Virtue Smooth Shampoo

Virtue

Virtue Smooth Shampoo

Virtue Smooth Shampoo transforms frizz-prone hair into silky strands by hydrating and soothing each strand, leaving hair smoother and more manageable.

Sulfate-free

Paraben-free

Color-safe

Silicone-free

Natural

Protein-free

Optimized for Your Environment & Lifestyle

Humid
Dry
Hard Water
Soft Water
UV Protection
Pollution Shield

Nykaa

In stock

Recommended

Virtue Smooth Shampoo

Virtue

virtue-smooth-shampoo

Shampoo

10407557300517

Morning or Evening?

Morning
Evening
Both

How often will you use this product?

Everyday
Every other day
Every 3 days
Every 4 days
Every 5 days
Every 6 days
Once a week
Twice a week
On specific days
As needed
On rotation

Notes

Add to Routine
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Your Biodata Compatibility Analysis

Based on your 6 hair health indices and environmental factors

0 HAIR HEALTH SCORE

Poor Match

Significant incompatibilities

Growth Cycle Health Index

Hair Match

Hair Health Index Alignment

Optimal for OSI, SSI, DI, HSI

Ingredient Efficacy

Matching Ingredient Score

Environment Compatibility

Current UV, Air Quality & Humidity

Why This Works for Your Specific Profile

Damage Index:

Very healthy or severely damaged hair falls outside optimal treatment parameters

Water Quality:

Soft or moderately hard water does not require intensive treatment causing over-cleansing and dryness

Hair:

Closed cuticles resist product penetration causing surface buildup without internal benefits

Active Lifestyle:

Activity levels outside optimal range affect product performance and maintenance requirements

Add to Your Routine

Current Routine Fit

Replaces regular shampoo, works with smoothing conditioner and styling products

Recommended Routine Order

1.
2.
3.

Your Hair Profile

Hair Type

Damage Level

Porosity

Scalp Sensitivity

Your Hair Profile Integration

Your Hair Archetype

Density Level

Washing Frequency

Shedding Level

Oil Level

Your Hair Health Indices

Oil Secretion (OSI)

Very low oil production

Scalp Sensitivity (SSI)

Very low sensitivity

Growth Rate (CMR)

Poor metabolism rate

Damage Index (DI)

Minimal damage

Hair Strength (HSI)

Very weak strength

Softness Index (SI)

Significant improvement needed

Water & Environmental Integration

Water:

Expected Results & Timeline

Key Highlights

What is it?

Shampoo, 10 ingredients

Who Is It For

Adults, Unisex

Budget

Rs. 4,262.81 - Rs. 8,525.62

Timeline

Immediate smoothing and frizz reduction

Why Youโ€™ll Love It

What Does It Help With?

Frizz, Flyaways, Dryness

Best for

Frizz control and smoothing

Features

De-frizzes, hydrates, and soothes hair; contains Alpha Keratin 60ku to repair damaged hair; suitable for all hair types; cruelty-free; vegan

Checks

Cruelty-Free, Vegan

Ingredients Overview

Ingredients List

Aqua, Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Sodium Methyl Isethionate, Parfum, Keratin, Tocopherol, Asiaticoside, Madecassoside, Citrus Paradisi Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Trideceth-12, Lactic Acid, C12-16 Pareth-9, Sodium Isethionate, Acrylates Copolymer, C11-15 Pareth-7, Lauric Acid, Zinc Laurate, Sodium Laurate, Sodium Acetate, Ethylhexylglycerin, Cellulose, Isopropanolamine, Phenoxyethanol, Citric Acid, Sodium Hydroxide, Sorbic Acid, Disodium EDTA, Sodium Chloride, Limonene, Linalool

Key Ingredients

Alpha Keratin 60ku, Keratin, Tocopherol, Asiaticoside, Madecassoside, Citrus Paradisi Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba Gum, Trimethylsiloxyamodimethicone

Ingredients Details

Acrylates Copolymer

Common Name(s): Acrylic copolymer,carbopol ez,flexible film former

CAS Number: 25133-97-5

DESCRIPTION

What It Does: Provides versatile acrylic film formation and thickening across broad ph range.

Why It's Used: Versatile workhorse polymer for film formation and thickening across diverse cosmetic product types from acidic aha serums to alkaline cleansers.

How It Works: Copolymer of acrylic acid and methacrylic acid esters. thickens via polymer chain entanglement and electrostatic repulsion. film formation from chain entanglement on water evaporation. broad ph stability from balanced acid/neutral monomer composition.

Typically Found In: Serums,lotions,sunscreens โ€” versatile across formulation types

TECHNICAL DETAILS

Primary Category: Functional ingredient โ€“ acrylic film former

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%โ€“3%

SOURCING & ETHICS

Vegan Status: Yes โ€“ synthetic

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ€“2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Acrylates copolymers' broad ph thickening stability (vs carbomer's ph-sensitive thickening, requiring neutralisation for viscosity) enables thickening of acidic aha serums (ph 3-4) without neutralisation โ€” maintaining the low ph required for aha efficacy while providing viscosity control. this acid-stable thickening is impossible with conventional carbomers.

Last Verified: Cosing database,cir safety assessment

Primary Sources: 2026-03-12

Asiaticoside

Common Name(s): Centella asiatica glycoside,asiaticoside b

CAS Number: 16830-15-2

DESCRIPTION

What It Does: Accelerates wound healing and reduces scar formation through fibroblast activation and collagen synthesis stimulation.

Why It's Used: Clinically proven scar reduction and wound healing active โ€“ the compound behind centella's legendary wound healing reputation.

