Virtue
Virtue Flourish Thickening & Hydrating Mask
A whipped, creamy yet weightless treatment formulated for a range of thinning textures. It strengthens strands and supports healthy hair growth, all while intensely hydrating to leave hair stronger, shinier, and silky-soft to help prevent breakage.
Sulfate-free
Paraben-free
Color-safe
Silicone-free
Natural
Protein-free
Optimized for Your Environment & Lifestyle
Nykaa
In stock
Recommended
Virtue Flourish Thickening & Hydrating Mask
Virtue
virtue-flourish-thickening-hydrating-mask
Hair Mask
10355430293797
Morning or Evening?
How often will you use this product?
Notes
Secure payment protection
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Healthy to moderately damaged hair experiences over-conditioning or protein overload causing limpness or rigidity
Water Quality:
Hair with breakage or thinning needs protein emphasis that moisture-heavy formula lacks
Hair:
Closed cuticles resist product penetration causing surface buildup without internal benefits
Active Lifestyle:
High activity and frequent washing rapidly strip product benefits requiring excessive reapplication
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
Hair Mask, 5.0 oz
Who Is It For
Adults, Unisex
Budget
Rs. 6,802.75 - Rs. 13,605.50
Timeline
After 4 weeks use in a consumer perception study of 58 subjects
Why Youโll Love It
What Does It Help With?
Thinning hair, Dryness, Frizz, Breakage, Split ends
Best for
Thinning hair
Features
Hydrates, Strengthens, Thickens, Volume-boosting treatment, 94% said hair was instantly hydrated, 91% said hair was instantly nourished, 91% said hair felt healthier, 89% said hair was not weighed down, 89% said thinning hair was more manageable
Checks
Cruelty-Free, Vegan
Ingredients Overview
Ingredients List
Aqua, Cetearyl Alcohol, Brassicamidopropyl Dimethylamine, Dimethicone, Cetyl Esters, Cetyl Alcohol, Behentrimonium Chloride, Isododecane, Glycerin, Ceteareth-20, Hydrogenated Ethylhexyl Olivate, Keratin, Trifolium Pratense Flower Extract, Larix Europaea Wood Extract, Panthenol, Tocopherol, Biotin, Niacinamide, Quercus Petraea Fruit Extract, Salvia Hispanica Seed Extract, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Ascorbyl Phosphate, Oryza Sativa Seed Protein, Acetyl Tetrapeptide-3, Caesalpinia Spinosa Fruit Extract, Sphinganine, Caffeine, Helianthus Annuus Extract, Coffea Robusta Seed Extract, Tocopheryl Acetate, Oryza Sativa Bran Extract, Gaultheria Procumbens Leaf Extract, Oryza Sativa Extract, Coco-Caprylate/Caprate, Butyrospermum Parkii Butter, Camellia Sinensis Leaf Extract, Rosmarinus Officinalis Leaf Extract, Triheptanoin, Sodium Starch Octenylsuccinate, Beta Vulgaris Root Extract, Dextran, Calcium Pantothenate, Sodium PCA, Xylitol, Trehalose, Sodium Lactate, Galactoarabinan, Castor Oil/IPDI Copolymer, Arginine, Jojoba Esters, Caprylyl/Capryl Glucoside, Aspartic Acid, PCA, Fructooligosaccharides, Amodimethicone, Hydrogenated Olive Oil Unsaponifiables, Propanediol, Caprylyl Glycol, Ethylhexylglycerin, Fragrance, Polysorbate 60, Gluconolactone, Alanine, Serine, Valine, Threonine, Proline, Isoleucine, Caprylic Acid, Helianthus Annuus Sprout Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Zinc Chloride, Phenylalanine, Histidine, Butylene Glycol, Dilinoleic Acid/Butanediol Copolymer, Lactic Acid, Sodium Dilauramidoglutamide Lysine, Acetic Acid, Maltodextrin, Citric Acid, Silica, Calcium Gluconate, Hydroxyethylcellulose, C11-15 Alketh-7, Sodium Phytate, Trideceth-12, Potassium Lactate, Polyquaternium-37, Sodium Metabisulfite, Pyridoxine HCL, Ethyl Linoleate, Glycine, Ethyl Oleate, Sorbitan Oleate, Laureth-9, Sodium Phosphate, Phytic Acid, Disodium Phosphate, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Polysorbate 20, Sodium Benzoate, Potassium Sorbate, Citronellol, Limonene, Linalool, Geraniol
Key Ingredients
Alpha Keratin 60ku CLINICAL, Red Clover Flower Extract, Beet Root Extract, Green Coffee, Caffeine, Biotin
Ingredients Details
Acetyl Tetrapeptide-3
Common Name(s): Procapil peptide component,hair follicle stem cell peptide
CAS Number: 827306-88-7
DESCRIPTION
What It Does: Provides wnt/beta-catenin hair follicle stem cell activation for follicle regeneration.
