
Pureology
Pureology Pure Volume Shampoo
A lightweight sulfate-free shampoo that enhances volume and restores movement to flat, fine, color-treated hair.
Sulfate-free
Paraben-free
Color-safe
Silicone-free
Vegan
Volume
Optimized for Your Environment & Lifestyle
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Damage levels outside specified range may not benefit optimally from product formulation
Water Quality:
Soft or moderately hard water does not require intensive treatment causing over-cleansing and dryness
Hair:
No porosity-specific conflicts
Active Lifestyle:
High activity and frequent washing rapidly strip product benefits requiring excessive reapplication
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
Shampoo with 25 ingredients
Who Is It For
Adults
Budget
Rs. 3,565.77 - Rs. 7,131.54
Timeline
Immediate volume and fullness
Why Youโll Love It
What Does It Help With?
Lack of volume, Build-up removal
Best for
Fine, color-treated hair lacking volume
Features
Deeply cleanses to remove build-up, Adds volume, movement, fullness, and structure, Extraordinary color protection, Highly concentrated formula allows for 75+ shampoos in a single bottle, Contains less than 1% of synthetic fragrances, 100% vegan, Recyclable packaging
Checks
Sulfate-free, Paraben-free, Vegan, Color-safe
Ingredients Overview
Ingredients List
aqua-water-eau, cocamidopropyl-betaine, disodium-laureth-sulfosuccinate, sodium-lauryl-sulfoacetate, sodium-lauroyl-sarcosinate, sodium-chloride, glycol-distearate, ppg-5-ceteth-20, sodium-polystyrene-sulfonate, decyl-glucoside, parfum-fragrance, citric-acid, sodium-hydroxide, sodium-benzoate, carbomer, peg-55-propylene-glycol-oleate, propylene-glycol, coco-betaine, peg-150-pentaerythrityl-tetrastearate, salicylic-acid, peg-6-caprylic-capric-glycerides, glycerin, butylene-glycol, benzoic-acid, tocopherol, hydroxypropyltrimonium-hydrolyzed-wheat-protein, helianthus-annuus-seed-extract-sunflower-seed-extract, hydrolyzed-vegetable-protein-pg-propyl-silanetriol, limonene, benzophenone-4, citronellol, eucalyptus-globulus-leaf-extract, phenoxyethanol, ci-17200-red-33, potassium-sorbate
Key Ingredients
wheat-protein, eucalyptus-leaf-extract
Ingredients Details
Benzophenone-4
Common Name(s): Benzophenone-4
DESCRIPTION
What It Does: Absorbs or reflects uv radiation, preventing uv-induced dna damage, photo-oxidative stress, and premature skin aging.
Why It's Used: Uv filters are the active ingredients in sun protection โ without them, formulations cannot make spf claims or prevent solar-induced skin damage.
How It Works: The uv-absorbing chromophore undergoes photoexcitation by uv photons, then dissipates the absorbed energy through thermal relaxation (chemical filters) or photon scattering/reflection (physical filters), preventing photon penetration to skin cells.
Typically Found In: Sunscreens,moisturizers with spf,foundations with spf
TECHNICAL DETAILS
Primary Category: Uv filters
Secondary Functions: Skin-protecting
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.5โ25% (within regulatory limits)
SOURCING & ETHICS
Vegan Status: Yes
Halal Status: Yes
Source Notes: Synthetic uv filter; no animal components.
SKIN COMPATIBILITY
Irritancy Rating: 1
Comedogenicity Rating: 0
Sensitivity Concerns: Contact allergy to uv filters occurs in approximately 1โ3% of the general population; patch testing recommended for those with known photosensitivity.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Regulatory approval required per market (eu annex vi, fda otc monograph, etc.). generally non-irritating at approved concentrations.
Works Well With: Other uv filters,antioxidants,emollients
Avoid Combining With: Incompatible filter combinations (photodegradation); check regulatory approvals per region
SCIENTIFIC NOTE
Uv filters operate through two mechanisms: organic/chemical filters absorb uv photons through electronic excitation (ฯโฯ* transitions in conjugated systems), then dissipate energy via thermal relaxation; inorganic/physical filters (tio2, zno) scatter and reflect photons through mie scattering (particle size 50โ300 nm) and band gap absorption. spf is measured in vivo (iso 24444) as the ratio of minimal erythema doses with and without sunscreen.
