
Virtue
Virtue Smooth Shampoo
Virtue Smooth Shampoo transforms frizz-prone hair into silky strands by hydrating and soothing each strand, leaving hair smoother and more manageable.
Sulfate-free
Paraben-free
Color-safe
Silicone-free
Natural
Protein-free
Optimized for Your Environment & Lifestyle
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Very healthy or severely damaged hair falls outside optimal treatment parameters
Water Quality:
Soft or moderately hard water does not require intensive treatment causing over-cleansing and dryness
Hair:
Closed cuticles resist product penetration causing surface buildup without internal benefits
Active Lifestyle:
Activity levels outside optimal range affect product performance and maintenance requirements
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
Shampoo, 10 ingredients
Who Is It For
Adults, Unisex
Budget
Rs. 4,262.81 - Rs. 8,525.62
Timeline
Immediate smoothing and frizz reduction
Why Youโll Love It
What Does It Help With?
Frizz, Flyaways, Dryness
Best for
Frizz control and smoothing
Features
De-frizzes, hydrates, and soothes hair; contains Alpha Keratin 60ku to repair damaged hair; suitable for all hair types; cruelty-free; vegan
Checks
Cruelty-Free, Vegan
Ingredients Overview
Ingredients List
Aqua, Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Sodium Methyl Isethionate, Parfum, Keratin, Tocopherol, Asiaticoside, Madecassoside, Citrus Paradisi Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Trideceth-12, Lactic Acid, C12-16 Pareth-9, Sodium Isethionate, Acrylates Copolymer, C11-15 Pareth-7, Lauric Acid, Zinc Laurate, Sodium Laurate, Sodium Acetate, Ethylhexylglycerin, Cellulose, Isopropanolamine, Phenoxyethanol, Citric Acid, Sodium Hydroxide, Sorbic Acid, Disodium EDTA, Sodium Chloride, Limonene, Linalool
Key Ingredients
Alpha Keratin 60ku, Keratin, Tocopherol, Asiaticoside, Madecassoside, Citrus Paradisi Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba Gum, Trimethylsiloxyamodimethicone
Ingredients Details
Acrylates Copolymer
Common Name(s): Acrylic copolymer,carbopol ez,flexible film former
CAS Number: 25133-97-5
DESCRIPTION
What It Does: Provides versatile acrylic film formation and thickening across broad ph range.
Why It's Used: Versatile workhorse polymer for film formation and thickening across diverse cosmetic product types from acidic aha serums to alkaline cleansers.
How It Works: Copolymer of acrylic acid and methacrylic acid esters. thickens via polymer chain entanglement and electrostatic repulsion. film formation from chain entanglement on water evaporation. broad ph stability from balanced acid/neutral monomer composition.
Typically Found In: Serums,lotions,sunscreens โ versatile across formulation types
TECHNICAL DETAILS
Primary Category: Functional ingredient โ acrylic film former
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ3%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Acrylates copolymers' broad ph thickening stability (vs carbomer's ph-sensitive thickening, requiring neutralisation for viscosity) enables thickening of acidic aha serums (ph 3-4) without neutralisation โ maintaining the low ph required for aha efficacy while providing viscosity control. this acid-stable thickening is impossible with conventional carbomers.
Last Verified: Cosing database,cir safety assessment
Primary Sources: 2026-03-12
Asiaticoside
Common Name(s): Centella asiatica glycoside,asiaticoside b
CAS Number: 16830-15-2
DESCRIPTION
What It Does: Accelerates wound healing and reduces scar formation through fibroblast activation and collagen synthesis stimulation.
Why It's Used: Clinically proven scar reduction and wound healing active โ the compound behind centella's legendary wound healing reputation.
How It Works: Promotes fibroblast proliferation and collagen synthesis via tgf-ฮฒ independent mechanism (distinct from madecassoside). also inhibits hyaluronidase protecting extracellular matrix. antimicrobial activity supports wound healing environment.
Typically Found In: Post-surgical products,scar treatments,wound healing formulations
TECHNICAL DETAILS
Primary Category: Active ingredient โ soothing / anti-inflammatory
Secondary Functions: Scar reduction,wound healing,collagen stimulation
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.01%โ2%
SOURCING & ETHICS
Vegan Status: Yes โ centella asiatica derived
Halal Status: Yes
Source Notes: Extracted from centella asiatica aerial parts alongside madecassoside, asiatic acid, and madecassic acid.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; ideal for reactive and sensitive skin.
