
Pureology
Pureology Strength Cure Shampoo
A sulfate-free shampoo that repairs damaged, color-treated hair, leaving it soft and protected.
Sulfate-free
Paraben-free
Color-safe
Vegan
Damage Repair
Breakage
Optimized for Your Environment & Lifestyle
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Damage levels outside specified range may not benefit optimally from product formulation
Water Quality:
Soft or moderately hard water does not require intensive treatment causing over-cleansing and dryness
Hair:
No porosity-specific conflicts
Active Lifestyle:
Low activity produces insufficient stress or buildup making product intensity unnecessarily harsh
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
A sulfate-free shampoo formulated with Keravis and Astaxanthin to strengthen and repair damaged hair.
Who Is It For
All ages, all genders
Budget
Rs. 3,595.17 - Rs. 7,190.34
Timeline
Immediate improvement in softness; significant repair with continued use
Why Youโll Love It
What Does It Help With?
Repairing damaged hair, preventing breakage, protecting color vibrancy
Best for
Damage Repair
Features
Restores and repairs damaged hair, softens and protects color-treated hair, highly concentrated formula allows for 75+ shampoos in a single bottle, recyclable packaging.
Checks
Vegan, Sulfate-free, Paraben-free
Ingredients Overview
Ingredients List
aqua-water-eau, sodium-cocoyl-isethionate, disodium-laureth-sulfosuccinate, sodium-lauryl-sulfoacetate, sodium-lauroyl-sarcosinate, coco-betaine, glycol-distearate, glycereth-26, decyl-glucoside, coconut-acid, sodium-hydroxide, parfum-fragrance, sodium-isethionate, citric-acid, ppg-5-ceteth-20, sodium-chloride, divinyldimethicone-dimethicone-copolymer, polyquaternium-7, amodimethicone, polyquaternium-10, carbomer, acrylates-copolymer, peg-55-propylene-glycol-oleate, propylene-glycol, c11-15-pareth-7, hexyl-cinnamal, benzoic-acid, laureth-9, butylene-glycol, glycerin, linalool, tocopherol, olea-europaea-fruit-oil-olive-fruit-oil, camelina-sativa-seed-oil, trideceth-12, salicylic-acid, helianthus-annuus-seed-extract-sunflower-seed-extract, sodium-benzoate, magnesium-nitrate, benzyl-alcohol, c12-13-pareth-23, c12-13-pareth-3, hydrolyzed-vegetable-protein-pg-propyl-silanetriol, limonene, arginine, 2-oleamido-1-3-octadecanediol, poly-linseed-oil, benzophenone-4, phenoxyethanol, citronellol, ci-14700-red-4, methylchloroisothiazolinone, sorbic-acid, haematococcus-pluvialis-extract, magnesium-chloride, methylisothiazolinone, caprylic-capric-triglyceride, potassium-sorbate, ci-15510-orange-4
Key Ingredients
keravis, astaxanthin
Ingredients Details
2-oleamido-1,3-octadecanediol
Common Name(s): 2-oleamido-1,3-octadecanediol
DESCRIPTION
What It Does: Delivers targeted skin-conditioning or bioactive benefits through a specific mechanism of action suited to the formulation's intended purpose.
Why It's Used: Specialty actives address specific skin concerns through targeted molecular mechanisms, providing efficacy beyond what base formulation ingredients alone can achieve.
How It Works: The bioactive compound interacts with specific molecular targets in skin cells or the extracellular matrix โ enzymes, receptors, structural proteins, or signaling molecules โ triggering beneficial biological responses.
Typically Found In: Serums,treatments,moisturizers,specialty products
TECHNICAL DETAILS
Primary Category: Specialty actives
Secondary Functions: Skin-conditioning,anti-aging
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.01โ5%
SOURCING & ETHICS
Vegan Status: Yes
Halal Status: Yes
Source Notes: Specialty active ingredient; check individual sourcing for vegan status.
SKIN COMPATIBILITY
Irritancy Rating: 1
Comedogenicity Rating: 0
Sensitivity Concerns: Low sensitization potential at recommended use concentrations.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Well-characterized cosmetic ingredient with established safety profile. generally non-irritating at typical use concentrations. suitable for leave-on and rinse-off cosmetics.
Works Well With: Niacinamide,hyaluronic acid,vitamin c,peptides
Avoid Combining With: Incompatible with oxidizing agents; check ph stability
SCIENTIFIC NOTE
Specialty actives typically work through enzyme inhibition (e.g., tyrosinase inhibition for brightening, mmp inhibition for anti-aging), receptor activation (e.g., retinoid receptors, ppar-ฮณ for barrier genes), or transcription factor modulation (e.g., nrf2 for antioxidant gene upregulation). structure-activity relationships determine potency and selectivity.
Last Verified: Cosing eu database; pcpc cosmetic ingredient safety reviews; ingredient-specific safety and efficacy literature
Primary Sources: 2025-01-15
Amodimethicone
Common Name(s): Aminosilicone,amino-modified polydimethylsiloxane
CAS Number: 71750-79-3
DESCRIPTION
What It Does: Provides amino group-mediated preferential adsorption to damaged hair for targeted conditioning.
