WOW Skin Science Rosemary + Biotin Pro Hair Growth Water Spray

DESCRIPTION

What It Does: Supports keratin production for stronger hair and nails.

Why It's Used: Hair and nail keratin infrastructure support; widely marketed despite evidence being primarily oral supplementation-based.

How It Works: Coenzyme for carboxylase enzymes essential for fatty acid synthesis and amino acid metabolism relevant to hair follicle function.

Typically Found In: Hair growth shampoos,nail treatments,multivitamin products

TECHNICAL DETAILS

Primary Category: Active ingredient – vitamin b7

Secondary Functions: Hair growth support,nail strengthening

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.01%–0.5%

SOURCING & ETHICS

Vegan Status: Yes – synthetically produced

Halal Status: Yes

Source Notes: Synthetically produced for cosmetic use.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; excellent tolerability.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Other b vitamins,niacinamide,antioxidant complexes

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Evidence for topical biotin efficacy in hair growth is limited – most clinical evidence comes from oral supplementation in biotin-deficient individuals.

Last Verified: Cosing database,cir safety assessment,patel et al. (2017) skin appendage disorders

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Supports keratin production for stronger hair and nails.

Why It's Used: Hair and nail keratin infrastructure support; widely marketed despite evidence being primarily oral supplementation-based.

How It Works: Coenzyme for carboxylase enzymes essential for fatty acid synthesis and amino acid metabolism relevant to hair follicle function.

Typically Found In: Hair growth shampoos,nail treatments,multivitamin products

TECHNICAL DETAILS

Primary Category: Active ingredient – vitamin b7

Secondary Functions: Hair growth support,nail strengthening

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.01%–0.5%

SOURCING & ETHICS

Vegan Status: Yes – synthetically produced

Halal Status: Yes

Source Notes: Synthetically produced for cosmetic use.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; excellent tolerability.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Other b vitamins,niacinamide,antioxidant complexes

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Evidence for topical biotin efficacy in hair growth is limited – most clinical evidence comes from oral supplementation in biotin-deficient individuals.

Last Verified: Cosing database,cir safety assessment,patel et al. (2017) skin appendage disorders

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides antimicrobial skin conditioning with deodorant activity and preservation system enhancement.

Why It's Used: Multifunctional clean beauty preservation active — ethylhexylglycerin provides antimicrobial, deodorant, and skin conditioning in a single ingredient accepted in most natural cosmetic certification schemes.

How It Works: Glycerol ether provides antimicrobial via bacterial membrane phospholipid disruption. deodorant activity via reduction of underarm lipase enzyme activity (similar mechanism to triethyl citrate). skin conditioning from glycerol humectant component. synergistic with phenoxyethanol and diols.

Typically Found In: Natural preservation systems,deodorants,skin conditioning products

TECHNICAL DETAILS

Primary Category: Functional ingredient – antimicrobial glycerol ether

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–0.5%

SOURCING & ETHICS

Vegan Status: Yes – synthetic

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Good safety profile at recommended concentrations. ewg score: 1–2.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Ethylhexylglycerin's deodorant mechanism is pharmacologically identical to triethyl citrate: both inhibit skin surface microbial lipase enzymes that convert odourless triglycerides to odorous free fatty acids. the glycerol ether structure of ethylhexylglycerin, combined with the 2-ethylhexyl chain, provides lipase inhibition similar to ester-based lipase inhibitors from a different chemical class.

Last Verified: Cosing database,schülke sensiva sc 10 technical data,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Panthenol deeply moisturizes skin and hair, soothes irritation, accelerates wound healing, strengthens the skin barrier, and improves hair elasticity and shine.

Why It's Used: It is used because it is exceptionally versatile, working in both skin and hair formulations. it is gentle enough for sensitive and post-procedure skin, and converts to the active vitamin b5 within the skin.

How It Works: Panthenol penetrates skin and hair, where it is oxidized to pantothenic acid (vitamin b5), a coenzyme a precursor essential to metabolism. in skin, it acts as a humectant and stimulates fibroblast proliferation. in hair, it coats the shaft, improving manageability.

Typically Found In: Moisturizers,serums,toners,after-sun products,wound healing products,shampoos,conditioners,hair masks,beard care

TECHNICAL DETAILS

Primary Category: Active ingredient – provitamin b5

Secondary Functions: Anti-inflammatory,wound healing,hair conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.5%–5% (typical: 1–3%)

SOURCING & ETHICS

Vegan Status: Yes – synthetically produced

Halal Status: Yes

Source Notes: Commercially synthesized. both d- and dl-forms used in cosmetics; d-panthenol is the biologically active isomer but dl-panthenol is less expensive and widely used.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low; one of the most soothing ingredients in cosmetics

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Extremely rare contact allergy; considered one of the safest cosmetic ingredients. suitable for all skin types.

