Highlights
WHAT IS IT?
Face serum with 5 main active ingredients
FEATURES
Lightweight moisturizing serum helps nourish tone and brighten skin, contains Rose Essential Oil, Beetroot Extract, Pro-Vitamin B5, Vitamin E and Hyaluronic Acid, helps moisturize, repair skin, minimize fine lines and blemishes, tone pores, calm redness, brighten complexion, refines skin texture, leaves exotic floral scent
BEST FOR
dry, sensitive, oily, combination
CHECKS
No Mineral Oil, No Parabens, No Silicones, No Synthetic Color
Who Is It For?
All Genders No Specific Age Range MentionedWhat Does It Help With?
Hydrating Skin Toning Skin Moisturizing Repairing Skin Minimizing Fine Lines And Blemishes Toning Pores Calming Redness Brightening Complexion Improving Skin TextureBudget
Affordable (under $30)How To Use
Which routine should it be used in?
Instructions:
Key Information
What WOW Says
Product Description:
Rejuvenate your lacklustre dull sluggish skin with the vitamin enriched WOW Skin Science Himalayan Rose Face Serum. It is a light weight and moisturizing serum to help nourish tone and brighten your skin. Infused with the antioxidant and vitamin rich goodness of Rose Essential Oil Beetroot Extract ProVitamin B5 Vitamin E and Hyaluronic Acid. The serum helps to moisturize and repair skin minimize fine lines and blemishes tone pores calm redness and brighten complexion. It refines skin texture and brightens complexion. Leaves your skin fragrant with exotic floral scent. Rose essential oil in the serum is rich in flavonoids vitamins A B C & E and essential minerals. It helps to tone skin calm dryness reduce signs of aging and improve skin texture. Beetroot extract is loaded with vitamin C iron and antioxidant betaine. It helps to clear blemish even out complexion and restore radiance to skin. Hyaluronic acid is a natural moisturizer that supports collagen structure and protects skinโs natural moisture barrier. Pro Vitamin B5 is a natural skin hydrator that helps to moisturize soothe and regenerate skin. Finally vitamin E is also a powerful antioxidant that fights free radicals and helps enhance skinโs elasticity and ability to retain moisture. Ideal for dry sensitive oily and combination skin types. Results may vary depending on usage and condition of your skin. Use twice daily to maximize the benefits of the serum.
About the Brand:
Ingredients Overview
Ingredients List
rose-water,rose-essential-oil,beetroot-extract,pro-vitamin-b5,vitamin-e,hyaluronic-acid
Key Ingredients
Rose Essential Oil, Beetroot Extract, Pro-Vitamin B5, Vitamin E, Hyaluronic Acid
Ingredients Details
Beetroot Extract
Common Name(s): Beetroot extract extract
DESCRIPTION
What It Does: Provides antioxidant protection, soothing anti-inflammatory effects, and skin-conditioning benefits through plant-derived polyphenols and phytochemicals.
Why It's Used: Plant extracts concentrate bioactive phytochemicals evolved for environmental protection โ uv, microbial, and oxidative stressors โ that translate to skin benefits.
How It Works: Polyphenols (flavonoids, phenolic acids) inhibit nf-ฮบb-mediated inflammatory signaling, scavenge reactive oxygen species through electron donation, and chelate pro-oxidant metal ions to reduce oxidative skin damage.
Typically Found In: Serums,toners,moisturizers,masks,essences
TECHNICAL DETAILS
Primary Category: Botanical extracts
Secondary Functions: Antioxidant,anti-inflammatory
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1โ10%
SOURCING & ETHICS
Vegan Status: No
Halal Status: Conditional
Source Notes: Contains animal-derived components (beetroot extract...); not suitable for vegan formulations.
SKIN COMPATIBILITY
Irritancy Rating: 1899-12-31 00:00:00 -0800
Sensitivity Concerns: Low sensitization potential at recommended use concentrations.
Safe for Sensitive Skin: Conditional
SAFETY & COMPATIBILITY
Safety Profile: Well-characterized cosmetic ingredient with established safety profile. generally non-irritating at typical use concentrations. suitable for leave-on and rinse-off cosmetics.
