tea deprotonates โcooh to โcooโป; like-charge repulsion expands polymer coil 100โ1000ร. above overlap concentration c* (~0.1%), expanded coils entangle forming viscoelastic gel network providing high zero-shear viscosity and shear-thinning.
Typically Found In: Gel serums,transparent toners,suspension systems
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ2%
SOURCING & ETHICS
Vegan Status: Yes
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Carbomer is edta-sensitive โ divalent cation contamination (caยฒโบ, mgยฒโบ from hard water) can collapse the electrostatic gel network. including edta or citric acid chelation in carbomer-gelled formulas is standard practice to maintain gel integrity.
Last Verified: Cosing database,carbomer polyacrylate gel mechanism review
Primary Sources: 2026-03-12
Avena Sativa (oat) Kernel Extract
Common Name(s): Avena sativa (oat) kernel extract,botanical extract,phytochemical active
CAS Number: N/a
DESCRIPTION
What It Does: Provides antioxidant protection from reactive oxygen species, reduces inflammatory cytokine production in skin, and conditions skin surface through the plant's secondary metabolite complex.
Why It's Used: Chosen for its natural origin narrative, traditional use heritage, and multi-functional phytochemical profile that supports several concurrent skin care claims from one ingredient.
How It Works: Polyphenols, terpenoids, and alkaloids in the extract scavenge ros via hydrogen atom transfer, inhibit nf-kb or cox-2 inflammatory pathways, and interact with skin surface proteins for conditioning.
Typically Found In: Botanical skin care,natural products
TECHNICAL DETAILS
Primary Category: Active ingredient โ antioxidant
Secondary Functions: Free radical scavenging,anti-aging
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ10%
SOURCING & ETHICS
Vegan Status: Yes
Halal Status: Yes
Source Notes: Plant-derived extract or synthetic.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; well-tolerated.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Plant secondary metabolites evolved as uv photoprotectants and antimicrobial agents โ mechanisms that directly translate to cosmetic antioxidant and anti-inflammatory activity in human skin.
Last Verified: Cosing database,avena sativa (oat) kernel extract botanical review
Primary Sources: 2026-03-12
Betaine
Common Name(s): Trimethylglycine,tmg,natural betaine
CAS Number: 107-43-7
DESCRIPTION
What It Does: Provides osmoprotective humectant conditioning with anti-irritant and mild foam-boosting activity.
Why It's Used: Natural-origin multifunctional osmolyte from sugar beet providing hydration, anti-irritancy, and conditioning in virtually every cosmetic category.
How It Works: Quaternary ammonium betaine provides zwitterionic character for water binding via ionic hydration. osmoprotective function at 100โ500mm as compatible solute protecting cells from osmotic stress. reduces surfactant irritation by competing with sls for protein binding sites. mild foam enhancement.
Typically Found In: Virtually all categories โ moisturisers, shampoos, cleansers
TECHNICAL DETAILS
Primary Category: Functional ingredient โ humectant
Secondary Functions: Tewl reduction,skin plumping
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.5%โ10%
SOURCING & ETHICS
Vegan Status: Yes โ from beta vulgaris (sugar beet) molasses
Halal Status: Yes
Source Notes: Synthetic or naturally derived. excellent aqueous solubility.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; suitable for all skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Betaine's anti-irritant mechanism for surfactant systems involves competitive protein protection: betaine at high concentrations preferentially interacts with skin proteins, occupying binding sites that would otherwise be occupied by surfactant molecules causing protein denaturation. this competition reduces available protein binding for irritating surfactants, explaining betaine's well-documented ability to reduce sls irritation when co-formulated.
Last Verified: Cosing database,craig betaine osmoprotective review,cir safety assessment
Primary Sources: 2026-03-12