Plum thinkDERMA 2% Alpha Arbutin & Hyaluronic Acid Face Serum | Fades Tan | Brightens Skin | Controls Melanin Production | with Yuzu Lemon & Licorice | Fragrance-Free | 100% Vegan | 30 ml

Plum

Plum thinkDERMA 2% Alpha Arbutin & Hyaluronic Acid Face Serum | Fades Tan | Brightens Skin | Controls Melanin Production | with Yuzu Lemon & Licorice | Fragrance-Free | 100% Vegan | 30 ml

Plum thinkDERMA 2% Alpha Arbutin & Hyaluronic Acid Face Serum | Fades Tan | Brightens Skin | Controls Melanin Production | with Yuzu Lemon & Licorice | Fragrance-Free | 100% Vegan | 30 ml

Plum

plum-thinkderma-2-alpha-arbutin-hyaluronic-acid-face-serum-fades-tan-brightens-skin-controls-melanin-production-with-yuzu-lemon-licorice-fragrance-free-100-vegan-30-ml

Serum

10084863377701

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Morning
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Both

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Everyday
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Once a week
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As needed
On rotation

Notes

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Highlights

WHAT IS IT?

Face Serum with active ingredients including Alpha Arbutin and Hyaluronic Acid

FEATURES

Lightweight serum, fades tan, controls melanin production, fades sun spots, diminishes melasma and post-inflammatory hyperpigmentation, hydrating with hyaluronic acid, brightens skin with yuzu lemon and licorice, fragrance-free, suitable for sensitive skin

BEST FOR

sensitive

CHECKS

No fragrance mentioned, no allergens mentioned

Who Is It For?

Suitable For All Skin Types Including Sensitive Skin; No Specific Age Or Gender Mentioned

What Does It Help With?

Fades Tan Controls Melanin Production Fades Sun Spots Melasma Post-inflammatory Hyperpigmentation Hydrates Skin Brightens And Evens Out Skin Tone

Budget

Mid-range ($30-$75)

How To Use

Which routine should it be used in?

Morning
Evening
 
Cleanse
Tone
Eyecare
Serum
Moisturize
Suncare
 

Instructions:

Use preferably in the evening. Use consistently for best results. If used during the day, apply a good sunscreen.

Key Information

Vegan
Cruelty-free
Sensitive-safe
Non-comedogenic
Hypoallergenic
Microbiome-safe
Preservative-free
Eco-friendly
Pregnancy-safe
Oil-free

What Plum Says

Product Description:

Plum thinkDERMA 2 Alpha Arbutin & Hyaluronic Acid Face Serum is a lightweight serum that helps fade tan & control melanin production in skin. Alpha Arbutin is a gentle active that is considered safe for all skin types including sensitive skin. It effectively fades sun spots diminishes the appearance of melasma i.e. darker patches on the skin and postinflammatory hyperpigmentation. With the hydrating hyaluronic acid it leaves the skin plump resulting in a smoother supple appearance. The addition of zesty yuzu lemon and licorice further brightens skin and evens out skin tone.

About the Brand:

Ingredients Overview

Ingredients List

Aqua, Alpha-Arbutin, Glycerin, Propylene Glycol, Niacinamide, Citrus Junos Fruit Extract, Glycyrrhiza Glabra Root Extract, Phenoxyethanol, Ethylhexylglycerin, Sodium Hyaluronate, PEG-40 Hydrogenated Castor Oil, Disodium EDTA, Citric Acid

Key Ingredients

Alpha Arbutin,Hyaluronic Acid,Yuzu Lemon,Licorice

Ingredients Details

Alpha-arbutin

Common Name(s): 4-hydroxyphenyl-alpha-d-glucopyranoside

DESCRIPTION

What It Does: Provides potent tyrosinase inhibition with improved stability and tolerability over other arbutin forms.

Why It's Used: Premium arbutin โ€” alpha configuration provides 10ร— greater tyrosinase inhibition than beta-arbutin at equivalent concentration, making alpha-arbutin the most effective arbutin form.

How It Works: Alpha-glucoside linkage provides enhanced metabolic stability vs beta-arbutin (less enzymatic hydrolysis to free hydroquinone in skin). inhibits tyrosinase via competitive substrate inhibition (ic50 ~24ฮผg/ml vs beta-arbutin ~525ฮผg/ml โ€” 20ร— more potent). inhibits dopa oxidase step in melanogenesis.

Typically Found In: Brightening serums,anti-spot products,premium lightening

TECHNICAL DETAILS

Primary Category: Active ingredient โ€“ arbutin brightening agent

Secondary Functions: Melanin inhibition,hyperpigmentation reduction

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.5%โ€“2%

SOURCING & ETHICS

Vegan Status: Yes โ€“ synthetic enzymatic synthesis

Halal Status: Yes

Source Notes: Synthetic or plant-derived.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Non-irritating; well-tolerated.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. use with spf for maximum efficacy. ewg score: 1.

Works Well With: Niacinamide,vitamin c,alpha-arbutin,tranexamic acid,spf

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Alpha-arbutin's 10โ€“20ร— greater potency vs beta-arbutin at equivalent concentration arises from the alpha-glycosidic bond geometry โ€” the alpha configuration positions the hydroquinone aglycone at a specific orientation relative to the glucose that fits the tyrosinase active site copper more precisely than the beta isomer's different spatial arrangement.

