
Redken
Redken Pliable Styling Paste
Redken Pliable Styling Paste is a pliable, medium hold texturizing hair paste that allows you to create versatile hairstyles on any hair length. Leaves hair looking moist and pliable without stiffness, flakiness or build up.
Sustainable Packaging
Short
Long
Layered
As Needed
Pre-Styling
Optimized for Your Environment & Lifestyle
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Damaged hair structure cannot withstand product intensity causing increased breakage and further compromise
Water Quality:
Wavy to coily patterns require curl-specific formulation that straight hair finds heavy or greasy
Hair:
Porous structure over-absorbs product leading to buildup, stiffness, or excessive dryness
Active Lifestyle:
High activity and frequent washing rapidly strip product benefits requiring excessive reapplication
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
Styling paste with medium hold
Who Is It For
All ages and genders
Budget
Rs. 2,416.99 - Rs. 4,833.98
Timeline
Why Youโll Love It
What Does It Help With?
Creating versatile hairstyles without stiffness, flakiness, or build-up
Best for
Versatile styling
Features
Provides pliable support for a range of styles, shapes and texturizes short hair, long hair or layered cuts for a style with strong control and definition, flexible hold, medium control paste, pliable fiber network provides a 'web of support' with control, stays moist flexible so you can rearrange the style, won't weigh hair down
Checks
Sustainable Packaging
Ingredients Overview
Ingredients List
aqua-water-eau, butylene-glycol, steareth-20, cetearyl-alcohol, pvp, ppg-5-ceteth-20, dimethicone, peg-100-stearate, glyceryl-stearate, propylene-glycol-ceteth-3-acetate, phenoxyethanol, peg-150-pentaerythrityl-tetrastearate, parfum-fragrance, methylparaben, guar-hydroxypropyltrimonium-chloride, ethylparaben, peg-90m, disodium-edta, hexyl-cinnamal, benzyl-salicylate, hydroxypropyltrimonium-hydrolyzed-wheat-protein, limonene, linalool, benzyl-alcohol, fumaric-acid, citronellol, geraniol, coumarin, ci-42090-blue-1, ci-17200-red-33
Key Ingredients
hydroxypropyltrimonium-hydrolyzed-wheat-protein
Ingredients Details
Citronellol
Common Name(s): (r)-3,7-dimethyl-6-octen-1-ol,rhodinol
CAS Number: 106-22-9
DESCRIPTION
What It Does: Provides soft, lasting rose-floral fragrance note.
Why It's Used: Essential rose fragrance monoterpene for lasting smooth floral notes in high-quality perfumery and cosmetic fragrances.
How It Works: Allylic alcohol monoterpene provides fixative property in fragrance blends. good skin substantivity for lasting scent. softer, rounder rose note vs geraniol's fresher character. natural in rose otto at 18-34%.
Typically Found In: Rose perfumes,floral fragrances,luxury skincare
TECHNICAL DETAILS
Primary Category: Fragrance component โ monoterpene alcohol
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.001%โ1%
SOURCING & ETHICS
Vegan Status: Yes โ from rose, geranium, citronella oils
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Eu cosmetics regulation: declared fragrance allergen. ifra guidelines apply.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Citronellol's r-enantiomer (natural) vs s-enantiomer (synthetic) provide meaningfully different scent character โ a remarkable demonstration of chiral scent discrimination by olfactory receptors. the (r) form provides the characteristic rose note while the (s) form has a distinctly different, less pleasant character. this enantiomeric scent difference means that the biological handedness of naturally-sourced vs racemic synthetic citronellol produces perceptibly different fragrance quality.
Last Verified: Cosing database,ifra standards
Primary Sources: 2026-03-12
Coumarin
Common Name(s): 2h-chromen-2-one,1,2-benzopyrone,tonka bean compound
CAS Number: 91-64-5
DESCRIPTION
What It Does: Provides the characteristic sweet hay-vanilla warmth central to fougรจre fragrance compositions.
Why It's Used: The fougรจre fragrance family-defining compound โ coumarin is the essential warm-sweet note in lavender-oakmoss-coumarin fougรจre compositions that define men's cologne classics.
How It Works: Bicyclic lactone provides sweet hay-vanilla scent from its conjugated carbonyl system. good skin absorption for lasting fragrance. low volatility provides fixative properties.
