
Highlights
WHAT IS IT?
Brightening Gel Face Wash, multiple ingredients
FEATURES
Kiwi infused, brightening, kojic acid, glycolic acid, gentle exfoliation, antioxidant rich superfoods, deeply cleanses, hydrates, non-stripping
BEST FOR
normal
CHECKS
Sulphates free, Paraben free, Alcohol free
Who Is It For?
Women Men Teenagers Millennials OthersWhat Does It Help With?
Brightening De-tanning Reducing Dark Spots Hydration CleansingBudget
Affordable (under $30)How To Use
Which routine should it be used in?
Instructions:
Key Information
What Skin Fx Says
Product Description:
Kiwi infused brightening face wash with Kojic acid & glycolic acid - Gently exfoliates dead skin cell to give brighter looking complexion & reduce dark spots - Deeply Cleanses & Hydrates: Carefully crafted with Antioxidant rich superfoods, this face wash keeps the skin hydrated, super cleansed and doesn't strip the skin's natural oils.
About the Brand:
Ingredients Overview
Ingredients List
kiwi,kojic-acid,glycolic-acid,antioxidant-rich-superfoods
Key Ingredients
Kiwi,Kojic acid,Glycolic acid
Ingredients Details
Glycolic Acid
Common Name(s): Hydroxyacetic acid,2-hydroxyacetic acid
CAS Number: 79-14-1
DESCRIPTION
What It Does: Provides maximum aha efficacy from the smallest most penetrating alpha-hydroxy acid.
Why It's Used: The most potent aha โ glycolic acid's smallest molecular size provides the deepest penetration and highest efficacy of any alpha-hydroxy acid for exfoliation and anti-aging.
How It Works: Smallest aha (mw 76) provides deepest stratum corneum penetration. disrupts corneodesmosomes reducing cohesion. stimulates fibroblast collagen i and iii synthesis. efficacy is ph-dependent โ free acid fraction determines activity.
Typically Found In: Chemical peels,body lotions,anti-aging serums,exfoliating toners
TECHNICAL DETAILS
Primary Category: Active ingredient โ primary aha
Secondary Functions: Brightening,collagen stimulation
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%โ10% cosmetic; higher professional
SOURCING & ETHICS
Vegan Status: Yes โ synthetic or fermentation-derived
Halal Status: Yes
Source Notes: Fermentation-derived or synthetic. ph must be โค4.0 for aha activity.
SKIN COMPATIBILITY
Irritancy Rating: 2/5 โ low to moderate
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Photosensitizing โ mandatory spf use. start at low frequency.
Safe for Sensitive Skin: Use with caution โ spf required
SAFETY & COMPATIBILITY
Safety Profile: Eu cosmetics: max 10% leave-on, ph โฅ3.5, mandatory sun protection advisory. professional peel concentrations regulated separately.
Works Well With: Niacinamide,ceramides,hyaluronic acid,spf
Avoid Combining With: Retinol in same step; multiple exfoliants simultaneously
SCIENTIFIC NOTE
Glycolic acid's ph-dependent efficacy is critical: at ph 3.0 ~100% is in the free acid (membrane-permeable) form; at ph 3.5 ~70%; at ph 4.0 ~50%. the eu ph โฅ3.5 requirement reduces free acid proportion, lowering efficacy but also reducing irritation โ why professional peel concentrations at lower ph are far more active than equivalent cosmetic concentrations.
Last Verified: Cosing database,eu aha guidelines,cir safety assessment
Primary Sources: 2026-03-12
Kojic Acid
Common Name(s): 5-hydroxy-2-(hydroxymethyl)-4-pyranone,koji acid
CAS Number: 501-30-4
DESCRIPTION
What It Does: Provides potent copper-chelating tyrosinase inhibition for effective hyperpigmentation treatment.
Why It's Used: One of the most effective brightening agents โ kojic acid's copper chelation directly blocks the tyrosinase active site providing stronger brightening than most naturally-derived alternatives.
How It Works: Chelates copper in the tyrosinase active site via the 3-hydroxy-4-pyranone chelating group (ic50 ~5ฮผg/ml). without copper cofactor, tyrosinase cannot oxidise tyrosine to dopa or dopa to dopaquinone. inhibits both hydroxylation steps in eumelanin synthesis pathway.
Typically Found In: Brightening serums,hyperpigmentation treatments,anti-spot products
TECHNICAL DETAILS
Primary Category: Active ingredient โ fungal brightening agent
Secondary Functions: Melanin inhibition,hyperpigmentation reduction
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.5%โ2%
SOURCING & ETHICS
Vegan Status: Yes โ from aspergillus oryzae or acetobacter fermentation
Halal Status: Yes
Source Notes: Synthetic or plant-derived.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; well-tolerated.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Eu annex iii regulated: max 1% in face products. sensitiser potential โ patch test for sensitive skin. photosensitive in formulation โ requires stabilisation.
Works Well With: Niacinamide,vitamin c,alpha-arbutin,tranexamic acid,spf
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Kojic acid's copper chelation mechanism provides an unusually direct enzyme inhibition: rather than competing with tyrosine substrate (competitive inhibitor) or altering enzyme conformation (allosteric inhibitor), kojic acid simply removes the copper cofactor that is essential for tyrosinase catalytic activity โ a metal-chelation mechanism that provides near-complete enzyme inhibition regardless of substrate concentration.
Last Verified: Cosing database,eu annex iii,cir safety assessment
Primary Sources: 2026-03-12