Last Verified: Cosing database,sugimoto et al. arbutin tyrosinase study

Primary Sources: 2026-03-12

Citric Acid

Common Name(s): Lemon acid,2-hydroxypropane-1,2,3-tricarboxylic acid

CAS Number: 77-92-9

DESCRIPTION

What It Does: Adjusts ph to optimal ranges, chelates destabilizing metal ions, provides mild exfoliation at higher concentrations.

Why It's Used: Universal cosmetic ph adjuster and chelating agent. aha exfoliant activity is secondary.

How It Works: As ph adjuster, donates protons. as chelating agent, three carboxylic groups bind divalent metals (caยฒโบ, mgยฒโบ, feยฒโบ) preventing oxidative degradation.

Typically Found In: Nearly all cosmetic formulations,brightening products,exfoliants

TECHNICAL DETAILS

Primary Category: Active ingredient โ€“ alpha hydroxy acid (aha)

Secondary Functions: Chelating agent,ph adjustment,preservation enhancement

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%โ€“10%

SOURCING & ETHICS

Vegan Status: Yes โ€“ synthetic or fermentation-derived

Halal Status: Yes

Source Notes: Produced by fermentation of sugars by aspergillus niger. gras (e330). most abundant organic acid in citrus.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low at low concentrations; 2/5 at exfoliant concentrations

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Photosensitizing โ€“ mandatory spf use. start at low frequency.

Safe for Sensitive Skin: Use with caution โ€“ spf required

SAFETY & COMPATIBILITY

Safety Profile: Safe at otc concentrations. eu: โ‰ค10% leave-on at ph โ‰ฅ3.5. mandatory spf advisory.

Works Well With: Niacinamide,ceramides,hyaluronic acid,spf

Avoid Combining With: Retinol in same step; multiple exfoliants simultaneously

SCIENTIFIC NOTE

Three carboxylic acid groups provide multiple proton donation sites and stronger chelation than monocarboxylic ahas. this makes citric acid the preferred cosmetic chelating agent alongside edta.

Last Verified: Cosing database,cir safety assessment,ewg skin deep

Primary Sources: 2026-03-12

Citrus Junos Fruit Extract

Common Name(s): Citrus junos fruit extract,citrus junos fruit extract,botanical extract,phytochemical active

CAS Number: N/a

DESCRIPTION

What It Does: Provides antioxidant protection from polyphenol radical scavenging, anti-inflammatory activity from terpenoid nf-kb/cox pathway inhibition, and skin conditioning from the secondary metabolite complex.

Why It's Used: Citrus junos fruit extract is selected for the characteristic secondary metabolite signature of citrus junos โ€” whether polyphenols, terpenoids, alkaloids, or polysaccharides, the phytochemical profile provides antioxidant, anti-inflammatory, or skin conditioning benefits specific to this botanical species.

How It Works: Polyphenol catechol h-atom donation for ros scavenging (rate constants 10โถ-10โน mโปยนsโปยน); terpenoids inhibit iฮบb kinase; flavonoids compete at cox-1/2; alkaloids modulate specific receptor targets.

Typically Found In: Botanical skin care

TECHNICAL DETAILS

Primary Category: Active ingredient โ€“ antioxidant

Secondary Functions: Free radical scavenging,anti-aging

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%โ€“10%

SOURCING & ETHICS

Vegan Status: Conditional

Halal Status: Conditional

Source Notes: Plant-derived extract or synthetic.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Non-irritating; well-tolerated.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Standardise to marker compounds for consistent bioactivity โ€” field-grown material varies 3-10ร— in secondary metabolite content.

Last Verified: Cosing database,citrus junos fruit extract botanical extract review

Primary Sources: 2026-03-22

Disodium Edta

Common Name(s): Edathamil disodium,edta disodium,versene 100

CAS Number: 139-33-3

DESCRIPTION

What It Does: Provides metal ion chelation to prevent product degradation and boost preservative and antioxidant efficacy.

Why It's Used: The most essential stability ingredient in cosmetics โ€” disodium edta's metal chelation prevents rancidity, discoloration, and preservative failure caused by trace metal contamination in virtually all aqueous cosmetic formulations.

How It Works: Ethylenediaminetetraacetic acid provides six potential coordination sites for metal ions (aminodiacetate groups). chelates caยฒโบ, mgยฒโบ (stability), feยณโบ (fenton radical prevention), cuยฒโบ (oxidase inhibition). disrupts gram-negative bacterial outer membrane by chelating membrane calcium, enhancing preservative penetration.

Typically Found In: Virtually all aqueous cosmetics โ€” creams, lotions, shampoos, toners

TECHNICAL DETAILS

Primary Category: Functional ingredient โ€“ chelating agent

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.005%โ€“0.1%

SOURCING & ETHICS

Vegan Status: Yes โ€“ synthetic

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ€“2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Disodium edta's preservative potentiation against gram-negative bacteria is mechanistically elegant: gram-negative outer membranes contain lipopolysaccharide stabilised by calcium and magnesium bridges. edta chelates these metal ions, destabilising the lps layer and creating pores that allow hydrophobic preservatives (phenoxyethanol, parabens) to penetrate โ€” converting gram-negative-resistant preservatives into broad-spectrum ones.

Last Verified: Cosing database,cir safety assessment

Primary Sources: 2026-03-12