Typically Found In: Fougรจre fragrances,men's cologne,warm oriental fragrances
TECHNICAL DETAILS
Primary Category: Fragrance component โ lactone
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.001%โ1%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic; natural from dipteryx odorata
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Eu cosmetics regulation: declared fragrance allergen. ifra guidelines restrict due to hepatotoxicity at high oral doses (not from topical use).
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Coumarin's natural source (tonka beans, dipteryx odorata) led to its historical use in food flavouring until toxicological studies revealed hepatotoxicity at high oral doses. the restriction of coumarin from food flavouring (eu and fda) drove fragrance reformulation in some cosmetic categories, though topical exposure levels from cosmetics are orders of magnitude below hepatotoxic doses.
Last Verified: Cosing database,ifra standards
Primary Sources: 2026-03-12
Dimethicone
Common Name(s): Pdms,polydimethylsiloxane,silicone fluid
CAS Number: 9006-65-9
DESCRIPTION
What It Does: Provides silicone-characteristic silky feel and skin protection with adjustable viscosity.
Why It's Used: The benchmark cosmetic silicone โ sets the gold standard for silky application feel, spreadability, and skin protection in virtually all skin care categories.
How It Works: Polydimethylsiloxane chain flexibility provides extremely low surface tension and high spreadability. inert si-o backbone provides chemical stability and excellent skin tolerance. occlusive film formation reduces tewl. higher viscosity grades provide more intense conditioning.
Typically Found In: Moisturizers,foundations,primers,sunscreens โ nearly universal
TECHNICAL DETAILS
Primary Category: Functional ingredient โ polydimethylsiloxane
Secondary Functions: Barrier sealing,softening
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ30%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Plant-derived, synthetic or animal-derived. verify source.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 1/5 โ low; formulation-dependent
Sensitivity Concerns: Non-irritating.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Humectants,ceramides,actives as carrier
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Dimethicone's exceptional silky feel arises from its very low intermolecular attractive forces (weak van der waals forces due to non-polar methyl groups) that allow silicone chains to slide freely over skin. the coefficient of kinetic friction for pdms against skin (~0.04) is among the lowest of any cosmetic material โ explaining why even small amounts transform product feel.
Last Verified: Cosing database,cir safety assessment
Primary Sources: 2026-03-12
Ethylparaben
Common Name(s): Cosmetic preservative,microbial growth inhibitor,product stability agent
CAS Number: N/a
DESCRIPTION
What It Does: Prevents microbial contamination that would otherwise render water-containing cosmetics unsafe โ inhibiting bacterial, fungal, and yeast growth through membrane disruption, enzyme inhibition, or metabolic interference at permitted regulatory concentrations.
Why It's Used: Preservatives are safety-critical โ un-preserved water-containing cosmetics can develop dangerous microbial contamination (pseudomonas aeruginosa eye infections, s. aureus skin infections) within days. preservation is a regulatory requirement, not an optional enhancement.
How It Works: Mechanism varies by class: organic acids (benzoic, dehydroacetic) disrupt intracellular ph in bacteria and fungi by proton flux across membranes; parabens inhibit membrane-associated enzyme function; chlorhexidine disrupts bacterial and fungal membrane integrity through divalent ion chelation of membrane phospholipids.
Typically Found In: All aqueous formulations
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: Check annex v eu limits
SOURCING & ETHICS
Vegan Status: Yes
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Eu regulation 1223/2009 annex v lists all permitted preservatives with maximum concentrations โ preservatives not listed are prohibited. formulators must verify both permitted status and maximum concentration for each market before finalising preservation systems.
Last Verified: Eu regulation 1223/2009 annex v,cosmetic preservative regulatory review
Primary Sources: 2026-03-12
Personalized Usage Instructions
How to Use
Step 1
Rub in hands and apply through damp or dry hair
Step 2
Shape, mold or twist hair into the style you want
Step 3
Use with your customized hair styling regimen
Medical Chemicals
Protein/Moisture
-
pH Level
-
Porosity Taget
-
Customized for Your Profile
Scalp Condtions
Climate Suitability
Clinical Claims
Frequency
Rub in hands and apply through damp or dry hair. Shape, mold or twist hair into the style you want. Use with your customized hair styling regimen.
Product Information
Sustainable Packaging