Last Verified: Cosing eu database; pcpc cosmetic ingredient safety reviews; eu cosmetics regulation annex vi; iso 24444 (in vivo spf testing)
Primary Sources: 2025-01-15
Carbomer
Common Name(s): Carbopol,polyacrylic acid,carboxyvinyl polymer
DESCRIPTION
What It Does: Provides transparent gel textures and thickening at very low concentrations via ph-responsive swelling.
Why It's Used: The most widely used gel thickener โ provides crystal-clear, stable gels at concentrations as low as 0.1-0.5% with ph-controlled viscosity.
How It Works: Highly crosslinked polyacrylic acid remains tightly coiled at acidic ph. neutralization with naoh or triethanolamine ionizes carboxylic groups causing electrostatic repulsion that unfolds and swells the polymer coils, dramatically increasing viscosity. concentration-dependent thickening.
Typically Found In: Gels,serums,emulsions,sunscreens
TECHNICAL DETAILS
Primary Category: Functional ingredient โ polyacrylic acid thickener
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ2%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Carbomer's ph-responsive swelling mechanism provides an elegant formulation control tool: a neutralized gel can be liquefied by ph reduction (adding acid) and re-thickened by reneutralization. this reversible rheology control allows two-phase products that mix on application without the need for mechanical emulsification.
Last Verified: Cosing database,cir safety assessment
Primary Sources: 2026-03-12
Citronellol
Common Name(s): (r)-3,7-dimethyl-6-octen-1-ol,rhodinol
CAS Number: 106-22-9
DESCRIPTION
What It Does: Provides soft, lasting rose-floral fragrance note.
Why It's Used: Essential rose fragrance monoterpene for lasting smooth floral notes in high-quality perfumery and cosmetic fragrances.
How It Works: Allylic alcohol monoterpene provides fixative property in fragrance blends. good skin substantivity for lasting scent. softer, rounder rose note vs geraniol's fresher character. natural in rose otto at 18-34%.
Typically Found In: Rose perfumes,floral fragrances,luxury skincare
TECHNICAL DETAILS
Primary Category: Fragrance component โ monoterpene alcohol
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.001%โ1%
SOURCING & ETHICS
Vegan Status: Yes โ from rose, geranium, citronella oils
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Eu cosmetics regulation: declared fragrance allergen. ifra guidelines apply.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Citronellol's r-enantiomer (natural) vs s-enantiomer (synthetic) provide meaningfully different scent character โ a remarkable demonstration of chiral scent discrimination by olfactory receptors. the (r) form provides the characteristic rose note while the (s) form has a distinctly different, less pleasant character. this enantiomeric scent difference means that the biological handedness of naturally-sourced vs racemic synthetic citronellol produces perceptibly different fragrance quality.
Last Verified: Cosing database,ifra standards
Primary Sources: 2026-03-12
Coco-betaine
Common Name(s): Coco-betaine,inci ingredient,cosmetic active
CAS Number: N/a
DESCRIPTION
What It Does: Provides documented cosmetic activity from coco-betaine.
Why It's Used: Coco-betaine delivers formulation value through its specific biological activity and established safety and efficacy.
How It Works: Source: coco-betaine. mechanism: documented in cosmetic literature. safety: cosing-reviewed. standard cosmetic use concentrations.
Typically Found In: Skin care formulations,active products
TECHNICAL DETAILS
Primary Category: Functional ingredient โ humectant
Secondary Functions: Tewl reduction,skin plumping
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ5%
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Synthetic or naturally derived. excellent aqueous solubility.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; suitable for all skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Coco-betaine provides cosmetic activity through its characteristic mechanism. at standard concentrations it delivers documented biological activity with an established safety profile from cosmetic science literature and regulatory review.
Last Verified: Cosing database,coco-betaine technical literature
Primary Sources: 2026-03-12
Personalized Usage Instructions
How to Use
Step 1
Apply a dime-sized amount to wet hair at the scalp
Step 2
Lather and work down to the ends
Step 3
Rinse
Step 4
For extra cleansing, repeat
Step 5
For best results, follow with Pure Volume Conditioner and Color Fanatic Multi-Tasking Leave-In Spray
Medical Chemicals
Protein/Moisture
- Protein
pH Level
- Acidic
Porosity Taget
- Low Porosity
Customized for Your Profile
Scalp Condtions
Sensitive Scalp, pH Balanced
Climate Suitability
Humid, Dry
Clinical Claims
Frequency
Apply a dime-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat. For best results, follow with Pure Volume Conditioner and Color Fanatic Multi-Tasking Leave-In Spray.
Product Information
Sulfate-free
Paraben-free
Vegan
Color-safe