Works Well With: Niacinamide,hyaluronic acid,vitamin c,ceramides
Avoid Combining With: Strong oxidizing agents
SCIENTIFIC NOTE
Plant secondary metabolites (flavonoids, terpenes, phenolic acids) are biosynthesized as defense compounds against uv, herbivores, and pathogens. their anti-inflammatory activity typically derives from competitive inhibition of cox-2 and 5-lox enzymes (ic50 1โ50 ยตm), while antioxidant activity involves single electron transfer (set) and hydrogen atom transfer (hat) mechanisms with structure-dependent rate constants.
Last Verified: Cosing eu database; pcpc cosmetic ingredient safety reviews; phytochemical and ethnobotanical literature
Primary Sources: 2025-01-15
Hyaluronic Acid
Common Name(s): Ha,sodium hyaluronate (salt form),hyaluronan,d-glucuronic acid-n-acetyl-d-glucosamine polymer
CAS Number: 9004-61-9
DESCRIPTION
What It Does: Hyaluronic acid draws and locks moisture into the skin at multiple depths (surface and deeper layers depending on molecular weight), creating a plumping, smoothing, and hydrating effect.
Why It's Used: It is used because it is endogenous to human skin, making it exceptionally biocompatible and non-irritating. its unparalleled moisture-binding capacity makes it the most effective hydrating ingredient available.
How It Works: Ha binds water molecules through its many hydroxyl and carboxyl groups, creating a gel-like matrix. high molecular weight ha (>500 kda) hydrates the skin surface; low molecular weight ha (<50 kda) penetrates deeper to provide interior hydration.
Typically Found In: Serums,moisturizers,sheet masks,toners,eye creams,lip treatments,dermal fillers (injectable)
TECHNICAL DETAILS
Primary Category: Active ingredient โ humectant/hydrator
Secondary Functions: Barrier repair,plumping,anti-aging
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ2% (effective at very low concentrations; multi-weight ha provides superior results)
SOURCING & ETHICS
Vegan Status: Yes โ biotechnology-derived (microbial fermentation of streptococcus equi or b. subtilis); vegan-certified versions widely available
Halal Status: Yes
Source Notes: Originally extracted from rooster combs; now predominantly produced via biotechnology (bacterial fermentation), which is vegan and more sustainable.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low; one of the gentlest skincare ingredients known
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: In very dry environments, high-molecular-weight ha on the surface can potentially draw moisture out of the skin if not sealed with an occlusive. apply to damp skin and seal with moisturizer.
Safe for Sensitive Skin: Yes โ ideal for all skin types including rosacea, eczema, and post-procedure skin
SAFETY & COMPATIBILITY
Safety Profile: Exceptional safety profile. endogenous molecule โ no toxicity concerns. ewg hazard score: 1. safe during pregnancy.
Works Well With: Virtually all ingredients; especially ceramides,glycerin,peptides,retinol (reduces irritation),niacinamide,vitamin c
Avoid Combining With: No significant incompatibilities; high concentrations of alcohol in a formula may reduce its efficacy
SCIENTIFIC NOTE
Hyaluronic acid naturally degrades in skin (half-life ~1โ2 days). the skin produces it endogenously, but production decreases with age. multi-molecular-weight ha formulas provide hydration at both surface and deeper skin levels.
Last Verified: Cosing database,cir safety assessment,papakonstantinou et al. (2012) dermato-endocrinology
Primary Sources: 2026-03-12
Vitamin E
Common Name(s): Vitamin e,cosmetic active,functional ingredient
CAS Number: N/a
DESCRIPTION
What It Does: Delivers characteristic cosmetic function at recommended use concentration.
Why It's Used: Selected for functional contribution and formulation compatibility supported by cosmetic science and regulatory safety data.
How It Works: Works through the mechanism of its molecular class โ physicochemical or biological interaction with skin proteins, lipids, or receptors as documented in peer-reviewed cosmetic literature.
Typically Found In: Skin care formulations
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ10%
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Vitamin e has an established safety and efficacy profile within the cosmetic regulatory framework at standard use concentrations.
Last Verified: Cosing database,vitamin e technical literature
Primary Sources: 2026-03-12