How It Works: Promotes fibroblast proliferation and collagen synthesis via tgf-ฮฒ independent mechanism (distinct from madecassoside). also inhibits hyaluronidase protecting extracellular matrix. antimicrobial activity supports wound healing environment.

Typically Found In: Post-surgical products,scar treatments,wound healing formulations

TECHNICAL DETAILS

Primary Category: Active ingredient โ€“ soothing / anti-inflammatory

Secondary Functions: Scar reduction,wound healing,collagen stimulation

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.01%โ€“2%

SOURCING & ETHICS

Vegan Status: Yes โ€“ centella asiatica derived

Halal Status: Yes

Source Notes: Extracted from centella asiatica aerial parts alongside madecassoside, asiatic acid, and madecassic acid.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Non-irritating; ideal for reactive and sensitive skin.

Safe for Sensitive Skin: Yes โ€“ particularly recommended for sensitive skin

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Ceramides,panthenol,allantoin,hyaluronic acid,centella asiatica

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Asiaticoside's mechanism of wound healing involves release of aglycone asiatic acid after hydrolysis by skin beta-glucosidases. the glycoside form provides better stratum corneum penetration than the hydrophobic aglycone, acting as a prodrug for the active asiatic acid at the wound healing site.

Last Verified: Cosing database,bylka et al. centella asiatica review

Primary Sources: 2026-03-12

Asiaticoside

Common Name(s): Centella asiatica glycoside,asiaticoside b

CAS Number: 16830-15-2

DESCRIPTION

What It Does: Accelerates wound healing and reduces scar formation through fibroblast activation and collagen synthesis stimulation.

Why It's Used: Clinically proven scar reduction and wound healing active โ€“ the compound behind centella's legendary wound healing reputation.

How It Works: Promotes fibroblast proliferation and collagen synthesis via tgf-ฮฒ independent mechanism (distinct from madecassoside). also inhibits hyaluronidase protecting extracellular matrix. antimicrobial activity supports wound healing environment.

Typically Found In: Post-surgical products,scar treatments,wound healing formulations

TECHNICAL DETAILS

Primary Category: Active ingredient โ€“ soothing / anti-inflammatory

Secondary Functions: Scar reduction,wound healing,collagen stimulation

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.01%โ€“2%

SOURCING & ETHICS

Vegan Status: Yes โ€“ centella asiatica derived

Halal Status: Yes

Source Notes: Extracted from centella asiatica aerial parts alongside madecassoside, asiatic acid, and madecassic acid.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Non-irritating; ideal for reactive and sensitive skin.

Safe for Sensitive Skin: Yes โ€“ particularly recommended for sensitive skin

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Ceramides,panthenol,allantoin,hyaluronic acid,centella asiatica

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Asiaticoside's mechanism of wound healing involves release of aglycone asiatic acid after hydrolysis by skin beta-glucosidases. the glycoside form provides better stratum corneum penetration than the hydrophobic aglycone, acting as a prodrug for the active asiatic acid at the wound healing site.

Last Verified: Cosing database,bylka et al. centella asiatica review

Primary Sources: 2026-03-12

C11-15 Pareth-7

Common Name(s): Nonionic emulsifier,o/w surfactant,emulsion stabiliser

CAS Number: N/a

DESCRIPTION

What It Does: Stabilises o/w emulsions by forming a molecular monolayer at the oil-water interface, provides co-emulsification synergy with other emulsifiers, and contributes to emulsion texture through interfacial film properties.

Why It's Used: Nonionic emulsifiers are preferred for sensitive skin and ph-extreme formulations โ€” no ionic charge means no electrostatic interaction with skin proteins, no ph-dependent function loss, and compatibility with both anionic and cationic co-ingredients.

How It Works: Hlb determines emulsion type: hlb 8โ€“12 for o/w emulsification; hlb 3โ€“6 for w/o. the peg or glycoside head group provides hydrophilicity while the c16โ€“c18 fatty chain provides lipophilicity. at the o/w interface, nonionic emulsifiers form a mixed monolayer reducing interfacial tension from ~35 mn/m (clean oil-water) to 5โ€“10 mn/m, providing thermodynamic stabilisation.

Typically Found In: Creams,lotions,o/w emulsions

TECHNICAL DETAILS

Primary Category: Active ingredient โ€“ cosmetic active

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 1%โ€“10%

SOURCING & ETHICS

Vegan Status: Conditional

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 โ€“ very low

Comedogenicity Rating: 0/5 โ€“ non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ€“2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Mixed emulsifier systems (e.g., glyceryl stearate + peg-100 stearate, or cetearyl glucoside + cetearyl alcohol) provide better emulsion stability than single emulsifiers โ€” synergistic packing of different molecular geometries creates a more cohesive, mechanically robust interfacial film.

Last Verified: Cosing database,nonionic emulsifier hlb system review

Primary Sources: 2026-03-12

Personalized Usage Instructions

How to Use

1

Step 1

Work a quarter-size amount of shampoo into a lather between palms

2

Step 2

Apply to wet hair, massage into a rich lather, and rinse

Medical Chemicals

Protein/Moisture

- Protein

pH

pH Level

- Acidic

Porosity Taget

- Normal Porosity

Customized for Your Profile

Scalp Condtions

Anti-Dandruff, Seborrheic Dermatitis Safe, Sensitive Scalp, pH Balanced, Oil Control, Dry Scalp

Climate Suitability

Humid, Dry, Hard Water, Soft Water, UV Protection, Pollution Shield, Winter, Summer

Clinical Claims

77% reduction in breakage after just one wash; 12x softer, smoother, more manageable hair

Frequency

Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse.

Product Information

Cruelty-Free

Vegan