
Highlights
WHAT IS IT?
Face Moisturizer with 1% Encapsulated Resveratrol and Vitamin C
FEATURES
Fights signs of ageing, Stimulates collagen production, Boosts glow, Hydrates and moisturizes skin, Lightweight and quick-absorbing, 100% Vegan
BEST FOR
normal
CHECKS
Does not specify, but likely free from parabens, sulfates, synthetic fragrances (based on tags and vegan claim)
Who Is It For?
All Genders No Specific Age Range GivenWhat Does It Help With?
Signs Of Ageing Uneven Skin Tone Dark Spots DullnessBudget
Mid-range ($30-$75)How To Use
Which routine should it be used in?
Instructions:
Key Information
What Plum Says
Product Description:
Plum 1% Resveratrol & Vitamin C Moisturizer is infused with a powerhouse of ingredients i.e. the anti-ageing Resveratrol & glow-boosting Vitamin C, leaving your skin with a youthful glow. With 1% Encapsulated Resveratrol, this potent antioxidant protects the skin from premature ageing by fighting free radicals, reducing uneven skin tone and stimulating collagen production for a firmer looking skin. It is also backed with the superstar ingredient Vitamin C that helps fight dark spots and enhances glow. What's more? It also has Shea butter & Cocoa butter to hydrate, nourish and soften your skin
About the Brand:
Ingredients Overview
Ingredients List
Aqua, Isopropyl Myristate, Caprylic/Capric Triglyceride, Glycerin, Glyceryl Stearate, PEG-100 Stearate, Helianthus Annuus (Sunflower) Seed Oil, Glyceryl Monostearate, Hydroxypropyl Cyclodextrin, Cyclodextrin, Polydextrose, Resveratrol, 3-O-Ethyl Ascorbic Acid, Theobroma Cacao (Cocoa) Seed Butter, Butyrospermum Parkii (Shea) Butter, Cetearyl Alcohol, Phenoxyethanol, Ethylhexylglycerin, Oryza Sativa (Rice) Bran Wax, Stearic Acid, Ubiquinone, Tocopheryl Acetate, C12-15 Alkyl Benzoate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Sodium Citrate, Fragrance, Sodium Polyacryloyldimethyl Taurate, Sodium Gluconate, Citric Acid
Key Ingredients
Encapsulated Resveratrol, Vitamin C, Shea Butter, Cocoa Butter
Ingredients Details
3-o-ethyl Ascorbic Acid
Common Name(s): 3-o-ethyl ascorbic acid
DESCRIPTION
What It Does: Loosens corneocyte adhesion in the stratum corneum, accelerating cell turnover, refining skin texture, and improving radiance.
Why It's Used: Organic acids at cosmetic ph values provide controlled keratolytic exfoliation that improves skin texture, pore appearance, and radiance without mechanical irritation.
How It Works: At appropriate ph, the acid's undissociated form penetrates the stratum corneum and dissolves the ionic bonds between corneocyte desmosomes (calcium chelation mechanism), facilitating controlled desquamation and cell renewal.
Typically Found In: Toners,exfoliants,serums,peels,cleansers
TECHNICAL DETAILS
Primary Category: Exfoliants
Secondary Functions: Brightening,keratolytic
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.5โ20%
SOURCING & ETHICS
Vegan Status: Yes
Halal Status: Yes
Source Notes: Synthetic or plant-derived acid; no animal components.
SKIN COMPATIBILITY
Irritancy Rating: 2
Comedogenicity Rating: 0
Sensitivity Concerns: May cause irritation or stinging in sensitive or barrier-compromised skin at high concentrations; patch test recommended.
Safe for Sensitive Skin: Conditional
SAFETY & COMPATIBILITY
Safety Profile: Safe within recommended ph and concentration ranges. sensitization risk increases above 10% aha. patch test recommended for sensitive skin. mildly irritating to some individuals at typical cosmetic use concentrations.
Works Well With: Niacinamide,hyaluronic acid,ceramides,vitamin c
Avoid Combining With: High concentrations on sensitive/broken skin; avoid with physical exfoliants
SCIENTIFIC NOTE
Cosmetic acids function at the pka boundary: only the undissociated acid (rcooh) penetrates the stratum corneum lipid barrier, while the ionized carboxylate (rcooโป) does not. the henderson-hasselbalch equation governs the fraction of active species at formulation ph; typically 0.5โ3.0% undissociated acid provides efficacy while minimizing irritation.
