Virtue Hydrating Curl Shampoo

DESCRIPTION

What It Does: Accelerates wound healing and reduces scar formation through fibroblast activation and collagen synthesis stimulation.

Why It's Used: Clinically proven scar reduction and wound healing active – the compound behind centella's legendary wound healing reputation.

How It Works: Promotes fibroblast proliferation and collagen synthesis via tgf-β independent mechanism (distinct from madecassoside). also inhibits hyaluronidase protecting extracellular matrix. antimicrobial activity supports wound healing environment.

Typically Found In: Post-surgical products,scar treatments,wound healing formulations

TECHNICAL DETAILS

Primary Category: Active ingredient – soothing / anti-inflammatory

Secondary Functions: Scar reduction,wound healing,collagen stimulation

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.01%–2%

SOURCING & ETHICS

Vegan Status: Yes – centella asiatica derived

Halal Status: Yes

Source Notes: Extracted from centella asiatica aerial parts alongside madecassoside, asiatic acid, and madecassic acid.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; ideal for reactive and sensitive skin.

Safe for Sensitive Skin: Yes – particularly recommended for sensitive skin

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Ceramides,panthenol,allantoin,hyaluronic acid,centella asiatica

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Asiaticoside's mechanism of wound healing involves release of aglycone asiatic acid after hydrolysis by skin beta-glucosidases. the glycoside form provides better stratum corneum penetration than the hydrophobic aglycone, acting as a prodrug for the active asiatic acid at the wound healing site.

Last Verified: Cosing database,bylka et al. centella asiatica review

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides antimicrobial skin conditioning with deodorant activity and preservation system enhancement.

Why It's Used: Multifunctional clean beauty preservation active — ethylhexylglycerin provides antimicrobial, deodorant, and skin conditioning in a single ingredient accepted in most natural cosmetic certification schemes.

How It Works: Glycerol ether provides antimicrobial via bacterial membrane phospholipid disruption. deodorant activity via reduction of underarm lipase enzyme activity (similar mechanism to triethyl citrate). skin conditioning from glycerol humectant component. synergistic with phenoxyethanol and diols.

Typically Found In: Natural preservation systems,deodorants,skin conditioning products

TECHNICAL DETAILS

Primary Category: Functional ingredient – antimicrobial glycerol ether

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–0.5%

SOURCING & ETHICS

Vegan Status: Yes – synthetic

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Ethylhexylglycerin's deodorant mechanism is pharmacologically identical to triethyl citrate: both inhibit skin surface microbial lipase enzymes that convert odourless triglycerides to odorous free fatty acids. the glycerol ether structure of ethylhexylglycerin, combined with the 2-ethylhexyl chain, provides lipase inhibition similar to ester-based lipase inhibitors from a different chemical class.

Last Verified: Cosing database,schülke sensiva sc 10 technical data,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Delivers characteristic cosmetic function at recommended use concentration.

Why It's Used: Selected for functional contribution and formulation compatibility supported by cosmetic science and regulatory safety data.

How It Works: Works through the mechanism of its molecular class — physicochemical or biological interaction with skin proteins, lipids, or receptors as documented in peer-reviewed cosmetic literature.

Typically Found In: Skin care formulations

TECHNICAL DETAILS

Primary Category: Active ingredient – cosmetic active

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–10%

SOURCING & ETHICS

Vegan Status: Conditional

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Galactoarabinan has an established safety and efficacy profile within the cosmetic regulatory framework at standard use concentrations.

Last Verified: Cosing database,galactoarabinan technical literature

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides the gentlest chemical exfoliation with simultaneous antioxidant, moisture retention, and barrier support.

Why It's Used: Preferred exfoliant for rosacea, eczema, sensitive skin, and post-procedure recovery where standard ahas cause unacceptable irritation.

How It Works: Hydrolyzes slowly on skin surface to gluconic acid providing gentle exfoliation. multiple hydroxyl groups enable water binding (humectant) and metal chelation (antioxidant).

Typically Found In: Sensitive skin exfoliants,rosacea treatments,eczema care,post-procedure recovery

TECHNICAL DETAILS

Primary Category: Active ingredient – polyhydroxy acid (pha)

Secondary Functions: Gentle exfoliation,antioxidant,humectant

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 5%–15%

SOURCING & ETHICS

Vegan Status: Yes – fermentation or synthetic

Halal Status: Yes

Source Notes: Fermentation-derived from glucose or synthetic. among the safest chemical exfoliants available.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: No photosensitization; no stinging; suitable for very sensitive skin.

Safe for Sensitive Skin: Yes – ideal for sensitive, reactive, rosacea, and eczema-prone skin; no photosensitization

SAFETY & COMPATIBILITY

Safety Profile: Exceptional safety profile. no photosensitization. ewg score: 1.

