
Wildly Pure
Wildly Pure Clarifying Shampoo for Hard Water, Low Porosity Hair, Build Up with Hyaluronic Acid
Restore your hair's natural balance with Wildly Pure Clarifying Shampoo, designed to deeply cleanse and remove buildup caused by styling products, chlorine, and hard water. Infused with hyaluronic acid, guar gum, ginger lily, and black amber, this gentle yet effective formula purifies the scalp, boosts hydration, and improves overall scalp health. Perfect for oily scalps and low-porosity hair, this sulfate-free shampoo refreshes and strengthens hair without stripping its natural oils.
Sulfate-free
Silicone-free
Paraben-free
Oily Scalp
Build-up
Dryness
Optimized for Your Environment & Lifestyle
Your Biodata Compatibility Analysis
Based on your 6 hair health indices and environmental factors
Poor Match
Significant incompatibilities
Growth Cycle Health Index
Hair Match
Hair Health Index Alignment
Optimal for OSI, SSI, DI, HSI
Ingredient Efficacy
Matching Ingredient Score
Environment Compatibility
Current UV, Air Quality & Humidity
Why This Works for Your Specific Profile
Damage Index:
Damaged hair structure cannot withstand product intensity causing increased breakage and further compromise
Water Quality:
Soft or moderately hard water does not require intensive treatment causing over-cleansing and dryness
Hair:
Closed cuticles resist product penetration causing surface buildup without internal benefits
Active Lifestyle:
Low activity produces insufficient stress or buildup making product intensity unnecessarily harsh
Your Hair Profile Integration
Your Hair Archetype
Density Level
Washing Frequency
Shedding Level
Oil Level
Your Hair Health Indices
Oil Secretion (OSI)
Very low oil production
Scalp Sensitivity (SSI)
Very low sensitivity
Growth Rate (CMR)
Poor metabolism rate
Damage Index (DI)
Minimal damage
Hair Strength (HSI)
Very weak strength
Softness Index (SI)
Significant improvement needed
Water & Environmental Integration
Water:
Expected Results & Timeline
Key Highlights
What is it?
Clarifying Shampoo with key ingredients including Hyaluronic Acid, Ginger Lily, Black Amber
Who Is It For
All Ages, Men and Women
Budget
Rs. 645.11 - Rs. 1,290.22
Timeline
Why Youโll Love It
What Does It Help With?
Oil and buildup removal, scalp purification, hydration, damage from hard water and chlorine
Best for
Oily Scalp
Features
Cleanses scalp and hair, removes buildup and impurities, reverses hard water and chlorine damage, toxin 20 free formulation without silicones, mineral oil, SLS, sulfates, parabens
Checks
Toxin 20 free, Sulfate-free, Paraben-free
Ingredients Overview
Ingredients List
Aqua,Disodium Laureth Sulfosuccinate,Caprylyl/Capryl Glucoside,Cocamidopropyl Betaine,Sodium Cocoyl Isethionate,Polyquaternium-10,Guar Hydroxypropyltrimonium Chloride,Cetrimonium Chloride,Dimethicone,Amodimethicone,Laureth-23,Polyquaternium-10,Laureth-4,Phenoxyethanol,Ethylhexylglycerin,Perfume,Sodium Hyaluronate,Hydroxypropyl,Guar Hydroxypropyltrimonium Chloride,Pentylene Glycol,Sodium Benzoate,Citric Acid,Sodium Gluconate
Key Ingredients
Hyaluronic Acid,Ginger Lily,Black Amber
Ingredients Details
Amodimethicone
Common Name(s): Aminosilicone,amino-modified polydimethylsiloxane
CAS Number: 71750-79-3
DESCRIPTION
What It Does: Provides amino group-mediated preferential adsorption to damaged hair for targeted conditioning.
Why It's Used: Premium hair conditioning silicone โ amino groups provide substantive adsorption to hair far exceeding pdms, with automatic targeting to the most damaged areas requiring conditioning.
How It Works: Amino (nh2) groups on silicone chain provide cationic character at normal ph, electrostatic adsorption to anionic hair surface. higher charge density at damaged sites increases adsorption where conditioning is most needed. si-o-si backbone provides permanent conditioning film with heat protection.
Typically Found In: Intensive conditioners,anti-frizz products,damage repair conditioners
TECHNICAL DETAILS
Primary Category: Functional ingredient โ amino-functional silicone
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ5%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Amodimethicone's amino group-driven substantivity to damaged hair is dramatically greater than non-functionalized pdms. studies show amodimethicone deposits 50-200ร more mass on bleach-damaged hair vs virgin hair, providing an automatic 'damage detection' conditioning system that directs the most conditioning to the hair areas that need it most.
