Rich Moist Soothing Serum

DESCRIPTION

What It Does: Provides osmoprotective humectant conditioning with anti-irritant and mild foam-boosting activity.

Why It's Used: Natural-origin multifunctional osmolyte from sugar beet providing hydration, anti-irritancy, and conditioning in virtually every cosmetic category.

How It Works: Quaternary ammonium betaine provides zwitterionic character for water binding via ionic hydration. osmoprotective function at 100–500mm as compatible solute protecting cells from osmotic stress. reduces surfactant irritation by competing with sls for protein binding sites. mild foam enhancement.

Typically Found In: Virtually all categories — moisturisers, shampoos, cleansers

TECHNICAL DETAILS

Primary Category: Functional ingredient – humectant

Secondary Functions: Tewl reduction,skin plumping

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.5%–10%

SOURCING & ETHICS

Vegan Status: Yes – from beta vulgaris (sugar beet) molasses

Halal Status: Yes

Source Notes: Synthetic or naturally derived. excellent aqueous solubility.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; suitable for all skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Betaine's anti-irritant mechanism for surfactant systems involves competitive protein protection: betaine at high concentrations preferentially interacts with skin proteins, occupying binding sites that would otherwise be occupied by surfactant molecules causing protein denaturation. this competition reduces available protein binding for irritating surfactants, explaining betaine's well-documented ability to reduce sls irritation when co-formulated.

Last Verified: Cosing database,craig betaine osmoprotective review,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides humectant hydration and active ingredient solubilization with excellent skin feel.

Why It's Used: Preferred glycol humectant in premium and k-beauty formulations for superior skin feel vs propylene glycol with equivalent functionality.

How It Works: Two hydroxyl groups at 1,3-positions provide water binding and solvent activity. better tolerated than propylene glycol with minimal sensitization risk. 4-carbon backbone provides slightly greater hydrophobic character enabling dissolution of less polar actives vs pg.

Typically Found In: Toners,essences,serums,k-beauty formulas

TECHNICAL DETAILS

Primary Category: Functional ingredient – glycol humectant

Secondary Functions: Tewl reduction,skin plumping

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 1%–10%

SOURCING & ETHICS

Vegan Status: Yes – synthetic

Halal Status: Yes

Source Notes: Synthetic or naturally derived. excellent aqueous solubility.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; suitable for all skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

K-beauty's preference for butylene glycol over propylene glycol is driven by two factors: bg's superior skin feel (less tacky than pg's higher viscosity) and its lower sensitization potential (1,3-bg has better spatial distribution of hydroxyl groups that reduces protein interaction vs pg's 1,2-position oh groups).

Last Verified: Cosing database,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides antioxidant protection from reactive oxygen species, reduces inflammatory cytokine production in skin, and conditions skin surface through the plant's secondary metabolite complex.

Why It's Used: Chosen for its natural origin narrative, traditional use heritage, and multi-functional phytochemical profile that supports several concurrent skin care claims from one ingredient.

How It Works: Polyphenols, terpenoids, and alkaloids in the extract scavenge ros via hydrogen atom transfer, inhibit nf-kb or cox-2 inflammatory pathways, and interact with skin surface proteins for conditioning.

Typically Found In: Botanical skin care,natural products

TECHNICAL DETAILS

Primary Category: Active ingredient – antioxidant

Secondary Functions: Free radical scavenging,anti-aging

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–10%

SOURCING & ETHICS

Vegan Status: Yes

Halal Status: Yes

Source Notes: Plant-derived extract or synthetic.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; well-tolerated.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Plant secondary metabolites evolved as uv photoprotectants and antimicrobial agents — mechanisms that directly translate to cosmetic antioxidant and anti-inflammatory activity in human skin.

Last Verified: Cosing database,centella asiatica extract botanical review

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides anti-inflammatory organic sulfur for skin strengthening from msm.

Why It's Used: Bioavailable organic sulfur anti-inflammatory — msm provides the sulfur required for keratin disulfide bonding and collagen sulfur amino acids alongside anti-inflammatory activity, making it a functional sulfur supplement for both structural skin proteins and inflammatory skin conditions.

How It Works: (ch3)2so2: highly bioavailable sulfur. anti-inflammatory: nf-kb inhibition + oxidative stress reduction. keratin: disulfide bond sulfur source. collagen: methionine + cysteine content. anti-acne: anti-inflammatory + antimicrobial. oral supplement: joint pain, anti-inflammatory. topical: skin brightening + anti-inflammatory.

Typically Found In: Anti-inflammatory skin care,strengthening products

TECHNICAL DETAILS

Primary Category: Active ingredient – cosmetic active

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 1%–10%

SOURCING & ETHICS

Vegan Status: Yes – synthetic

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Msm sulfur bioavailability: msm's dimethyl sulfone form provides sulfur without the digestive hydrogen sulfide issues of inorganic sulfates. topically, msm penetrates sc readily from low mw (94 da) + high oil-water partition compatibility, delivering sulfur to dermis for keratin/collagen synthesis cofactor function. this combination of sc penetration + sulfur bioavailability makes msm the most practical topical sulfur supplement.

Last Verified: Cosing database,msm anti-inflammatory review

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides metal ion chelation to prevent product degradation and boost preservative and antioxidant efficacy.

Why It's Used: The most essential stability ingredient in cosmetics — disodium edta's metal chelation prevents rancidity, discoloration, and preservative failure caused by trace metal contamination in virtually all aqueous cosmetic formulations.

How It Works: Ethylenediaminetetraacetic acid provides six potential coordination sites for metal ions (aminodiacetate groups). chelates ca²⁺, mg²⁺ (stability), fe³⁺ (fenton radical prevention), cu²⁺ (oxidase inhibition). disrupts gram-negative bacterial outer membrane by chelating membrane calcium, enhancing preservative penetration.