Works Well With: Ceramides,niacinamide,hyaluronic acid,soothing actives

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Phas have molecular weights 2–3× larger than ahas, limiting penetration to superficial layers. combined humectant and antioxidant properties make them uniquely well-tolerated while providing meaningful exfoliation.

Last Verified: Cosing database,green & yu (2003) pha review,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Delivers targeted skin-conditioning or bioactive benefits through a specific mechanism of action suited to the formulation's intended purpose.

Why It's Used: Specialty actives address specific skin concerns through targeted molecular mechanisms, providing efficacy beyond what base formulation ingredients alone can achieve.

How It Works: The bioactive compound interacts with specific molecular targets in skin cells or the extracellular matrix — enzymes, receptors, structural proteins, or signaling molecules — triggering beneficial biological responses.

Typically Found In: Serums,treatments,moisturizers,specialty products

TECHNICAL DETAILS

Primary Category: Specialty actives

Secondary Functions: Skin-conditioning,anti-aging

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.01–5%

SOURCING & ETHICS

Vegan Status: No

Halal Status: Conditional

Source Notes: Contains animal-derived components (keratin...); not suitable for vegan formulations.

SKIN COMPATIBILITY

Irritancy Rating: 1

Comedogenicity Rating: 0

Sensitivity Concerns: Low sensitization potential at recommended use concentrations.

Safe for Sensitive Skin: Conditional

SAFETY & COMPATIBILITY

Safety Profile: Well-characterized cosmetic ingredient with established safety profile. generally non-irritating at typical use concentrations. suitable for leave-on and rinse-off cosmetics.

Works Well With: Niacinamide,hyaluronic acid,vitamin c,peptides

Avoid Combining With: Incompatible with oxidizing agents; check ph stability

SCIENTIFIC NOTE

Specialty actives typically work through enzyme inhibition (e.g., tyrosinase inhibition for brightening, mmp inhibition for anti-aging), receptor activation (e.g., retinoid receptors, ppar-γ for barrier genes), or transcription factor modulation (e.g., nrf2 for antioxidant gene upregulation). structure-activity relationships determine potency and selectivity.

Last Verified: Cosing eu database; pcpc cosmetic ingredient safety reviews; ingredient-specific safety and efficacy literature

Primary Sources: 2025-01-15

DESCRIPTION

What It Does: Stimulates collagen synthesis and wound healing while reducing inflammation – the primary active in centella asiatica's skin repair activity.

Why It's Used: Standardized centella active for precise wound healing, collagen stimulation, and anti-inflammatory dosing with superior consistency vs whole centella extract.

How It Works: Activates tgf-beta1 receptor signaling to upregulate collagen i, iii, and iv synthesis in fibroblasts. inhibits nf-kb for anti-inflammatory activity. promotes keratinocyte migration and proliferation for re-epithelialization. also strengthens lamellar body structures.

Typically Found In: Post-procedure recovery,wound healing serums,anti-aging products,sensitive skin formulas

TECHNICAL DETAILS

Primary Category: Active ingredient – soothing / anti-inflammatory

Secondary Functions: Collagen stimulation,wound healing,anti-inflammatory

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.01%–2%

SOURCING & ETHICS

Vegan Status: Yes – from centella asiatica

Halal Status: Yes

Source Notes: Extracted from centella asiatica aerial parts. standardized to madecassoside content for consistent bioactivity.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; ideal for reactive and sensitive skin.

Safe for Sensitive Skin: Yes – particularly recommended for sensitive skin

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Ceramides,panthenol,allantoin,hyaluronic acid,centella asiatica

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Madecassoside is the most water-soluble and bioavailable of the four major centella triterpene glycosides. its tgf-beta1-mediated collagen stimulation distinguishes it from other soothing actives – providing not just anti-inflammatory relief but active tissue remodeling and collagen neosynthesis.

Last Verified: Cosing database,bylka et al. centella review,liu et al. madecassoside collagen study

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Delivers characteristic cosmetic function at recommended use concentration.

Why It's Used: Selected for functional contribution and formulation compatibility supported by cosmetic science and regulatory safety data.

How It Works: Works through the mechanism of its molecular class — physicochemical or biological interaction with skin proteins, lipids, or receptors as documented in peer-reviewed cosmetic literature.

Typically Found In: Skin care formulations

TECHNICAL DETAILS

Primary Category: Active ingredient – cosmetic active

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–10%

SOURCING & ETHICS

Vegan Status: Conditional

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Maltodextrin has an established safety and efficacy profile within the cosmetic regulatory framework at standard use concentrations.

Last Verified: Cosing database,maltodextrin technical literature

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Panthenol deeply moisturizes skin and hair, soothes irritation, accelerates wound healing, strengthens the skin barrier, and improves hair elasticity and shine.

Why It's Used: It is used because it is exceptionally versatile, working in both skin and hair formulations. it is gentle enough for sensitive and post-procedure skin, and converts to the active vitamin b5 within the skin.

