WOW
WOW Skin Science Protect & Brighten Day Cream
WOW Skin Science Protect & Brighten Day Cream
WOW
wow-skin-science-protect-brighten-day-cream
Moisturize
10085494554917
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WHAT IS IT?
Day cream with natural ingredients including niacinamide and beetroot extract
FEATURES
Rich and creamy moisturizer, replenishes nutrients and hydration, protects against UV damage with mineral sunscreen, contains niacinamide, beetroot extract, shea butter, pro-vitamin B5, vitamin E, antioxidant rich, dermatologically tested, free of mineral oil, silicones, parabens and harsh chemicals
BEST FOR
dry
CHECKS
mineral oil, silicones, parabens, harsh chemicals
Who Is It For?
All Genders Suitable For All Skin Types Including Dry Dehydrated Tired And Aging SkinWhat Does It Help With?
Softens Skin Prevents Uv Damage Repairs And Smoothens Skin Boosts Radiance Protects Skin From Environmental PollutantsBudget
Affordable (under $30)How To Use
Which routine should it be used in?
Instructions:
Key Information
What WOW Says
Product Description:
Protect your skin against damage all day long and restore youthful glow to your skin with WOW Skin Science Skin Protect & Brighten Day Cream. It is a rich and creamy moisturizer that replenishes lost nutrients and hydration to dry, dehydrated and dull skin. It delivers deep nourishment and revives youthful suppleness to tired, and aging skin. Its rich and creamy formulation penetrates your skin swiftly locking in moisture and forming a protective barrier. WOW Skin Science Protect & Brighten Day Cream is made with powerful natural ingredients that delivers the goodness of niacinamide, beetroot extract, shea butter, pro-vitamin B5, vitamin E and mineral-based natural sunscreen. Niacinamide is a form of vitamin B3 that boosts ceramide levels, and balances skinโs lipid layer that protects skin from UV damage, repairs and restores smoothness to skin. Beetroot Extract is rich in vitamins, phytonutrients and iron that fight skin damage caused by environmental pollutants and improve complexion. This antioxidant rich day cream helps to protect skin and prevent free radical damage. It has mineral based sunscreen that offers protection against the UV rays. It also helps to calm redness and fight damage due to UV rays. The cream delivers deep nourishment to skin and revives youthful suppleness. It is easily absorbed by skin and keeps it protected, bright and smooth all day long. The day cream is ideal for dry, dehydrated, tired and aging skin. It is rich in vitamins and antioxidants that nourish and hydrate skin. It repairs skin damage and protects it from UV rays. Keeps skin smooth, supple and radiant all day long. Dermatologically tested, it is suitable for all skin types. It is free of mineral oil, silicones, parabens and harsh chemicals.
About the Brand:
Ingredients Overview
Ingredients List
vitamin-b3
Key Ingredients
niacinamide, beetroot extract, shea butter, pro-vitamin B5, vitamin E, mineral-based natural sunscreen
Ingredients Details
Beetroot Extract
Common Name(s): Beetroot extract extract
DESCRIPTION
What It Does: Provides antioxidant protection, soothing anti-inflammatory effects, and skin-conditioning benefits through plant-derived polyphenols and phytochemicals.
Why It's Used: Plant extracts concentrate bioactive phytochemicals evolved for environmental protection โ uv, microbial, and oxidative stressors โ that translate to skin benefits.
How It Works: Polyphenols (flavonoids, phenolic acids) inhibit nf-ฮบb-mediated inflammatory signaling, scavenge reactive oxygen species through electron donation, and chelate pro-oxidant metal ions to reduce oxidative skin damage.
Typically Found In: Serums,toners,moisturizers,masks,essences
TECHNICAL DETAILS
Primary Category: Botanical extracts
Secondary Functions: Antioxidant,anti-inflammatory
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1โ10%
SOURCING & ETHICS
Vegan Status: No
Halal Status: Conditional
Source Notes: Contains animal-derived components (beetroot extract...); not suitable for vegan formulations.
SKIN COMPATIBILITY
Irritancy Rating: 1899-12-31 00:00:00 -0800
Sensitivity Concerns: Low sensitization potential at recommended use concentrations.
Safe for Sensitive Skin: Conditional
SAFETY & COMPATIBILITY
Safety Profile: Well-characterized cosmetic ingredient with established safety profile. generally non-irritating at typical use concentrations. suitable for leave-on and rinse-off cosmetics.
Works Well With: Niacinamide,hyaluronic acid,vitamin c,ceramides
Avoid Combining With: Strong oxidizing agents
SCIENTIFIC NOTE
Plant secondary metabolites (flavonoids, terpenes, phenolic acids) are biosynthesized as defense compounds against uv, herbivores, and pathogens. their anti-inflammatory activity typically derives from competitive inhibition of cox-2 and 5-lox enzymes (ic50 1โ50 ยตm), while antioxidant activity involves single electron transfer (set) and hydrogen atom transfer (hat) mechanisms with structure-dependent rate constants.
Last Verified: Cosing eu database; pcpc cosmetic ingredient safety reviews; phytochemical and ethnobotanical literature
Primary Sources: 2025-01-15
Niacinamide
Common Name(s): Vitamin b3,nicotinamide,pyridine-3-carboxamide
CAS Number: 98-92-0
DESCRIPTION
What It Does: Niacinamide strengthens the skin barrier, reduces visible pore size, regulates sebum production, fades dark spots, and improves skin texture and tone.
Why It's Used: It is used because it addresses multiple skin concerns at once without irritation, making it suitable for all skin types. it is stable in formulations and pairs well with most other actives.