Safe for Sensitive Skin: Yes – ideal for sensitive, reactive, and post-procedure skin

SAFETY & COMPATIBILITY

Safety Profile: Exceptionally safe. ewg hazard score: 1. no significant concerns for irritation, sensitization, or systemic toxicity. safe during pregnancy.

Works Well With: Hyaluronic acid,ceramides,allantoin,niacinamide,centella asiatica,retinol (reduces irritation),glycerin

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Panthenol has demonstrated wound-healing properties in clinical studies, stimulating fibroblast proliferation and migration. its dual humectant and anti-inflammatory action makes it particularly effective in barrier-repair formulations.

Last Verified: Cosing database,cir safety assessment,ebner et al. (2002) skin pharmacology and applied skin physiology

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Panthenol deeply moisturizes skin and hair, soothes irritation, accelerates wound healing, strengthens the skin barrier, and improves hair elasticity and shine.

Why It's Used: It is used because it is exceptionally versatile, working in both skin and hair formulations. it is gentle enough for sensitive and post-procedure skin, and converts to the active vitamin b5 within the skin.

How It Works: Panthenol penetrates skin and hair, where it is oxidized to pantothenic acid (vitamin b5), a coenzyme a precursor essential to metabolism. in skin, it acts as a humectant and stimulates fibroblast proliferation. in hair, it coats the shaft, improving manageability.

Typically Found In: Moisturizers,serums,toners,after-sun products,wound healing products,shampoos,conditioners,hair masks,beard care

TECHNICAL DETAILS

Primary Category: Active ingredient – provitamin b5

Secondary Functions: Anti-inflammatory,wound healing,hair conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.5%–5% (typical: 1–3%)

SOURCING & ETHICS

Vegan Status: Yes – synthetically produced

Halal Status: Yes

Source Notes: Commercially synthesized. both d- and dl-forms used in cosmetics; d-panthenol is the biologically active isomer but dl-panthenol is less expensive and widely used.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low; one of the most soothing ingredients in cosmetics

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Extremely rare contact allergy; considered one of the safest cosmetic ingredients. suitable for all skin types.

Safe for Sensitive Skin: Yes – ideal for sensitive, reactive, and post-procedure skin

SAFETY & COMPATIBILITY

Safety Profile: Exceptionally safe. ewg hazard score: 1. no significant concerns for irritation, sensitization, or systemic toxicity. safe during pregnancy.

Works Well With: Hyaluronic acid,ceramides,allantoin,niacinamide,centella asiatica,retinol (reduces irritation),glycerin

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Panthenol has demonstrated wound-healing properties in clinical studies, stimulating fibroblast proliferation and migration. its dual humectant and anti-inflammatory action makes it particularly effective in barrier-repair formulations.

Last Verified: Cosing database,cir safety assessment,ebner et al. (2002) skin pharmacology and applied skin physiology

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Prevents microbial contamination and spoilage in cosmetic formulations.

Why It's Used: The benchmark cosmetic preservative – eu-permitted up to 1%, effective against virtually all cosmetically relevant microorganisms, and excellent tolerability.

How It Works: Phenol ring provides broad antimicrobial activity via disruption of bacterial and fungal cell membranes and inhibition of enzymatic activity. effective against gram-positive and gram-negative bacteria, yeasts (candida), and molds (aspergillus). activity ph range: 3-9.

Typically Found In: All cosmetic formulations as primary preservative

TECHNICAL DETAILS

Primary Category: Functional ingredient – broad-spectrum preservative

Secondary Functions: Skin conditioning

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–1% (eu max 1%)

SOURCING & ETHICS

Vegan Status: Yes – synthetic

Halal Status: Yes

Source Notes: Commercially produced for cosmetic use. verify vegan/halal status with supplier.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Well-tolerated by most skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Eu cosmetics regulation max 1%. sccs assessed as safe at ≤1%. avoid use around eyes in baby products per some country regulations. ewg score: 4.

Works Well With: Standard skincare actives

Avoid Combining With: No known significant incompatibilities

SCIENTIFIC NOTE

Phenoxyethanol's widespread adoption as the primary cosmetic preservative followed the phaseout of parabens from many formulations in the 2000s-2010s. despite having a comparable or better safety profile to parabens, it is often cited in 'free-from' formulations – a consumer perception issue rather than a scientific safety concern.

Last Verified: Cosing database,sccs opinion on phenoxyethanol,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides documented cosmetic activity from polyquaternium-73.

Why It's Used: Polyquaternium-73 delivers formulation value through its specific biological activity and established safety and efficacy.

How It Works: Source: polyquaternium-73. mechanism: documented in cosmetic literature. safety: cosing-reviewed. standard cosmetic use concentrations.