Typically Found In: Virtually all aqueous cosmetics — creams, lotions, shampoos, toners

TECHNICAL DETAILS

Primary Category: Functional ingredient – chelating agent

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.005%–0.1%

SOURCING & ETHICS

Vegan Status: Yes – synthetic

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Disodium edta's preservative potentiation against gram-negative bacteria is mechanistically elegant: gram-negative outer membranes contain lipopolysaccharide stabilised by calcium and magnesium bridges. edta chelates these metal ions, destabilising the lps layer and creating pores that allow hydrophobic preservatives (phenoxyethanol, parabens) to penetrate — converting gram-negative-resistant preservatives into broad-spectrum ones.

Last Verified: Cosing database,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides antioxidant protection, anti-inflammatory activity, and skin conditioning from polyphenols, terpenoids, and phytochemicals.

Why It's Used: Multi-functional phytochemical profiles support concurrent skin care claims with authentic botanical heritage from one ingredient.

How It Works: Polyphenols scavenge ros, inhibit nf-kb/cox pathways, and interact with skin surface proteins for conditioning.

Typically Found In: Botanical skin care,natural products

TECHNICAL DETAILS

Primary Category: Active ingredient – antioxidant

Secondary Functions: Free radical scavenging,anti-aging

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–30%

SOURCING & ETHICS

Vegan Status: Conditional

Halal Status: Conditional

Source Notes: Plant-derived extract or synthetic.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; well-tolerated.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Plant secondary metabolites evolved for uv photoprotection and pathogen defence — mechanisms directly translatable to cosmetic antioxidant and anti-inflammatory activity in human skin.

Last Verified: Cosing database,natto gum botanical review

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Deposits a conditioning film on hair and skin through electrostatic attraction to negative cuticle/corneocyte surfaces, reduces hair-on-hair friction for improved combability and detangling, eliminates static charge buildup, and provides anti-frizz humidity resistance.

Why It's Used: Cationic polymers are the primary hair conditioning technology — the permanent positive quaternary ammonium groups provide substantive deposition that resists rinsing, delivering persistent conditioning between washes unlike small-molecule cationic conditioners.

How It Works: At shampoo/conditioner ph 4.5–5.5, hair cuticle carries net negative charge (isoelectric point ph ~3.5). polyquaternium cations undergo electrostatic attraction depositing on the cuticle surface. during rinsing, the deposited polymer film persists from reduced surface-solution equilibrium at low bulk concentration — substantive deposition from favourable interfacial versus bulk partitioning.

Typically Found In: Shampoos,conditioners,leave-in products

TECHNICAL DETAILS

Primary Category: Active ingredient – cosmetic active

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–3%

SOURCING & ETHICS

Vegan Status: Yes

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Different polyquaternium numbers indicate different backbone chemistries: pq-7 (acrylamide/quaternary acrylate copolymer) for leave-on flexibility; pq-10 (hydroxyethylcellulose/quaternary ammonium) for substantive deposition; pq-11 (vp/dimethylaminoethyl methacrylate) for styling fixation.

Last Verified: Cosing database,polyquaternium-51 cationic conditioning deposition review

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides humectant and solvent functionality from sustainable corn-based fermentation.

Why It's Used: Bio-based propylene glycol alternative from renewable corn — propanediol provides equivalent functionality to propylene glycol with sustainable renewable feedstock and superior skin feel.

How It Works: Two oh groups provide humectant water binding. excellent solvent for fragrances, actives, and preservatives. mild antimicrobial from diol structure for preservative system boosting. renew corn fermentation origin (dupont zemea process). better skin feel than propylene glycol — less sticky.

Typically Found In: Virtually all cosmetic categories as pg alternative

TECHNICAL DETAILS

Primary Category: Functional ingredient – humectant

Secondary Functions: Tewl reduction,skin plumping

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 1%–20%

SOURCING & ETHICS

Vegan Status: Yes – from corn sugar fermentation

Halal Status: Yes

Source Notes: Synthetic or naturally derived. excellent aqueous solubility.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; suitable for all skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Propanediol's dupont tate & lyle bio products 'zemea' process ferments corn sugar to 1,3-propanediol using engineered e. coli — one of the first commercially viable bio-fermentation routes to a cosmetic diol previously made only from petroleum. the renewable route produces chemically identical 1,3-propanediol while reducing carbon footprint by approximately 40% vs petrochemical synthesis.

Last Verified: Cosing database,dupont tate & lyle zemea technical data,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides hyaluronic acid hydration in the most formulation-stable and compatible form.

Why It's Used: The standard form of ha used in cosmetics – more stable than free ha, better solubility, and equivalent skin hydration benefits.

How It Works: Sodium salt reduces the polyelectrolyte repulsion of ha chains, allowing better packing in formulations. on skin, sodium ions dissociate and the ha chain unfolds to its full water-binding conformation. provides full ha humectant and barrier benefits equivalent to free ha.

Typically Found In: Hydrating serums,toners,moisturizers,sheet masks,anti-aging products

TECHNICAL DETAILS

Primary Category: Active ingredient – ha sodium salt

Secondary Functions: Equivalent ha hydration,superior stability

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–2%

SOURCING & ETHICS

Vegan Status: Yes – bacterial fermentation

Halal Status: Yes

Source Notes: Synthetic or naturally derived. excellent aqueous solubility.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; suitable for all skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

The sodium salt form of ha has approximately 10% better water solubility than free hyaluronic acid at equivalent molecular weight due to reduced chain-chain electrostatic repulsion from partial sodium counterion screening. this improved solubility enables higher concentration formulations without viscosity issues.

Last Verified: Cosing database,cir safety assessment

Primary Sources: 2026-03-12