How It Works: Panthenol penetrates skin and hair, where it is oxidized to pantothenic acid (vitamin b5), a coenzyme a precursor essential to metabolism. in skin, it acts as a humectant and stimulates fibroblast proliferation. in hair, it coats the shaft, improving manageability.

Typically Found In: Moisturizers,serums,toners,after-sun products,wound healing products,shampoos,conditioners,hair masks,beard care

TECHNICAL DETAILS

Primary Category: Active ingredient – provitamin b5

Secondary Functions: Anti-inflammatory,wound healing,hair conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.5%–5% (typical: 1–3%)

SOURCING & ETHICS

Vegan Status: Yes – synthetically produced

Halal Status: Yes

Source Notes: Commercially synthesized. both d- and dl-forms used in cosmetics; d-panthenol is the biologically active isomer but dl-panthenol is less expensive and widely used.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low; one of the most soothing ingredients in cosmetics

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Extremely rare contact allergy; considered one of the safest cosmetic ingredients. suitable for all skin types.

Safe for Sensitive Skin: Yes – ideal for sensitive, reactive, and post-procedure skin

SAFETY & COMPATIBILITY

Safety Profile: Exceptionally safe. ewg hazard score: 1. no significant concerns for irritation, sensitization, or systemic toxicity. safe during pregnancy.

Works Well With: Hyaluronic acid,ceramides,allantoin,niacinamide,centella asiatica,retinol (reduces irritation),glycerin

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Panthenol has demonstrated wound-healing properties in clinical studies, stimulating fibroblast proliferation and migration. its dual humectant and anti-inflammatory action makes it particularly effective in barrier-repair formulations.

Last Verified: Cosing database,cir safety assessment,ebner et al. (2002) skin pharmacology and applied skin physiology

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Panthenol deeply moisturizes skin and hair, soothes irritation, accelerates wound healing, strengthens the skin barrier, and improves hair elasticity and shine.

Why It's Used: It is used because it is exceptionally versatile, working in both skin and hair formulations. it is gentle enough for sensitive and post-procedure skin, and converts to the active vitamin b5 within the skin.

How It Works: Panthenol penetrates skin and hair, where it is oxidized to pantothenic acid (vitamin b5), a coenzyme a precursor essential to metabolism. in skin, it acts as a humectant and stimulates fibroblast proliferation. in hair, it coats the shaft, improving manageability.

Typically Found In: Moisturizers,serums,toners,after-sun products,wound healing products,shampoos,conditioners,hair masks,beard care

TECHNICAL DETAILS

Primary Category: Active ingredient – provitamin b5

Secondary Functions: Anti-inflammatory,wound healing,hair conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.5%–5% (typical: 1–3%)

SOURCING & ETHICS

Vegan Status: Yes – synthetically produced

Halal Status: Yes

Source Notes: Commercially synthesized. both d- and dl-forms used in cosmetics; d-panthenol is the biologically active isomer but dl-panthenol is less expensive and widely used.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low; one of the most soothing ingredients in cosmetics

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Extremely rare contact allergy; considered one of the safest cosmetic ingredients. suitable for all skin types.

Safe for Sensitive Skin: Yes – ideal for sensitive, reactive, and post-procedure skin

SAFETY & COMPATIBILITY

Safety Profile: Exceptionally safe. ewg hazard score: 1. no significant concerns for irritation, sensitization, or systemic toxicity. safe during pregnancy.

Works Well With: Hyaluronic acid,ceramides,allantoin,niacinamide,centella asiatica,retinol (reduces irritation),glycerin

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Panthenol has demonstrated wound-healing properties in clinical studies, stimulating fibroblast proliferation and migration. its dual humectant and anti-inflammatory action makes it particularly effective in barrier-repair formulations.

Last Verified: Cosing database,cir safety assessment,ebner et al. (2002) skin pharmacology and applied skin physiology

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides documented cosmetic activity from polyquaternium-37.

Why It's Used: Polyquaternium-37 delivers formulation value through its specific biological activity and established safety and efficacy.

How It Works: Source: polyquaternium-37. mechanism: documented in cosmetic literature. safety: cosing-reviewed. standard cosmetic use concentrations.

Typically Found In: Skin care formulations,active products

TECHNICAL DETAILS

Primary Category: Active ingredient – antioxidant

Secondary Functions: Free radical scavenging,anti-aging

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–5%

SOURCING & ETHICS

Vegan Status: Conditional

Halal Status: Yes

Source Notes: Plant-derived extract or synthetic.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; well-tolerated.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Polyquaternium-37 provides cosmetic activity through its characteristic mechanism. at standard concentrations it delivers documented biological activity with an established safety profile from cosmetic science literature and regulatory review.

Last Verified: Cosing database,polyquaternium-37 technical literature

Primary Sources: 2026-03-12