Why It's Used: Premium hair conditioning silicone โ amino groups provide substantive adsorption to hair far exceeding pdms, with automatic targeting to the most damaged areas requiring conditioning.
How It Works: Amino (nh2) groups on silicone chain provide cationic character at normal ph, electrostatic adsorption to anionic hair surface. higher charge density at damaged sites increases adsorption where conditioning is most needed. si-o-si backbone provides permanent conditioning film with heat protection.
Typically Found In: Intensive conditioners,anti-frizz products,damage repair conditioners
TECHNICAL DETAILS
Primary Category: Functional ingredient โ amino-functional silicone
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ5%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Amodimethicone's amino group-driven substantivity to damaged hair is dramatically greater than non-functionalized pdms. studies show amodimethicone deposits 50-200ร more mass on bleach-damaged hair vs virgin hair, providing an automatic 'damage detection' conditioning system that directs the most conditioning to the hair areas that need it most.
Last Verified: Cosing database,robbins hair science,cir safety assessment
Primary Sources: 2026-03-12
Arginine
Common Name(s): L-arginine,2-amino-5-guanidinopentanoic acid
CAS Number: 74-79-3
DESCRIPTION
What It Does: Conditions skin, attracts moisture, supports wound healing, and improves microcirculation via no synthesis.
Why It's Used: Multi-functional amino acid for skin hydration, conditioning, and wound healing in peptide and nmf formulations.
How It Works: Guanidinium group binds water (humectant). substrate for nitric oxide synthase (enos) producing nitric oxide that vasodilates capillaries improving skin nutrition. stimulates fibroblast proliferation for wound healing.
Typically Found In: Anti-aging serums,wound healing products,nmf moisturizers,scalp treatments
TECHNICAL DETAILS
Primary Category: Active ingredient โ amino acid
Secondary Functions: Wound healing,microcirculation,nmf component
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.5%โ5%
SOURCING & ETHICS
Vegan Status: Yes โ plant-derived or synthetic
Halal Status: Yes
Source Notes: Fermentation-derived or synthetic. natural skin component.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; endogenous skin molecule.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. natural skin nmf component. ewg score: 1.
Works Well With: Hyaluronic acid,ceramides,peptides,other amino acids
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Arginine is a conditionally essential amino acid in wound healing where local demand exceeds synthesis capacity. topical arginine provides the nos substrate locally for no-mediated vasodilation and immune cell function in healing tissue.
Last Verified: Cosing database,cir safety assessment,witte & barbul arginine wound healing review
Primary Sources: 2026-03-12
Astaxanthin
Common Name(s): 3,3'-dihydroxy-beta-carotene-4,4'-dione,ketocarotenoid
CAS Number: 472-61-7
DESCRIPTION
What It Does: Provides the most powerful natural antioxidant activity from the unique membrane-spanning ketocarotenoid.
Why It's Used: Maximum natural antioxidant โ astaxanthin's unmatched singlet oxygen quenching capacity from marine microalgae provides superior photodamage prevention per unit applied.
How It Works: Unique spanning carotenoid structure crosses membrane bilayer quenching radicals at both inner and outer membrane surfaces simultaneously. singlet oxygen quenching kq ~3ร10ยนโฐ l/mol/s โ highest of all carotenoids. 11 conjugated double bonds for exceptional electron transfer. inhibits nf-kb for anti-inflammatory activity.
Typically Found In: Premium anti-aging serums,sunscreen boosters,photoprotection products
TECHNICAL DETAILS
Primary Category: Active ingredient โ antioxidant
Secondary Functions: Free radical scavenging,anti-aging
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.01%โ0.2%
SOURCING & ETHICS
Vegan Status: Yes โ from haematococcus pluvialis
Halal Status: Yes
Source Notes: Plant-derived extract or synthetic.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5
Sensitivity Concerns: Non-irritating; well-tolerated.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Astaxanthin's membrane-spanning structural uniqueness: its 3.6nm molecular length exactly spans a phospholipid bilayer membrane, allowing simultaneous quenching of radicals at both membrane surfaces. no other known antioxidant achieves this dual-surface protection โ the structural basis for astaxanthin's extraordinary antioxidant potency.
Last Verified: Cosing database,naguib astaxanthin antioxidant comparison study
Primary Sources: 2026-03-12
Personalized Usage Instructions
How to Use
Step 1
Apply to wet hair, lather, and rinse
Step 2
Follow with conditioner
Medical Chemicals
Protein/Moisture
- Protein/Moisture balance
pH Level
- Acidic
Porosity Taget
- All Porosities
Customized for Your Profile
Scalp Condtions
pH Balanced
Climate Suitability
All Climates
Clinical Claims
Repairs hair damage by up to 97%
Frequency
Apply to wet hair, lather, and rinse. Follow with conditioner.
Product Information
Vegan
Sulfate-free
Paraben-free