Safe for Sensitive Skin: Yes โ particularly recommended for sensitive skin
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Ceramides,panthenol,allantoin,hyaluronic acid,centella asiatica
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Asiaticoside's mechanism of wound healing involves release of aglycone asiatic acid after hydrolysis by skin beta-glucosidases. the glycoside form provides better stratum corneum penetration than the hydrophobic aglycone, acting as a prodrug for the active asiatic acid at the wound healing site.
Last Verified: Cosing database,bylka et al. centella asiatica review
Primary Sources: 2026-03-12
Asiaticoside
Common Name(s): Centella asiatica glycoside,asiaticoside b
CAS Number: 16830-15-2
DESCRIPTION
What It Does: Accelerates wound healing and reduces scar formation through fibroblast activation and collagen synthesis stimulation.
Why It's Used: Clinically proven scar reduction and wound healing active โ the compound behind centella's legendary wound healing reputation.
How It Works: Promotes fibroblast proliferation and collagen synthesis via tgf-ฮฒ independent mechanism (distinct from madecassoside). also inhibits hyaluronidase protecting extracellular matrix. antimicrobial activity supports wound healing environment.
Typically Found In: Post-surgical products,scar treatments,wound healing formulations
TECHNICAL DETAILS
Primary Category: Active ingredient โ soothing / anti-inflammatory
Secondary Functions: Scar reduction,wound healing,collagen stimulation
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.01%โ2%
SOURCING & ETHICS
Vegan Status: Yes โ centella asiatica derived
Halal Status: Yes
Source Notes: Extracted from centella asiatica aerial parts alongside madecassoside, asiatic acid, and madecassic acid.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Non-irritating; ideal for reactive and sensitive skin.
Safe for Sensitive Skin: Yes โ particularly recommended for sensitive skin
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Ceramides,panthenol,allantoin,hyaluronic acid,centella asiatica
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Asiaticoside's mechanism of wound healing involves release of aglycone asiatic acid after hydrolysis by skin beta-glucosidases. the glycoside form provides better stratum corneum penetration than the hydrophobic aglycone, acting as a prodrug for the active asiatic acid at the wound healing site.
Last Verified: Cosing database,bylka et al. centella asiatica review
Primary Sources: 2026-03-12
C11-15 Pareth-7
Common Name(s): Nonionic emulsifier,o/w surfactant,emulsion stabiliser
CAS Number: N/a
DESCRIPTION
What It Does: Stabilises o/w emulsions by forming a molecular monolayer at the oil-water interface, provides co-emulsification synergy with other emulsifiers, and contributes to emulsion texture through interfacial film properties.
Why It's Used: Nonionic emulsifiers are preferred for sensitive skin and ph-extreme formulations โ no ionic charge means no electrostatic interaction with skin proteins, no ph-dependent function loss, and compatibility with both anionic and cationic co-ingredients.
How It Works: Hlb determines emulsion type: hlb 8โ12 for o/w emulsification; hlb 3โ6 for w/o. the peg or glycoside head group provides hydrophilicity while the c16โc18 fatty chain provides lipophilicity. at the o/w interface, nonionic emulsifiers form a mixed monolayer reducing interfacial tension from ~35 mn/m (clean oil-water) to 5โ10 mn/m, providing thermodynamic stabilisation.
Typically Found In: Creams,lotions,o/w emulsions
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%โ10%
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Mixed emulsifier systems (e.g., glyceryl stearate + peg-100 stearate, or cetearyl glucoside + cetearyl alcohol) provide better emulsion stability than single emulsifiers โ synergistic packing of different molecular geometries creates a more cohesive, mechanically robust interfacial film.
Last Verified: Cosing database,nonionic emulsifier hlb system review
Primary Sources: 2026-03-12
Personalized Usage Instructions
How to Use
Step 1
Work a quarter-size amount of shampoo into a lather between palms
Step 2
Apply to wet hair, massage into a rich lather, and rinse
Medical Chemicals
Protein/Moisture
- Protein
pH Level
- Acidic
Porosity Taget
- Normal Porosity
Customized for Your Profile
Scalp Condtions
Anti-Dandruff, Seborrheic Dermatitis Safe, Sensitive Scalp, pH Balanced, Oil Control, Dry Scalp
Climate Suitability
Humid, Dry, Hard Water, Soft Water, UV Protection, Pollution Shield, Winter, Summer
Clinical Claims
77% reduction in breakage after just one wash; 12x softer, smoother, more manageable hair
Frequency
Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse.
Product Information
Cruelty-Free
Vegan