Last Verified: Cosing eu database; pcpc cosmetic ingredient safety reviews; ingredient-specific safety and efficacy literature
Primary Sources: 2025-01-15
Ammonium Acryloyldimethyltaurate/vp Copolymer
Common Name(s): Ammonium acryloyldimethyltaurate/vp copolymer
DESCRIPTION
What It Does: Delivers targeted skin-conditioning or bioactive benefits through a specific mechanism of action suited to the formulation's intended purpose.
Why It's Used: Specialty actives address specific skin concerns through targeted molecular mechanisms, providing efficacy beyond what base formulation ingredients alone can achieve.
How It Works: The bioactive compound interacts with specific molecular targets in skin cells or the extracellular matrix โ enzymes, receptors, structural proteins, or signaling molecules โ triggering beneficial biological responses.
Typically Found In: Serums,treatments,moisturizers,specialty products
TECHNICAL DETAILS
Primary Category: Specialty actives
Secondary Functions: Skin-conditioning,anti-aging
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.01โ5%
SOURCING & ETHICS
Vegan Status: Yes
Halal Status: Yes
Source Notes: Specialty active ingredient; check individual sourcing for vegan status.
SKIN COMPATIBILITY
Irritancy Rating: 1
Comedogenicity Rating: 0
Sensitivity Concerns: Low sensitization potential at recommended use concentrations.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Well-characterized cosmetic ingredient with established safety profile. generally non-irritating at typical use concentrations. suitable for leave-on and rinse-off cosmetics.
Works Well With: Niacinamide,hyaluronic acid,vitamin c,peptides
Avoid Combining With: Incompatible with oxidizing agents; check ph stability
SCIENTIFIC NOTE
Specialty actives typically work through enzyme inhibition (e.g., tyrosinase inhibition for brightening, mmp inhibition for anti-aging), receptor activation (e.g., retinoid receptors, ppar-ฮณ for barrier genes), or transcription factor modulation (e.g., nrf2 for antioxidant gene upregulation). structure-activity relationships determine potency and selectivity.
Last Verified: Cosing eu database; pcpc cosmetic ingredient safety reviews; ingredient-specific safety and efficacy literature
Primary Sources: 2025-01-15
C12-15 Alkyl Benzoate
Common Name(s): C12-15 alkyl benzoate,cosmetic active,functional ingredient
CAS Number: N/a
DESCRIPTION
What It Does: Delivers characteristic cosmetic function at recommended use concentration.
Why It's Used: Selected for functional contribution and formulation compatibility supported by cosmetic science and regulatory safety data.
How It Works: Works through the mechanism of its molecular class โ physicochemical or biological interaction with skin proteins, lipids, or receptors as documented in peer-reviewed cosmetic literature.
Typically Found In: Skin care formulations
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ10%
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
C12-15 alkyl benzoate has an established safety and efficacy profile within the cosmetic regulatory framework at standard use concentrations.
Last Verified: Cosing database,c12-15 alkyl benzoate technical literature
Primary Sources: 2026-03-12
Caprylic/capric Triglyceride
Common Name(s): Mct oil,fractionated coconut oil,c8/c10 triglyceride
CAS Number: 73398-61-5
DESCRIPTION
What It Does: Lightweight, stable emollient that solubilizes oil-soluble actives for excellent delivery without greasy feel.
Why It's Used: Universal lightweight emollient base and solubilizer for oil-soluble actives in serums and low-viscosity formulations where mineral oil or petrolatum would be too heavy.
How It Works: Medium-chain length provides ideal balance of spreading coefficient, penetration rate, and barrier-sealing properties. excellent solubilizer for vitamin e, retinoids, and other lipophilic actives.
Typically Found In: Serums,facial oils,sunscreens,anti-aging products,hair products
TECHNICAL DETAILS
Primary Category: Active ingredient โ medium-chain triglyceride emollient
Secondary Functions: Active solubilizer,spreading agent
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%โ50%
SOURCING & ETHICS
Vegan Status: Yes โ from coconut/palm kernel oil
Halal Status: Yes
Source Notes: Fractionated by hydrolysis and re-esterification of coconut oil. only c8 and c10 fatty acids retained.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 1/5 โ very low; medium-chain length generally non-comedogenic
Sensitivity Concerns: Non-irritating.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Humectants,ceramides,actives as carrier
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Mct oil's medium-chain length (c8/c10) provides superior oxidative stability vs longer polyunsaturated chains and better skin aesthetics (lighter, less greasy) vs longer chain emollients (c16/c18). excellent solubilizer for retinoic acid, tocopheryl esters, and other lipophilic actives.
Last Verified: Cosing database,cir safety assessment,ewg skin deep
Primary Sources: 2026-03-12