How It Works: Niacinamide inhibits the transfer of melanosomes (pigment packets) to skin cells, reducing hyperpigmentation. it also stimulates ceramide synthesis to strengthen the skin barrier and reduces inflammation by modulating cytokine activity.
Typically Found In: Serums,moisturizers,toners,cleansers,eye creams,sunscreens,primers
TECHNICAL DETAILS
Primary Category: Active ingredient โ vitamin
Secondary Functions: Barrier repair,brightening,anti-inflammatory
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 2%โ10% (typical: 5%; higher concentrations may cause flushing in some individuals)
SOURCING & ETHICS
Vegan Status: Yes โ synthetically produced
Halal Status: Yes โ synthetic origin
Source Notes: Commercially produced via synthesis from nicotinic acid or 3-cyanopyridine. no animal-derived sources used in cosmetic-grade niacinamide.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low; concentrations above 10% may cause temporary flushing in sensitive individuals
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: At concentrations >10%, some users experience niacin flush (transient redness/tingling). generally very well-tolerated.
Safe for Sensitive Skin: Yes โ one of the best-tolerated actives for sensitive skin
SAFETY & COMPATIBILITY
Safety Profile: Extensively studied and considered very safe. ewg hazard score: 1. no significant systemic toxicity concerns at topical concentrations.
Works Well With: Retinol,peptides,ahas/bhas,hyaluronic acid,ceramides,zinc,vitamin c,spf
Avoid Combining With: High concentrations of vitamin c (ascorbic acid) may theoretically convert to niacin โ use at different times if using pure l-ascorbic acid above 15%
SCIENTIFIC NOTE
Niacinamide is a precursor to nad+ and nadp+, coenzymes vital to cellular energy metabolism. its benefits for dna repair and mitochondrial function make it a key ingredient in anti-aging strategies.
Last Verified: Cosing database,cir safety assessment,ewg skin deep,pubmed clinical studies
Primary Sources: 2026-03-12
Shea Butter
Common Name(s): Shea butter,karite butter
CAS Number: 91080-23-8
DESCRIPTION
What It Does: Provides deep nourishing emolliency with anti-inflammatory cinnamic acid esters and a uniquely rich unsaponifiable fraction.
Why It's Used: The most nutritious plant butter โ unique cinnamic acid esters, lupeol, and rich unsaponifiable fraction provide anti-inflammatory and wound healing benefits beyond standard fatty acid emolliency.
How It Works: Cinnamic acid esters absorb uv radiation providing mild natural uv filtering (spf 3-4). lupeol inhibits nf-kb for anti-inflammatory activity. high stearic acid provides occlusive barrier function. rich unsaponifiable fraction (4-9%) provides phytosterols, tocopherols, and triterpenes for bioactive skin benefits.
Typically Found In: Body butters,rich moisturizers,baby products,hair conditioners,lip balms
TECHNICAL DETAILS
Primary Category: Functional ingredient โ emollient
Secondary Functions: Cinnamic acid uv support,lupeol anti-inflammatory,rich emolliency
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 1%โ100%
SOURCING & ETHICS
Vegan Status: Yes โ from butyrospermum parkii nuts
Halal Status: Yes
Source Notes: Unrefined (raw) shea retains more unsaponifiable fraction and stronger natural scent/color. refined shea is odorless, white, and cleaner for formulation. certified fair trade supports west african women's cooperatives.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic (refined); 2/5 โ low (raw/unrefined)
Sensitivity Concerns: Non-irritating.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Excellent safety profile. ewg score: 1.
Works Well With: Humectants,ceramides,actives as carrier
Avoid Combining With: No significant incompatibilities
SCIENTIFIC NOTE
Shea butter's unsaponifiable fraction (4-9%, vs coconut oil's 0.5% and olive oil's 1-2%) is exceptionally rich in triterpenes, phytosterols, and tocopherols. this fraction is responsible for shea's anti-inflammatory and wound healing properties that simple fatty acid analysis fails to reveal.
Last Verified: Cosing database,lin et al. shea butter cinnamic acid study,cir safety assessment
Primary Sources: 2026-03-12
Vitamin E
Common Name(s): Vitamin e,cosmetic active,functional ingredient
CAS Number: N/a
DESCRIPTION
What It Does: Delivers characteristic cosmetic function at recommended use concentration.
Why It's Used: Selected for functional contribution and formulation compatibility supported by cosmetic science and regulatory safety data.
How It Works: Works through the mechanism of its molecular class โ physicochemical or biological interaction with skin proteins, lipids, or receptors as documented in peer-reviewed cosmetic literature.
Typically Found In: Skin care formulations
TECHNICAL DETAILS
Primary Category: Active ingredient โ cosmetic active
Secondary Functions: Skin conditioning
Application Areas:
Facial Skincare
Body Care
Hair Care
Beard Care
Color Cosmetics (Makeup)
Dietary/Oral Supplements
Typical Concentration Range: 0.1%โ10%
SOURCING & ETHICS
Vegan Status: Conditional
Halal Status: Yes
Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.
SKIN COMPATIBILITY
Irritancy Rating: 1/5 โ very low
Comedogenicity Rating: 0/5 โ non-comedogenic
Sensitivity Concerns: Well-tolerated by most skin types.
Safe for Sensitive Skin: Yes
SAFETY & COMPATIBILITY
Safety Profile: Good safety profile at recommended concentrations. ewg score: 1โ2.
Works Well With: Standard skincare actives
Avoid Combining With: No known significant incompatibilities
SCIENTIFIC NOTE
Vitamin e has an established safety and efficacy profile within the cosmetic regulatory framework at standard use concentrations.
Last Verified: Cosing database,vitamin e technical literature
Primary Sources: 2026-03-12