Why It's Used: Wnt-activating hair peptide โ acetyl tetrapeptide-3 activates the fundamental molecular switch initiating each new hair growth cycle (wnt/beta-catenin), providing stem cell-level follicle regeneration beyond simple follicle stimulation.
How It Works: Wnt/beta-catenin activation in hair follicle bulge stem cells โ stem cell proliferation and differentiation. anti-dht signalling interference preventing stem cell exhaustion. combined with apigenin and biotinoyl tripeptide-1 as procapil system.
Typically Found In: Anti-alopecia serums,procapil products
TECHNICAL DETAILS
Primary Category: Active ingredient โ signal peptide
Secondary Functions: Collagen stimulation,skin firming,anti-aging
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.0001%โ0.005%
SOURCING & ETHICS
Vegan Status: Yes
Halal Status: Yes
Source Notes: Synthetically produced by solid-phase peptide synthesis (spps). may be palmitoylated for stability.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; suitable for all skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Exceptional safety profile. ewg score: 1.
Works Well With: Hyaluronic acid,ceramides,retinol,vitamin c,niacinamide
Avoid Combining With: Avoid mixing with high-concentration ahas at same ph (may hydrolyze peptide bonds)
SCIENTIFIC NOTE
Wnt/beta-catenin is the master regulator of hair follicle stem cell activation โ every hair growth cycle begins with wnt signal activation of the bulge stem cell compartment. acetyl tetrapeptide-3 targets this fundamental initiating step, providing the most upstream possible intervention in the hair growth cycle.
Last Verified: Cosing database,sederma procapil technical data
Primary Sources: 2026-03-12
Beet Root Extract
Common Name(s): Beet root extract,botanical extract,phytochemical active
CAS Number: N/a
DESCRIPTION
What It Does: Provides antioxidant protection from reactive oxygen species, reduces inflammatory cytokine production in skin, and conditions skin surface through the plant's secondary metabolite complex.
Why It's Used: Chosen for its natural origin narrative, traditional use heritage, and multi-functional phytochemical profile that supports several concurrent skin care claims from one ingredient.
How It Works: Polyphenols, terpenoids, and alkaloids in the extract scavenge ros via hydrogen atom transfer, inhibit nf-kb or cox-2 inflammatory pathways, and interact with skin surface proteins for conditioning.
Typically Found In: Botanical skin care,natural products
TECHNICAL DETAILS
Primary Category: Active ingredient โ antioxidant
Secondary Functions: Free radical scavenging,anti-aging
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ10%
SOURCING & ETHICS
Vegan Status: Yes
Halal Status: Yes
Source Notes: Plant-derived extract or synthetic.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; well-tolerated.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Plant secondary metabolites evolved as uv photoprotectants and antimicrobial agents โ mechanisms that directly translate to cosmetic antioxidant and anti-inflammatory activity in human skin.