Last Verified: Cosing database,robbins hair science,cir safety assessment
Primary Sources: 2026-03-12
Caprylyl/capryl Glucoside
Common Name(s): C8-c10 apg,light cleansing glucoside,natural light cleanser
CAS Number: N/a
DESCRIPTION
What It Does: Provides the lightest apg mild cleansing for facial and micellar applications.
Why It's Used: Light facial apg cleanser โ c8-c10 short chain apg provides the mildest, lightest-rinse apg cleansing suited for everyday facial washing and micellar water formulation where heavier c12-c16 apgs leave residue.
How It Works: Caprylyl (c8) + capryl (c10) glucose glucoside: short chain apg. very gentle: non-ionic + short chain. very fast rinse: short chain high solubility. micellar: compatible as non-ionic surfactant. cosmos. minimal skin feel.
Typically Found In: Micellar water,gentle facial cleanser,daily cosmos wash
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 2%โ15%
SOURCING & ETHICS
Vegan Status: Yes โ from c8-c10 alcohols + glucose
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
C8-c10 apg lighter rinse vs c12-c16 from cmc differences: shorter chain apgs have higher cmc (critical micelle concentration) โ less tendency to remain on skin post-rinse as micelles vs monomer ratio favours monomer at post-rinse dilution. this higher cmc means c8-c10 apg leaves less surfactant residue on skin post-rinsing vs longer chain apgs, providing the faster 'clean rinse' sensation.
Last Verified: Cosing database,short-chain apg technical literature
Primary Sources: 2026-03-12
Cetrimonium Chloride
Common Name(s): Cetrimonium chloride,cosmetic active,functional ingredient
CAS Number: N/a
DESCRIPTION
What It Does: Delivers characteristic cosmetic function at recommended use concentration.
Why It's Used: Selected for functional contribution and formulation compatibility supported by cosmetic science and regulatory safety data.
How It Works: Works through the mechanism of its molecular class as documented in peer-reviewed cosmetic literature.
Typically Found In: Skin care formulations
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ10%
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Cetrimonium chloride has an established safety profile within the cosmetic regulatory framework at standard use concentrations.
Last Verified: Cosing database,cetrimonium chloride technical literature
Primary Sources: 2026-03-12
Citric Acid
Common Name(s): Lemon acid,2-hydroxypropane-1,2,3-tricarboxylic acid
CAS Number: 77-92-9
DESCRIPTION
What It Does: Adjusts ph to optimal ranges, chelates destabilizing metal ions, provides mild exfoliation at higher concentrations.
Why It's Used: Universal cosmetic ph adjuster and chelating agent. aha exfoliant activity is secondary.
How It Works: As ph adjuster, donates protons. as chelating agent, three carboxylic groups bind divalent metals (caยฒโบ, mgยฒโบ, feยฒโบ) preventing oxidative degradation.
Typically Found In: Nearly all cosmetic formulations,brightening products,exfoliants
TECHNICAL DETAILS
Primary Category: Active ingredient โ alpha hydroxy acid (aha)
Secondary Functions: Chelating agent,ph adjustment,preservation enhancement
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ10%
SOURCING & ETHICS
Vegan Status: Yes โ synthetic or fermentation-derived
Halal Status: Yes
Source Notes: Produced by fermentation of sugars by aspergillus niger. gras (e330). most abundant organic acid in citrus.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low at low concentrations; 2/5 at exfoliant concentrations
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Photosensitizing โ mandatory spf use. start at low frequency.
Safe for Sensitive Skin: Use with caution โ spf required
SAFETY & COMPATIBILITY
Safety Profile: Safe at otc concentrations. eu: โค10% leave-on at ph โฅ3.5. mandatory spf advisory.
Works Well With: Niacinamide,ceramides,hyaluronic acid,spf
Avoid Combining With: Retinol in same step; multiple exfoliants simultaneously
SCIENTIFIC NOTE
Three carboxylic acid groups provide multiple proton donation sites and stronger chelation than monocarboxylic ahas. this makes citric acid the preferred cosmetic chelating agent alongside edta.
Last Verified: Cosing database,cir safety assessment,ewg skin deep
Primary Sources: 2026-03-12
Personalized Usage Instructions
How to Use
Step 1
Wet your hair with water and pump out a generous amount of shampoo into your palm, and use the lather to gently massage the shampoo down to your hair ends
Step 2
Completely rinse the product from your hair
Medical Chemicals
Protein/Moisture
- Moisture focus
pH Level
- Acidic
Porosity Taget
- Low Porosity
Customized for Your Profile
Scalp Condtions
Oily Scalp, pH Balanced
Climate Suitability
Humid, Dry, Hard Water, Pollution Shield
Clinical Claims
Frequency
Wet your hair with water and pump out a generous amount of shampoo into your palm, and use the lather to gently massage the shampoo down to your hair ends. Completely rinse the product from your hair.
Product Information
Toxin 20 free
Sulfate-free
Paraben-free