
Reed Health Care
Reed Health Care Niji Noneri Straight Shampoo 300ml
Niji Noneri Straight Shampoo is designed to tame frizz and manage curly hair, providing a straightening effect with regular use. It contains natural oils like argan and chia seed oil to nourish and hydrate hair.
Sulfate-free
Paraben-free
Color-safe
Silicone-free
Natural
Frizz
Optimized for Your Environment & Lifestyle
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Very healthy or severely damaged hair falls outside optimal treatment parameters
Water Quality:
Soft or moderately hard water does not require intensive treatment causing over-cleansing and dryness
Hair:
Closed cuticles resist product penetration causing surface buildup without internal benefits
Active Lifestyle:
Activity levels outside optimal range affect product performance and maintenance requirements
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
A straightening shampoo with natural oils
Who Is It For
Adults
Budget
Rs. 2,767.25 - Rs. 5,534.50
Timeline
Regular use
Why Youโll Love It
What Does It Help With?
Frizz, Breakage, Dullness
Best for
Frizz
Features
Tames frizz, manages curly hair, provides straightening effect, contains argan and chia seed oils
Checks
Sulfate-free, Paraben-free, Color-safe, Silicone-free
Ingredients Overview
Ingredients List
water, sodium-laureth-4-carboxylate, cocamidopropyl-betaine, cocamide-DEA, sodium-lauroyl-methylalanine, sorbitol, diammonium-aminoethylthiosuccinate, ammonium-chloride, salvia-hispanica-seed-oil, argania-spinosa-kernel-oil, licorice-root-extract, citric-acid, fragrance, polyquaternium-10, pentetate-sodium, sodium-pyrosulfite, phenoxyethanol, sodium-benzoate
Key Ingredients
argania-spinosa-kernel-oil, salvia-hispanica-seed-oil, licorice-root-extract
Ingredients Details
Fragrance
Common Name(s): Fragrance ingredient,eu allergen or aromatic component,olfactory/flavour
CAS Number: N/a
DESCRIPTION
What It Does: Provides the complete fragrance profile contributing to product sensory experience and consumer appeal.
Why It's Used: Fragrance is a major consumer purchase driver โ up to 70% of consumers make purchasing decisions partially based on product scent.
How It Works: Fragrance blends interact with olfactory receptors providing the sensory profile โ complex mixtures activate multiple receptor types for rich, multidimensional scent experiences.
Typically Found In: All fragrance products
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: Standard use levels
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Ifra guidelines set usage limits for fragrance ingredients based on skin sensitisation and phototoxicity assessment for each application category.
Last Verified: Eu regulation 1223/2009 annex iii,ifra standards,fragrance allergen declaration requirements
Primary Sources: 2026-03-12
Phenoxyethanol
Common Name(s): 2-phenoxyethanol,rose ether,ethylene glycol monophenyl ether
CAS Number: 122-99-6
DESCRIPTION
What It Does: Prevents microbial contamination and spoilage in cosmetic formulations.
Why It's Used: The benchmark cosmetic preservative โ eu-permitted up to 1%, effective against virtually all cosmetically relevant microorganisms, and excellent tolerability.
How It Works: Phenol ring provides broad antimicrobial activity via disruption of bacterial and fungal cell membranes and inhibition of enzymatic activity. effective against gram-positive and gram-negative bacteria, yeasts (candida), and molds (aspergillus). activity ph range: 3-9.
Typically Found In: All cosmetic formulations as primary preservative
TECHNICAL DETAILS
Primary Category: Functional ingredient โ broad-spectrum preservative
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ1% (eu max 1%)
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Eu cosmetics regulation max 1%. sccs assessed as safe at โค1%. avoid use around eyes in baby products per some country regulations. ewg score: 4.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Phenoxyethanol's widespread adoption as the primary cosmetic preservative followed the phaseout of parabens from many formulations in the 2000s-2010s. despite having a comparable or better safety profile to parabens, it is often cited in 'free-from' formulations โ a consumer perception issue rather than a scientific safety concern.
Last Verified: Cosing database,sccs opinion on phenoxyethanol,cir safety assessment
Primary Sources: 2026-03-12
Polyquaternium-10
Common Name(s): Pq-10,hydroxyethylcellulose ethyl trimethylammonium chloride,jr-400
CAS Number: 54351-50-7
DESCRIPTION
What It Does: Provides film-forming conditioning and detangling with heat protection in a polymer that adsorbs substantively to hair.
Why It's Used: The most widely used cationic polymer conditioner โ provides excellent conditioning and detangling while adsorbing strongly to damaged hair areas that need conditioning most.
How It Works: Cationic quaternary ammonium groups along the polymer backbone adsorb to anionic sites on hair keratin. higher charge density on damaged hair (more negative sites) leads to preferential adsorption where conditioning is needed. polymer film formation provides heat protection and volume.
Typically Found In: Shampoos,2-in-1 products,conditioners,styling products
TECHNICAL DETAILS
Primary Category: Functional ingredient โ cationic polymer conditioner
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ2%
SOURCING & ETHICS
Vegan Status: Yes โ cellulose-derived
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Polyquaternium-10's 'self-targeting' to damaged hair sites is a unique smart conditioning mechanism. as hair damage increases negative charge density by exposing keratin's aspartate and glutamate carboxylate groups, pq-10's cationic polymer backbone adsorbs preferentially to these high-charge damage sites โ automatically delivering more conditioning where the hair needs it most.
Last Verified: Cosing database,robbins hair science,cir safety assessment
Primary Sources: 2026-03-12
Sorbitol
Common Name(s): D-glucitol,l-glucitol,sorbol
CAS Number: 50-70-4
DESCRIPTION
What It Does: Attracts and retains moisture providing skin softening and hydration.
Why It's Used: Widely used, cost-effective humectant and formulation ingredient in moisturizers, toothpastes, and personal care.
How It Works: 6 hydroxyl groups provide strong water binding through hydrogen bonding. metabolized slowly by skin as an osmolyte.
Typically Found In: Moisturizers,body lotions,toothpaste,shampoos,many personal care products
TECHNICAL DETAILS
Primary Category: Functional ingredient โ sugar alcohol humectant
Secondary Functions: Formulation solvent,viscosity modifier
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%โ30%
SOURCING & ETHICS
Vegan Status: Yes โ plant-derived (corn, apples) or synthetic
Halal Status: Yes
Source Notes: Produced by catalytic hydrogenation of glucose. derived from corn starch or other carbohydrate sources. gras food-approved.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; suitable for all skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Sorbitol's osmolyte function in cells (accumulates in response to osmotic stress) suggests it may provide protection to skin cells under dehydrating environmental conditions, complementing its well-established surface humectant activity.
Last Verified: Cosing database,cir safety assessment,ewg skin deep
Primary Sources: 2026-03-12
Personalized Usage Instructions
How to Use
Step 1
After wetting your hair, take an appropriate amount in the palm of your hand, create a light lather, then spread the lather all over your hair and gently massage the scalp
Step 2
After that, rinse carefully so that no bubbles remain
Medical Chemicals
Protein/Moisture
- Moisture
pH Level
- Acidic
Porosity Taget
- High Porosity
Customized for Your Profile
Scalp Condtions
Sensitive Scalp, pH Balanced
Climate Suitability
Humid, Dry
Clinical Claims
Frequency
After wetting your hair, take an appropriate amount in the palm of your hand, create a light lather, then spread the lather all over your hair and gently massage the scalp. After that, rinse carefully so that no bubbles remain.
Product Information
Sulfate-free
Paraben-free
Color-safe
Silicone-free