Typically Found In: Skin care formulations,active products

TECHNICAL DETAILS

Primary Category: Active ingredient – antioxidant

Secondary Functions: Free radical scavenging,anti-aging

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1%–5%

SOURCING & ETHICS

Vegan Status: Conditional

Halal Status: Yes

Source Notes: Plant-derived extract or synthetic.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; well-tolerated.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Vitamin c,vitamin e,ferulic acid,spf,other antioxidants

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Polyquaternium-73 provides cosmetic activity through its characteristic mechanism. at standard concentrations it delivers documented biological activity with an established safety profile from cosmetic science literature and regulatory review.

Last Verified: Cosing database,polyquaternium-73 technical literature

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides humectant and solvent functionality from sustainable corn-based fermentation.

Why It's Used: Bio-based propylene glycol alternative from renewable corn — propanediol provides equivalent functionality to propylene glycol with sustainable renewable feedstock and superior skin feel.

How It Works: Two oh groups provide humectant water binding. excellent solvent for fragrances, actives, and preservatives. mild antimicrobial from diol structure for preservative system boosting. renew corn fermentation origin (dupont zemea process). better skin feel than propylene glycol — less sticky.

Typically Found In: Virtually all cosmetic categories as pg alternative

TECHNICAL DETAILS

Primary Category: Functional ingredient – humectant

Secondary Functions: Tewl reduction,skin plumping

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 1%–20%

SOURCING & ETHICS

Vegan Status: Yes – from corn sugar fermentation

Halal Status: Yes

Source Notes: Synthetic or naturally derived. excellent aqueous solubility.

SKIN COMPATIBILITY

Irritancy Rating: 1/5 – very low

Comedogenicity Rating: 0/5 – non-comedogenic

Sensitivity Concerns: Non-irritating; suitable for all skin types.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Excellent safety profile. ewg score: 1.

Works Well With: Ceramides,emollients,occlusives,glycerin,hyaluronic acid

Avoid Combining With: No significant incompatibilities

SCIENTIFIC NOTE

Propanediol's dupont tate & lyle bio products 'zemea' process ferments corn sugar to 1,3-propanediol using engineered e. coli — one of the first commercially viable bio-fermentation routes to a cosmetic diol previously made only from petroleum. the renewable route produces chemically identical 1,3-propanediol while reducing carbon footprint by approximately 40% vs petrochemical synthesis.

Last Verified: Cosing database,dupont tate & lyle zemea technical data,cir safety assessment

Primary Sources: 2026-03-12

DESCRIPTION

What It Does: Provides antioxidant protection, soothing anti-inflammatory effects, and skin-conditioning benefits through plant-derived polyphenols and phytochemicals.

Why It's Used: Plant extracts concentrate bioactive phytochemicals evolved for environmental protection — uv, microbial, and oxidative stressors — that translate to skin benefits.

How It Works: Polyphenols (flavonoids, phenolic acids) inhibit nf-κb-mediated inflammatory signaling, scavenge reactive oxygen species through electron donation, and chelate pro-oxidant metal ions to reduce oxidative skin damage.

Typically Found In: Serums,toners,moisturizers,masks,essences

TECHNICAL DETAILS

Primary Category: Botanical extracts

Secondary Functions: Antioxidant,anti-inflammatory

Application Areas:

Facial Skincare

Body Care

Hair Care

Beard Care

Color Cosmetics (Makeup)

Dietary/Oral Supplements

Typical Concentration Range: 0.1–10%

SOURCING & ETHICS

Vegan Status: Yes

Halal Status: Yes

Source Notes: Plant-derived extract; no animal components.

SKIN COMPATIBILITY

Irritancy Rating: 1899-12-31 00:00:00 -0800

Sensitivity Concerns: Low sensitization potential at recommended use concentrations.

Safe for Sensitive Skin: Yes

SAFETY & COMPATIBILITY

Safety Profile: Well-characterized cosmetic ingredient with established safety profile. generally non-irritating at typical use concentrations. suitable for leave-on and rinse-off cosmetics.

Works Well With: Niacinamide,hyaluronic acid,vitamin c,ceramides

Avoid Combining With: Strong oxidizing agents

SCIENTIFIC NOTE

Plant secondary metabolites (flavonoids, terpenes, phenolic acids) are biosynthesized as defense compounds against uv, herbivores, and pathogens. their anti-inflammatory activity typically derives from competitive inhibition of cox-2 and 5-lox enzymes (ic50 1–50 µm), while antioxidant activity involves single electron transfer (set) and hydrogen atom transfer (hat) mechanisms with structure-dependent rate constants.

Last Verified: Cosing eu database; pcpc cosmetic ingredient safety reviews; phytochemical and ethnobotanical literature

Primary Sources: 2025-01-15