WOW Skin Science Brightening Vitamin C Face Wash With Brush For Hyperpigmentation - Pack of 2

DESCRIPTION

What It Does: Boosts foam, enhances mildness, and conditions skin and hair when combined with primary surfactants.

Why It's Used: The standard foam booster and mildness enhancer in virtually all shampoos, body washes, and facial cleansers – provides synergistic mildness improvement with anionic surfactants.

How It Works: Amphoteric (zwitterionic) character provides positive charge interaction with hair keratin for antistatic conditioning. reduces irritation of co-formulated anionic surfactants via ionic complex formation. foam stabilization via bilayer reinforcement in foam lamellae.

Typically Found In: Shampoos,body washes,facial cleansers,baby products

TECHNICAL DETAILS

Primary Category: Functional ingredient – amphoteric surfactant

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 2%–15%

SOURCING & ETHICS

Vegan Status: Yes – from coconut fatty acids and dimethylaminopropylamine

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Capb's mildness-enhancing synergy with sls has a molecular mechanism: capb's positive imidazoline head group forms an ion pair complex with sls's anionic sulfate group, reducing sls's free monomer concentration (the irritation-causing species) without significantly reducing micelle-forming capacity (the cleansing species).

Last Verified: Cosing database,ananthapadmanabhan surfactant review,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides gentle, low-irritation cleansing particularly suitable for eye area and baby products.

Why It's Used: Baby wash and eye-area cleanser primary surfactant for minimum-irritation cleansing at sensitive skin and eye contact areas.

How It Works: Amphoteric structure with lower cationicity than capb reduces positive charge-mediated protein binding. very low eye irritation in draize test. conditioning activity via residual cationic character interaction with keratin.

Typically Found In: Baby washes,eye makeup removers,gentle eye-area cleansers

TECHNICAL DETAILS

Primary Category: Functional ingredient – amphoteric mild surfactant

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 2%–15%

SOURCING & ETHICS

Vegan Status: Yes – from coconut fatty acids

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Eye irritation testing (draize rabbit eye test and human volunteer eye sting test) demonstrates disodium cocoamphodiacetate has among the lowest irritation scores of any commercial surfactant, making it the preferred primary surfactant for 'no-more-tears' baby shampoo formulations and eye-area cleansers.

Last Verified: Cosing database,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides antioxidant protection from reactive oxygen species, reduces inflammatory cytokine production in skin, and conditions skin through the plant's phytochemical complex.

Why It's Used: Natural origin narrative, traditional use heritage, and multi-functional phytochemical profile supporting concurrent skin care claims from one ingredient.

How It Works: Polyphenols, terpenoids, and alkaloids scavenge ros via h• donation, inhibit nf-kb or cox-2 inflammatory pathways, and interact with skin surface proteins for conditioning.

Typically Found In: Botanical skin care,natural products

TECHNICAL DETAILS

Primary Category: Active ingredient – antioxidant

Secondary Functions: Free radical scavenging,anti-aging

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–10%

SOURCING & ETHICS

Vegan Status: Conditional

Halal Status: Yes

Source Notes: Plant-derived extract or synthetic.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; well-tolerated.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Plant secondary metabolites evolved as photoprotectants and antimicrobials — mechanisms directly applicable to cosmetic antioxidant and anti-inflammatory activity in human skin.

Last Verified: Cosing database,mulberry extract botanical review

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Prevents microbial contamination and spoilage in cosmetic formulations.

Why It's Used: The benchmark cosmetic preservative – eu-permitted up to 1%, effective against virtually all cosmetically relevant microorganisms, and excellent tolerability.

How It Works: Phenol ring provides broad antimicrobial activity via disruption of bacterial and fungal cell membranes and inhibition of enzymatic activity. effective against gram-positive and gram-negative bacteria, yeasts (candida), and molds (aspergillus). activity ph range: 3-9.