Last Verified: Cosing database,beet root extract botanical review
Primary Sources: 2026-03-12
Behentrimonium Chloride
Common Name(s): Btac,docosyltrimethylammonium chloride,quat 22
CAS Number: 17301-53-0
DESCRIPTION
What It Does: Adsorbs to hair surface for superior conditioning, detangling, and static elimination.
Why It's Used: The premium quaternary ammonium conditioner โ c22 chain length provides superior substantivity and lower irritation than ctab or dcdmh at equivalent conditioning performance.
How It Works: C22 quaternary ammonium adsorbs electrostatically to negatively charged hair cuticle (damaged hair has more negative sites, more adsorption where needed). forms a positively charged film reducing inter-fiber friction for detangling. c22 chain provides superior lubricant film vs shorter-chain quats. lower irritation than c16 ctac.
Typically Found In: Conditioners,hair masks,detangling sprays
TECHNICAL DETAILS
Primary Category: Functional ingredient โ quaternary ammonium conditioner
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ5%
SOURCING & ETHICS
Vegan Status: Yes โ from behenyl (c22) fatty alcohol and trimethylamine
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 2/5 โ low to moderate (rinse-off)
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Behentrimonium chloride's c22 chain length is the cosmetic industry's sweet spot for quaternary ammonium conditioners โ longer than ctac (c16) for better substantivity and lower rinse-off, shorter than c24+ which would be too waxy. the c22 monounsaturated variant (behentrimonium methosulfate, btms) in emulsifying wax nf is the gold standard conditioning emulsifier in leave-on conditioners.
Last Verified: Cosing database,robbins conditioning hair science,cir safety assessment
Primary Sources: 2026-03-12
Beta Vulgaris Root Extract
Common Name(s): Beta vulgaris root extract,botanical extract,phytochemical active
CAS Number: N/a
DESCRIPTION
What It Does: Provides antioxidant protection, anti-inflammatory activity, and skin conditioning from polyphenols, terpenoids, and phytochemicals in the extract.
Why It's Used: Natural plant extracts provide multi-functional phytochemical profiles supporting concurrent skin care claims from one ingredient with authentic botanical heritage.
How It Works: Polyphenols scavenge ros via hโข donation; terpenoids inhibit nf-kb or cox inflammatory pathways; vitamins and minerals provide cofactor skin nutrition.
Typically Found In: Botanical skin care,natural products
TECHNICAL DETAILS
Primary Category: Active ingredient โ antioxidant
Secondary Functions: Free radical scavenging,anti-aging
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ30%
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Conditional
Source Notes: Plant-derived extract or synthetic.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; well-tolerated.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Plant secondary metabolites evolved for uv photoprotection and pathogen defence โ mechanisms directly applicable to cosmetic antioxidant and anti-inflammatory activity in human skin.
Last Verified: Cosing database,beta vulgaris root extract botanical review
Primary Sources: 2026-03-12
Personalized Usage Instructions
How to Use
Step 1
After cleansing hair, remove excess water and apply evenly throughout hair
Step 2
Leave on for 2-3 minutes and rinse
Step 3
Use 1-2 times per week in place of Flourish Conditioner for Thinning Hair
Medical Chemicals
Protein/Moisture
- Moisture
pH Level
- Acidic
Porosity Taget
- Normal Porosity
Customized for Your Profile
Scalp Condtions
Anti-Dandruff, Seborrheic Dermatitis Safe, Sensitive Scalp, pH Balanced, Oil Control, Dry Scalp
Climate Suitability
Humid, Dry, Hard Water, Soft Water, UV Protection, Pollution Shield, Winter, Summer
Clinical Claims
94% said hair was instantly hydrated, 91% said hair was instantly nourished, 91% said hair felt healthier, 89% said hair was not weighed down, 89% said thinning hair was more manageable
Frequency
After cleansing hair, remove excess water and apply evenly throughout hair. Leave on for 2-3 minutes and rinse. Use 1-2 times per week in place of Flourish Conditioner for Thinning Hair.
Product Information
Cruelty-Free
Vegan