Typically Found In: All cosmetic formulations as primary preservative

TECHNICAL DETAILS

Primary Category: Functional ingredient – broad-spectrum preservative

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–1% (eu max 1%)

SOURCING & ETHICS

Vegan Status: Yes – synthetic

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Eu cosmetics regulation max 1%. sccs assessed as safe at ≤1%. avoid use around eyes in baby products per some country regulations. ewg score: 4.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Phenoxyethanol's widespread adoption as the primary cosmetic preservative followed the phaseout of parabens from many formulations in the 2000s-2010s. despite having a comparable or better safety profile to parabens, it is often cited in 'free-from' formulations – a consumer perception issue rather than a scientific safety concern.

Last Verified: Cosing database,sccs opinion on phenoxyethanol,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides antioxidant protection, anti-inflammatory activity, and skin conditioning from polyphenols, terpenoids, and phytochemicals.

Why It's Used: Multi-functional phytochemical profiles support concurrent skin care claims with authentic botanical heritage from one ingredient.

How It Works: Polyphenols scavenge ros, inhibit nf-kb/cox pathways, and interact with skin surface proteins for conditioning.

Typically Found In: Botanical skin care,natural products

TECHNICAL DETAILS

Primary Category: Active ingredient – antioxidant

Secondary Functions: Free radical scavenging,anti-aging

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–30%

SOURCING & ETHICS

Vegan Status: Conditional

Halal Status: Conditional

Source Notes: Plant-derived extract or synthetic.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; well-tolerated.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Plant secondary metabolites evolved for uv photoprotection and pathogen defence — mechanisms directly translatable to cosmetic antioxidant and anti-inflammatory activity in human skin.

Last Verified: Cosing database,purified water botanical review

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides mild amino acid-derived cleansing with specific anti-caries activity in oral care applications.

Why It's Used: The oral care surfactant — sodium lauroyl sarcosinate provides mild foaming in toothpaste alongside documented anti-caries activity from sarcosinate's interaction with tooth enamel.

How It Works: N-methyl amino acid lauroyl amide provides mild anionic surfactancy from carboxylate head group. anti-caries via inhibition of plaque acid production by oral bacteria. foam in toothpaste provides mechanical cleaning delivery. milder than sls for oral mucous membrane compatibility.

Typically Found In: Toothpaste,mild cleansers,shampoos

TECHNICAL DETAILS

Primary Category: Functional ingredient – mild amino acid surfactant

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.5%–3%

SOURCING & ETHICS

Vegan Status: Yes – sarcosine and lauric acid (plant)

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Sodium lauroyl sarcosinate's anti-caries activity via plaque inhibition was discovered in the 1980s and is sufficiently documented that it's listed as an anticaries agent in some markets. the sarcosinate group (n-methylglycine amide) inhibits glucosyltransferase enzymes that synthesise the insoluble glucan matrix of dental plaque — inhibiting plaque adhesion, a complementary mechanism to fluoride's enamel strengthening.

Last Verified: Cosing database,delbeke et al. sls alternative review,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides the most effective natural nmf humectant as the largest component of the skin's natural moisturising factor.

Why It's Used: The primary nmf humectant — sodium pca is the dominant single component of natural moisturising factor, providing the most effective humectant hydration of any nmf component.

How It Works: Pyrrolidone carboxylic acid (pca) forms from glutamine at the skin surface by enzymatic cyclisation during cornification. sodium salt provides strong hygroscopic water binding from both ionic and pyrrolidone ring interactions. 12% of total nmf by dry weight. declines with age and in dry skin conditions.

Typically Found In: Premium moisturisers,nmf-based products,anti-aging hydration

TECHNICAL DETAILS

Primary Category: Functional ingredient – humectant

Secondary Functions: Tewl reduction,skin plumping

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.5%–5%

SOURCING & ETHICS

Vegan Status: Yes – synthetic or from glutamine fermentation

Halal Status: Yes

Source Notes: Synthetic or naturally derived. excellent aqueous solubility.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; suitable for all skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Sodium pca's dominance in nmf (12% by dry weight vs next largest ha contribution of ~0.1%) makes it quantitatively the most important single nmf humectant. its decline in aged and dry skin (measurable by stratum corneum tape-strip amino acid analysis) provides both a biomarker of skin hydration state and a therapeutic target — replenishing what declining nmf production fails to provide.

Last Verified: Cosing database,rawlings & matts nmf review,cir safety assessment

Primary Sources: 2026-03-12